| | | Simon Mainwaring | |  Retail | 10 articles |
| Page 1 of 1 | Previous | Next | SIMON MAINWARING NOVEMBER 14, 2011  Doing well by doing good by the numbers Their 2011 Cause evolution study include fantastic insights such as 83% of Americans wish more products, services and retailers would support a cause. Making the business case for doing good is absolutely critical to meaningful shift in corporate behavior to address our current economic crises and build a better world. Plus it includes some really useful infographics like this one below. | SIMON MAINWARING APRIL 25, 2011  Patagonia: How a brand remakes an industry and our world (Part 2) What if it was H&M, Marks and Spencer, Nordstroms, etc… What if it was all the major retailers in the world and all the major manufacturers of clothing? SM: The impact for that is far beyond the retail level in the store. SM: Hi I’m Simon Mainwaring, and I’m here at the Flagship store of Patagonia HQ in Ventura, California. So, how to do that? Then we have really scaled it. | | | | | |
| SIMON MAINWARING AUGUST 4, 2010  SocialVest: An antidote to brand and consumer apathy Then when they make purchases online or from any of a list of retail partners, a small rebate (ranging from 0.5 When it comes to making the world a better place, corporations are often accused of apathy (the flip-side of blind self-interest). But if consumers are truly committed to social change, they must answer the same challenge. That’s why I think SocialVest is such as smart idea. | SIMON MAINWARING MAY 8, 2012  What Facebook is worth to your business and brand Here are some examples : - Facebook is already a viable retail platform: The top 3 brands on Facebook (by fans) all sell directly on Facebook - Coca-Cola (41m), Starbucks (29m) and Disney (35m). F Commerce is accelerating: 76% of retailers plan to use Facebook for ‘social commerce’ initiatives. Image: Nerd Reactor. Facebook Credits (Currency for games and in-app virtual goods). | SIMON MAINWARING FEBRUARY 13, 2013  Mobile matters: Gary Schwartz on how your brand keeps up with shoppers I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. In the retail world it is a change in shopper behavior and some companies will suffer by not adapting and new companies will emerge to capitalize on this shopping behaviour. | SIMON MAINWARING MAY 13, 2013  SuperBrands and the Unreasonable Screen: How to lead in mobile Music, retail, media buying, broadcast, publishing are all incumbent industries that have, or are, about to pivot in a profound and irreversible way. Labels, Retailers, brands, publishers, and broadcasters cannot simply open innovation labs in the vain hope that they can reinvent their business from within. 'Guest post from Gary Schwartz. We have to become superbrands. smart phones | | | | | | | |
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SIMON MAINWARING | MONDAY, FEBRUARY 7, 2011  EdRover: Using social media to fast track public school education
And I knew that my contacts at large retailers would come in handy, too. As powerfully demonstrated by films such as Waiting for Superman and Race to Nowhere , the U.S. public school education system is in desperate need of greater support and new thinking. mother of three young boys, Tania Mulry, 37, has taken this issue head on by developing an iPhone app that makes school fund-raising quick, easy and effective. Called EdRover , this new iPhone app will roll out early in 2011 allowing you to donate to your favorite school simply by checking in to local businesses through GPS. MORE >> -
SIMON MAINWARING | WEDNESDAY, DECEMBER 5, 2012  Of these top ten trend predictions for 2013, one is the most disruptive
Everything is Retail. JWTIntelligence has released its top ten predictions for 2013, each of which is worth reviewing and considering not just because all may be relevant to your business, but because all ten trends are connected in this increasingly complex social business marketplace. Consider for a moment how each of the following ten trends are related to one another: 1. Play as a Competitive Advantage. The Super Stress Era. Intelligent Objects. Predictive Personalization. Mobile Fingerprint. Sensory Explosion. Peer Power. Going Private in Public. Health & Happiness. MORE >> -
SIMON MAINWARING | FRIDAY, JUNE 24, 2011  Blake Mycoskie on TOMS new One for One Eyewear: Part 2
We’ve tried to make the shopping experience for our eyewear interactive and, because we have limited retailers at this time, make it open to everyone who wants to participate. I recently had the great pleasure of chatting with Blake Mycoskie , founder of TOMS shoes about the expansion of his wonderful One for One concept to eyewear that has an equally inspiring and meaningful impact on the lives of others as TOMS shoes. Here’s what he shared about branding, giving and the personal satisfaction that comes from building something that matters. BM: I think it’s a little bit of both. MORE >> -
SIMON MAINWARING | FRIDAY, DECEMBER 4, 2009  Special Interview: Rishad Tobaccowala on advertising’s digital and social media future
Rishad has been running Publicis Groupe’s innovation unit, Denuo, that focused on areas like social media, gaming and digital retail and is now taking a broader role across VivaKi whose units include Digitas, Razorfish, Starcom MediaVest Group and Zentih Optimedia. I recently had the great privilege of speaking with Rishad Tobaccowala regarding the future of advertising and the role of social media. So he truly is a world class expert on advertising and branding in the digital and social media space. hope it’s useful and, please, let me know your thoughts! Thanks! Facebook. MORE >>
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