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AUGUST 21, 2012 [Retail] How Nike Stole Social Media Gold From Olympic Sponsor Adidas
Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retailWhich brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? What were the keys to Nike’s success?
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OCTOBER 23, 2012 [Retail] 70% Of Users Visit Pinterest For Inspiration On What To Buy
Pinterest is also “a stronger vehicle for brand association:” 43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users. Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights.
| | THE REALTIME REPORT
AUGUST 28, 2012 [Retail] Play.com’s Facebook Fans Spend 24% More
The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans. Play.com is very happy with its Facebook fans. over 357,000 Facebook fans.
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DECEMBER 7, 2012 [Retail] Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
Foursquare CEO Dennis Crowley spoke to AdWeek last month about retailers’ perception of Foursquare’s user numbers: “I wouldn’t say scale is an issue. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 599 million monthly active users. via TechCrunch. Sina Weibo: over 400 million users. via Yahoo. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 187 million active users. via LinkedIn. Google Plus: 100 million monthly active users.
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THE REALTIME REPORT [Retail] How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland
| TUESDAY, NOVEMBER 27, 2012
Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retail
We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. ” How to Host a Brand Hackathon. MORE >>
THE REALTIME REPORT [Retail] Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners
| THURSDAY, AUGUST 16, 2012
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail
brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Launched in August 2010, Shopkick is now enabled at more than 7,000 partner retail
locations across the U.S. The program kicks off with a special offer of $5 to shoppers who visit participating CVS locations with the Shopkick app. Mashable ). MORE >>
THE REALTIME REPORT [Retail] Are your new fans on Facebook REALLY new? (Research)
| TUESDAY, JULY 10, 2012
We studied their interaction with 63 brands from January to April 2012 in beauty, food/restaurant, and retail
(sectors where sessions on owned media lead directly to sales). This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes. Not so fast. They are true blood, not new blood. The findings? MORE >>
THE REALTIME REPORT [Retail] Holiday Social: The Gap Gives Away 1 Million Holiday Postcards to Facebook Fans
| TUESDAY, NOVEMBER 20, 2012
also “loved the idea of tying their brand to something as tangible and emotional as a card sent to a loved one in the mail.” ” Social Media Campaigns Gap holiday promotion mobile app Postagram retail
SincerelyLast week the Gap announced a social media promotion for the holidays: the brand’s Facebook fans can send their own photos as real, printed postcards to their Facebook friends – for free. The Gap is the first brand to use startup Sincerely’s new “brand-centric service” Postagram Direct, which launched last week. MORE >>
THE REALTIME REPORT [Retail] Social Media Customer Service: Brands Respond More On Twitter
| THURSDAY, JANUARY 10, 2013
” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers
and service providers using Conversocial: 91% growth in the response rate of leading retailers
. collection of data from NYU (also cited in the study) shows a 459% surge in customer communication on Facebook for America’s biggest retailers
, measured over Thanksgiving week in 2011 and 2012. Social Media Statistics Conversocial customer service retail
social media customer service MORE >>
- [Retail] Facebook Brand Engagement Grows 896% Year-Over-Year THE REALTIME REPORT | THURSDAY, OCTOBER 25, 2012
- [Retail] 3 Ways Mobile Apps Can Reward Customer Loyalty THE REALTIME REPORT | MONDAY, SEPTEMBER 3, 2012
- [Retail] Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe THE REALTIME REPORT | MONDAY, SEPTEMBER 24, 2012
- [Retail] Durex #1Share1Condom Campaign Helps Fight AIDS THE REALTIME REPORT | MONDAY, DECEMBER 3, 2012
- [Retail] Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media THE REALTIME REPORT | WEDNESDAY, SEPTEMBER 5, 2012
- [Retail] Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program THE REALTIME REPORT | THURSDAY, NOVEMBER 8, 2012
- [Retail] Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz THE REALTIME REPORT | THURSDAY, DECEMBER 20, 2012
- [Retail] One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively THE REALTIME REPORT | WEDNESDAY, DECEMBER 11, 2013
- [Retail] Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers THE REALTIME REPORT | THURSDAY, NOVEMBER 15, 2012
- [Retail] Spotzot Launches SpotAds, Claims Realtime Mobile Offers Get CTRs Up To 70% THE REALTIME REPORT | MONDAY, SEPTEMBER 10, 2012
- [Retail] Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram THE REALTIME REPORT | WEDNESDAY, OCTOBER 31, 2012
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