Sherrilynne Starkie

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Top five: holiday retail trends to the fore

Sherrilynne Starkie

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Retailers that blend online and in person shopping experiences will be this holiday season’s sales winners.

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Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Related articles.

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Top Five Social Media News: Instagram native scheduling is here!

Sherrilynne Starkie

Pinterest improves organic reach for retailers. Pinterest has launched a personalized “ shopping hub” that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic ProductPins and Catalog feeds. This lets retailers expand their organic reach.

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Top Five: social networks push new shopping features

Sherrilynne Starkie

Facebook's new store sales optimization brings the power of machine learning to help retailers show ads to the people who are most likely to make an in store purchase. Pinterest is opening up shopping ads to more retailers following a successful pilot program. Facebook introduces new shopping features. Mar 26, 2018.

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Online ads: the benefits of retargeting

Sherrilynne Starkie

I was really impressed with the website of that Canadian retail giant, The Bay. Advertisers find retargeting highly effective and excellent value for money with some online retailers seeing shopping cart abandonment reduced by 40 per cent, according to econsultancy.com. via CrunchBase. Did it work for the The Bay?

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February 24: this week in social media

Sherrilynne Starkie

Pinterest leads Facebook in retail sales acquisition. February 24: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Social media demographics.

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A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

They set age restrictions and provide online stores, government-run retail outlets and private stores. Provinces and territories are responsible for regulating the distribution and sale of cannabis in their jurisdictions. The post A cannabis guide to help Canadian marketers comply with legislation appeared first on Sherrilynne Starkie.

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