Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Instagram released this feature to improve the relationship between retailers and their customers. It’s expected to generate 6.8 billion U.S.

Products 164

Products Instagram Brands How To 164

Sprout Social

NOVEMBER 21, 2022

Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding. Australian beauty retailer Mecca wanted to identify long-term, high-performing TikTok content that would authentically connect with their current and prospective audiences to increase their ROI. Case study: Fantastic Furniture .

Case Study 114

Case Study Marketing Directory Retail 114

Techipedia: Tamar Weinberg

FEBRUARY 11, 2015

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. This is really cool data. on average.

Social Media 100

Social Media Retail Apparel ROI 100

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. You can use one of the numerous tools to find influencers and use a variety of filters to select the right ones to help your online branding campaign. Chatbots are one of the best tools to get customer feedback.

Trends 195

Trends Social Media Authentication Instagram 195

The Realtime Report

MARCH 24, 2016

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Use The Right Tools. Make sure you have the right tools for the job at hand. For many retailers, trade promotion can be an important money maker or a profit landfill.

Retail 79

Retail Nielsen ROI Sentiment 79

Mindjumpers

SEPTEMBER 17, 2012

Marketers are still cobbling together paid and free tools to monitor and make sense of the social conversations. The biggest challenge for brands for the second half of 2012 remains Measuring ROI. To address the inability to measure ROI, brands must correctly tie social marketing metrics to im­portant business metrics.

Survey 225

Survey Report Social Media ROI 225

Firebelly

DECEMBER 21, 2015

3 WAYS TO IMPROVE SOCIAL MEDIA ROI IN 2015. By effectively managing your organization’s social channels, investing in social advertising, and implementing a digital PR approach, you can expect to see a consistent increase in social media ROI in 2015. A CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. Read More.

Social Media 100

Social Media Marketing Retail Social Media Management 100

Sprout Social

NOVEMBER 29, 2021

US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. The takeaway : To get more ROI on social, you need to get noticed. Use a social media management tool to track how your audience varies by platform. did TikTok really make me buy it?).

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. And the world of marketing is going through a tremendous change right now.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Waxing UnLyrical

JUNE 20, 2016

Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. How to Solve Your Social ROI Puzzle. Please share in the comments below.

SMS 105

SMS Retail Banking ROI 105

Sprout Social

SEPTEMBER 30, 2021

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Shoppable Instagram tools. Beyond native Instagram shopping, there are plenty of tools out there with features focused around selling on Instagram. Product photos and promotions.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Buzz Marketing for Technology

OCTOBER 18, 2013

e-commerce sales are expected to hit $370 billion by 2017 – that’s 10 percent of retail sales. Data can be one of the most inexpensive and smart listening tools a brand can have in its arsenal. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012.

Retail 217

Retail Discount Loyalty Data 217

Oktopost

JANUARY 12, 2021

It’s a good thing, too, because companies investing in customer experience with a $1 billion annual revenue can expect a $700 million ROI over three years. . B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success.

B2B 101

B2B Marketing Metrics Survey 101

Saying It Social

AUGUST 13, 2010

eMarketer reports that consumers force retailers to adopt social strategy. It's very frustrating to click on something and then be taken away from the original site you were viewing - PLUS, as a business, why would you want people to stray away from your site and not be able to easily jump back?? if yes, please explain.

ROI 128

ROI Social Media StumbleUpon Digg 128

Sprout Social

APRIL 26, 2022

From boosting brand awareness and PR efforts, to aiding in perception and transparency, executive communications are a powerful tool in your communications strategy toolbelt. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%.

Strategy 87

Strategy How To Training ROI 87

Hootsuite

JUNE 16, 2022

Most bots — at least the ones that use Natural Language Processing — are programmed to understand how humans communicate with tools like AI. A smart, conversational FAQ-based chatbot will give you a positive ROI given time. Their ability to automate can alleviate labor-intensive tasks like responding to repeat questions.

FAQ 89

FAQ Template Templates Retail 89

Hootsuite

MARCH 8, 2022

If you’re not already using Pinterest shopping tools, this is your sign to get started. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022. Now with Pinterest’s new shopping tools, they’re even more likely to buy what they find there.

Features 114

Features Price Buy Campaign 114

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

Webbiquity SMM

SEPTEMBER 16, 2013

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods.

Metrics 195

Metrics Marketing Class ROI 195

Hootsuite

FEBRUARY 22, 2022

Instagram has launched a native affiliate tool. But once it’s widely available, the native tool will make affiliate promotion on Instagram seamless. The easiest way to set up affiliate tracking is through an affiliate management tool. Give creators tools they can use to make promoting your products easier.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. The right social listening tool can help you synthesize that chatter into timely, actionable brand insights.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

DECEMBER 16, 2019

And this is all despite the wealth of analytics and tools available to marketers today. For example, comparing the social presence of a local bakeshop to an enterprise retailer or software company is apples and oranges. After all, brands rightfully want to see an ROI from social media. The problem? Do you want to drive sales?

Social Media 99

Social Media How To Metrics Analytics 99

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday.

Social Media Management 121

Social Media Management Social Media Platform Review 121

Sprout Social

JUNE 25, 2019

Between our suite of social media management tools and strategy guides , we’ve managed to help countless businesses grow their social presences from scratch. Agencies have access to top-tier tools. A social media marketing agency can be the key to uncovering a positive ROI for your social efforts. What should you post?

Social Media 96

Social Media How To Marketing ROI 96

Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. Use an Influencer Management Tool. Having an influencer management tool like Pixlee offers can help brands manage contracts, content, gifts being sent out, cost/budget, and analytics will make any marketers’ job easier.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. So many other tools deliver a strong ROI, so while social is important, it shouldn’t be the whole focus. Huge thanks to our amazing sponsors for helping us make this happen.

Case Study 132

Case Study ROI Social Media Team 132

Hootsuite

JULY 6, 2022

To do this well, you’ll want to plan posts out in advance, using a scheduling tool like Hootsuite. But, a lower up-front investment coupled with a higher purchase rate means your ROI will be stronger the more niche you go. Turn your Shopify store visitors into customers with Heyday, our dedicated AI chatbot app for retailers.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Not only is social media a place for your content to shine, it’s an important customer service tool. Not convinced? We want to hear from you, though.

Software 105

Software Industry Social Media Marketing 105

Sprout Social

OCTOBER 23, 2018

This year alone, 51% of retailers plan to spend the same amount on their ad spend, while 48% plan to increase their spend. That way, when it comes time to ramp up ad-spend, you’re going with the creative that’ll bring the most ROI. is an outdoors and sporting goods retailer. Plan ahead. Prepare your profiles.

Strategy 93

Strategy Social Media Hashtag ROI 93

Jon Loomer

MARCH 22, 2018

This method of scaling, also known as vertical scaling , depends entirely on the budget being the only lever you can pull for improved ROI. You can uncover this information with the Audience Overlap tool. At a minimum, I like to start with a 3-day, 10-day, and 30-day audience pool via the Custom Audience creation tool.

Strategy 167

Strategy Facebook Training Advertising 167

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 99

Retail Social Media UGC How To 99

Hootsuite

JULY 2, 2019

Let them know about your advocacy program and tools. Ask them to help you learn what kinds of tools and resources employees are most likely to use and share. Learn how to measure and present social results that will prove ROI with Hootsuite’s new Social ROI and Value Analysis training and certification. Start small.

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

OCTOBER 25, 2021

Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. Step 3: Automate marketing with a social media management tool. Automating social media marketing with tools means you can accomplish more with a smaller social marketing team.

Social Media 142

Social Media Meme HootSuite Influencer 142

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Complete detailed analysis to provide data-driven insights and weekly reporting of campaign performance via bid management and reporting tools. – BS/BA degree.

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

MARCH 12, 2020

Social ROI often comes down to the data you collect and how you use it. But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can hone in on the data and insights they need. How to use social listening tools for business-wide success.

Data 101

Data Skills Meme Social Media Management 101

Convince & Convert

MAY 6, 2016

With integrated media buying tools, businesses are able to unlock the secrets within their customer data and use it within their programmatic advertising strategy. For the greatest ROI, most marketers at small business are turning to customer-focused digital advertising campaigns. Driving Results with Data.

Small Business 60

Small Business Strategy Telecommunications Retail 60