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AUGUST 26, 2010 Why Loyalty and Mobile Marketing is the Future for Retail - Danny.
Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Loyalty and Mobile Marketing is the Future for Retail August 26, 2010 16 voices share yours! Nor is it getting or redeeming coupons – again, that’s almost a given with any retailer. Now how could you, as a retailer, use that information?
| | DANNY BROWN
SEPTEMBER 19, 2010 10 Fun Twitter Apps You May Not Have Heard Of
Almost like a Digg for deals, CheapTweet collates all the best retail offers being tweeted, and allows folks to vote on the best ones so you can save the most. As the new Twitter continues to role out across the network, it’s clear that the micro-blogging platform intends to be here for the long-term. But wouldn’t it be cool to mix it up with a bit of fun too? SecretTweet. ASKch.
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| | DANNY BROWN
SEPTEMBER 1, 2010 Using Facebook Like to Market Your Business - Danny Brown
If you have flyers or discount coupons for your brick-and-mortar retail store, you can easily transfer that to your Facebook page. The retailer could offer the discount for "liking" the nonprofit page. Surveying 1,550 U.S. When it comes to getting freebies, 36% would like a brand who offered giveaways. But how do you stop them from un-liking as soon as they have the coupon?
| | DANNY BROWN
JULY 23, 2012 How Much Listening Does Social Media Listening Really Offer?
Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). Social media listening. Social Social media monitoring. Social Social media tracking. Social Social media intelligence. the current tools don’t easily offer the kind of listening that would be really useful.
| | DANNY BROWN
JANUARY 21, 2011 What I’d Like to See From Location Based Marketing Services
Cross Promotion Retailing. Location based (or geo-located) marketing is getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. All good stuff. And yet…. Cross-Platform Marketing. Mayorship Shmayorship.
| | DANNY BROWN
JULY 4, 2012 The Psychology of Being Memorable
ve then gone to other retailers that would make excellent poster boys for double servings of spaghetti – they’re just all over the place and falling out the bowl. BUT … I am a huge fan of the layouts in their retail stores. It’s not just retail where IKEA’s mindset can be used. Consumers love simplicity. We don’t want to be confused with multiple messages and options. Right?
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DANNY BROWN State of Independence
| SUNDAY, MAY 20, 2012
Years ago I worked in retail
on both sides. From my experiences, independent retailers
score every time over the chain stores. Sure, you get the occasional bright spark at a major retailer
who lets their passion shine through. Indie retailers
, on the other hand, love what they’re doing. Be an Independent Retailer
. Everything you do day in, day out – are you being a major retailer
or are you being the independent retailer
? started out working for an electrical goods chain store, then moved onto a smaller local one. Sign me up! And it worked. MORE >>
DANNY BROWN Why I'm Loving the Livefyre Comments System - Danny Brown
| WEDNESDAY, SEPTEMBER 15, 2010
You might also like: Why Loyalty and Mobile Marketing is the Future for Retail
Why I’m Loving expo-MAX Analytics The Indecision of Being a Blogger Tags: better blogging , blog comments , livefyre 67 voices - share yours! Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why I’m Loving the Livefyre Comments System September 15, 2010 67 voices share yours! Share 1 save Regular readers of this blog will have noticed the introduction of the Livefyre comment system. – it actually expands it. Maybe. MORE >>
DANNY BROWN How Smart is Your Local Business Marketing?
| TUESDAY, JUNE 14, 2011
Every weekend without fail, my local electronics retailer
runs a flyer in the local newspaper. You see, every weekend the retailer
puts out his flyer, it’s always the same. They sit by their breakfast tables waiting for the newspaper to be delivered, grab the flyer, and drive on down to the retailer
to maybe buy a new TV, or phone, or games console. Sure, you could say that the retailer
must be doing alright, as the weekend business covers the quiet week, right? It highlights special offers and discounts and proudly displays “This weekend only! Wrong. MORE >>
DANNY BROWN Stop Driving Me To Your Competitors
| MONDAY, APRIL 4, 2011
But at full retail
price – $549.99 + tax, which equates to $621.49. Troy replies he’s been a Rogers customer for years, and he understands he has to pay, but full retail
price? The simple answer – no, he has to pay full retail
price, because the handset is still within the first 12 months of a three-year contract. You’re in business for one reason – to make money. There are many reasons you can be in business, but at the end of the day the key factor across all is making money. The Rogers “Experience. The User Experience. Big time. MORE >>
DANNY BROWN The Boy With the Bread
| WEDNESDAY, OCTOBER 20, 2010
moved in, chain stores replaced family businesses, and the boy-now-a-man saw his long-passed father’s beloved bakery suffer. In a small town not far from you, a boy watched his father at work. His father was the town baker, and every morning without fail he’d rise at 3.00am to begin the day’s baking. Fresh pastries, sugar-coated sweetbread, biscuits of all shapes and sizes and – the most popular – the softest bread you could ever hope to eat. All the ingredients for the bakery came from the local farmers and shops. So he hatched a plan. MORE >>
- Is Your Business Adapting to the Fast Economy Quickly Enough? DANNY BROWN | TUESDAY, MARCH 13, 2012
- Social Media Roadmaps DANNY BROWN | FRIDAY, AUGUST 20, 2010
- Social Media Bashing is Boring as Hell - Danny Brown DANNY BROWN | SUNDAY, AUGUST 29, 2010
- The Long Tail Issue for Daily Deal Sites DANNY BROWN | FRIDAY, AUGUST 12, 2011
- The Psychology of Being Memorable DANNY BROWN | MONDAY, JANUARY 17, 2011
- Kenneth Cole Is Just The Latest in a Long Line of Bad PR Decisions DANNY BROWN | FRIDAY, FEBRUARY 4, 2011
- Why Service Wins Every Time - Danny Brown DANNY BROWN | FRIDAY, SEPTEMBER 10, 2010
- Why Arkayne is Good for Your Blog and Business - Danny Brown DANNY BROWN | SUNDAY, JULY 25, 2010
- Is CheckPoints Showing the Way Forward for Location Based Services? DANNY BROWN | WEDNESDAY, MARCH 2, 2011
- Culture Club or Knowing Your Customer DANNY BROWN | MONDAY, DECEMBER 20, 2010
- Why Affiliate Marketers Piss Me Off - Danny Brown DANNY BROWN | TUESDAY, AUGUST 31, 2010
- The Indie Effect DANNY BROWN | WEDNESDAY, NOVEMBER 3, 2010
- There's More To Competence Than Training - Danny Brown DANNY BROWN | THURSDAY, SEPTEMBER 9, 2010
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