Five Social Media Trends for 2016
DECEMBER 30, 2015
For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends.
Six Tips for Dealing with Negative Customer Feedback
JANUARY 4, 2016
In the retail and hospitality industries, a frequent saying is the customer is always right. By Nadya Khoja. There isn’t a day that goes by when I don’t receive at least one form of negative customer feedback. As a director of marketing, I have a lot of contact with existing and potential customers, many of which are under the impression I enjoy hearing their two cents. And you know what?
The Business Guide to Using Instagram
MARCH 17, 2015
Also take photos in and around your work environment—brick-and-mortar office, manufacturing floor, virtual office, the retail floor, or wherever it is you hang out during the day. By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. Please note the verbiage there—it is the most used social media outlet.
Is the REI Black Friday Announcement Just a PR Stunt?
NOVEMBER 3, 2015
Here is what REI president CEO, Jerry Stritzke, says: Any retailer that hears this will be startled by the idea. As PR stunt or not, the company has more than made up its retail sales in earned media. hope more retailers follow suit. That said, it’s an important conversation to have, so let’s have it. Here’s why: It’s completely on brand. optoutside.
Influencer Relations and the Target Plus-Sized Win
FEBRUARY 2, 2015
But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF. Miss: Canada. As in, missed the entire country. And it’s not like it’s small! Sorry, Canadians. Whoops.
A Business Pivot: What You Need to Know
APRIL 7, 2015
He had a new product that he’d been lucky enough to get on the shelves at the big box retailers, but it wasn’t selling. By Gini Dietrich. The past few years have been rough. In 2008, we started to run out of cash. In 2009, I had to lay off more than half of my team. In 2010, I had to figure out how we were going to survive the Great Recession. And so on and so on. Changing Times.
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
Let’s say your goal is to drive more retail sales. If your goal is to drive more retail sales, use tools that drive people into your store and create loyalty, such as Foursquare or Belly. The Spin Sucks community is an interesting one. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. love that. Do it.
Affiliate Marketing is Far From Dead
JULY 29, 2015
Thousands of prominent businesses have successful affiliate marketing programs, from online sales companies such as eBay and Amazon to retail stores such as The Home Depot and Bed Bath & Beyond. By Chris Kramer. Affiliate marketing gets a pretty bad rap. As respective affiliate markers, we hear plenty of complaints and questions such as, “Why pay for sales I’m already getting?”. Wrong.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
ITLY , a retailer that provides Italian made goods clearly illustrates their products by showcasing them in a chic yet simple style that draws the user’s direct attention. By Robert Nachum If you’re a business owner who manages and operates an eCommerce site, chances are you’ve experienced “that feeling.” alone. Establishing an eCommerce site is one thing.
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
explained I had just given the opening keynote at the Retail Packaging Association trade show on using the web for business growth. A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. Leads.
The Spin Sucks Inquisition: Paul Sutton
JULY 24, 2015
We won a retail industry award for it. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling? Sorry. Simmer down there, Gin. It’s about time we have Paul Sutton. Paul is one of my most favorite people on earth. He’s smart. He’s witty. He’s the father of three and isn’t afraid to be a big kid with them. He’s a newly minted business owner. You bet.
Seven Tips for Gaining Business from Speaking Engagements
FEBRUARY 22, 2012
For instance, this weekend I’m speaking at the Retail Packaging Association trade show. I’ve discovered, of the hundreds of attendees, only five (!!!) More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. No one cares.
Social Media Campaigns Don’t Match When Consumers Are Online
JUNE 28, 2012
And now there’s a new study out from YesMai l, which looked at the social networks of 20 popular clothing retailers in order to discover how email boosts social engagement, what times of day and week are most effective, and how to standardize some of your engagement in order to succeed. . Ever wonder how much content you should be producing? and 12 a.m. to 7 p.m. ET, even though 5 a.m.
Lessons from Black Friday to Use in Your Communications Plan
NOVEMBER 30, 2015
One important note about scarcity and urgency many marketers forget (and you are starting to see dilute some of retailers Black Friday efforts as well)—they must be authentic. By Laura Petrolino. I’m not a Black Friday shopper. hate shopping in general, so the thought of doing it in the chaos and mayhem of Black Friday is horrible. Then I’d choose shopping. The Thrill of the Hunt.
Five Steps to Insanely Good Customer Service
FEBRUARY 26, 2015
Rogers Cable is the largest cable television provider in Canada, also offering high-speed Internet access, residential telephone services, and video retailing. By Lindsay Bell. Recently, I received the most incredible customer service. It happened on Twitter. Over a weekend. And, perhaps the most incredible thing about this entire story? Did I just say we like it? Monopolies! Twitter handle.
The Pinterest Debate Between Two Friends
JANUARY 25, 2012
But if you’re a retailer, in fashion, have a restaurant, or sell anything that is visual, Pinterest is something you definitely should be considering for your 2012 marketing plans. This post is running concurrently on Future Comms. On Facebook just after the first of the year, Paul Sutton posted something about not understanding what the big deal is about Pinterest. See what you think!
Beware Social Media Faux Pas During The Holidays
DECEMBER 22, 2014
But the mega-retailer was caught flat-footed by indignant tweets concerning the burden these extra hours placed on Kmart employees, taken away from their families on this family-focused holiday. By Peter LaMotte No business sets out to commit a social media faux pas—especially during the holiday season. Hallmark and Holiday Cheer Hallmark also ran into social media trouble in 2013.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
For retail businesses , you can dig deeper into seeing who added what into their shopping cart, whether they completed the purchase, or did something else instead. By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. and nearly $220B worldwide. So why the big fuss? Through downloads? Yes, but no.
The Epic Legacy Building Opportunity of Go Set A Watchman
JULY 28, 2015
Go Set a Watchman begs to be a part of something greater than a retail transaction. By Daniel Schiller. I may not read Go Set A Watchman. This is Harper Lee’s book—author of To Kill a Mockingbird —that has been published amongst a great deal of criticism.). From all accounts, I am pretty sure it was not intended for publication. That is a shame. But more on this in a bit. Manuscripts.
Four Marketing Mistakes to Learn From
APRIL 29, 2015
Take a look at this recent example of the Tesco Juice grammatical error and a boy who made big news by complaining directly to the UK grocery retailer and making them correct it. By Martha Simons. Marketing mistakes aren’t uncommon. We are human. We make mistakes. Following are four marketing mistakes that can be prevented. Spelling and Grammar. What does it tell them about the brand?
Augmented Reality for PR and Marketing Pros
SEPTEMBER 20, 2012
Think of it as being placed in a 3D world while you read a magazine or shop in a retail store. I spoke last night to the PRSA Central Ohio chapter. really love Columbus. It’s a great little town and, every time I visit, people are sooooo nice to me. I was there for all of three hours, but I still felt very welcome. One of the things we talked about was augmented reality. Some Examples.
Seven Effective DIY Market Research Tactics
JANUARY 20, 2015
Most guides (but not all) on how to start a retail business don’t cover this crucial market research step and, when they do, they don’t give it the time and detail it deserves. By Francois Bondiguel Market research can be pretty expensive. It can even take years to conduct. But, in today’s digital age, it can also be accessible to organizations of all sizes. No money? No problem!
The PR Nightmare for Walmart
APRIL 24, 2012
And the giant retailer will be left with a PR crisis that will hurt its reputation for years to come, not to mention the distraction the company is facing for most of the rest of this year. The attorney dispatched a committee to Mexico City and found, yes indeed, there was suspicion both Mexican and U.S. laws had been broken. Instead, Walmart shut it down. From there it went nowhere.
Customer Loyalty in a Changing World
MAY 14, 2015
When I start to run out it means it’s been too long since I’ve traveled. I’m a retailer’s nightmare! By Laura Petrolino. Customer loyalty is akin to a really solid marriage—committed, enduring, and monogamous. Unfortunately, in today’s fast-moving, ever changing world, the appeal of “new shine” can often distract from the comfort of “old trusted.”. Maybe not!
Dear Pinterest: I Loathe You No Longer
OCTOBER 10, 2012
” You managed to edge out LinkedIn, YouTube, and Google+ as a top driver of referral traffic to retailers. Today’s guest post is by Lindsay Bell. Ahhhh, Pinterest. How I’ve loved to loath you all these years. Well, actually, it’s only been a couple of years, hasn’t it? You little spunky punk, you. You’ve done fairly well for yourself, I won’t take that away from you. No way.
The Spin Sucks Inquisition: Frank Strong
OCTOBER 2, 2015
The clothing retailers have made this stunt into a science. The next time you see this, hold the anger and respond instead with silence. By Gini Dietrich. still remember the exact moment I met Frank Strong. spoke at the (then) Vocus Conference and he greeted me with his cheerful face and a real hug. Trust me, that is something you want to experience. His entire face lit up. Doubtful. .
How Chicago Cabbie Grows Business Using Social Media
DECEMBER 14, 2011
My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. Today’s guest post is written by Lisa Gerber. . They looked to their landlord and their neighborhood association to bring them traffic. It takes away from everything I else I need to be doing.” Or “My customer isn’t on Twitter.”.
Reconsider Fashion PR
AUGUST 9, 2012
The High Low – Backed by Liz Claiborne, this industry blog covers retail trends with a focus on e-commerce. Today’s guest post is written by Crosby Noricks. The issue lies in the disconnect between what students are being taught, and where they want to apply their skills. To the point, the industry is doing innovative things with content, social media, blogging, and more. disagree?
What the Changing World of PR Means to Today’s Organizations
OCTOBER 2, 2012
boutique retailer has the same opportunities, and access to the same customers, as the big box stores. Last week was an interesting week in the high-tech, social media, Internet geek world. First, Twitter is trying to figure out how to clean up its act, have a consistent brand, and make money, so it’s shutting out third-party app developers. PR in the Past. This web thing? PR Today.
Social Media and Its Effect On Suicide
MAY 31, 2012
Early last winter I was in Orlando on a Saturday speaking at the Retail Packaging Association show. Last year, friend and colleague Trey Pennington took his own life on the grounds of the church where he and his family attended for many years. When the news spread, first on Mashable and then through the more traditional channels, people on Twitter and Facebook were astounded. There Is Hope.
Create a Winning Sponsored Content Strategy
MARCH 11, 2015
Forrester says the web will account for or influence 59 percent of retail sales by 2018, it is this type of integration of both on- and offline influence which will make that number a reality. Sponsored Content for Lead Generation As the old e-commerce saying goes, “a click, a purchase does not make,” (actually I just made that up, but I channeled my inner retail Yoda for it).
QR Codes & Mobile: The Time is Now
MARCH 8, 2011
One major retailer has created a campaign with a QR code as it’s centerpiece and through their marketing efforts, they are educating more consumers about QR codes. Now that Macy’s, Calvin Klein, Ralph Lauren, and other mainstream brands and retailers have embraced QR codes in their marketing, the time is right to look into using them for your business. Email messages or addresses.
Five Priorities for Your Online Advertising
AUGUST 7, 2012
Or, if your goal is to get people to a retail location, your online presence will be geared toward the physical location. Today’s guest post is written by Dominick Frasso. . Every company knows they need to devote some of their advertising resources to the web. The question isn’t whether or not you need to be using it, it’s “how?” Identify your goals. Leads.
How to Work with Journalists: Straight from a Tribune Panel
OCTOBER 6, 2015
Becky Yerak has covered the business beat at Chicago Tribune for 11 years and mainly covers consumer-focused housing and retail topics, with some banking and insurance thrown in on occasion. She By Gini Dietrich. A few weeks ago, I moderated a panel for HARO (Help a Reporter Out) that included three journalists from the Chicago Tribune. If I worked there, I would likely never go home.
A New and Prosperous Economy
AUGUST 23, 2011
Amazon began to kill retail bookstores, first by giving us online book buying and then the Kindle, and Apple finished the job with the iPad. No matter what happens to the economy, jobs for retail book salespeople will not reappear. “We’re not going to have a jobless recovery. We’re going to have a jobless future. – Jeff Jarvis , author of “What Would Google Do?.
Gin and Topics: Crazy Football Fans and Awkward Pregnancy Photos
SEPTEMBER 14, 2012
They say it’s a video to learn how to bring your retail skills to the next level. Social Media Top 5 awkward pregnancy photos farting preachers gin and topics retail training video selling is service service is selling two hamsters one wheelI believe fall has arrived! What makes things worse is they lost to the Packers. It’s one thing to lose a game. But alas! But this?
Be the Leader In Your Industry: Blaze the Trail
AUGUST 29, 2011
Microsoft opened 11 retail stores this year. Steve Jobs resigned last week. This is likely not news to you. But what is interesting is it likely will cripple the consumer electronics industry. Page from the Apple Book. The consumer electronics industry is built around copying the successful products that Apple produces. Apple blazed the trail. Apple blazed the trail. Apple blazed the trail.