| | | Greg Verdino | |  Retail | 9 articles |
| Page 1 of 1 | Previous | Next | GREG VERDINO JANUARY 3, 2013  The New Rules No Longer Apply Here, I’m talking about the notion of “new rules” An Amazon search returns more than 30,000 results among business books alone — there are new rules for marketing and PR, new rules for the “social era”, new rules for retail, green marketing, leadership, management, creating content, and selling. Damn, there are even rules for revolutionaries! | GREG VERDINO SEPTEMBER 9, 2010  He wore my shirt Although I'm still waiting for McGraw-Hill to give me firm sales figures (and frankly I'm not sure they can give me numbers by retailer by day), here's what I know: When I woke up on September 2nd, microMARKETING's Amazon rank was somewhere in the 200,000 neighborhood. Or doesn't as the case may be. But either way it was open, honest and the right thing to do. | | | | | |
| GREG VERDINO JUNE 27, 2012  Do You Make Your Customers Uncomfortable? realize that shoplifting is a very real problem for retailers, that Target is simply protecting its financial interests and, on paper, the “checkout search” seems like a reasonable preventative measure. This week I’m taking the opportunity to reprise a couple of the more popular posts from my past five or so years of blogging. bought a suitcase at Target. | GREG VERDINO MAY 11, 2012  Five For Friday: May 11, 2012 Unlike many other companies (especially online retailers) they make the idea of satisfying their customer a company-wide obsession. What’s keeping you from moving forward? According to Forrester, it might be confusion, politics and the shock of the new. This week’s Five For Friday is all about making change happen. Reorganize, refocus, and try again. What to do? Five For Friday | GREG VERDINO JUNE 2, 2009  Book 'em Verdino: announcing micromarketing It’s even in the changing of ourexpectations of product design and retail sales, giving rise to dozens ofsuccessful small businesses and individuals (think Threadless, think Etsy,think Mimobot, think Lemonade) that can create and sell enough high quality, uniqueor custom merchandise at a premium to shoppers for whom choice andindividuality matter more than convenience and price. | GREG VERDINO JANUARY 3, 2013  The New Rules No Longer Apply Here, I’m talking about the notion of “new rules” An Amazon search returns more than 30,000 results among business books alone — there are new rules for marketing and PR, new rules for the “social era”, new rules for retail, green marketing, leadership, management, creating content, and selling. Damn, there are even rules for revolutionaries! | | | | | | | |
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GREG VERDINO | FRIDAY, MAY 11, 2012  Five For Friday: May 11, 2012
Unlike many other companies (especially online retailers) they make the idea of satisfying their customer a company-wide obsession. What’s keeping you from moving forward? According to Forrester, it might be confusion, politics and the shock of the new. Get past that and you’re faced with a world of opportunity — to reinvent pieces of your business that haven’t traditionally been considered “marketing”, to rethink your approach to audiences and new markets, and to get creative in involving your customers in all sorts of innovation. Reorganize, refocus, and try again. What to do? MORE >> -
GREG VERDINO | WEDNESDAY, JUNE 27, 2012  Do You Make Your Customers Uncomfortable?
realize that shoplifting is a very real problem for retailers, that Target is simply protecting its financial interests and, on paper, the “checkout search” seems like a reasonable preventative measure. This week I’m taking the opportunity to reprise a couple of the more popular posts from my past five or so years of blogging. This is one of those posts – and as I read it and revise it today, I’m saddened to find that it is every bit as relevant now as it was when I wrote it in April 2007. bought a suitcase at Target. Maybe, but I’d think twice. MORE >> -
GREG VERDINO | FRIDAY, MAY 11, 2012  Five For Friday: May 11, 2012
Unlike many other companies (especially online retailers) they make the idea of satisfying their customer a company-wide obsession. What’s keeping you from moving forward? According to Forrester, it might be confusion, politics and the shock of the new. Get past that and you’re faced with a world of opportunity — to reinvent pieces of your business that haven’t traditionally been considered “marketing”, to rethink your approach to audiences and new markets, and to get creative in involving your customers in all sorts of innovation. What to do? MORE >>
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