Dave Fleet

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Mobile Commerce On The Rise… Fast

Dave Fleet

According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. Other statistics from the study: Have you ever purchased something from a retailer using your cell phone? What would make you more likely to purchase something from a retailer using your cell phone?

Mobile 304
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Smart Location-Based Marketing By Home Depot

Dave Fleet

Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor.

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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly.

Team 150
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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly.

Team 34
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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). However, one conclusion stood out to me: “Hope for the best, but expect the worst with social.&#.