Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click
Idaconcpts
MAY 12, 2012
You rank low in the search engines – If you sell rugged laptops, and you rank low for all the terms associated with rugged laptops on Google, you could launch an SEO campaign to try to get your store to rank higher for relevant terms. SEO and social media marketing, for instance, might be better matches. If you don’t, that’s ok.
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