Webbiquity SMM

Trending Sources

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets

Webbiquity SMM

major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). Beyond MENA, a UK e-retailer recently reached new Japanese customers through its localized Japanese Facebook page. Guest post by Charles Whiteman. The smartest companies are always looking to reach untapped markets. They also need cultural fluency.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. Forbes ). 6.

35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Pinterest drives 25% of all retail website referral traffic. Pinterest accounts for 25% of all retail website referral traffic. ( Ber|Art ). And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. Image credit: The Wonder of Tech. 12 Facebook Statistics and Facts. 1. MediaPost ).

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Within the Fortune 500, telecommunications (53%) and specialty retailers (48%) are most likely to have blogs. As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. Which emerging platforms are essential (or even worth investigating)? Between large and small businesses?

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Guest post by Alice Jenkins of How2become. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Quality content will be key.

Trends 130

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ). For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. 100,000 of Pinterest’s members are retailers.  ( Social Media Slant ). 68% of U.S.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases. How can you quickly find out how far a link has spread on Twitter? PingTags. Buffer.

Tools 104

Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

While linking to irrelevant sites purely for SEO purposes is not advised (see “Reciprocal link schemes” below), trading links with business partners and complementary firms is helpful both to visitors and your rankings.For example, a manufacturer may trade links with retailers that sell its products, service providers that install or fix those products, and even suppliers of key components.

Types 76

Why Social Media Matters for B2B Vendors

Webbiquity SMM

social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Buyers thwarted from using these tools at work (e.g.,

B2B 76

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Regardless of age group, personal recommendations from company or industry colleagues are rated the most influential information source, while retail websites are least relied upon. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Social Media Facts and Stats. And much more.

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni. ” Not gonna happen.

B2B 52

12 (of the) Best Guides to Marketing on Pinterest of 2013

Webbiquity SMM

more time on Pinterest than Linkedin. • 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • 93% of Pinterest users are women. Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Image credit: Rebekah Radice. Foster engagement?

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600  million. So how does a marketer capitalize on this unruly and ever-changing platform to drive business results? People are busy.

B2B 61

6 Characteristics of Social Media Winners

Webbiquity SMM

As retail giant Walmart learned after multiple social media failures , social media success requires honesty, transparency and authenticity. What are the qualifications for such a role? Answers are likely to vary widely based on knowledge, perspective, industry etc., Smart. Subject matter knowledge is essential. Engaging. Empathetic. Then the ability and initiative to provide it. Unique.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Supply chain expert and social networking pro Jeff Ashcroft is a key thought leader in many fields including retail, supply chain & disruptive technologies. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. These men are indeed using Twitter to rewire and reorient the Web. According to Tom Grant , Ph.D, Adam L.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Retail. •  Winnie Hsia – Social Media Specialist at Whole Foods Market. •  Tracy Benson – Digital / Interactive & Emerging Technologies at Best Buy. •  Gary Koelling – Director Emerging Media Technology at Best Buy. •  Vanina Delobelle – Manager, eCommerce Product Management at Sears Holdings Corporation. •  Alexandra Wheeler – Digital Strategy at Starbucks Coffee Company. •  Sarah Molinari – Senior Manager, Social Media, The Home Depot. •  Dan Beranek – Social Business Strategy Leader, Target. •  Daniel B. Here you go. Serious disconnect there.). Anyway, on to the list! link].

List 24

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Delivr is a good option, particularly for local retail businesses, due to its mapping functionality. It was three days of drinking from a firehose of expertise from an impressive lineup of speakers, but did the conference deliver the goods? Here’s a recap of a few of the key sessions and conversations from the summit. Steve Woods , Eloqua. Don’t be boring! Angie Schottmuller.

How to Write a Social Media Policy

Webbiquity SMM

single-location restaurant or small retailer operates in a much different realm than  a large public company or an organization in a heavily regulated industry such as health care or financial services. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Social sharing sites (e.g.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

The most social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries such as financial services, insurance, energy and utilities are among the social media laggards. social media “active” industry sectors include healthcare, telecomm, retail and automotive, while companies in heavily regulated industries.

B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk

Webbiquity SMM

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni. ” Not gonna happen.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads  on Facebook and then actually visited those stores. Optimize future campaigns.

New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales

SocialTimes Facebook

Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads  for retail, and store visits optimization. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. think this is a sublime idea.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.

A Clever Way One Retailer Brings Pinterest From Online To In-Store


This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. ” This is a great example of extending the online Pinterest experience in-store.

Retail 105

How Social Media Changes Retail Storefronts

Ari Herzog

worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. Need help?

The Future Of Retail In A CTRL ALT Delete World

Twist Image

Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. How do the best brands connect with their consumers? It was an amazing day. This is what happened. consumer. ctrl alt delete.

How Retailers Can Use Pinterest To Boost Holiday Sales


The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. Create holiday gift boards. Promote your boards in-store.

The New Retail Experience

Twist Image

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. There is no doubt that the biggest opportunity that retailers have is to surprise and delight with a great in-store experience.

[Cool Infographic Friday] The Rise of Social Retail


Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from  comScore’s Data Mine  reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands  exclusively via mobile  as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.

The State of Retail Mobility [Infographic]

Direct Marketing Observations

How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider  Cognizant  for this infographic.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found  that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Pinterest is  the stronger vehicle for brand association.

5 Reasons Heat Mapping Helps Online Retailers

Shift Digital

Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The post 5 Reasons Heat Mapping Helps Online Retailers appeared first on SHIFT Digital. Talk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Detect Flaws. SHIFT Digital.

Retail and Social Media by the Numbers

Direct Marketing Observations

I’m doing some work in the retail sector right now and thought I would share this great Infographic from  Campalyst. CPG retail social media social retailThough it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.

Show 442 - Internet of things - changing the retail experience?

Engaging Brand

How the internet of things is changing the retail experience. The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but first. The listener winning an  Engaging Brand  goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is  Alexandre Augusto Mosquim. How you.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. When social media shakes up the fashion industry , what do you do? Also known as Outfit of the Day.

How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. Dana and her team use social to make these launches as successful as they can possibly be. ” and used the answers that Sprouts lovers gave.

Peeking Into The Future Of Retail

Twist Image

He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. How much of an impact does e-commerce have on retail and where is this all headed? retail.