[Cool Infographic Friday] The Rise of Social Retail
MARCH 4, 2016
Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social.
The Importance of Marketing Diversification
JANUARY 3, 2017
Retail, Frequency, and Monetary (RFM) was king, and you could leverage that to intelligently segment your audience to deliver mail pieces that were more relatable. This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the third in a series of posts with great advice about content marketing. Check out the first and second posts! It was revolutionary! Twitter?
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. Here’s a snippet of my conversation with just one of several great association social media folks. oversee our digital communications strategy including social media, our blog , newsletter and website content.
Pinterest Marketing for B2Bs
MARCH 17, 2014
Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. However, with a rapid increase in the number of users on the network and a high level of referral traffic, now may be the time to stop ignoring the network and to take it seriously. Think Visually. Use a Tool or Two.
The Pillars of Online Marketing Success in 2014 & Beyond
OCTOBER 14, 2014
Cyber Monday in 2013 saw retail sales via mobile devices hit $400 Million in the US alone. As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. Image source. Develop for Mobile First. Image source. Email is Old But it still Rocks! Source image.
Is your Organization Capable of Unorthodox Thinking?
APRIL 24, 2013
Would they have the foresight, market instincts, understanding of customers and creativity that led Amazon to continuing growth and transformation from book retailer, to one-stop shopping community and leader in cloud computing? The New Competence of the Knowledge Age. The 21 st century requires thinking that is no longer linear. Maccoby calls this type of thinking, Strategic Intelligence.
Helping Members and their Communities Succeed: the Future of What We Now Know as Membership
MARCH 28, 2012
Retailers also receive training, resources and support. We all have had these moments. Suddenly, out of nowhere, the clouds of confusion part and you look at the world with new- found clarity. Of all places, my “moment” came today at my doctor’s office, while waiting nervously for the results of my annual mammogram. Members were accepted by invitation only.
Using YouTube for B2B
MAY 1, 2014
As a means of connecting with its retailed brands like Serta and Simmons mattresses , the store developed a YouTube playlist of the “ Top 5 Funniest Mattress Commercials.” YouTube reigns over online video sharing. The site’s content ranges from official music videos to homemade cat clips, with so much in between. Think again. Research the Market. How-to Tutorials. Boost SEO.
Understanding B2B Online Reviews
SEPTEMBER 24, 2014
Unlike customer reviews for consumer industries like restaurants and retail, where sites like Yelp and Urbanspoon make it easy and convenient for customers to post their experience with a brand or business, there are not nearly as many commonly known platforms for posting B2B online reviews. Online reviews made on social media can reach a very large audience and be spread quickly.
Non-Profits Use Vine for Good
AUGUST 28, 2013
Retailer Urban Outfitters recently hosted a Vine contest in which it asked users to document a day in the life of their sneakers. Guest post written for SocialFish by Jason Stone. ———— With user attention spans shrinking, a new app from Twitter hopes to capture viewers attention in the blink of an eye. Learn from proven businesses to create viral Vines.
Change the Tone of your Conversation with your Members/Customers
JULY 1, 2013
For Zappos it was the realization that the speed of delivery and superior customer service were more valued than the variety and quality of products that allowed the company shift the base of its value proposition from quality to customer experience and build the largest online shoe retail industry in the world. The mantra among customer service advocates is to “listen to your customers.”
Direct marketing is dead. Long live direct marketing!
JANUARY 27, 2015
You might be a supermarket retailer, a local sports club or an insurance company and while members have already made a commitment to you, you still need to ensure your communications with them are relevant and engaging. Guest post by Sophie Davidson. ———— Direct marketing is all about communicating directly with people. Test, test, test. Upselling and cross-selling.
The #FutureOfBusiness WILL Radically Change Everything As We Know It
JUNE 8, 2015
Retail efficiency: channel optimization, and inventory management. I had the pleasure of taking part in GoToMeeting in Canada’s #FutureOfWork debate on Twitter recently. This also allowed me to step back and determine how the #FutureOfWork is really impacted by the events of the preceding years: the economy, technology and the rise of the consumer. All this evolves the #FutureOfBusiness.
How to Succeed on Pinterest if Your Website Doesn’t Have Images
SEPTEMBER 17, 2012
While Pinterest is a natural fit for brands whose websites contain a lot of images–like retail, fashion, food, bridal, etc–associations for the most part probably don’t fit that bill. Most association websites are almost exclusively text, and many are none too pretty either…sorry, but, truth. But fear not–there are workarounds. But you still have options.
Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media
MARCH 30, 2015
fashion retailer can see the clothing items its target audience is talking about to decide which products to stock. Social media updates designed to help marketers better reach segments of their audiences are blooming with the start of spring. Here’s a look at what’s new in social media: YouTube Cards Help Direct Viewers to Relevant Content. Fundraising. Video. Playlist. Associated Website.
Is the Financial Services Industry Poised for Market Disruption?
AUGUST 17, 2015
More than ever there is an expectation that a unified experience exists across all the customer touch points: website, retail, and customer service. I, as a customer, will “expect” the company to know how frequently I purchase, on which channels, which products, and when my return will be credited – regardless of which channel I choose to interface. Leaving a bank was difficult. After
What Pinterest’s Updated Policies Mean for Marketers
APRIL 9, 2014
” That said, this shouldn’t prevent brands from continuing to expand their communities on Pinterest, as the network is already one of the key traffic-drivers for retailers and brands and will continue to drive successful and meaningful engagement. This post by Ekaterina Walter originally appeared on ClickZ and is reposted here with permission. Paying Pinners. Accessing Data. Contests.
How To Use Pinterest to Advance Your Organization
JULY 19, 2012
This is changing as retailers are posting more products on Pinterest. We kicked off our Think Tank Summer E-learning Series with a webinar presented by Heidi Hancock, CFRE & David Svet from Mosaic Non-Profit Development on Pinterest for nonprofits. —————-. It is an online community for collecting and sharing visual images. Q&A. Is this true? Absolutely!
Easy B2B Tips for Google+ Users
APRIL 15, 2014
CJ Pony Parts is a retailer of parts for Mustang cars. Businesses often use Google+ to connect with target audience members but forget it’s also a useful tool to gain prominence among peers in the marketplace. As this is an invaluable aspect of Google+, keep reading to get some actionable strategies for reaching out to other businesses in an effort to benefit your own.
Deep dive on Social CRM at the ASAE Technology Conference
DECEMBER 5, 2011
Dave Martin , Vice President, Marketing at Electronic Retailing Association. This was originally posted over on the Avectra blog. If you follow Avectra (and if you’re into SCRM, you should!) then you can skip ahead to the next post in your reader. The ASAE Technology Conference is next week in DC –where did November go? Three hours, to be exact.
Building Community: It’s More than Engagement
SEPTEMBER 9, 2013
See what you think of this, from the online retailer perspective. Nice little deck from Jason Falls of CafePress. think the lessons are spot on. Etail East – Jason Falls presentation – 2013 from Jason Falls. ————— ( photo credit ). Case Study From the Trenches Implementation
Book Review: Stand Out Social Marketing
DECEMBER 20, 2012
Surprisingly, they have no physical fully-operational retail locations to date and all products are sold directly online. This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence. Verdict (Buy, Borrow, Skim, Pass?): Buy. photo credit ).
Is it curiosity or apathy that drives your organization?
MAY 29, 2013
This is the level of understanding that competitive advantage depends on today. E-bay solved this customer problem with its new “eBay Now” app” and partnerships with major retailers that allow you to order stuff from multiple stores for your kid’s performance, executive retreat or business meeting and—what’s even better– have it delivered to you within an hour. And guess what!
A Little Privacy, Please! Your Rights and Social Media Policies
JUNE 14, 2013
Whether that deal is a discount for an online retailer, a new app for your phone, or the latest addicting Facebook game, you didn’t get it for free. This post is reprinted by permission from Console and Hollawell Attorneys and originally appeared on their blog here. Thank you for the submission! Send it our way! We’ll consider reporting it here. Your privacy is important to us.
Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. think this is a sublime idea.
A More Elegant Question About The Future Of Retail
JANUARY 9, 2017
2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. On the other hand, I spent time at many large retail spaces in Florida over the Holiday season, and could not believe the amount people, line-ups, difficulty in finding parking and general happiness of crowds that the local shopping malls, some big box retailers and even some massive outlet campuses were experiencing. Look at the state of retail. big box retailer.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.
New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.
The Modern Guide to Social Media for Retail
DECEMBER 14, 2016
It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1. Social media can be very rewarding for retailers, but you only get what you put into it.
A Clever Way One Retailer Brings Pinterest From Online To In-Store
JULY 27, 2015
This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. ” This is a great example of extending the online Pinterest experience in-store.
How Social Media Changes Retail Storefronts
AUGUST 30, 2012
worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. Need help?
The Future Of Retail In A CTRL ALT Delete World
AUGUST 8, 2015
Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. How do the best brands connect with their consumers? It was an amazing day. This is what happened. consumer. ctrl alt delete.
The New Retail Experience
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. There is no doubt that the biggest opportunity that retailers have is to surprise and delight with a great in-store experience.
How Retailers Can Use Pinterest To Boost Holiday Sales
NOVEMBER 30, 2015
The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. Create holiday gift boards. Promote your boards in-store.
One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.
The State of Retail Mobility [Infographic]
Direct Marketing Observations
JUNE 7, 2012
How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.
Black Friday’s Retail Losers and Winners [Infographic]
NOVEMBER 27, 2016
We’re well into the holiday season, and in the States, Black Friday and its accompanying… Read More.
Pinterest leads Facebook in retail customer aquisition
OCTOBER 17, 2012
In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Pinterest is the stronger vehicle for brand association.
3 Ways Retailers Can Leverage Facebook Location Pages
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages. Display Store Information.