Success Stories From Twitter's Front Lines

Here are just a few recent examples of Fortune 500 brands in quick-service restaurants, telecommunications, fashion, retail, consumer packaged goods and financial services--each making the most of Twitter.

Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights.

Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently:

Twitter plays an influential role in public discourse. It captures people’s attention and engages them, particularly around high-profile events and meaningful moments. That’s why Twitter lends itself to a variety of use cases for brands seeking to connect with prospective and previous consumers.

Here

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