Waxing UnLyrical

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How to Measure PR and Marketing Outcomes on Snapchat

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PlayStation Social Media Strategist Genny Harrison  says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In gaming, Snapchat is looked at as a fad, where retail has embraced it. Elissa Nauful  President/CEO BallywhoSocial. Texting and emailing are dinosaurs to them. We snap together over 100 times a day.”. Views on Snaps ( V ). Stories.

How NOT to Run Your Social Media

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Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. For the most part, brands use it well.

Finding Keywords: The First Step to Blogging Success

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Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Guest post by  Sean McGinnis. I’ve been a web marketer for a long, long time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. Finding keywords.

Five Signs the Future Belongs to User-Generated Content

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Retail companies the world over are taking to holistic commerce and everything it brings to the table. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? used to write here all the time. It’s been a heck of a ride! Image: mayeesherr. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Harlem Shake vs. Gangnam Style. Holistic media and commerce.

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Professional Bragging Tips

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started out as possibly the store’s worst cashier ever, knowing nothing whatsoever about retail transactions from the drawer-side of the cash register. Johnson?”* I said with a smile as I hit “Enter.&#. His brow lifted in surprise. You’re good.”. Yes, I was good. So now I couldn’t bear to let that compliment go un-seconded. “Oh, yeahhhh,” I said—purred, practically. He’s right.

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Four Points to Remember When Adopting a New Social Network

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However, a fashion or retail company has to be on there because their audience is active and present on the network. Guest post by Harrison Kratz. Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. This is also a good time though for said teams to re-evaluate their adoption of new networks into their overall strategy.

#measurePR Recap (March 2016): Meet the Measurement Mavens

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at a retail store that the number of people who walked by window matters. From Women’s History Month to International Women’s Day, March is all about women. Amirite ladies? Here’s some of what we talked about. On whether impressions are a valuable PR metric in a social age: A2: Impressions show reach, which is important, but not the final goal. measurepr. Sales matter.

The B2B End Around

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You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Guest post by Ken Mueller. Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. I’m in B2B, not B2C. Social Media won’t work for me.”. To that I say, “Poppycock! Horsefeathers! Balderdash! Codswallop! Fiddlesticks! Tommyrot!” You are a person.

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How To Grow Your Facebook Community

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In our case, the client is not a coffee shop or retailer, so this is a real challenge until they have greater name recognition. This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. have been working with a new client since July. They are a service business. But their Facebook Page has just 23 fans so far.

Does Too Much Technology Make Us Bored?

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Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet. Last week I had to take my MacBook Pro in to the Apple store. The screen’s been going blank at random intervals, and since it’s still under the protection plan, I decided to listen to my friends and get the pros to look at it. Square! How cool!

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

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Especially an online retailer. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Etsy’s PR Nightmare: Greeting Cards Making Light Of Rape January 25th, 2011 Tweet Guest post  by Steff Metal [Update from Ed.: And why, once you’ve made said policies, you’ve gotta stick to them. Thanks for sharing this.

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How Much Listening Does Social Media Listening Really Offer?

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Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). Guest post by Danny Brown. Social media listening. Social media monitoring. Social media tracking. Social media intelligence. Curious? Read on. Listening data are still keyword driven. Speaking comes naturally.

Capturing Attention: The First Step to Action

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As you prepare to slow down a bit for the holidays (unless you are in retail, in which case my sympathies are with you), think about how you are crafting the communications with which you’re reaching your customers. This past weekend, my friend Ken Mueller shared a video he’d taken of a Christmas flash mob at the Lancaster Central Market, singing the Hallelujah Chorus. Right?

Your Name, Your Brand; Lessons From a High School Graduate

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small percentage of people recognized the talent without the packaging of the high ticket price, and the elegant symphony hall. I’m a strong believer in letting products and services speak for themselves, but there is a lot to be said for the finishing touches – the stunning retail space, the well designed bottle with the cool label, a great looking logo, a hip name. Happy birthday, Lisa!

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Lessons Learned From the Traveling iPhone

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So having had to cough up the full retail price of the phone, you can bet your bottom dollar that the new one has insurance on it. 3. You know how I told you I was out in Eugene, Ore., earlier this week ? It was a dramatic trip in more ways than one. But I’m going to focus on the “one&# for the purpose of this post. DC, don’t be hatin’ I like you too. In mid-air.

Costa Coffee: Why Isn’t Twitter Brewing?

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Costa is a major high street coffee retailer (and I should add that I love their coffee). What, no Twitter? A few months ago, I read a great blog post by Ray Grieselhuber on the Ginzametrics blog about Trader Joe’s, and the fact that they, a major grocery chain, didn’t have an official presence on Twitter. So I did the natural thing; I emailed the company. And that’s it.

Are You Built to Sell?

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“If you order a copy of my book this week, you will receive a code to develop a customized  BizBuySell.com valuation report (which typically retails for $19.95 – $59.95) for your business. My fellow BNET blogger, John Warrillow , has a pretty good deal going. Magazine. 2-hour teleconference with him. the E-Myth ebook, The Four Pillars of a Sellable Business. Right? Do it now!

What’s the ROI of Training Rides?

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And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called  FAIT ICI with his wife, where he  takes orders from his better half and sweeps floors a lot. Guest post by Jackson Wightman. ROI (a.k.a. return on investment) is important. But it’s oft-derided in digital circles. If it is not doing anything positive, you’ll move it somewhere else. Also reasonable.

Monday Roundup: #NovaCOM15

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Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says  Dave Hochman as he shares six takeaways for the “C-store” industry. 4.  So I figured it would be neat to do a roundup of posts that reflect some of the very smart minds that will be presenting at this conference. And

WOM: What's Really Behind The Buzz

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Chart courtesy 1000heads, used with permission “From customer service, to PR, advertising, digital/web, retail & POS and even internal staff culture – we believe word of mouth affects everything in, around and about any business.&# “In terms of measurement, we operate around four core principles: Content, Context, Participation and Reach. How many heads? That’s what we do.&#

Monday Roundup: Smart Integrated Communications

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Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. 7.  So I figured we’d focus today’s roundup on some great posts that will help you find your way long the I.C. ” 2. 

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The Decision

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Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Decision February 5th, 2011 Tweet I have a big decision to make. have absolutely no interest in football. But still. Lets play.

Is Pay-to-Post Blogging The New Advertorial?

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And, finally, Jackson is also an entrepreneur; he co-owns a small retail business called FAIT ICI with his wife, where he  takes orders from his better half and sweeps floors a lot. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? Remember the advertorial ?

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads  on Facebook and then actually visited those stores. Optimize future campaigns.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.

How Retailers Can Use Pinterest To Boost Holiday Sales

Firebelly

The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. Create holiday gift boards. Promote your boards in-store.

A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. ” This is a great example of extending the online Pinterest experience in-store.

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Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. think this is a sublime idea.

[Cool Infographic Friday] The Rise of Social Retail

SocialFish

Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social.

The Future Of Retail In A CTRL ALT Delete World

Twist Image

Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. How do the best brands connect with their consumers? It was an amazing day. This is what happened. consumer. ctrl alt delete.

The New Retail Experience

Twist Image

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. There is no doubt that the biggest opportunity that retailers have is to surprise and delight with a great in-store experience.

How Social Media Changes Retail Storefronts

Ari Herzog

worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. Need help?

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from  comScore’s Data Mine  reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands  exclusively via mobile  as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found  that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Pinterest is  the stronger vehicle for brand association.

The State of Retail Mobility [Infographic]

Direct Marketing Observations

How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider  Cognizant  for this infographic.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. When social media shakes up the fashion industry , what do you do? Also known as Outfit of the Day.

5 Reasons Heat Mapping Helps Online Retailers

Shift Digital

Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The post 5 Reasons Heat Mapping Helps Online Retailers appeared first on SHIFT Digital. Talk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Detect Flaws. SHIFT Digital.