How to Measure PR and Marketing Outcomes on Snapchat
AUGUST 5, 2015
PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In gaming, Snapchat is looked at as a fad, where retail has embraced it. Elissa Nauful President/CEO BallywhoSocial. Texting and emailing are dinosaurs to them. We snap together over 100 times a day.”. Views on Snaps ( V ). Stories.
How NOT to Run Your Social Media
JUNE 25, 2014
Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. For the most part, brands use it well.
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. Finding keywords.
Five Signs the Future Belongs to User-Generated Content
JUNE 4, 2014
Retail companies the world over are taking to holistic commerce and everything it brings to the table. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? used to write here all the time. It’s been a heck of a ride! Image: mayeesherr. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Harlem Shake vs. Gangnam Style. Holistic media and commerce.
3 Tips for Getting Your Online Video Act Together for 2016
NOVEMBER 18, 2015
Around 57 percent of retail brands said they notice average order values increase when users watch just one video they’ve produced – and sales totals double when people have watched 10 or more videos ( LiveClicker ). Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 To autoplay or NOT to autoplay.
5 Things Small Businesses Need To Know To Avoid The Groupon Curse
APRIL 10, 2012
“On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz. Perhaps it was an episode of Extreme Couponers or the explosion of social commerce sites such as Groupon that sparked my addiction to a good deal, but either way, I’m hooked on them. quickly convinced Steve that this was an awesome idea. The result? They
Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo
FEBRUARY 5, 2014
The new approach paid off, resulting in attention from customers, media, and retailers. A few months down the road, the company connected with Natural Pawz , a natural pet store owned by husband and wife team Biff Picone and Nadine Joli-Coeur. Disclaimer: Fresh and Fluffy is a client of RedShift Writers. Their This is their story. One product contained Talc. It has been great.
Professional Bragging Tips
JULY 1, 2011
started out as possibly the store’s worst cashier ever, knowing nothing whatsoever about retail transactions from the drawer-side of the cash register. Johnson?”* I said with a smile as I hit “Enter.. His brow lifted in surprise. You’re good.”. Yes, I was good. So now I couldn’t bear to let that compliment go un-seconded. “Oh, yeahhhh,” I said—purred, practically. He’s right.
#measurePR Recap (March 2016): Meet the Measurement Mavens
MARCH 11, 2016
at a retail store that the number of people who walked by window matters. From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? Here’s some of what we talked about. On whether impressions are a valuable PR metric in a social age: A2: Impressions show reach, which is important, but not the final goal. measurepr. Sales matter.
Four Points to Remember When Adopting a New Social Network
APRIL 26, 2012
However, a fashion or retail company has to be on there because their audience is active and present on the network. Guest post by Harrison Kratz. Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.
The B2B End Around
OCTOBER 5, 2011
You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Guest post by Ken Mueller. Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. Social Media won’t work for me.”. To that I say, “Poppycock! Horsefeathers! Balderdash! Codswallop! Fiddlesticks! Tommyrot!” You are a person.
How To Grow Your Facebook Community
DECEMBER 20, 2012
In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. have been working with a new client since July. They are a service business. But their Facebook Page has just 23 fans so far.
Does Too Much Technology Make Us Bored?
MAY 8, 2013
Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. Last week I had to take my MacBook Pro in to the Apple store. The screen’s been going blank at random intervals, and since it’s still under the protection plan, I decided to listen to my friends and get the pros to look at it. Square! How cool!
Etsy's PR Nightmare: Greeting Cards Making Light Of Rape
JANUARY 25, 2011
Especially an online retailer. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post by Steff Metal [Update from Ed.: And why, once you’ve made said policies, you’ve gotta stick to them. Thanks for sharing this.
How Much Listening Does Social Media Listening Really Offer?
JULY 11, 2012
Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). Guest post by Danny Brown. Social media listening. Social media monitoring. Social media tracking. Social media intelligence. Curious? Read on. Listening data are still keyword driven. Speaking comes naturally.
Capturing Attention: The First Step to Action
DECEMBER 21, 2011
As you prepare to slow down a bit for the holidays (unless you are in retail, in which case my sympathies are with you), think about how you are crafting the communications with which you’re reaching your customers. This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. Right?
Your Name, Your Brand; Lessons From a High School Graduate
MAY 11, 2011
small percentage of people recognized the talent without the packaging of the high ticket price, and the elegant symphony hall. I’m a strong believer in letting products and services speak for themselves, but there is a lot to be said for the finishing touches – the stunning retail space, the well designed bottle with the cool label, a great looking logo, a hip name. Happy birthday, Lisa!
Lessons Learned From the Traveling iPhone
APRIL 16, 2011
So having had to cough up the full retail price of the phone, you can bet your bottom dollar that the new one has insurance on it. 3. You know how I told you I was out in Eugene, Ore., earlier this week ? It was a dramatic trip in more ways than one. But I’m going to focus on the “one for the purpose of this post. DC, don’t be hatin’ I like you too. In mid-air.
Costa Coffee: Why Isn’t Twitter Brewing?
JUNE 20, 2011
Costa is a major high street coffee retailer (and I should add that I love their coffee). What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. So I did the natural thing; I emailed the company. And that’s it.
Are You Built to Sell?
APRIL 30, 2011
“If you order a copy of my book this week, you will receive a code to develop a customized BizBuySell.com valuation report (which typically retails for $19.95 – $59.95) for your business. My fellow BNET blogger, John Warrillow , has a pretty good deal going. Magazine. 2-hour teleconference with him. the E-Myth ebook, The Four Pillars of a Sellable Business. Right? Do it now!
What’s the ROI of Training Rides?
MAY 2, 2011
And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot. Guest post by Jackson Wightman. ROI (a.k.a. return on investment) is important. But it’s oft-derided in digital circles. If it is not doing anything positive, you’ll move it somewhere else. Also reasonable.
Monday Roundup: #NovaCOM15
APRIL 13, 2015
Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. 4. So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference. And
WOM: What's Really Behind The Buzz
NOVEMBER 24, 2010
Chart courtesy 1000heads, used with permission “From customer service, to PR, advertising, digital/web, retail & POS and even internal staff culture – we believe word of mouth affects everything in, around and about any business. “In terms of measurement, we operate around four core principles: Content, Context, Participation and Reach. How many heads? That’s what we do.
Monday Roundup: Smart Integrated Communications
JUNE 20, 2016
Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. 7. So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. ” 2.
FEBRUARY 5, 2011
Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. have absolutely no interest in football. But still. Lets play.
Is Pay-to-Post Blogging The New Advertorial?
NOVEMBER 23, 2010
And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he takes orders from his better half and sweeps floors a lot. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? Remember the advertorial ?
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.
How Retailers Can Use Pinterest To Boost Holiday Sales
NOVEMBER 30, 2015
The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. Create holiday gift boards. Promote your boards in-store.
Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. think this is a sublime idea.
[Cool Infographic Friday] The Rise of Social Retail
MARCH 4, 2016
Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social.
A Clever Way One Retailer Brings Pinterest From Online To In-Store
JULY 27, 2015
This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. ” This is a great example of extending the online Pinterest experience in-store.
The Future Of Retail In A CTRL ALT Delete World
AUGUST 8, 2015
Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. How do the best brands connect with their consumers? It was an amazing day. This is what happened. consumer. ctrl alt delete.
The New Retail Experience
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. There is no doubt that the biggest opportunity that retailers have is to surprise and delight with a great in-store experience.
How Social Media Changes Retail Storefronts
AUGUST 30, 2012
worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. Need help?
One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.
The State of Retail Mobility [Infographic]
Direct Marketing Observations
JUNE 7, 2012
How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.
Pinterest leads Facebook in retail customer aquisition
OCTOBER 17, 2012
In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Pinterest is the stronger vehicle for brand association.
Retail and Social Media by the Numbers
Direct Marketing Observations
AUGUST 28, 2012
I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. CPG retail social media social retailThough it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.
5 Reasons Heat Mapping Helps Online Retailers
DECEMBER 20, 2012
Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The post 5 Reasons Heat Mapping Helps Online Retailers appeared first on SHIFT Digital. Talk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Detect Flaws. SHIFT Digital.
Do Consumers Trust Retailers More Than Social Networks?
Social Marketing Forum
AUGUST 20, 2012
B2B marketing Brand marketing Research Social media marketing privacy retailers social networks trustConsumers are said to rely more on the advice of their peers and even social connections than on businesses themselves. However, this doesn’t mean they trust the social networks themselves when it comes down to sharing their data. Recently, the e-tailing group and MyBuys released some findings from a survey stating that the surveyed consumers [.].
Show 442 - Internet of things - changing the retail experience?
JUNE 28, 2013
How the internet of things is changing the retail experience. The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but first. The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Alexandre Augusto Mosquim. How you.
How Sprouts Farmers Market is Serving Up Social Retail Success
Convince & Convert
JUNE 27, 2014
Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. Dana and her team use social to make these launches as successful as they can possibly be. ” and used the answers that Sprouts lovers gave.