Sherrilynne Starkie

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Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found  that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Pinterest is  the stronger vehicle for brand association.

HMV’s Twitter nightmare

Sherrilynne Starkie

Lately, times haven’t been too good for HMV , the British multinational music retailer. In January the company officially entered administration and some UK stores were closed.  Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded.

Does your brand take bloggers seriously?

Sherrilynne Starkie

The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.  Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The value of blogger relations is clear.

Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Retailers and professional services providers will be the first to benefit with the addition of Shop and Services sections to the top of pages. Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5

February 24: this week in social media

Sherrilynne Starkie

Pinterest leads Facebook in retail sales acquisition. February 24: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles. Social media demographics. Pinterest for Business. Authors and Social Media: What Works? Facebook Headline Social Media Twitter

Online ads: the benefits of retargeting

Sherrilynne Starkie

via CrunchBase. I was really impressed with the website of that Canadian retail giant, The Bay.  It has gift ideas organized according to the person you are shopping for, ‘for him’ ‘for her’ ‘for children’, etc.  I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. Advertisers find retargeting highly effective and excellent value for money with some online retailers seeing shopping cart abandonment reduced by 40 per cent, according to econsultancy.com.

Analytics: what matters to content marketers?

Sherrilynne Starkie

Pinterest leads Facebook in retail. Bar graph (Photo credit: Wikipedia). Do you use the ‘throw it against the wall and see what sticks’ strategy in planning content? Do you post a Facebook update or pin a photo and wait to see if someone likes it or repins it. This is the actual value in using social media analytics properly. How do you know what to track and when to track it?

March 28: this week in social media

Sherrilynne Starkie

Pinterest leads Facebook in retail customer acquisition. March 28: this week in social media. Listly by Sherrilynne Starkie. March 28: this week in social media. What's new and cool in social media. Views. Filter. No items tagged in this list. Edit items to tag. crowd rank. curated. alpha. newest. queue. Official Blog: Google Keep-Save what's on your mind. Every day we all see, hear or think of things we need to remember. Usually we grab a pad of sticky-notes, scribble a reminder and put it on the desk, the fridge or the relevant page of a magazine. 0. 0. 0. Smarter search.

The wine blogger kerfuffle

Sherrilynne Starkie

She defended herself by saying that she had taken the content from Vintages , the retail magazine of the Liquor Control Board of Ontario (LCBO) and that this publication had been adequately credited. The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press.

Communicating bad news in hard times

Sherrilynne Starkie

The retailer’s employees found out the company was closing through the news media. The second edition of Exclamation magazine, which I edit on behalf of Bridson & Horrox , the Isle of Man printing and stationery company, was issued this week.   This story is my editorial contribution. They say that when you laugh the world laughs with you and when you cry you cry alone.  But during these recessionary times this old adage no longer holds true. Bad news surrounds us and there are very few people and organisations are not affected in one way or another. Preparing the team.

Facebook’s New Ad Products for Brick-and-Mortar Retailers

SocialTimes Facebook

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads  on Facebook and then actually visited those stores. Optimize future campaigns.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.

How Retailers Can Use Pinterest To Boost Holiday Sales

Firebelly

The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. Create holiday gift boards. Promote your boards in-store.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. think this is a sublime idea.

[Cool Infographic Friday] The Rise of Social Retail

SocialFish

Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social.

A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. ” This is a great example of extending the online Pinterest experience in-store.

The Future Of Retail In A CTRL ALT Delete World

Twist Image

Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. How do the best brands connect with their consumers? It was an amazing day. This is what happened. consumer. ctrl alt delete.

The New Retail Experience

Twist Image

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. There is no doubt that the biggest opportunity that retailers have is to surprise and delight with a great in-store experience.

How Social Media Changes Retail Storefronts

Ari Herzog

worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. Need help?

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from  comScore’s Data Mine  reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands  exclusively via mobile  as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.

The State of Retail Mobility [Infographic]

Direct Marketing Observations

How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider  Cognizant  for this infographic.

Retail and Social Media by the Numbers

Direct Marketing Observations

I’m doing some work in the retail sector right now and thought I would share this great Infographic from  Campalyst. CPG retail social media social retailThough it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.

5 Reasons Heat Mapping Helps Online Retailers

Shift Digital

Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The post 5 Reasons Heat Mapping Helps Online Retailers appeared first on SHIFT Digital. Talk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Detect Flaws. SHIFT Digital.

Do Consumers Trust Retailers More Than Social Networks?

Social Marketing Forum

B2B marketing Brand marketing Research Social media marketing privacy retailers social networks trustConsumers are said to rely more on the advice of their peers and even social connections than on businesses themselves. However, this doesn’t mean they trust the social networks themselves when it comes down to sharing their data. Recently, the e-tailing group and MyBuys released some findings from a survey stating that the surveyed consumers [.].

Show 442 - Internet of things - changing the retail experience?

Engaging Brand

How the internet of things is changing the retail experience. The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but first. The listener winning an  Engaging Brand  goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is  Alexandre Augusto Mosquim. How you.

How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. Dana and her team use social to make these launches as successful as they can possibly be. ” and used the answers that Sprouts lovers gave.

Peeking Into The Future Of Retail

Twist Image

He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. How much of an impact does e-commerce have on retail and where is this all headed? retail.

Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers

Jeff Esposito

About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. social media Internet Retailer Vistaprint

Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. The study presented in the report analyses the social marketing efforts of retail fashion brands across the three largest advertising markets in Europe (UK: ASOS and Topshop. Focus of recent study. Key findings.

Study 16

You Need To Know: Social Media and Retail

Laurel Papworth

Online Communities Smart Company social media Facebook retail TwitterI travel. A lot. Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. So when I’m in a new city and looking for a place to eat, I amble down the street to see what I can find. So do I pop into the empty restaurant congratulating myself on finding a seat? No way!

The future of print is in the hands of small retailers

The Way of the Web

One thing we did talk about which I think might have potential for comics in particular is a curated experience which is already being offered by some specialist record retailers. Digital Publishing ecommerce Print Publishing Retail comics ecommerce solutions future of print multi format print publishing retailer websites retailersSo what about the same for comics?

Podcast 390 - Sir Terry Leahy on Management and Retailing

Engaging Brand

Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer. Sir Terry Leahy is credited with turning round retailing in the UK. He led Tesco from a struggling business to a global force, through 'simply' putting the customer first.

Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners

The Realtime Report

Mobile shopping app   Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like  Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Mashable ).

Does Retail Understand The Untethered Consumer?

Twist Image

Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau.

Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard

The Realtime Report

Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple. Are you pinning content from retail brands on Pinterest? Facebook: 1.15 via  Facebook.

The Role of Retail in The Internet Age

Engaging Brand

Retailers who think of their shops as accessing their products struggle.unless they are in a commodity/ low price sector. This needs retailers to think about their stores differently. The great news is that I believe people actually want a retail experience. Retail that builds around the needs of their consumers win. Related articles. Best brands think differently.

Why You Should Tweet on Black Friday

Idaconcpts

Did you know that the first brand on Twitter was a retailer? The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. Internet users who used Twitter but were not exposed to retailer tweets, and another group who represented the average Internet user.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

The Realtime Report

Insights Social Media Case Studies Betabrand brand apps brand hack brand hackathon crowdsourcing online retail retailWe recently ran a post covering the  Facebook-powered sock insurance program  from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie  and the Nauseating Holiday Pants. You don’t own your brand: your customers do. And ”Compensation: pants.”

Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

Idaconcpts

Business & Marketing Web Analytics ecommerce retailers pay per click ppc reasons to pay per click reasons to ppc why ppcMarketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. One of the most common forms of online marketing that ecommerce merchants use is pay per click (PPC) advertising. PPC is instantaneous. Takeaway.

Are You Working In Digital Marketing? You Have To Be Drunk Not To Pay Attention To This.

Twist Image

Amazon needs physical spaces to become a dominant retailer, otherwise they will suffer. . retail. retailer. Want to understand what the true digital landscape looks like? Last May, I introduced you to Scott Galloway. Galloway has a think tank called L2 and is also a marketing professor at NYU Stern. What is the digital world really like? Tumblr is a disaster for Yahoo. apple.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

For a fun explanation of the Sock Insurance program (“your feet are in our hands”), watch the Betabrand Sock Insurance video: Social Media Campaigns customer service Facebook campaign online retail retail sock insurance”  And the brand doesn’t just stop at one – Betabrand will replace up to two single socks per pair!

Social Media Customer Service: Brands Respond More On Twitter

The Realtime Report

” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers. Social Media Statistics Conversocial customer service retail social media customer service

Brands 101

It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail. Without sounding too much like Captain Obvious, here’s what retailers need to remember: Update your content regularly.

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