| | | It's Josip not Joseph | |  Retail | 11 articles |
| Page 1 of 1 | Previous | Next | IT'S JOSIP NOT JOSEPH NOVEMBER 8, 2010  Introducing: User Marketing The reality is that we still spend excessive amounts of time shopping at in-store retail locations. The reality is also the fact that in-store retail has yet too be optimized for the User, as shopkick and foursquare themselves are still taking on a company-centric approached as opposed to an user-centric one. Tweet There’s no denying we’re in a time of great disruption. | IT'S JOSIP NOT JOSEPH AUGUST 20, 2010  Understanding the Gen-Y Consumer and Shifting Retail Environment Home It’s Josip Archives Let’s Talk The Word on the Web Understanding the Gen-Y Consumer and Shifting Retail Environment Written on August 20, 2010 by Josip Petrusa 0 Comments Tweet Share Save The recession and global economic events that have transpired over the last two years have had a significant impact on consumers and retailers alike. of the entire US workforce. | | | | | |
| IT'S JOSIP NOT JOSEPH AUGUST 23, 2010  8 Trends To Keep in Mind When Building Millennial Marketing Strategies From social network check-ins on Foursquare to passive retail checking-in on Shopkick, any kind of “extra” deal might be enough to bring foot traffic your way. Change and innovation are outpacing our abilities to keep up with the times. Technologies are being built and advanced at a rate far beyond from what we can consume. Meanwhile, we’re all just trying to keep up. They often do. | IT'S JOSIP NOT JOSEPH SEPTEMBER 9, 2010  The Millennials Uncanny Ability to Absorb And how could we almost forget about how much more strategy is necessary for marketing to Millennials, instances of un-sponsored Millennials seemingly promoting brands by themselves , more Gen-Y involvement in product and brand success, and how they’re shifting the retail environment. So enjoy! Well, let me rephrase that. The Millennial’s world is drastically different. Or text. | IT'S JOSIP NOT JOSEPH JULY 13, 2010  Breaking Down Millennials: From Sharing To Connecting Mind you i come from a retail background so my point of view has a slight slant! Home It’s Josip Archives Let’s Talk The Word on the Web Breaking Down Millennials: From Sharing To Connecting Written on July 13, 2010 by Josip Petrusa 5 Comments Tweet Share 5 saves Last Friday, Mashable published an article based on a Pew Research report. This got me thinking. Then MSN. | IT'S JOSIP NOT JOSEPH AUGUST 3, 2010  Why and How You Should Be Mobile Marketing to Millennials The reality is that mobile marketing requires a multi-platform approach , which is something 80% of retailers said they don’t have the capability to accomplish. The lanes of communication have greatly expanded. And advancements in technology have questioned and defied traditional media outlets. Something even more complex when dealing with the Millennials. And they might have a slight point. | | | | | | | |
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IT'S JOSIP NOT JOSEPH | WEDNESDAY, SEPTEMBER 22, 2010  Support a Cause and the Millennials Will Support You
Though companies, brands, products and retailers play a supporting role to a degree, one can only help but wonder if this is true heart felt support or simply business. Even in the wake of the recession, there is a strong growing trend and general societal sentiment towards the support of causes: 83% of consumers want more of the products, services and retailers they use to benefit causes. This age-old agenda of giving something back, tax-breaks and corporate mission-statements has become every day run of the mill stuff. They clearly do, in almost every direction you look. MORE >> -
IT'S JOSIP NOT JOSEPH | WEDNESDAY, AUGUST 4, 2010  Are You Making Your Brand Haul-able?
The Numbers Behind the Haul It’s something that has caught the attention of major retailers, such as Forever 21 and J.C. And although their vlogging might be questioned as retailers come into the mix, the reality is, even if their vlogging becomes sponsored, their viewers will still react to them. Home It’s Josip Archives Let’s Talk The Word on the Web Are You Making Your Brand Haul-able? Written on August 4, 2010 by Josip Petrusa 0 Comments Tweet Share Save The world is shrinking. In every conceivable way. More with less” is becoming the underlying common denominator. MORE >> -
IT'S JOSIP NOT JOSEPH | MONDAY, JUNE 21, 2010  Your Brand Has a Facebook, Twitter and Blog Page. So What?
The article , by Retailer Daily, summarized a series of articles all drawing a similar conclusion: fans are more valuable than non-fans. Home It’s Josip Archives Let’s Talk The Word on the Web Your Brand Has A Facebook, Twitter and Blog Page. So What? Written on June 21, 2010 by Josip Petrusa 0 Comments Tweet Share Save You have a Facebook, Twitter and blog page along with banners, ads and click-able links. Like everyone else, you know that social media is a relatively new player in the marketing and advertising game. It’s there and you’re going to use it. Why wouldn’t you? MORE >> -
IT'S JOSIP NOT JOSEPH | MONDAY, JUNE 21, 2010  You Have a Facebook, Twitter and Blog Page. So What?
The article , by Retailer Daily, summarized a series of articles all drawing a similar conclusion: fans are more valuable than non-fans. Home It’s Josip Archives Let’s Talk The Word on the Web Your Brand Has A Facebook, Twitter and Blog Page. So What? Written on June 21, 2010 by Josip Petrusa 0 Comments Tweet Share Save You have a Facebook, Twitter and blog page along with banners, ads and click-able links. Like everyone else, you know that social media is a relatively new player in the marketing and advertising game. It’s there and you’re going to use it. Why wouldn’t you? MORE >> -
IT'S JOSIP NOT JOSEPH | THURSDAY, MAY 13, 2010  Entering the Golden Age of Advertising
In a series of articles on Nielsen Wire , Mashable , eMarketer and Retailer Daily , every one points to a very positive future for advertising. Home It’s Josip Archives Let’s Talk The Word on the Web Entering the Golden Age of Advertising Written on May 13, 2010 by Josip Petrusa 0 Comments Tweet Share Save This last week has been anything sort of amazing for advertisers. And it really shouldn’t be a shocker that mobile advertising is leading the way. What is shocking though, contrary to popular belief, is that TV advertising is reaching 85% of viewers daily. MORE >> -
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