Retailers Get Smart using Facebook Data. Major Retail Companies have failed at creating commerce on Facebook because they approached the channel as another outlet for their wares when in actual fact they need to be leveraging the data within the Facebook channel to provide the ideal customer experience on their site. As we roll into the new year, it’s always a great time for us marketers to look ahead to what is in store for us. do plan to do a predictions post on mobile/location-based marketing which will appear in my monthly MarketingLand column. MORE >>

Before joining Mzinga, Aaron worked at Fidelity Investments in their retail division, with a focus on online and acquisition marketing. As the CMO of Austin-based social media agency, Powered Inc , Aaron focuses not only on day to day marketing activities but also provides a social voice for the company. In this role, Aaron continues with his speaking, blogging, podcasting and social networking activities with an eye toward creating awareness and lead generation for the company. In his role, Aaron focused on tapping into the power of social media for business. Web Guild Web 2.0 MORE >>

2) Changing offers requires a lot of training for staff which sometimes slows the pace of innovation at many retail locations. 3) BJ thinks that one way retail stores/restaurants can create higher engagement/check-in activity with their customers is to put a customer-facing camera at each register that would capture any willing customers as they checked in. This was originally posted on WCG’s blog. Joining me on the panel were three of the smartest folks not only in the restaurant industry but also in the world of location-based services. mobithinking.com). Enjoy! MORE >>

And retail syndication along with the addition of Backstage 101 to the company's CyberScholar site are allowing Sony to better support its retail relationships. If the title of this post sounds familiar, that's because it's the title of a  well-known book  by Bain & Company fellow,  Fred Reichheld. While I'm not planning on talking about Fred or his book, I do want to dig into the concept of customer loyalty -- a topic that is more important to marketers now more than ever for two simple reasons: The current economy sucks. there's something else." So what are you waiting for? MORE >>

To that end, last Wednesday, luxury handbag and accessories online retailer, Avelle , worked with the Style Coalition to launch their five year anniversary campaign. While As many of you who read this blog know, I am constantly searching for things that are new and social to write about. To that end, I couldn’t resist jumping on the news my friend, Mike Pratt , recently shared with me about some exciting things he and the Style Coalition (which he and his wife Jean  co-founded with Yuli Ziv ) are doing to change the fashion industry. Oh, and my favorite part? You go Mike! MORE >>