| | | Webbiquity SMM | |  Retail | 13 articles |
| Page 1 of 1 | Previous | Next | WEBBIQUITY SMM JANUARY 17, 2011  Best Social Media Stats, Facts and Marketing Research of 2010 Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), And much more. | WEBBIQUITY SMM OCTOBER 16, 2012  87 More Vital Social Media Marketing Facts and Stats for 2012 60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. MediaPost ). | | | | | |
| WEBBIQUITY SMM JANUARY 10, 2011  36 (of the) Best Facebook Guides, Stats and Rants of 2010 It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? People are busy. | WEBBIQUITY SMM APRIL 9, 2012  38+ Cool Social Media and Web Tools and Reviews FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer. | WEBBIQUITY SMM JULY 9, 2012  B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni. ” Not gonna happen. AT&T or Verizon). | WEBBIQUITY SMM FEBRUARY 28, 2011 List of Brand-Side Corporate Social Strategists: Twitter Edition Retail. • Winnie Hsia – Social Media Specialist at Whole Foods Market. • Tracy Benson – Digital / Interactive & Emerging Technologies at Best Buy. • Gary Koelling – Director Emerging Media Technology at Best Buy. • Vanina Delobelle – Manager, eCommerce Product Management at Sears Holdings Corporation. • Alexandra Wheeler – Digital Strategy at Starbucks Coffee Company. • Sarah Molinari – Senior Manager, Social Media, The Home Depot. • Dan Beranek – Social Business Strategy Leader, Target. • Daniel B. Here you go. Serious disconnect there.). Anyway, on to the list! link]. | | | | | | | |
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WEBBIQUITY SMM | WEDNESDAY, SEPTEMBER 8, 2010  Best Social Media Stats and Market Research of 2010 (So Far)
The most social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries such as financial services, insurance, energy and utilities are among the social media laggards. social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries. How are marketers planning to allocate budgets this year? What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? percent. MORE >> -
WEBBIQUITY SMM | MONDAY, MARCH 28, 2011  Why Social Media Matters for B2B Vendors
social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics. MORE >> -
WEBBIQUITY SMM | FRIDAY, MARCH 18, 2011  6 Characteristics of Social Media Winners
As retail giant Walmart learned after multiple social media failures , social media success requires honesty, transparency and authenticity. An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. What are the qualifications for such a role? Smart. Engaging. Empathetic. MORE >> -
WEBBIQUITY SMM | MONDAY, JUNE 6, 2011  The 2011 #Nifty50 Top Twitter Men Reprise
Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. But, by no means, is this list complete. Adam L. MORE >> -
WEBBIQUITY SMM | THURSDAY, SEPTEMBER 30, 2010  How to Write a Social Media Policy
single-location restaurant or small retailer operates in a much different realm than a large public company or an organization in a heavily regulated industry such as health care or financial services. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. Wikis. Blogs. MORE >> -
- Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup WEBBIQUITY SMM | TUESDAY, JUNE 14, 2011
- B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk WEBBIQUITY SMM | MONDAY, JULY 9, 2012
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