| | | Pushing Social | |  Retail | 15 articles |
| Page 1 of 1 | Previous | Next | PUSHING SOCIAL JANUARY 9, 2012  How to Sell Retail Products (Even Boring Ones) With Your Blog Retail bloggers, professionals who use social media to sell physical goods, are at a disadvantage. This shift in mindset is critical for successfully using your blog to turn readers into retail customers. The Retailer’s Challenge: Retail bloggers have a specific subject to speak about — their product. How to Convert Retail Blog Visits to Sales. Honor that. | PUSHING SOCIAL JANUARY 16, 2012  How to Use the Golden Thread To Get More Blog Readers cluttered header, with grainy graphics, janky fonts, and other distractions reminds the reader of a poorly stocked and dark retail store. Your readers can tell in a second if your blog feels right. In a heartbeat a reader analyzes your blog looking for a reason to leave. Brutal right? Well, since most of us are overwhelmed by information, we have set our filters to “reject”. | | | | | |
| PUSHING SOCIAL APRIL 13, 2012  How to Successfully Launch Your Small Business Blog Table Cards: Retail locations should create table cards that promote the blog. Pushing Social Launching a new blog is an amazing, scary, and exciting time. ve helped quite a few businesses launch their blog and the mixture of emotion is always the same. The biggest question that zips through everyone’s mind is -. Did I miss something?”. Set out clear deadlines for post submissions. | PUSHING SOCIAL APRIL 13, 2012 How to Successfully Launch Your Small Business Blog Table Cards: Retail locations should create table cards that promote the blog. Pushing Social Launching a new blog is an amazing, scary, and exciting time. ve helped quite a few businesses launch their blog and the mixture of emotion is always the same. The biggest question that zips through everyone’s mind is -. Did I miss something?”. Today, we’ll work through a checklist that will go over the major and some minor details you should cover. Here we go… Your Small Business Blog Checklist: 1. Seed Posts: Have you created at least ten posts that are ready to be posted immediately? | PUSHING SOCIAL MARCH 21, 2012 The Lazy Blogger’s Guide to Effective Blog SEO Pay attention to the “local search” volume if you are a local retailer or service provider. Pushing Social Search Engine Optimization (SEO) usually sends cold chills up and down my spine. I used to avoid it like hanging out a mother-in-law convention until I realized that SEO was the key to attracting lots of awesome readers. That’s why we’re going to focus on it as a tool for getting your first 1,000 blog readers. Here’s the deal – you shouldn’t spend hours stressing about keywords, canonical link structure, and other migraine-inducing search topics. . Step 6: Create Hub Pages. | PUSHING SOCIAL MARCH 21, 2012  The Lazy Blogger’s Guide to Effective Blog SEO Pay attention to the “local search” volume if you are a local retailer or service provider. Search Engine Optimization (SEO) usually sends cold chills up and down my spine. I used to avoid it like hanging out a mother-in-law convention until I realized that SEO was the key to attracting lots of awesome readers. Instead, I’m giving you permission to be a little lazy with this one. | | | | | | | |
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PUSHING SOCIAL | THURSDAY, APRIL 19, 2012  7 Local Business Blogging Tips
Reward Foot Traffic: Offer blog readers special discounts at your retail locations. More Blog Promotion Tips Most blogging advice is national even international in scope. Folks like me assume that you want to attract a large national audience. But what if you are focused on your local community? How do you create a blog that connects with your next door neighbor? We’ll tackle that question today. First, I believe that locally-focused blogs are powerful marketing tools for smart business owners. These tightly focused blogs are immediately relevant to readers. Local Blogging is Easier. MORE >> -
PUSHING SOCIAL | THURSDAY, APRIL 19, 2012  7 Local Business Blogging Tips
Reward Foot Traffic: Offer blog readers special discounts at your retail locations. Pushing Social Most blogging advice is national even international in scope. Folks like me assume that you want to attract a large national audience. But what if you are focused on your local community? How do you create a blog that connects with your next door neighbor? We’ll tackle that question today. First, I believe that locally-focused blogs are powerful marketing tools for smart business owners. These tightly focused blogs are immediately relevant to readers. Again, don’t over-optimize your posts. MORE >> -
PUSHING SOCIAL | THURSDAY, APRIL 5, 2012 5 Important Questions to Ask About Your Small Business Blog
But Apple does an amazing job of using PR, videos, television commercials, and its retail stores to educate its customers. Pushing Social The question today is – should your small business invest the time, energy, and money to blog? It’s a good question with a less than satisfying answer – maybe. This is hard for me to say because I want you to blog. I believe that the benefits far outweigh the cost in time and capital. Blogging has literally changed my outlook on the world and business. But blogging isn’t easy. 1: Does Your Business Really Need a Blog? How much? MORE >> -
PUSHING SOCIAL | THURSDAY, APRIL 5, 2012  5 Important Questions to Ask About Your Small Business Blog
But Apple does an amazing job of using PR, videos, television commercials, and its retail stores to educate its customers. Pushing Social The question today is – should your small business invest the time, energy, and money to blog? It’s a good question with a less than satisfying answer – maybe. This is hard for me to say because I want you to blog. I believe that the benefits far outweigh the cost in time and capital. Blogging has literally changed my outlook on the world and business. But blogging isn’t easy. 1: Does Your Business Really Need a Blog? How much? MORE >> -
PUSHING SOCIAL | THURSDAY, MARCH 1, 2012  Social Share Buttons: Just Pick Three
B2C retailers, designers, artists, and photographers would bump into fans on Pinterest. In the movie Office Space , Stan the manager of Chotchkie’s badgers Joanna (Jennifer Aniston) to wear more flair, cheesy aluminum buttons usually handed out by political candidates. At Chotchkie’s flair was proof of enthusiasm and team spirit. We have a social media equivalent of flair. We call them social buttons and we enthusiastically litter our blogs with them. As of late, I’ve been on a mission to limit the proliferation of social flair. Tall order I know but let’s dig in. Pick Three. MORE >> -
- Social Share Buttons: Just Pick Three PUSHING SOCIAL | THURSDAY, MARCH 1, 2012
- Nitty Griddy Blogging Tips for The Week PUSHING SOCIAL | FRIDAY, JANUARY 13, 2012
- Perhaps Brogan Deserves More… PUSHING SOCIAL | SUNDAY, JANUARY 2, 2011
- Kindle in Target? Another Branding Mistake – PUSHING SOCIAL | THURSDAY, JUNE 3, 2010
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