| | | The Social Media Incubator | |  Retail | 4 articles |
| Page 1 of 1 | Previous | Next | THE SOCIAL MEDIA INCUBATOR APRIL 29, 2013 Why Social Media Marketing for Business Isn’t Optional Any More More people prefer Pinterest to Facebook when associating with retailers or brands. 'Social media marketing is no longer optional for business. Last November, Huffington Post published 100 social media statistics that shouldn’t be ignored. Among these include. 80 percent of social media users prefer to connect with brands through Facebook. 77 percent of B2C companies and 43 percent of B2B companies acquired new customers from Facebook. 32 percent of all Internet users use Twitter. 69 percent of Twitter follows are suggested by friends. million new Twitter accounts are added every day. | THE SOCIAL MEDIA INCUBATOR APRIL 13, 2012 5 Keys to Managing Your Business Online Reputation If you have a retail location, post a “suggestion” box or provide a survey with every transaction. We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100. This concept is magnified in the age of social media, where anyone can post anything, any time, anywhere. Are online reviews a bad thing? It comes down to knowing how to be proactively strategic and how to handle them correctly that determines whether they will be an asset or a problem for your business.”. Caroline’s tips for managing your businesses reputation online: 1. | | | | | |
| THE SOCIAL MEDIA INCUBATOR AUGUST 22, 2011  How to Measure the ROI of Your Social Media Efforts – Part I Measuring Social Media ROI for Retail (or Business-to-Consumer Sales). Many people suggest that social media is not measurable – we’d beg to differ. The old saying, “you can’t manage what you can’t measure” has never been more true than in social media. Called “Dunn’s Equation,&# it is Network Value = Annual Value x Network. Find the ROI in your social media efforts. | THE SOCIAL MEDIA INCUBATOR APRIL 13, 2012 5 Keys to Managing Your Business Online Reputation If you have a retail location, post a “suggestion” box or provide a survey with every transaction. We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100. This concept is magnified in the age of social media, where anyone can post anything, any time, anywhere. Are online reviews a bad thing? It comes down to knowing how to be proactively strategic and how to handle them correctly that determines whether they will be an asset or a problem for your business.”. Caroline’s tips for managing your businesses reputation online: 1. | |
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