It is possible to use, track, and execute on exclusive coupons for consumers of retail and service businesses. In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business or organization it is the amount of trust you can build between people that strengthens your brand. Whether we are talking about donors or customers,  it is about building trust that filters into an integrated marketing system with digital and traditional tools. THAT is where the true success is found within the marketing world. Content. Advise. MORE >>

After a trial and error period, with email marketing gaining a bit of traction, it is quite obvious for this brick and mortar retail store, that her proven method of direct mail is THE BEST approach.  What did you do recently to celebrate Social Media Day ?  Blaze a trail of new connections on Twitter, jump into a LinkedIn discussion group? focused on my client projects and deadlines, popped in and out of Hootsuite, read and commented on blog posts, and continued to reflect on a topic near and dear to me lately:  balancing my online with my offline world.  Not necessarily. MORE >>

Mobile shopping apps are allowing for impulsive, instantly-gratifying purchases and are driving revenue and ROI for retail stores. It’s official. Mobile apps are taking over the world. We no longer live in a world where the internet is the go-to pastime. Now, it’s all about those apps and having social networks at your fingertips whenever and wherever you may be. In a report released by Mary Meeker, partner at Kleiner Perkins Caufield & Byers, these statistics were categorized into the top 10 influential trends happening in today’s rapidly changing technological world. Marketing MORE >>

He recently completed an internship as Associate Retail Strategist with Emotional Branding Alliance. Higher education is drenched in tradition. But it’s untraditional ideas that keep an institution’s brand evolving with a steadfast commitment to its core values. Brand strategy in higher education requires a strong understanding of how a school’s academic and administrative departments interact with each other, as many still operate in “silos.”. Thinking of “higher education branding” as its own isolated topic can risk stifling creativity. Get them on Campus. Maybe. What’s your view? MORE >>

We tracked the 100 of the fastest growing retailers over a 30 day period through shopping, social, email, website, in-store employee behavior and much more. The report is long but packed full of insights on the behaviors of retailers large and small. More info : For those retailers hoping to avoid the fate of Borders, Circuit City, and Tower Records, all eyes are focused on optimization. Lost for many retailers in this pressure-packed environment is another form of optimization—audience optimization. Today’s retailers are no longer creatures of mass media alone. MORE >>