However, a fashion or retail company has to be on there because their audience is active and present on the network. Guest post by Harrison Kratz. Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy. Compare audiences. MORE >>

Especially an online retailer. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post  by Steff Metal [Update from Ed.: Thanks to Shelly Kramer for sharing Etsys updated policy change following the publicity surrounding this issue. Since Steffs original post is still pertinent in the lessons learned, I hope youll take a moment to read it.] And why, once you’ve made said policies, you’ve gotta stick to them. MORE >>

You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Guest post by Ken Mueller. Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. m in B2B, not B2C. Social Media won’t work for me.”. To that I say, “Poppycock! Horsefeathers! Balderdash! Codswallop! Fiddlesticks! Tommyrot!” And I might even throw in a “Baloney!”. OK, I don’t really say that, but I want to. And I’m fully aware that not everyone “gets it” yet. You aren’t a “B” at all. You are a person. Your business is made up of people. Got that? MORE >>

started out as possibly the store’s worst cashier ever, knowing nothing whatsoever about retail transactions from the drawer-side of the cash register. Let me tell you a story I’ve never told anyone else. was a pharmacy technician at Wal-Mart years ago, and one day when a customer and his wife showed up, I began automatically tapping his name into the touchscreen before they reached the counter. Johnson?”* I said with a smile as I hit “Enter.&#. His brow lifted in surprise. You’re good.”. Yes, I was good. So now I couldn’t bear to let that compliment go un-seconded. He’s right. MORE >>

As you prepare to slow down a bit for the holidays (unless you are in retail, in which case my sympathies are with you), think about how you are crafting the communications with which you’re reaching your customers. This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. love flash mobs – who doesn’t, right? plus, I think they’re in my DNA, since no one can flash mob like Bollywood can – so I watched it. Right? I’d like some more, please.” MORE >>