[Retail] Don’t Be Fooled By Last-Click Analysis Of Social Media
Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). Forrester recently published a report entitled “ The Purchase Path of Online Buyers. Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. Where to begin? Probably not.
JULY 3, 2011
[Retail] Smart Location-Based Marketing By Home Depot
Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro parking section. Because he was the mayor. location marketing Foursquare
JULY 3, 2011 | DAVE FLEET [Retail] Smart Location-Based Marketing By Home Depot
MAY 16, 2011 | DAVE FLEET [Retail] Don’t Be Fooled By Last-Click Analysis Of Social Media
JUNE 17, 2010 | DAVE FLEET [Retail] Mobile Commerce On The Rise… Fast
According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. Other statistics from the study: Have you ever purchased something from a retailer using your cell phone? What would make you more likely to purchase something from a retailer using your cell phone? 13% Said if their credit card was stored with the retailer.