| | | Socialized | |  Retail | 3 articles |
| Page 1 of 1 | Previous | Next | SOCIALIZED OCTOBER 24, 2009 Tips for Using Facebook Fan Pages based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. In fact, when I made informal inquiries into what companies had the best Facebook pages, large retail brands were most often cited. Several clients have told me recently they don’t think their Facebook pages have as many fans as their brand seems to warrant. They’ve asked me what they were doing “wrong” and how to improve their pages. think one of the issues here is the inflation of language so pervasive in social networking. | SOCIALIZED MARCH 3, 2010 What Do They Mean by Social Any Way? Hyperlocal restaurant and retail site Yelp took its existing network of 26 million users, who visit the company’s regular web site, and gave them an iPhone app with the capability to check-in live at restaurants, clubs, theaters and other locations. Many of us take for granted the meaning of the word “social” when we think of social media and social networking. But what does it really mean? The term carries multiple meanings. For the techie, social software is most likely built using Web 2.0’s s foundational technologies, AJAX, asynchronous JavaScript and XML. don’t think it is one. | | | | | |
| SOCIALIZED SEPTEMBER 24, 2009 Using Facebook Fan Pages Effectively based interactive marketer Rosetta, found that 59% of the 100 leading retailers, including Best Buy, Kohl’s and Wal-Mart, are using Facebook. In fact, when I made informal inquiries into what companies had the best Facebook pages, large retail brands were most often cited. My latest Talent Zoo Column looks at Facebook Fan Pages and how to make the most of them. Here’s an excerpt: Several people have told me recently they don’t think their Facebook pages have as many fans as their brand seems to call for. Victoria’s Secret’s Pink and Whole Foods were both mentioned. | |
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