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| | KYLE LACY
MAY 15, 2012 [Retail] The Future of Digital Marketing in Retail
This information is based on the changes in retailing and the customer engagement strategy of old. Check out the insights and strategies obtained after analyzing the offline and online marketing behavior of NRF’s 100 fastest growing retailers. The Future of Retail Marketing. The ways in which email subscribers and social media fans interact with brands are evolving rapidly.
| | KYLE LACY
SEPTEMBER 4, 2013 [Retail] We Must Simplify the Idea of Big Data
“The combination of big data and advanced analytics offers retail and CPG companies countless opportunities across the value chain. Through detailed hourly analysis of in-stock rates by store, retailers can reduce out-of-stocks, provide a better shopping experience for consumers, and boost sales for both themselves and their CPG partners.” Data Industry Retail
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| | KYLE LACY
JUNE 25, 2012 [Retail] 150 Social Mobile and Email Stats from the Fastest Growing Retailers
As many of you know, ExactTarget just released a new report ( Retail Touchpoints Exposed ) that deals with the many consumer touchpoints of a brand from email, mobile, social, and even in-store marketing. We tracked 100 retailers over the course of 30 days. 150 Retail Social, Email, Mobile, and Marketing Touchpoints Exposed. wanted to give you a better idea of the findings of the report by displaying the many infographics contained within the physical report. We analyzed over 2500 emails and over 3500 social media messages over Facebook, Pinterest, Twitter, and YouTube.
| | KYLE LACY
JULY 9, 2010 [Retail] A Breakdown of Social and Mobile Application for Retail
What does this mean for the retail and direct-to-consumer world? We have heard the hell-fire-brimstone-preach-from-the-heavens marketing speak from every consultant on the face of the planet. Through all the conversations there are a couple of themes emerging from the direct-to-consumer conversations and mobile is one of them. Penetration rate is Western Europe will increase by 50%.
| | KYLE LACY
SEPTEMBER 21, 2010 [Retail] 20 Ways Businesses Are Using Foursquare
Retail stores. Retail Stores are using Foursquare to get shoppers to not only “check-in” but to buy. It’s coupon clicking for retail without the hassle of having to chase a sale. Corporations not necessarily related to customer service such as restaurants, retail stores and so forth are using Foursquare. I know. We are trying to figure this “foursquare thing out. understand completely. The research team at Brandswag (Rachel Elsts and Stephanie Gray) decided to put together 20 different ways foursquare is being using in the business setting. Expires 9/30/10.
| | KYLE LACY
OCTOBER 26, 2011 [Retail] 25 LinkedIn Case Studies for Successful Professionals
Senior Director of a Retail Company -. Frank Coletta, CEO at Mobile Advanced Care in Brazil, uses LinkedIn to research professionals before meeting with them. He finds that he uncovers important insights that he would have otherwise not known. James Filbird in China gets 75% of his business from LinkedIn. He has found that the quality of information, people and tools available on LinkedIn surpass all other social networking sites in terms of business. He is the owner of JMF International Trade Group in Shenzhen, Guangdong, China. Evan stumbled upon his dream job on LinkedIn. Kevin L.
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KYLE LACY [Retail] 5 Reasons Why Retailers Should Add Ecommerce to Facebook
| TUESDAY, JUNE 22, 2010
We are all busy and retailers
have noticed. Retailers
can sell directly on Facebook by adding a “Shop tab to a Facebook fan page. Why should retailers
follow suit… 1. Retailers
understand the value of keeping things easy, simple and quick. Tags: eCommerce facebook retail
social media Shopping online just got a whole lot easier. This is for all the stay-at-home moms, lazy dads and impatient people. Okay… I’m kidding… except for online shopping really has gotten easier. Facebook once again proves its functionality. Privacy. MORE >>
KYLE LACY [Retail] 4 Surprising Trends Changing the Future of Retail Marketing
| TUESDAY, JUNE 11, 2013
I’m beginning to notice one industry changing faster than the rest… retail
. The global retail
brand’s consumer has/is evolving with the advent of new technology and channels. Multi-channel, omni-channel, cross-channel is a must for retailers
. . The Future of Global Retail
Marketing from ExactTarget. Industry Marketing Retail
'We know that things are changing. And with new channels… comes the need to change strategy and tactics. The four trends outlined in the presentation are as follows: The customer purchase journey is evolving. . MORE >>
KYLE LACY [Retail] 40 Ways to Build Trust in Your Brand on Social Media
| WEDNESDAY, FEBRUARY 9, 2011
It is possible to use, track, and execute on exclusive coupons for consumers of retail
and service businesses. In the new economy there is one major truth that stands above the rest. Trust equals revenue. If you are a small to mid-sized business or organization it is the amount of trust you can build between people that strengthens your brand. Whether we are talking about donors or customers, it is about building trust that filters into an integrated marketing system with digital and traditional tools. THAT is where the true success is found within the marketing world. Content. Advise. MORE >>
KYLE LACY [Retail] The 5 Pitfalls of Social Media Engagement
| TUESDAY, JULY 5, 2011
After a trial and error period, with email marketing gaining a bit of traction, it is quite obvious for this brick and mortar retail
store, that her proven method of direct mail is THE BEST approach. What did you do recently to celebrate Social Media Day ? Blaze a trail of new connections on Twitter, jump into a LinkedIn discussion group? focused on my client projects and deadlines, popped in and out of Hootsuite, read and commented on blog posts, and continued to reflect on a topic near and dear to me lately: balancing my online with my offline world. Not necessarily. MORE >>
KYLE LACY [Retail] 6 of the Top Mobile Trends to Watch
| FRIDAY, JUNE 24, 2011
Mobile shopping apps are allowing for impulsive, instantly-gratifying purchases and are driving revenue and ROI for retail
stores. It’s official. Mobile apps are taking over the world. We no longer live in a world where the internet is the go-to pastime. Now, it’s all about those apps and having social networks at your fingertips whenever and wherever you may be. In a report released by Mary Meeker, partner at Kleiner Perkins Caufield & Byers, these statistics were categorized into the top 10 influential trends happening in today’s rapidly changing technological world. Marketing MORE >>
- [Retail] 30 Days of Shopping, Stalking, and Tracking the Fastest Growing Retailers KYLE LACY | WEDNESDAY, JUNE 6, 2012
- [Retail] In Higher Education, It Seems Everyone Is a Branding Expert KYLE LACY | WEDNESDAY, AUGUST 3, 2011
- [Retail] HOW TO: Get Your Facebook Community to Leave You Positive Reviews KYLE LACY | MONDAY, JANUARY 21, 2013
- [Retail] The Value of Foursquare and 10 Tips to Being Creepy KYLE LACY | THURSDAY, MARCH 1, 2012
- [Retail] 6 Tips for Successful Cross-Promotion of Restaurants KYLE LACY | TUESDAY, OCTOBER 26, 2010
- [Retail] The Power of Digital Word of Mouth KYLE LACY | THURSDAY, DECEMBER 16, 2010
- [Retail] 3,000 Reasons to Attend #ET11 KYLE LACY | TUESDAY, SEPTEMBER 13, 2011
- [Retail] Consumer Realism to Brand Virtualism KYLE LACY | TUESDAY, MARCH 1, 2011
- [Retail] Indianapolis Ranks the Best and Brightest KYLE LACY | MONDAY, SEPTEMBER 20, 2010
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