Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. As excited as marketers may get about shiny new objects— especially social media objects—they‘re often reluctant to spend money on developing new efforts for them. Preconceived Notions.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. Internet users.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

JUNE 5, 2013

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online. Brand Consistency. Personalization.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

MARCH 4, 2009

And their tactics are shifting from more Outbound Marketing like email and direct mail to more Inbound Marketing using SEO, Blogging and Social Media. This way it gets in front of as many of these audiences as possible since you never know how someone will consume your media today. So the game is changing right before our eyes!

Ping.fm 100

Ping.fm Marketing StumbleUpon Digg 100

Buzz Marketing for Technology

MARCH 14, 2012

But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes.

Sports 212

Sports Fashion Apple Advertising 212

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Email this to a friend?

Social Media 211

Social Media Retail Loyalty B2B 211

Buzz Marketing for Technology

JANUARY 16, 2013

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Everything from age, geography and life stage, incorporating social profiles (e.g., Now businesses across industries (retail, finance, etc.)

Loyalty 275

Loyalty B2B Retail Mobile 275

Buzz Marketing for Technology

DECEMBER 12, 2012

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile. We all make mistakes.

Mobile 197

Mobile Cost Retail comScore 197

Buzz Marketing for Technology

NOVEMBER 1, 2013

No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study.

Conversation 255

Conversation Loyalty Mobile Retail 255

Buzz Marketing for Technology

FEBRUARY 12, 2014

For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Each consumer, be it a first-time visitor or a longtime brand advocate, wants something different and unique from the checkout process.

Apparel 236

Apparel iPad Mobile Loyalty 236