Ari Herzog

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How Social Media Changes Retail Storefronts

Ari Herzog

There is a trend among small business marketing in stores. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Small businesses have increased their social media and digital presence online and are now taking it to the brick and motar level in some very traditional ways.

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How Thanksgiving Lost Its Meaning

Ari Herzog

Black Friday, begun in 1924, empowers retailers to offer shopping deals. Small Business Saturday, begun in 2010, empowers you to buy locally. Even if you do understand the meaning of Thanksgiving, even if you are truly thankful for what you have, how many of you spend money over the ensuing days?

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Honor My Dad on #GivingTuesday

Ari Herzog

In the spirit of Thanksgiving (to mark the Pilgrims’ first harvest), Black Friday (to mark retail shopping deals), Small Business Saturday (to mark patronage to local shops), and Cyber Monday (to mark online shopping deals), tomorrow is the second annual Giving Tuesday.

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Internet Sales Taxes are Coming…

Ari Herzog

This does not compel any state to join, but those that choose to adopt this system would then have the authority to require online retailers to collect and remit sales taxes the same way that businesses on local Main Streets do now. I am acquainted with many small business owners with internet-only presences.

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Credit Cards and Social Media: Successes

Ari Herzog

Depending on the source referenced, the financial services industry takes second or third place when it comes to online ad spending in the US (as you can probably guess, the retail industry always takes the numero uno). The most famous being their Small Business Saturday promotion. In other words… $25 for free.

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3 Benefits for Small Business Cloud Computing

Ari Herzog

As an advocate for small businesses, I am always looking for resources and innovations that can help them to compete and succeed. While cloud computing is not a recent development – in fact, it’s actually been around for quite a while – it is something that offers increasingly viable and affordable opportunities for small businesses.