| | | Conversionation | |  Retail | 5 articles |
| Page 1 of 1 | Previous | Next | CONVERSIONATION JULY 22, 2011  Social CRM and Return on Marketing: Customer Life Cycle Value They all have their advantages and disadvantages and much of course depends of the type of company or industry (for instance: retailer chains versus B2B service firms). No marketing activity is an island. No customer-centric business process should be isolated. This does not mean you should only invest in CRM, integration, data and the most cost efficient forms of marketing (and business). | CONVERSIONATION JANUARY 11, 2012 Treat Bad Customer Reviews as Good Friends Blog Connected marketing Customer relationships Customer service Research conversion customer reviews reevoo reputation Right Now Retail Consumer ReportWhen a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.]. | | | | | |
| CONVERSIONATION JANUARY 28, 2013  Achieving Omnichannel Customer Loyalty: Tips and Infographic Omnichannel marketing and omnichannel retail, as they are called now and then, are hot. Through cross-channel engagements and delivering the right content and information at the right time and in the right environment, we can optimize the relevance and return of everything we do as marketers. It’s as a I wrote in my previous post about customer empowerment. | CONVERSIONATION JANUARY 28, 2013  Five Customer Empowerment Tips: the Days of Intuition are Over Just ask any retailer of consumer electronics, for instance. The effect is felt in several industries and certainly in retail. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment. So, what is it about? | CONVERSIONATION FEBRUARY 12, 2013  The Digital Business Impact of Multifunction Device Consumer Adoption It has consequences for the consumer electronics industry itself but also for media consumption, marketing, retail, banking and other activities where these devices are intensively used. Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. Social business and mobile are more related than we often think. Collaboration. | |
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