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JULY 31, 2012 [Retail] Explaining What You Do While Captivating Your Audience – That’s Edutainment!
Last week, Swedish furniture retailer IKEA launched a new augmented reality mobile app for its catalogue. The app will enable IKEA catalogue readers to view films, photos and other interactive features to get ideas for home decorating without having to visit a retail store – all by simply scanning your phone or tablet over pages that are marked with a special app icon. million words.”
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MARCH 28, 2012 [Retail] The Problem With Geo Located Marketing
Cross Promotion Retailing. ?. Location based (or geo-located) marketing continues to receive a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. All good stuff. And yet…. Cross-Platform Marketing. and 7 p.m.
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MARCH 22, 2012 [Retail] Big Data: Should Marketing Really Care?
notes @mktgdouchebag citing a random example in retail where a multitude of daily transactions are logged and accessible. ?. Well, yes. Sort of. In many ways it’s obvious why they should. Marketers (or ‘marketeers’ as others would say) capitalize on trends that potentially influence how products and solutions are perceived. It’s what marketing folks do. Marketeering the predictable.
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JUNE 26, 2012 [Retail] F-Commerce: Futile or the Future?
Despite a fairly large and well-integrated gaming ecosystem, Facebook credits available for purchase on the shelves of some of America’s largest retailers, and even some experimentation in application , Facebook Credits have failed to garner serious user adoption and it’s hurting their revenue capabilities. Facebook – The Value Proposition. In 2011, Facebook generated $3.8B
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APRIL 19, 2012 [Retail] Why Typos Cost Money (& Your Editor Is Your Friend!)
Marketing Profs shared a fascinating tidbit from the UK – after a spelling error was corrected at tightsplease.co.uk , the online retailer’s revenue per visitor doubled. confess, I’m that person who yells at my computer screen/newspaper/television set when I see a grammatical error/spelling mistake. Yes, I look like a lunatic when doing so, but trust me when I say that I am not alone.
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NOVEMBER 5, 2012 [Retail] Tips from Canadian Startup Founders on Measuring Social Media Success
It’s all trial and error at the end of the day,” says Kelly Fallis, CEO of Remote Stylist – an online service, based out of Toronto and NYC, that offers free help from their designers, less-than-retail furniture prices and $1 shipping to Canada and the USA. Still, companies continue to invest time and resources into social media. Experiment and Set Benchmarks. So, we have to adjust.”.
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JUGNOO [Retail] Conversion Is The New SEO
| WEDNESDAY, OCTOBER 30, 2013
'Many online retailers
and commerce sites focus on traffic, either through organic search results or through the purchase of banner ads and text adds in relevant search engines/social media. Quite often conversion is something that is done ad hoc, and many design issues are dictated by convention or personal opinions inside the marketing and interaction-design departments. So what happens when AB testing or other conversion testing is done? The results can be spectacular, due to the nature of compound conversion. See the infographic below. Notes: 1. MORE >>
JUGNOO [Retail] Who’s Improving Their Conversion Rate?
| THURSDAY, NOVEMBER 14, 2013
'The information in this infographic highlights what is happening around conversion rate optimization for ecommerce and online retailers
tend to overspend on customer acquisition and underspend on the actual conversion process. The average conversion rate for commerce sites has come down over the last few years, but the revenue from commerce has also doubled in the same amount of time. B testing is the most popular method to help improve conversion, but given the low budgets attached to improving conversion processes, a lot more could be done. More at [link]. MORE >>
JUGNOO [Retail] SMWTO: Tech Pulse and Mobile in 2012
| THURSDAY, FEBRUARY 16, 2012
The world’s cheapest tablet retailing
at $35 from Micromax ? had the pleasure of presenting at Social Media Week TO’s Official Launch Event: Pulse Check. The Premise: “ The official launch event of Social Media Week Toronto, Pulse Check takes a hard look at the current state of digital and the future of the web. Who is online? What are we doing with the advent of new technology and where are we headed? 10 panelists from 10 industries present a 5 minute candid POV on the status of the internet through the eyes of their industry. View more PowerPoint from hessiej.com. MORE >>
JUGNOO [Retail] Instagram Marketing: Here Come Ads
| WEDNESDAY, SEPTEMBER 11, 2013
Product pictures would link to a retailer
’s site, so that they can be purchased. 'Instagram now has 150 million monthly active viewers (which is only superseded by Twitter, with it’s 200 million active users), and brands are excited about Instagram marketing with ads. This will be made possible by Emily White, the person in charge of rolling out Instagram’s ad platform over the next year. The biggest threat to the success of advertising in Instagram is alienating the largest demographic of the user base…young teens and adults. MORE >>
JUGNOO [Retail] Pinterest Marketing Works
| FRIDAY, SEPTEMBER 13, 2013
45% of Pinterest members agree that they use Pinterest to: “associate with retailers
or brands which I identify” Compared to 24% of Facebook users who agree to the same use with Facebook. 'Pinterest is proving itself as a killer marketing platform, and it shows in the numbers. Pinterest marketing has become an important strategy for consumer brands. 25% of Fortune Global 100 companies have Pinterest accounts. Not surprising given the number of consumer brands in that group. Pinterest pins with prices get 36% more likes than those without. in terms of traffic. MORE >>
- [Retail] Mobile Ecommerce – Tablets Trump Phones JUGNOO | FRIDAY, NOVEMBER 22, 2013
- [Retail] E-Commerce: Defining “Webroom” and “Showrooming” JUGNOO | TUESDAY, NOVEMBER 26, 2013
- [Retail] Converse Uses Vine to Run Social Media Marketing Campaign JUGNOO | WEDNESDAY, APRIL 24, 2013
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