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AUGUST 28, 2013 [Retail] Non-Profits Use Vine for Good
Retailer Urban Outfitters recently hosted a Vine contest in which it asked users to document a day in the life of their sneakers. 'Guest post written for SocialFish by Jason Stone. ———— With user attention spans shrinking, a new app from Twitter hopes to capture viewers attention in the blink of an eye. Learn from proven businesses to create viral Vines.
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SEPTEMBER 17, 2012 [Retail] How to Succeed on Pinterest if Your Website Doesn’t Have Images
While Pinterest is a natural fit for brands whose websites contain a lot of images–like retail, fashion, food, bridal, etc–associations for the most part probably don’t fit that bill. Most association websites are almost exclusively text, and many are none too pretty either…sorry, but, truth. But fear not–there are workarounds. But you still have options.
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JULY 19, 2012 [Retail] How To Use Pinterest to Advance Your Organization
This is changing as retailers are posting more products on Pinterest. We kicked off our Think Tank Summer E-learning Series with a webinar presented by Heidi Hancock, CFRE & David Svet from Mosaic Non-Profit Development on Pinterest for nonprofits. Here’s a rundown for you from the presenters, with additional answers to the questions asked during the webinar. Q&A. Is this true?
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MAY 29, 2013 [Retail] Is it curiosity or apathy that drives your organization?
bay solved this customer problem with its new “eBay Now” app” and partnerships with major retailers that allow you to order stuff from multiple stores for your kid’s performance, executive retreat or business meeting and—what’s even better– have it delivered to you within an hour. 'The difference makers in innovation and success. And guess what! And that’s not all. The
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SEPTEMBER 9, 2013 [Retail] Building Community: It’s More than Engagement
See what you think of this, from the online retailer perspective. 'Nice little deck from Jason Falls of CafePress. think the lessons are spot on. Etail East – Jason Falls presentation – 2013 from Jason Falls. ————— ( photo credit ). Case Study From the Trenches Implementation
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SOCIALFISH [Retail] Change the Tone of your Conversation with your Members/Customers
| MONDAY, JULY 1, 2013
For Zappos it was the realization that the speed of delivery and superior customer service were more valued than the variety and quality of products that allowed the company shift the base of its value proposition from quality to customer experience and build the largest online shoe retail
industry in the world. 'By now, most organizations realize that to satisfy today’s demanding customers they have to do more than just pushing generic products and benefits to the market. go-to solution is “customer service.” This is the center you want to connect with to become indispensable. MORE >>
SOCIALFISH [Retail] Book Review: Stand Out Social Marketing
| THURSDAY, DECEMBER 20, 2012
Surprisingly, they have no physical fully-operational retail
locations to date and all products are sold directly online. This is a guest post from Mike Lewis, VP of Marketing for Awareness and author of Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence. This is the second in a series of posts about social media books, where I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . Potluck MORE >>
SOCIALFISH [Retail] Is your Organization Capable of Unorthodox Thinking?
| WEDNESDAY, APRIL 24, 2013
Would they have the foresight, market instincts, understanding of customers and creativity that led Amazon to continuing growth and transformation from book retailer
, to one-stop shopping community and leader in cloud computing? 'The New Competence of the Knowledge Age. To discover the future,” influential strategy expert, Gary Hamel says, “it is not necessary to be a seer, but it is absolutely vital to be unorthodox.”. So if your members and customers are declining or you want to come up with a plan to grow, don’t look to more products and formal strategic planning for answers. MORE >>
SOCIALFISH [Retail] Deep dive on Social CRM at the ASAE Technology Conference
| MONDAY, DECEMBER 5, 2011
Dave Martin , Vice President, Marketing at Electronic Retailing
Association. This was originally posted over on the Avectra blog. If you follow Avectra (and if you’re into SCRM, you should!) then you can skip ahead to the next post in your reader. The ASAE Technology Conference is next week in DC –where did November go? Every year, I look forward to a fun-filled, possibly snowy week of techie good times. And this year, I’m even more energized about #Tech11. I’ll be facilitating a deep dive on Social CRM for Associations on Thursday, 12/8, starting at 8:30am. MORE >>
SOCIALFISH [Retail] A Little Privacy, Please! Your Rights and Social Media Policies
| FRIDAY, JUNE 14, 2013
Whether that deal is a discount for an online retailer
, a new app for your phone, or the latest addicting Facebook game, you didn’t get it for free. 'This post is reprinted by permission from Console and Hollawell Attorneys and originally appeared on their blog here. Thank you for the submission! Got something related to B2B, association or nonprofit social media you think would interest SocialFish readers? Send it our way! We’ll consider reporting it here. —————– Your privacy is important to us. How many times have you heard this spiel? Maybe. MORE >>
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