| | | Jeff Esposito | |  Retail | 8 articles |
| Page 1 of 1 | Previous | Next | JEFF ESPOSITO JULY 2, 2012 Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers About a week or so back, I came across the Internet Retailer’s Top 500 Guide (top 500 online retailers) and was looking at the areas where Vistaprint ranked. After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. social media Internet Retailer Vistaprint | JEFF ESPOSITO JUNE 27, 2011 30 Social Media Stats for the C-Suite percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. 82 percent of 18-29 year olds utilize a form of social networking ( Pew ). Facebook expects to bring n $4.05 | | | | | |
| JEFF ESPOSITO JUNE 20, 2012 Are you green-washing to build up your marketing database? My coworkers Cristina and Karen were discussing that a large retailer asked them if they wanted to be green and have their store receipt emailed over to them. You see, many of these retailers add your email to their database which also means that you are now getting email campaigns from them which to me is just spam. Unfortunately email is not the only place that retailers are using to expand their marking reach on the sly. Sure you can call this a special circumstance, but if you look at the root of it, any retailer can do it. Image - Skokie Public Library. | JEFF ESPOSITO JUNE 4, 2012  Why should I like your brand? After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. So what could they do better? | JEFF ESPOSITO JANUARY 28, 2013  Attention Marketers: Respect the Sense Smell Look at Abercrombie & Fitch, the clothing retailer. This is a guest post from Jim Joseph. . Smell – it’s one of the five senses, or one of the six senses depending on your perspective. It’s pretty important to say our lives, suffice it to say. When it comes to enjoying our food, smell comes in first of the senses … without it our taste buds would be bored. What a shame! hot or cold. | JEFF ESPOSITO AUGUST 18, 2010  Can non-profits lead the way for mass-adoption or geolocation. Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. Before you dismiss the notion as crazy, think about it for a second. Enjoy this post? | | | | | | | |
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JEFF ESPOSITO | MONDAY, AUGUST 16, 2010  Target's PR issue
Target may have backed the candidate for his views on jobs and business , but the retailer should have done their homework on the candidate and weighed the pros and cons of supporting him. Home About Archives Press Clips Spark Advisors Suggested Reading Target’s PR issue Written on August 16, 2010 by Espo in Branding , PR (AP Photo/Jim Mone) Target Stores’ generally have a positive reputation in the community, so I was kind of taken aback when I saw that the company landed in a political PR firestorm and was being boycotted by a national gay rights group and liberal groups. MORE >> -
JEFF ESPOSITO | THURSDAY, FEBRUARY 23, 2012 Congratulations my data says you’re prego, social measurement and stock in beer
How Companies Learn Your Secrets – Have you ever wondered how retail chains seem to know when you’ve got something going on? In just a few short hours the five o’clock whistle will be blowing and I for one will be jacked to hear it. Long week that went by kind of quickly, how was yours? m looking forward to the weekend and getting our house ready to put it on the market to move to the ‘burbs. Have a great weekend and will catch you come Monday. An engagement pending or pregnancy? Well if you do, be sure to check out this article on how Target uses data. MORE >>
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