The High Low – Backed by Liz Claiborne, this industry blog covers retail trends with a focus on e-commerce. Today’s guest post is written by Crosby Noricks. The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. The issue lies in the disconnect between what students are being taught, and where they want to apply their skills. Vogue produces digital-only editorial content. disagree? MORE >>

And the giant retailer will be left with a PR crisis that will hurt its reputation for years to come, not to mention the distraction the company is facing for most of the rest of this year. I would be remiss if I didn’t blog about the PR nightmare Walmart has caused itself by allegedly covering up the bribes they paid Mexican officials in exchange for getting building permits faster and other favors to help it aggressively expand in the region. The attorney dispatched a committee to Mexico City and found, yes indeed, there was suspicion both Mexican and U.S. laws had been broken. MORE >>

But if you’re a retailer, in fashion, have a restaurant, or sell anything that is visual, Pinterest is something you definitely should be considering for your 2012 marketing plans. This post is running concurrently on Future Comms. On Facebook just after the first of the year, Paul Sutton posted something about not understanding what the big deal is about Pinterest. It won’t be a surprise to you that I commented. said something about how he was off his rocker (except I think I was a bit more nice than that). So he challenged me to a duel. so I accepted. See what you think! MORE >>

They are the most popular retailer on Twitter and is a leading example of Twitter’s power to build millions of relationships a single customer at a time. Natalie Sisson is an intrepid traveler and Kiwi entrepreneur who currently lives out of a suitcase. Don’t you just love to hate those big name brands who always seem to be getting right? You know the ones I’m referring to – The Apple gods, the addictive Starbucks and the sensual Victoria’s Secrets ? At the same time you have to love them because they’re doing a great job at furthering their brand reputation and personality. MORE >>

Think of it as being placed in a 3D world while you read a magazine or shop in a retail store. I spoke last night to the PRSA Central Ohio chapter. really love Columbus. It’s a great little town and, every time I visit, people are sooooo nice to me. was there for all of three hours, but I still felt very welcome. One of the things we talked about was augmented reality. realized as we chatted, I spend a lot of time showing examples of this cool new trends when I speak, but I’ve never shared it with you. Be prepared to be amazed! What is Augmented Reality ? Some Examples. MORE >>