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MARCH 4, 2016 [Retail] [Cool Infographic Friday] The Rise of Social Retail
Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social.
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AUGUST 26, 2015 [Retail] Association Social Media: Kelli Windsor, Food Marketing Institute
First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. Here’s a snippet of my conversation with just one of several great association social media folks. oversee our digital communications strategy including social media, our blog , newsletter and website content.
MARCH 4, 2016 | SOCIALFISH
[Retail] [Cool Infographic Friday] The Rise of Social Retail
AUGUST 26, 2015 | SOCIALFISH
[Retail] Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 17, 2015 | SOCIALFISH
[Retail] Is the Financial Services Industry Poised for Market Disruption?
JUNE 8, 2015 | SOCIALFISH
[Retail] The #FutureOfBusiness WILL Radically Change Everything As We Know It
MARCH 30, 2015 | SOCIALFISH
[Retail] Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media
JANUARY 27, 2015 | SOCIALFISH
[Retail] Direct marketing is dead. Long live direct marketing!
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OCTOBER 14, 2014 [Retail] The Pillars of Online Marketing Success in 2014 & Beyond
Cyber Monday in 2013 saw retail sales via mobile devices hit $400 Million in the US alone. As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. Image source. Develop for Mobile First. Image source. Email is Old But it still Rocks! Source image.
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MARCH 17, 2014 [Retail] Pinterest Marketing for B2Bs
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. However, with a rapid increase in the number of users on the network and a high level of referral traffic, now may be the time to stop ignoring the network and to take it seriously. Think Visually. Use a Tool or Two.
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AUGUST 20, 2014 [Retail] Living (And Working) In The Digital Age
Rakuten, a Japanese web retailer, also offers financial services. Guest post by Hilary Smith for SocialFish. ———— The famous Greek philosopher Plato said that necessity is the mother of invention. That means when there is a need for something, people have to find ways of getting it or achieving it. This has already started to happen in some markets. More like this.
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NOVEMBER 25, 2014 [Retail] How To Write A Post That Will Rock Your Facebook
The ideal length for retail brand posts is a very crisp and concise 1 – 40 characters, for reader engagement up to 86% greater than average. Guest post by Cari Bennette. ————-. Are you getting the kind of response you want from your Facebook posts? You know, the kind where you get lots of reader engagement, ‘likes’ and clicks on your calls to action? Interested?
SOCIALFISH | TUESDAY, NOVEMBER 18, 2014 [Retail] Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)
Surveys show that 84% of consumers said they were more likely to visit a retailer who offers a loyalty program – get creative and focus on building loyalty. This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. Yet not many found it. Most people believed in the old cliché, ‘build it and they will come’, but it simply isn’t true. Your offer isn’t appealing enough. Make sure your offer is relevant to your business. MORE >>
SOCIALFISH | WEDNESDAY, SEPTEMBER 24, 2014 [Retail] Understanding B2B Online Reviews
Unlike customer reviews for consumer industries like restaurants and retail, where sites like Yelp and Urbanspoon make it easy and convenient for customers to post their experience with a brand or business, there are not nearly as many commonly known platforms for posting B2B online reviews. Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. Especially for those businesses who engage their audience or consumers through social media, online reviews can be fairly easy to acquire. Ask for Them. More like this. MORE >>
SOCIALFISH | WEDNESDAY, APRIL 24, 2013 [Retail] Is your Organization Capable of Unorthodox Thinking?
Would they have the foresight, market instincts, understanding of customers and creativity that led Amazon to continuing growth and transformation from book retailer, to one-stop shopping community and leader in cloud computing? The New Competence of the Knowledge Age. To discover the future,” influential strategy expert, Gary Hamel says, “it is not necessary to be a seer, but it is absolutely vital to be unorthodox.”. So if your members and customers are declining or you want to come up with a plan to grow, don’t look to more products and formal strategic planning for answers. MORE >>
SOCIALFISH | WEDNESDAY, AUGUST 28, 2013 [Retail] Non-Profits Use Vine for Good
Retailer Urban Outfitters recently hosted a Vine contest in which it asked users to document a day in the life of their sneakers. Guest post written for SocialFish by Jason Stone. ———— With user attention spans shrinking, a new app from Twitter hopes to capture viewers attention in the blink of an eye. Vine prompts users to record and share six-second videos that loop over and over much like a gif. Most of these addicting little videos have a funny bent, but businesses have caught on to the trend. Learn from proven businesses to create viral Vines. MORE >>
SOCIALFISH | MONDAY, JULY 1, 2013 [Retail] Change the Tone of your Conversation with your Members/Customers
For Zappos it was the realization that the speed of delivery and superior customer service were more valued than the variety and quality of products that allowed the company shift the base of its value proposition from quality to customer experience and build the largest online shoe retail industry in the world. By now, most organizations realize that to satisfy today’s demanding customers they have to do more than just pushing generic products and benefits to the market. A go-to solution is “customer service.” This is the center you want to connect with to become indispensable. MORE >>
- [Retail] Helping Members and their Communities Succeed: the Future of What We Now Know as Membership SOCIALFISH | WEDNESDAY, MARCH 28, 2012
- [Retail] Direct marketing is dead. Long live direct marketing! SOCIALFISH | TUESDAY, JANUARY 27, 2015
- [Retail] The #FutureOfBusiness WILL Radically Change Everything As We Know It SOCIALFISH | MONDAY, JUNE 8, 2015
- [Retail] Using YouTube for B2B SOCIALFISH | THURSDAY, MAY 1, 2014
- [Retail] How to Succeed on Pinterest if Your Website Doesn’t Have Images SOCIALFISH | MONDAY, SEPTEMBER 17, 2012
- [Retail] Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media SOCIALFISH | MONDAY, MARCH 30, 2015
- [Retail] What Pinterest’s Updated Policies Mean for Marketers SOCIALFISH | WEDNESDAY, APRIL 9, 2014
- [Retail] Book Review: Stand Out Social Marketing SOCIALFISH | THURSDAY, DECEMBER 20, 2012
- [Retail] How To Use Pinterest to Advance Your Organization SOCIALFISH | THURSDAY, JULY 19, 2012
- [Retail] Is the Financial Services Industry Poised for Market Disruption? SOCIALFISH | MONDAY, AUGUST 17, 2015
- [Retail] Easy B2B Tips for Google+ Users SOCIALFISH | TUESDAY, APRIL 15, 2014
- [Retail] Deep dive on Social CRM at the ASAE Technology Conference SOCIALFISH | MONDAY, DECEMBER 5, 2011
- [Retail] Building Community: It’s More than Engagement SOCIALFISH | MONDAY, SEPTEMBER 9, 2013
- [Retail] Is it curiosity or apathy that drives your organization? SOCIALFISH | WEDNESDAY, MAY 29, 2013
- [Retail] A Little Privacy, Please! Your Rights and Social Media Policies SOCIALFISH | FRIDAY, JUNE 14, 2013