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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. 3 trend forecasting tips for retail brands. 3 social-first fashion trends that made waves in 2021.

Retail 126
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Why Influencer Marketing is Key to Growing Your Retail Business in 2021

Pixlee

Retailers, however, may be forgiven for not immediately seeing meaningful value in hiring influencers, especially since driving traffic to your stores and increasing in-store purchases with influencers is not as easily linked to sales revenue, for example, as it is to visual merchandising. . Leverage Mobile Marketing for In-store Events.

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‘Tis the season: Retailers can expect 32% more social messages this holiday season

Sprout Social

This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018.

Retail 109
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Purchase Guard Review: Conflict Resolution Process Made Easy

The Realtime Report

Purchase Guard Review: Conflict Resolution Process Made Easy. In this Purchase Guard review, we’ll explain what’s this service and platform is all about and how it works. E-commerce has become an increasingly popular method to purchase goods and services in the modern era. One of them is Purchase-guard.com.

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Creating an online review management strategy

Sprout Social

Reviews for local businesses are everywhere. From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. Reviews can also offer you an opportunity to identify flaws in your business or operations.

Review 101
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How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. They are sharing customer reviews, social networking sites to find them online, and smartphone applications to improve the user experience. The new business door boasts TripAdvisor reviews (bottom middle).

Retail 130