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What Pinterest search trends reveal about the future of retail in a post-COVID world

Sprout Social

Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID.

Retail 134
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A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

We noticed a 7% decrease in positive sentiment surrounding “end the lockdown” conversations once states began to relax their guidelines and the usage of the hashtag #StayHome increased by 21%. many can't go home because of costs and travel restrictions, and they've provided no guidance. Not everyone is ready to reopen.

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Best times to post on TikTok in 2023

Sprout Social

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Tuesdays from 5 to 9 a.m.,

Tourism 108
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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every year. With travel and tourism down due to the pandemic, people are leaning into activities and outings that are close-to-home. . — Lil Sasquatch (@lilsasquatch66) October 22, 2020. Go forth and explore.

Travel 121
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The State of Paid Social in 2020

Pixlee

Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. For travel and hospitality brands, few review sites are more important than Tripadvisor. Key Stats: 1 billion global users. 140 million US users.

Platform 118
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How COVID-19 has changed social media engagement

Sprout Social

On the other hand, some industries had a sharper decline in published posts during this time, particularly sports and travel, both of which have been highly impacted due to suspensions of activity and restrictions on business as normal. Retail, consumer goods, and education sent messages also dropped, though less dramatically.