Techipedia: Tamar Weinberg
FEBRUARY 11, 2015
What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. This is really cool data. on average.
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
Costing as little as $0.05 (2.5p) per message, there are few other methods than provide such a strong ROI. SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. Implementation. Promotions/Offers. Is SMS Marketing Still a Viable Strategy?
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Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. The main disadvantage may be the difficulty in establishing a personal connection like you would in a hometown retail store. Goal: Encourage new website visitors and increased sales.
Techipedia: Tamar Weinberg
NOVEMBER 1, 2012
As the relationship between agencies and brands has grown increasingly fragmented in the digital age, agencies have grown extremely hungry to prove their value by delivering incredible ROI to their clients. Marketer A will likely reap the rewards, while Marketer B limps back to the retailer with mediocre results. Media Buy Efficiency.
Techipedia: Tamar Weinberg
JULY 21, 2009
If you have many customers, it is a cost you should be willing to invest in for what I believe is to be a positive ROI. And if you don’t have enough people, then you should staff up. Reply Ely Rosenstock July 22, 2009 at 7:08 pm Good response. The onus is on the company to make the customer feel like they matter.
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. Good customer service ensures better customer loyalty, brand awareness, and in turn, better ROI. Videos with a functional element engage customers best.
Techipedia: Tamar Weinberg
MAY 5, 2010
How do I know if there’s ROI in Facebook? Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. I like the idea of a promotion for Facebook fans only in order to measure your ROI and link promo codes or specific promos to that page specifically.
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