And what about retail business owners? Tweet This is a guest post by Eddy Badrina. B testing. Editorial calendars. We hear these terms being thrown about quite a bit these days, but for most bloggers, implementing either one is a little daunting, if only because most bloggers were endowed with a creative gene rather than a process/methodology gene. We’ve implemented an editorial calendar at Buzzshift before, but recently, however, we were repeatedly asked again and again, “what is the best time to publish a blog post?” Variables. First, we had to identify the variables.