Daniel Footwear decided to invite SEO company , Blueclaw to re- style and improve their online retail store, with hope to gain an edge over their competitors and provide excellent consumer usability. At the end of last year all organisations were struggling to beat the credit crisis and keep consumers engaged with their brand. For e-commerce stores the challenge was harder as everything was taking place amongst a competitive World Wide Web platform, plus budgets for promotional and marketing activity became much tighter. The brief from Daniel Footwear covered the following issues. MORE >>

Did you know that the first brand on Twitter was a retailer? The social media giant analyzed over 7,600 users and their site visitation and purchase behavior on over 700 retail brand websites during the busy back to school season. Internet users who used Twitter but were not exposed to retailer tweets, and another group who represented the average Internet user. Given the 3 key takeaways about retailer tweets, there is no doubt that you should do updates about Black Friday Sales and Cyber Monday Deals. created it and emailed them. Jack Dorsey (@jack) May 28, 2011. MORE >>

According the Responsys, company tracking email marketing campaigns of top online retailers, Epson’s birthday emails managed to generate “revenue per email that’s 840% greater than the overall email program”. There are a lot of email marketing tactics that can help build strong relationships with potential buyers. Using free email templates to create engaging birthday emails is one of the most effective ways to keep in touch with the customer. So organize a birthday club and start providing targeted messages at the right time to the right people. Reason #1. Reason #2. Reason #3. MORE >>

If you are an online retailer, these are very exciting news. From the SU Systems’s survey above, you can see that attracting more buyers to site is one of the two top leading challenges of worldwide online retailers. Business & Marketing ecommerce ecommerce retailersIn 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. In the same report, eMarketer indicates that sales in North America grew 13.9% to a world-leading $364.66 billion in 2012, as more consumers are spending their dollars online. MORE >>

Basically, the law says if an online retailer has affiliate marketers in the state, then the retailer is responsible for collecting and remitting sales tax. If you are an affiliate located in Arizona or Minnesota, then beware the online taxman! Both states are considering adoption of the Affiliate Nexus Tax. As a result, if the law is passed, hundreds of merchants may decide to terminate their relationship with you. Problems with Affiliate Nexus Tax. Bills of this ilk are often mistakenly informally referred to as “The Amazon Tax” or “Internet Tax.” Minneapolis:  [link]. MORE >>