Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Reward their loyalty and visits to the site. Give the user a reason to be there.

Retail 152

Retail comScore Loyalty Study 152

Direct Marketing Observations

APRIL 7, 2011

Partly because when customers went to the websites-those sites were still stuck in 1990′s &# brochure-ware&# mode. If you’re a commerce site, or you sell product online, then why complicate the landing page with a corporate look and feel and experience? What does your user want and expect from your brand online?

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&# These are the times that we live in.

Social Media 209

Social Media Crowdsourcing Retail UGC 209