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| | JEFF KORHAN
AUGUST 19, 2011 Social Media Tips for Local Retailers
What is the primary goal of a local retailer? That’s what I’ve learned while doing my research for my keynote presentation next week to about 750 retailers. If you are a traditional retailer, you still want that web traffic – but your end game is using it to get face to face with prospects and customers in your store. Getting people into the store.
| | JEFF KORHAN
AUGUST 7, 2012 Google+ Hangouts Come Alive
I’m already getting some ideas for local retailers , floral and landscape professionals, and so many other mainstream businesses that need to make their art and expertise come alive to differentiate their business from so many others. There is a big difference between television and live television. John Butterill started a movement. This is yet another Google+ game changer.
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| | JEFF KORHAN
SEPTEMBER 11, 2011 5 Reasons for Using a Blog Post Template
Then consider signing up for my Social Media Summit later this month – specifically designed for mainstream small businesses, including green industry businesses, retailers , and more. What comes to mind when you hear the word template? For most people, its the thought of following a cookie-cutter formula that practically ensures the creation of mediocre work. Blogging well takes time.
| | JEFF KORHAN
FEBRUARY 10, 2013 How to Get Customers Talking About Your Business
found nothing, but bought the club anyway as a result of some great service from the local retailer. Awareness Blogging Community content marketing How-To Marketing Small Business Social Media blogging community Customer customers engage Honest Opinion Jeff Korhan LinkedIn local retailer Loyal Customers marketingLast week LinkedIn celebrated a milestone of achieving 200 million users.
| | JEFF KORHAN
MARCH 19, 2012 3 Hyperlocal Marketing Success Factors
This weekend I worked with local retailers from across the United States – many from small communities that do not appear on most maps. Yet, despite the current economic conditions their retail businesses are doing quite well. Hyperlocal suggests serving a narrowly defined niche – one that is largely defined by proximity. These are the 3 reasons why. Until next time, Jeff.
| | JEFF KORHAN
APRIL 7, 2013 Local Business Networks Intersect
Community Marketing Online Marketing Selling Small Business Social Business Success business network business networking Buy Local communication community customer service customers hyperlocal Jeff Korhan Leasing local business Local Business Network Local Community Local Franchise Local Network Local Purchasing local retailer mainstream small business social media social networking Visit Local
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JEFF KORHAN What is Your Marketing Key Note?
| WEDNESDAY, AUGUST 31, 2011
The night before my keynote presentation to independent retailers
this past weekend, I was testing and preparing the final details for the next morning. Community Marketing Online Marketing Small Business Social Media Success community content marketing customers Jeff Korhan keynote presentation retailers
social mediaJust before knocking off for the evening I decided to clean up my blog reader. To be perfectly honest, the above statistic surprised me. Given that, I suspect it was definitely a wake-up call for some of those in my audience. Apparently, that time is now. Why is this? MORE >>
JEFF KORHAN Your Content Marketing Store
| MONDAY, OCTOBER 24, 2011
When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers
in the group. Why are so many retailers
offering free Wi-Fi without obligation to make a purchase? Awareness content marketing How-To Marketing Selling Small Business Success customers free Jeff Korhan mainstream small business marketing profitable retailers
Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? Imagine Your Store. MORE >>
JEFF KORHAN Are Phone Calls a New Marketing Trend?
| TUESDAY, AUGUST 9, 2011
Over the past few weeks I have been interviewing retail
businesses that belong to the same association, and naturally have some things in common. In response to my query of their top challenges, here’s what the owners of three respective retail
businesses had to say. Awareness Marketing Online Marketing Selling Small Business Social Media Trends customers differences engagement Internet Jeff Korhan listening marketing Marketing Mix online phone retail
similarities social mediaThat’s what you notice on the surface. Cross-Section of Challenges. Doubtful. MORE >>
JEFF KORHAN Social Media for Small Business – It’s Still Early Days
| MONDAY, APRIL 15, 2013
That has certainly been my experience from speaking to small business groups in multiple industries, including retail
, franchising, agriculture, construction, and hospitality. 'The art of marketing has always been about making meaningful connections with ideal buyers. Modern marketing is a practice that is new to most small businesses. Prior Prior to that small businesses made meaningful connections through selling , not marketing. The Early Days of Modern Marketing. In the early days of marketing, impressions were a common metric that media agencies measured. And so can you. Find it. MORE >>
JEFF KORHAN QR codes Make Emotional Connections
| WEDNESDAY, NOVEMBER 9, 2011
One example is local retailers
using video to bring the in-store experience to new prospects. The idea is that personalized service and first-hand experience with products differentiates a local retailer
from an online merchant. Traditional retailer
JC Penney has come up with an ingenious application that should give all of something to think about. QR codes are effective for bringing virtually any form of digital content to people via their mobile devices – and for the most part, that is how they are commonly used. That would really be something special. co.uk. MORE >>
- Google+ Hangouts Come Alive JEFF KORHAN | TUESDAY, AUGUST 7, 2012
- Why Groupon is a Bad for Small Business JEFF KORHAN | MONDAY, JUNE 13, 2011
- Culture is King at Zappos JEFF KORHAN | SUNDAY, MARCH 6, 2011
- Social and Mobile are Universally Global JEFF KORHAN | THURSDAY, FEBRUARY 23, 2012
- Humanize Email Marketing for Results JEFF KORHAN | SATURDAY, DECEMBER 10, 2011
- How You Can Grow Your Business with QR Codes JEFF KORHAN | SATURDAY, FEBRUARY 26, 2011
- How the Facebook Contextual Engine Can Grow Your Business JEFF KORHAN | SUNDAY, OCTOBER 9, 2011
- The Best of Jeff Korhan 2011 JEFF KORHAN | SATURDAY, DECEMBER 31, 2011
- Free Digital Photos JEFF KORHAN | MONDAY, SEPTEMBER 26, 2011
- 5 Best Practices for Local Small Business JEFF KORHAN | SATURDAY, NOVEMBER 26, 2011
- The Purity of Work and Art JEFF KORHAN | TUESDAY, NOVEMBER 22, 2011
- Personalization and Community Alignment JEFF KORHAN | TUESDAY, MARCH 29, 2011
- Use Your Blog as a Proving Ground JEFF KORHAN | MONDAY, DECEMBER 20, 2010
- Collaborative Communities Work JEFF KORHAN | TUESDAY, JUNE 22, 2010
- What Is A Social Media Expert? - Jeff Korhan JEFF KORHAN | MONDAY, MARCH 29, 2010
- Garden Center Blog Ideas - Jeff Korhan JEFF KORHAN | SATURDAY, MAY 29, 2010
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