Mindjumpers

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Studies Determining The Value of a Facebook Fan

Mindjumpers

For retailers, each new fan acquired on Facebook should be worth 20 additional visits to your website over a year. They took the top 100 retailers ranked in the Hitwise Shopping and Classifieds category and benchmarked visits to those websites against the number of fans those brands had on their Facebook page.

Hitwise 255
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How To Post Effectively on Facebook

Mindjumpers

Here’s an overlook of which days is more effective to post at in different industries: TRAVEL AND HOSPITALITY INDUSTRY: RETAIL: FASHION: BUSINESS AND FINANCE: FOOD AND BEVERAGE INDUSTRY: > See the full report from Buddy Media here. However, fan engagement varies a lot according to industry.

Facebook 279
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Should Brands Give Up on QR Codes?

Mindjumpers

The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. Emart SunnySale Campaign. Their solution to the problem was to build a sundial with the shape of a QR code.

Brands 269
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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign.

SEO 258
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Facebook Testing ‘Want’ Button: What to Expect

Mindjumpers

Retailers will, for example, more easily distinguish between the most and least popular products and which visual way of presenting products generates the most sales. Expand fan base and product awareness.

Facebook 260
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5 Tips: How Brands Can Use Foursquare to Grow

Mindjumpers

Educate your staff : If you are a retail chain running a foursquare special, it is best to let your staff know about it, because all the hard work goes in vain if your staff turns away a special winner! Read more about Foursquare for business.

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The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing.

Report 274