Sherrilynne Starkie

article thumbnail

A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

The guide reviews marketing practices that are permitted by new federal legislation. They set age restrictions and provide online stores, government-run retail outlets and private stores. On that day a whole new regime came into play, which in many ways ties marketers’ hands.

Marketing 186
article thumbnail

The wine blogger kerfuffle

Sherrilynne Starkie

Natalie is a much respected blogger and her reviews have been features in wine books and several top-tier mainstream media outlets; the Ottawa Citizen and The Guardian are among these. This incident was followed by further allegations that Natalie asked wine producers to pay to have their products reviewed, a practice known as ‘pay for play’.

Blogger 265
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites. Blogs offer direct opportunities for brands including banner, text and native advertisements, sponsored content and product reviews.

Blogger 389
article thumbnail

March 28: this week in social media

Sherrilynne Starkie

Gartner: Fake social media reviews. Pinterest leads Facebook in retail customer acquisition. In a blog post announcing the new search tools, Johnathan Podemsky, who according to his LinkedIn profile is a product manager at LinkedIn, noted that 5.7 billion "professionally-oriented searches" were done on LinkedIn last year.

article thumbnail

Social media news: Top 5 feat. LinkedIn’s Top Voices

Sherrilynne Starkie

Watch this space for a future review. Facebook is open its doors to French regulators to review how the company monitors racist, sexist or hateful content. — SS. LinkedIn’s Top Voices list celebrates power users. I’m now following everyone on the social media list. I hope to be enlightened. –SS.

News 150
article thumbnail

Foundations for integrated digital marketing

Sherrilynne Starkie

Start watching HARO and reviewing publishers’ editorial calendars for opportunities to pitch stories. For example, an online vitamin retailer might consider writing a story about the benefits of vitamin D supplements and paying to place it on an alternative health website as a way to get guaranteed visibility and valuable back links.

Marketing 284