Small Business Mavericks
JANUARY 25, 2016
Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? Another thing that many small retailers overlook is their own website. Isn’t that enough?
Small Business Mavericks
AUGUST 28, 2014
A recent report by BrightEdge called “Cracking the Content Code” that took five industries (Retail, Media & Entertainment, Business Services, Technology/Internet, and Hospitality) and analyzed which was the most effective driver of traffic; organic search, paid, display /email or social. . ” What is she talking about?
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Small Business Mavericks
AUGUST 19, 2014
People Want To Feel Safe On Your Site. HTTPS, advanced authentication steps, and other security features are visible, concrete ways that a site is safe. So is a professional, clean site that is updated regularly with a 24-hour contact method. It feels like the business is professional and efficient.
Small Business Mavericks
NOVEMBER 28, 2014
The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. The site says that all video views — including ads — number about one billion every day, with 65% of those views on a mobile device.
Small Business Mavericks
JULY 10, 2012
Cutts suggests putting content that is common to all of your locations on your home page and putting content that is unique to each location on those site location pages, even if that unique content is “thin.” That would be good information to include on those site location pages.
Small Business Mavericks
MAY 1, 2015
Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. 85% trust third-person product reviews from major retail sites. 85% trust third-person product reviews from major retail sites. 65% use smartphones to look up product information.
Small Business Mavericks
FEBRUARY 12, 2015
This is very apparent in retail, with the current omni-channel expectations of consumers armed with a smartphone and not afraid to use it to research products while waiting in line. Those same researchers may later access a store’s site and make a purchase after they have visited the brick&mortar establishment to see if it fits.
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