Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 142

Buy Brands Survey Apparel 142

Sprout Social

JULY 22, 2021

Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout. We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Millennials (survey respondents ages 24-39).

Social Media 138

Social Media Survey Influencer Buy 138

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Your customers might hold back on a survey that’s going directly to you, but on social media, they’re posting their thoughts as they come.

Social Media 112

Social Media Sentiment Survey Marketing 112

The Realtime Report

MAY 22, 2023

Everything You Need to Know on Real-Time Engagement Platform The real-time engagement conversation platform empowers people, managers, and leadership with frequent, simple pulse surveys that may be completed in two or three minutes. EeCommerce E-commerce is one method for consumers to buy and sell goods in retail.

Platform 91

Platform Engagement Loyalty API 91

Hootsuite

DECEMBER 10, 2019

For those of you who’ve never heard of Google My Business (GMB for short), it’s a free easy-to-use tool that allows businesses with physical retail locations to manage how they appear on Google Search and Maps. One aspect of Detroit that I found intriguing was the difficulty in finding various cafes, shops, bars, clubs and retailers.

Google 145

Google How To HootSuite Delicious 145

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. AI capabilities scan millions of data points from various sources such as social media and review websites to spot hidden patterns.

Sentiment 101

Sentiment Analysis Patterns Price 101

Idaconcpts

MARCH 23, 2013

Back in February 2013, we reviewed that online sellers are quick to think that in order to increase their sales, all that they need to do is to attract more people to their sites. From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. Creativity is Key.

Retail 136

Retail Price Discount Survey 136

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Website traffic.

Strategy 129

Strategy Brands Hubspot Survey 129

Hootsuite

AUGUST 2, 2022

Take a look at positive and negative reviews by customers. Send out surveys. Send out surveys to crowdsource sentiment on your brand, your customer experience, and products or services. You can craft your surveys specifically to ask questions about your customers’ experience with your brand. Get a Free a Heyday Demo.

Template 77

Template Templates Strategy HootSuite 77

Oktopost

JANUARY 12, 2021

B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. B2B CX Measurement Methods.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Sprout Social

MAY 19, 2021

Whether you’re liking a tagged post or addressing a lukewarm review, the way you interact with your followers has a huge impact on customer satisfaction and retention. The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations.

Engagement 135

Engagement Brands Review Influencer 135

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 143

Research Social Media Airlines Marketing 143

Sprout Social

JUNE 14, 2022

Here’s an SMS marketing example from CB2, a home furnishings retailer. SMS surveys collect customer feedback quickly and easily. You can use tools like Google Forms or SurveyMonkey to create a short survey, then send the link through SMS. Many companies use SMS marketing to gather reviews about their service or staff.

SMS 105

SMS Strategy Marketing How To 105

Sprout Social

NOVEMBER 30, 2023

You could also survey and ask your customers what other brands they considered when making a similar purchase. Online reviews also give you insight into brand sentiment. Also, look at the channels they use to distribute their products, such as retail stores, online marketplaces or direct-to-consumer sales.

Analysis 102

Analysis Sentiment Marketing How To 102

Sprout Social

FEBRUARY 18, 2020

It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints. At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. If applicable, be sure your review sites like TripAdvisor are also connected.

Social Media 134

Social Media Strategy Brands Airlines 134

The Way of the Web

MARCH 27, 2011

Each one was from a product manufacturer or retailer who had received a negative review or forum post and wanted to know what they could, and should, do about it. If only I’d had the 2011 ‘The Retail Consumer Report’ from Harris available at the time. (h/t The survey of 1605 U.S

Review 35

Review Retail Flickr Forums 35

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." The agency surveyed 1,874 U.S. Does that creep you out?

GPS 81

GPS Retail Apple Marketing 81

Sprout Social

APRIL 26, 2022

Internally, consider an anonymous survey for employees. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. Building specific approval processes sets expectations to allow for review time and prep. Improve brand health?

Strategy 85

Strategy How To Training ROI 85

The Social Media Incubator

APRIL 13, 2012

Are online reviews a bad thing? “If If you think of the new connected online world as ‘Real Time PR’ and realize that having people talk about your business is a great thing, then online reviews can become a powerful ally in building your business,” says Online Strategist Caroline Melberg.

Reputation 121

Reputation Press Release Review Retail 121

Convince & Convert

DECEMBER 27, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The first 5 people to add a review of the Social Pros Podcast on iTunes will get a copy. Listen Now. ” -Chief Oliver ( tweet this ). Book Giveaway!

Survey 167

Survey Social Media Retail Communities 167

Convince & Convert

DECEMBER 13, 2013

This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. “When I sat down and wrote this book, I went and read every negative review on Crush It and Thank You Economy on Amazon,” Gary says.

Social Media 148

Social Media Content Case Study Retail 148

The Social Media Incubator

APRIL 13, 2012

Are online reviews a bad thing? “If If you think of the new connected online world as ‘Real Time PR’ and realize that having people talk about your business is a great thing, then online reviews can become a powerful ally in building your business,” says Online Strategist Caroline Melberg.

Reputation 111

Reputation Press Release Review Retail 111

Sprout Social

JUNE 27, 2022

Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow.

B2B 134

B2B Brands Marketing How To 134

BeingOptimist

AUGUST 16, 2022

HR Software Review: List of Best HRM Optimization Software. It also has an enterprise search engine that offers social graph analytics and analysis, the ability to create blogs, monitor specific people, projects, or groups; E-staff is an automated HR tracking software that is actively used by retail practitioners and recruiting agencies.

Software 52

Software Jive Telligent System 52

Twist Image

MAY 21, 2013

If you''re still uncertain, please check out what people like Arianna Huffington , Tony Hsieh , Dan Ariely , Susan Cain , Dan Pink , Jeffrey Gitomer , Julie Burstein and many more have already said after reading the book in terms of endorsements and reviews right here: CTRL ALT Delete Book Reviews And Media. google consumer surveys.

Startup 111

Startup Survey Buy Eventful 111

Sprout Social

FEBRUARY 29, 2024

Understand the voice of the employee AI analyzes employee feedback from various sources, such as surveys, performance reviews and social media. Identifying physical anomalies AI algorithms are also adept at detecting unusual patterns, significantly contributing to sectors like retail, banking and public safety.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Twist Image

APRIL 17, 2012

This is the kind of data that more businesses need to think about: "62% of survey respondents said they had ever read a comment on their Facebook page from a friend talking about a product they purchased, while of those, three-quarters clicked on the product link in their friend's comment. online retailer. product review.

Wiki 102

Wiki Hotels Social CRM Retail 102

Hootsuite

MARCH 23, 2023

Conduct user research and surveys via chatbots. Retailers Whether you’re a mall anchor or starting a new ecommerce side hustle, AI copywriting can dramatically boost your productivity by: Taking care of customer service and sales via chatbot. List social media goals for your next campaign. Brainstorm social media post ideas.

Tools 135

Tools HootSuite Price Template 135

Twist Image

MARCH 15, 2011

Gift cards are big business these days and many retailers are getting in on the action. Soon after that, an Ad Age / Ipsos Observer survey of digital media habits reported that 75 per cent of Facebook users have "liked" a brand as well. customer reviews. retail attribution. customer reviews. e-commerce.

Facebook 111

Facebook Retail Buy Analytics 111

Sprout Social

AUGUST 21, 2023

As a business, managing Google reviews is a big deal. Especially when a single negative review can bulldoze your reputation , sales and everything you’ve worked so hard to build. In this post, you’ll learn all about Google review management — from why it’s important to finding the best software to help you automate your strategy.

Review 83

Review Google Brands Sentiment 83

Sprout Social

MARCH 13, 2017

Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. Imagine if brick and mortar companies displayed the average review of every product they sold in stores. Imagine if brick and mortar companies displayed the average review of every product they sold in stores.

Conversation 110

Conversation How To Review Influencer 110

Convince & Convert

DECEMBER 20, 2013

This week, we have a very special Year in Review episode of Social Pros. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Please Support Our Sponsors. Listen Now.

Social Media 145

Social Media Collaboration Class Retail 145

Twist Image

MAY 21, 2013

According to a recent survey by Adobe , 45% of marketers still don''t have a mobile presence, and this is happening at the exact same time that eMarketer is reporting that 15% of online retail sales will take place this year via a mobile device (sales will reach nearly $39 billion in 2013, which is up over 56% from 2012). blackberry.

iPad 105

iPad Tumblr Yahoo iPhone 105

Buzz Marketing for Technology

DECEMBER 4, 2008

He played a leading role in making the consulting concept of “business reengineering” a household word, directing Index’s extensive publications, PR, and survey research activities. Bob was instrumental in the development and placement of two Harvard Business Review articles. He has a B.A.

Real Estate 100

Real Estate Health Care How To Consultant 100

Buzz Marketing for Technology

FEBRUARY 23, 2009

He played a leading role in making the consulting concept of “business reengineering” a household word, directing Index’s extensive publications, PR, and survey research activities. Bob was instrumental in the development and placement of two Harvard Business Review articles. He has a B.A.

Real Estate 100

Real Estate Health Care Consultant Study 100