Small Business Mavericks

FEBRUARY 1, 2013

If you sell shoes in a retail shop in Wayzata and don’t do any selling through an online store, then ranking globally makes no sense. To achieve high global rankings, optimize your website using the best practices of onsite SEO and offsite SEO. The answer is, yes. But you may not want to rank globally at all.

SEO 101

SEO Retail Policies Small Business 101

Small Business Mavericks

FEBRUARY 14, 2011

The New York Times published a story on Saturday about huge retailer J.C. SearchDex’s name, however, has now been blighted and it will forever be known as a shady SEO firm. I think this story illustrates how important it is to check out your SEO firm before you hire them. Penney getting caught buying links. Either J.C.

Small Business 79

Small Business Case Study Retail Press Release 79

Small Business Mavericks

MAY 30, 2012

They tell me that visits to online retailers throughout the nation plummeted during the Super Bowl, other website owners report similar drops in traffic on holiday weekends. You could publish more content, improve your SEO strategies, and perhaps run a PPC campaign during those low periods. Troughs are not always easy to build on.

Small Business 93

Small Business Retail Project SEO 93

Small Business Mavericks

APRIL 27, 2011

This makes sense since you own a retail shoe shop. Because Meetup is a popular website, many people use it to find groups that meet around their interests. Let’s say you want to start a group that meets weekly to discuss the best ways to use sneakers. when your store closes.

Marketing 150

Marketing Case Study Press Release Groups 150

Small Business Mavericks

JULY 10, 2012

Or, what if you own a chain of retail stores and you decide to offer coupons for your stores. Each location has a party room for rent, but the amenities in each of those rooms are different to appeal to your local market. That would be good information to include on those site location pages.

Content 161

Content Small Business Retail Sites 161