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Akamai Marketing

Retail

Social Media

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Akamai Marketing

JANUARY 1, 2015

These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend.

Case Study

Case Study Retail Study Eventful

Tool Tuesday: Sprout Social Update

Akamai Marketing

NOVEMBER 22, 2011

Sprout Social did have some implementation challenges when they released their new features, so I wanted to wait until the dust cleared to write about it. It appears as though the dust has settled and its a new day in social media management. Its a great resource for putting a particular contact into context. And it shows.

Tools

Tools Social CRM Comparison HootSuite

Akamai Marketing

Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing

Tool Tuesday: Sprout Social Update

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