| | | Dave Fleet | |  Retail | 3 articles |
| Page 1 of 1 | Previous | Next | DAVE FLEET MAY 16, 2011  Don’t Be Fooled By Last-Click Analysis Of Social Media Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. Where to begin? Probably not. | DAVE FLEET JUNE 17, 2010  Mobile Commerce On The Rise… Fast According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. Other statistics from the study: Have you ever purchased something from a retailer using your cell phone? What would make you more likely to purchase something from a retailer using your cell phone? 13% Said if their credit card was stored with the retailer. | | | | | |
| DAVE FLEET JULY 3, 2011  Smart Location-Based Marketing By Home Depot Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor. location marketing Foursquare | |
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