Techipedia: Tamar Weinberg

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Promotions/Offers. Like this post?

SMS 187
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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

If you have a blog-based website (through WordPress or Blogger), you may be able to automate some of the posting process by installing the Social RSS application. The main disadvantage may be the difficulty in establishing a personal connection like you would in a hometown retail store. Photos by Shutterstock. Like this post?

Industry 231
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

Cost 135
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Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed.

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

Video 189
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Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

get Twitter mentions of your brand via RSS or email) or use a service like Backtype (backtype.com) to see comments across blogs and other social media sites (such as FriendFeed). The easiest way to find these people is to find the communities that your users frequently visit, be it forums, Twitter, or other social networks.

Brands 139
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. Like this post?

Marketing 279