Techipedia: Tamar Weinberg

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. This is a guest post by Neil Davidson. Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. As with all good commercials, parodies have been rife.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. This is a guest post from James Bentham. SMS, really? Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. Why it Works. Implementation. Promotions/Offers. Receipts.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Therefore, it’s a force to be reckoned with. Want one? Go here.

The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

Let’s say that Marketers A and B both represent large sporting goods retailers and are bidding to serve an impression to a visitor on ESPN.com. Marketer A will likely reap the rewards, while Marketer B limps back to the retailer with mediocre results. This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango. and others. Main Characters. Agencies.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. Perhaps this might serve as the start of a real relationship.

Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. It’s up to you to capitalize this and leverage it effectively. Really? Social media.

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

The company works with small business internationally to keep online retailers running efficiently while offering them high-value marketing tools. A few years ago, 3dcart extended its customer support to include free 24/7/365 phone support for customers of all sizes. This is a guest post by Michael Silverman. The social web has opened the communication floodgates. It’s Worked Before.

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

The main disadvantage may be the difficulty in establishing a personal connection like you would in a hometown retail store. This is a guest post by Angela Denby. Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# Even if you’ve decided you have the budget for social media, where do you focus?

Does Social Media Impact Sales at Tobacco and Adult Themed Stores?

Techipedia: Tamar Weinberg

What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. Everyone is doing things with respect to social, but in e-commerce, what is the point? conversion rate).

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? know when my parents come to NYC, they go to what’s familiar. Is it even possible? We can say that it is. Indeed.

Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Reply verygoodservice November 21, 2009 at 8:41 pm Some of the trends highlighted in this post are continuing to develop with more and more high street retailers not only establishing a presence on Twitter but using it for proactive customer service Reply Richard A. Blogs can also convey information , share ideas , and chronicle important lifetime milestones. With social media — or quite frankly, the existence of the Internet, any misstep you make in your personal dealings with others can become public. Social media is social. And if they don’t have a blog? Why do I do this?

Blogging Etiquette in the Face of a PR Pitch: What Miss Blogging.

Techipedia: Tamar Weinberg

As someone who does public relations for companies, I’m sure you carefully pick your bloggers for the pitch. We both have difficult jobs. Bloggers have to weed out the crap and PR pros need to find the right people for the job. The job of someone who does blogger outreach can be difficult. It’s not always the people doing blogger outreach who don’t get it right. Yes, seriously.

Creating Passionate Customers: Brand Evangelism and What it Means.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Creating Passionate Customers: Brand Evangelism and What it Means to Your Business Creating Passionate Customers: Brand Evangelism and What it Means to Your Business by Tamar Weinberg on August 26, 2009 Share Last week, I wrote a piece on brand building for Forbes.com. Maybe.

Make a Wish for Someone Else this Holiday Season (and the Power of.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Personal > Contest: Make a Wish for Someone Else this Holiday Season (and the Power of Blogger Outreach) Contest: Make a Wish for Someone Else this Holiday Season (and the Power of Blogger Outreach) by Tamar Weinberg on December 15, 2008 Share This is a sponsored post by Sears but the thoughts within are mine and mine alone. As a blogger, you have the potential to reach a tremendous audience. Send them your book. Or your beanbag chair. You can do something else entirely.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. think this is a sublime idea.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads  on Facebook and then actually visited those stores. Optimize future campaigns.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.

New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales

SocialTimes Facebook

Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads  for retail, and store visits optimization. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.

A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. ” This is a great example of extending the online Pinterest experience in-store.

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How Social Media Changes Retail Storefronts

Ari Herzog

worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. Need help?

The Future Of Retail In A CTRL ALT Delete World

Twist Image

Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. How do the best brands connect with their consumers? It was an amazing day. This is what happened. consumer. ctrl alt delete.

How Retailers Can Use Pinterest To Boost Holiday Sales

Firebelly

The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. Create holiday gift boards. Promote your boards in-store.

The New Retail Experience

Twist Image

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. There is no doubt that the biggest opportunity that retailers have is to surprise and delight with a great in-store experience.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from  comScore’s Data Mine  reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands  exclusively via mobile  as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.

Black Friday’s Retail Losers and Winners [Infographic]

Meltwater

We’re well into the holiday season, and in the States, Black Friday and its accompanying… Read More.

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[Cool Infographic Friday] The Rise of Social Retail

SocialFish

Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social.

3 Ways Retailers Can Leverage Facebook Location Pages

Ignite Social Media

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages. Display Store Information.

The State of Retail Mobility [Infographic]

Direct Marketing Observations

How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider  Cognizant  for this infographic.

Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found  that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Pinterest is  the stronger vehicle for brand association.

5 Reasons Heat Mapping Helps Online Retailers

Shift Digital

Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The post 5 Reasons Heat Mapping Helps Online Retailers appeared first on SHIFT Digital. Talk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Detect Flaws. SHIFT Digital.

Retail and Social Media by the Numbers

Direct Marketing Observations

I’m doing some work in the retail sector right now and thought I would share this great Infographic from  Campalyst. CPG retail social media social retailThough it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. When social media shakes up the fashion industry , what do you do? Also known as Outfit of the Day.

Show 442 - Internet of things - changing the retail experience?

Engaging Brand

How the internet of things is changing the retail experience. The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but first. The listener winning an  Engaging Brand  goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is  Alexandre Augusto Mosquim. How you.

How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. Dana and her team use social to make these launches as successful as they can possibly be. ” and used the answers that Sprouts lovers gave.

Peeking Into The Future Of Retail

Twist Image

He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. How much of an impact does e-commerce have on retail and where is this all headed? retail.

The future of print is in the hands of small retailers

The Way of the Web

One thing we did talk about which I think might have potential for comics in particular is a curated experience which is already being offered by some specialist record retailers. Digital Publishing ecommerce Print Publishing Retail comics ecommerce solutions future of print multi format print publishing retailer websites retailersSo what about the same for comics?

You Need To Know: Social Media and Retail

Laurel Papworth

Online Communities Smart Company social media Facebook retail TwitterI travel. A lot. Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. So when I’m in a new city and looking for a place to eat, I amble down the street to see what I can find. So do I pop into the empty restaurant congratulating myself on finding a seat? No way!

Back-to-School Is the Second-Biggest Retail Holiday. Are You Ready? [INFOGRAPHIC]

Simply Measured

“Back to school” is the second-biggest retail holiday in the U.S. This year, it’s expected to rake in $828 BILLION! But e-commerce brands are still trying to figure out the magic recipe for generating awareness and sales in such a crowded field on social. This digital infographic guide, care of  The Shelf , can help. Scroll Scroll to learn: How dates — from school start dates to peak product purchase times — affect shopping patterns across the U.S. How mobile and digital trends are affecting purchasing decision-making. Courtesy of: The Shelf.

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Does Retail Understand The Untethered Consumer?

Twist Image

Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau.

Podcast 390 - Sir Terry Leahy on Management and Retailing

Engaging Brand

Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer. Sir Terry Leahy is credited with turning round retailing in the UK. He led Tesco from a struggling business to a global force, through 'simply' putting the customer first.