How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Transform the retail experience. One third of smartphone users have shared their location with a retail company using a check-in-service like Foursquare.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. Most of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites.
How Customer Service on Social Media Helps Your Brand [Infographic]
AUGUST 13, 2012
35% of retailers actually erased a customer’s question on their Facebook Page. Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels.
Social Commerce IQ 2012 [Report]
DECEMBER 19, 2012
Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Customer Survey. survey among 1,819 U.S. Social Commerce Trends.
Should Brands Give Up on QR Codes?
MAY 2, 2012
The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies.
And Then Foursquare Entered Adulthood: Promoted Updates
JULY 26, 2012
Click on your “Explore” tab today and you will see retailers as well as other relevant locations nearby, depending on the category you search in. Giving immediate retailers the chance of reaching out to new customers with special check-in offers. Tweet Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. nearby. In theory.
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Report: How Social Marketing Works for Retail Brands [Report]. Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. Facebook ads statistics. More than 3.2
How To Post Effectively on Facebook
APRIL 19, 2011
Here’s an overlook of which days is more effective to post at in different industries: TRAVEL AND HOSPITALITY INDUSTRY: RETAIL: FASHION: BUSINESS AND FINANCE: FOOD AND BEVERAGE INDUSTRY: > See the full report from Buddy Media here. The analysis was performed on 200 of Buddy Media’s clients during a two-week period. Effectiveness was measured according to comments and likes.
The Performance of 100 Icon Brands on Facebook [report]
JUNE 13, 2012
The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Creating social content is a struggle. Local activation for global brands is on the rise.
How Brands Use Pinterest
FEBRUARY 28, 2012
The retail deal site Ideeli have created boards to show off products from their own site, but also to show inspirational images from blogs. Tweet Pinterest, the social bookmarking tool for images and videos launched in 2010, has become a new favorite platform for many of us – myself included. No doubt, the popularity of the network has exploded. million in September. What is Pinterest?
5 Tips: How Brands Can Use Foursquare to Grow
OCTOBER 11, 2011
Educate your staff : If you are a retail chain running a foursquare special, it is best to let your staff know about it, because all the hard work goes in vain if your staff turns away a special winner! Tweet More and more people are using Foursquare to check in and share their location. This of course also means that the potential for brands are growing. Claim you place on foursquare.
Studies Determining The Value of a Facebook Fan
AUGUST 17, 2011
For retailers, each new fan acquired on Facebook should be worth 20 additional visits to your website over a year. They took the top 100 retailers ranked in the Hitwise Shopping and Classifieds category and benchmarked visits to those websites against the number of fans those brands had on their Facebook page. The monetary value of $3.60. million in equivalent media over a year.
Content Marketing: Dos and Dont’s [Report]
NOVEMBER 16, 2012
Report: How Social Marketing Works for Retail Brands [Report]. Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. Tips and tricks.
Report: How Social Marketing Works for Retail Brands [Report]
AUGUST 1, 2012
Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. The study presented in the report analyses the social marketing efforts of retail fashion brands across the three largest advertising markets in Europe (UK: ASOS and Topshop. Focus of recent study. Key findings.
Facebook Testing ‘Want’ Button: What to Expect
OCTOBER 10, 2012
Retailers will, for example, more easily distinguish between the most and least popular products and which visual way of presenting products generates the most sales. This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. How does it work?
Social Sharing + Analytics = ConversionBuddy
SEPTEMBER 5, 2011
For online business and retailers, it also becomes easier to keep track of popular products and logistics by number of shares and sales. Tweet. Social sharing is on rise. The aim of every business’s online presence is to encourage sharing and purchasing. In this post, I will highlight the product features and benefits of using ConversionBuddy. Product Features.
2012 in Recap: The Year of Visual Social Media
JANUARY 2, 2013
Simultaneously, Tumblr is becoming increasingly popular for content creators and content curators, while Pinterest with its majority of female users is becoming one of the largest drivers of e-commerce , particularly for retail brands. But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. Facebook Timeline.
Facebook Poke vs. Snapchat: New Marketing Channels?
JANUARY 9, 2013
Ice cream retailer 16 Handles is one of the first brands to embrace this new marketing channel. Report: How Social Marketing Works for Retail Brands [Report]. First we saw the uprising of Snapchat. Now Facebook introduces Facebook Poke. Two sides of the same coin, really. counterbalance to the constant self-portrayal and online identity creation enabled and reinforced by social media.
Pinterest Tips for Non-Visual Businesses
OCTOBER 24, 2013
million site visits for a set of retail clients over a three-month period, and found even though Facebook had the most traffic, Pinterest-driven traffic made 60 percent more purchases, had 22 percent more conversions and had 81 percent more pages visited. Guest post by Geoffrey Larson who is a social media and marketing coordinator in the hospitality industry. Need More?
4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers
SEPTEMBER 10, 2010
Especially fashion retailers – the superficial industry for many ways. High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Is there any difference between the fashion week procedure now and some years ago? New influencers There is a difference. Lets start on front-row.
The 10 Key Mobile Trends for 2011
DECEMBER 16, 2010
Augmented reality will enhance games and retail. Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation. Mobile marketing is becoming increasingly important. And, according to the TNS Digital Life report, mobile users spend 3.1
Offline Retail Analytics Via Smartphone
Small Business Mavericks
MARCH 15, 2013
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. think this is a sublime idea.
A More Elegant Question About The Future Of Retail
JANUARY 9, 2017
2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. On the other hand, I spent time at many large retail spaces in Florida over the Holiday season, and could not believe the amount people, line-ups, difficulty in finding parking and general happiness of crowds that the local shopping malls, some big box retailers and even some massive outlet campuses were experiencing. Look at the state of retail. big box retailer.
4 Retailer Tips for Marketing to Consumers
Convince & Convert
NOVEMBER 2, 2015
Time and time again we have heard the phrase, “The customer is always right.” In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Keep It Simple.
New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales
SEPTEMBER 20, 2016
Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads for retail, and store visits optimization. And when retailers select store visits optimization, Facebook helps them reach users who are most likely to visit their brick-and-mortar locations. For example, U.S.
Facebook’s New Ad Products for Brick-and-Mortar Retailers
JUNE 14, 2016
Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface. Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores. Optimize future campaigns.
The Modern Guide to Social Media for Retail
DECEMBER 14, 2016
It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1. Social media can be very rewarding for retailers, but you only get what you put into it.
A Clever Way One Retailer Brings Pinterest From Online To In-Store
JULY 27, 2015
This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. ” This is a great example of extending the online Pinterest experience in-store.
How Social Media Changes Retail Storefronts
AUGUST 30, 2012
worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. Need help?
The Future Of Retail In A CTRL ALT Delete World
AUGUST 8, 2015
Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. How do the best brands connect with their consumers? It was an amazing day. This is what happened. consumer. ctrl alt delete.
The New Retail Experience
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. There is no doubt that the biggest opportunity that retailers have is to surprise and delight with a great in-store experience.
How Retailers Can Use Pinterest To Boost Holiday Sales
NOVEMBER 30, 2015
The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? 1. Add the Pin It button to your website. Create holiday gift boards. Promote your boards in-store.
One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with.
[Cool Infographic Friday] The Rise of Social Retail
MARCH 4, 2016
Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 Did you know that the social web traffic to e-commerce websites is expanding at a rate that is much faster than the majority of the other referral traffic channels for e-commerce? In fact, almost 2% of all e-commerce traffic in the US is coming from social.
The State of Retail Mobility [Infographic]
Direct Marketing Observations
JUNE 7, 2012
How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.
Black Friday’s Retail Losers and Winners [Infographic]
NOVEMBER 27, 2016
We’re well into the holiday season, and in the States, Black Friday and its accompanying… Read More.
Pinterest leads Facebook in retail customer aquisition
OCTOBER 17, 2012
In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Pinterest is the stronger vehicle for brand association.
3 Ways Retailers Can Leverage Facebook Location Pages
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages. Display Store Information.
5 Reasons Heat Mapping Helps Online Retailers
DECEMBER 20, 2012
Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The post 5 Reasons Heat Mapping Helps Online Retailers appeared first on SHIFT Digital. Talk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Detect Flaws. SHIFT Digital.
Retail and Social Media by the Numbers
Direct Marketing Observations
AUGUST 28, 2012
I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. CPG retail social media social retailThough it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.