| | | Social Media Citizens | |  Retail | 11 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MEDIA CITIZENS FEBRUARY 7, 2011  The Fantabulous Lists of Social Media Case Studies 110 Ways Retailers are Using Social Media Marketing by ( [link] ). I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Social media case studies by ([link] ). Social Brand Index by ( [link] ). Thanks! | SOCIAL MEDIA CITIZENS OCTOBER 26, 2010  Interview with Social Media Citizen: J-P De Clerck P: I like the way how UK retailer eSpares used customer reviews in its newsletter instead of product promotions and thus provided value for its subscribers and at the same time boosted conversion of its email. J-P De Clerck is Managing partner at Conversionation Consulting , a cross-channel interactive marketing consultancy without geographical borders. P: I didn’t really get into it. m not. | | | | | |
| SOCIAL MEDIA CITIZENS MARCH 13, 2012  Interview with Community Manager: Ben Martin B: Well, we’re very fortunate in that our products are available online so we can see where the user came to us from when they downloaded or purchased (except through retail/resellers). Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. You can follow Ben on Twitter , Linkedin or his blog. | SOCIAL MEDIA CITIZENS SEPTEMBER 21, 2010  Interview with Social Media Citizen: Mary McKnight | Social Media. By combining what we know form the social graph about your personal tastes, marries it to where you are and what your doing right now through your checkins and mobile location and what retailers are near you that match your interests, we can deliver an immediate message that will incent you to act. You can follow Mary on Twiter or Facebook Fan Page. M: Consistency is key! Valid XHTML 1.0 | SOCIAL MEDIA CITIZENS MARCH 29, 2011  Interview with Social Media Influencer: Karen Asoyan K: Like our company’s retailers we don’t stress quantity, the quality of the audience is more important. Karen Asoyan is the head of the Corporate Communications Department at MegaFon , one of Russia’s leading mobile operator, a company that unites 57 million customers across Russia. You can follow Karen on Facebook. What was behind that decision? So we couldn’t pass up the chance to use it. | SOCIAL MEDIA CITIZENS JANUARY 16, 2012  Interview with Community Manager: Joel Windels from Brandwatch Mass-market companies such as retail chains should be less interested in this niche content and aim to establish a widely-spread community, in order to identify advocates and maintain as large a customer base as possible. Joel is Community Manager at Brandwatch , Europe’s leading social media monitoring tool. He is currently based in Brighton, UK. G: Does the size matter? | | | | | | | |
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SOCIAL MEDIA CITIZENS | THURSDAY, JULY 7, 2011  Interview with Social Media Influencer: Gianfranco Cuzziol
This is particularly pertinent for off line retailers who want to capture the sale from someone in store before they go online and find the same product at a cheaper price. Gianfranco heads up eCRM at EHS 4D where his remit is to create first class eCRM programmes leveraging data, direct and digital expertise. He has a wealth of experience from both agency and client side with over 15 years in Direct Marketing focusing more recently on key email, social & mobile trends in a multi-channel eCRM Planning. G: How would you define a social media “influencer”? GC: Social Media going local. MORE >> -
SOCIAL MEDIA CITIZENS | THURSDAY, OCTOBER 21, 2010  Interview with Social Media Citizen: Barry Furby
B: I think the Catch a Choo campaign was a fantastic example of using Social Media tools to connect people offline and help a brand make some big impact in a retail space they wasn’t currently operating in. Barry Furby is the Co-Founder of techMAP , the online and offline community for Marketing, Advertising and PR professionals which derived from one of the biggest social media meet-up’s in UK. He is also the Founder of Fresh Resources , the digital recruitment agency which provides a specialist service that is truly passionate about social media and digital marketing. MORE >> -
SOCIAL MEDIA CITIZENS | THURSDAY, FEBRUARY 9, 2012 Interview with Community Manager: Will Long
Pinterest is going from strength to strength, if you’re in retail I’d head there quickly. Will Long currently works as a Freelance Community Manager across a range of clients. He started his career in PR, working for a number of music clients before progressing to work on the Virgin Media and Sony accounts at Mark Borkowski’s agency in London. You can follow Will on his blog , Twitter and LinkedIn. G: How did you build your experience as community manager? W: I started out working in PR. Initially through music then on to consumer brands such as Sony and Virgin Media. pet hate. MORE >> -
SOCIAL MEDIA CITIZENS | TUESDAY, OCTOBER 5, 2010  Interview with Social Media Citizen: David Siteman Garland.
Even though he did have success before social media existing (running a traditional retail wine company with his Dad) he really became a sensation because of social media and his ability to create ( Wine Library TV ), connect (with wine lovers initially and later on business lovers…that sounds awkward you know what I mean), and small talk (connect one-on-one with people). David contributes as a writer and business/entrepreneurial commentator to CNN , CBS Bnet , Small Biz Trends , The St. Louis Business Journal and Personal Branding Blog. You can follow David on Twitter or Facebook. MORE >> -
SOCIAL MEDIA CITIZENS | TUESDAY, JUNE 15, 2010  New tool for Social Media Citizens – Social Campaign
According to the company, the CrowdWorksSocial Campaign delivers instant value to marketers, brands, and eCommerce retailers with the key elements to operate new and perpetual social marketing campaigns to drive customer acquisition: • Fast deployment options (less than 10 minutes) • Broad library of social applications and gestures • Highly customizable messages and design to tailor and target marketing • Extensible system to drive ongoing programs across multiple websites and campaigns • Actionable analytics providing social segmentation and ROI data at the click-level. SMC QUOTE “.As MORE >> -
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