The next generation of retail is a blended in-store experience enhanced by digital technologies. “If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. Sound daunting? MORE >>

However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. Of course, it also has the advantage of customer interactions living entirely online, while most retailers have offline presences that dilute their ability to gather insights.). Posted in behavioral targeting Personalization. What does personalization really mean? You’ll be forgiven if you have absolutely no idea. It makes sense. The problem is, it hasn’t been done successfully thus far. MORE >>

It doesn’t take a record-breaking holiday shopping season to realize that most online shoppers are vulnerable to the advances of competing online retailers. Posted in Personalization. But when it comes to a decline in return customers, blaming a lack of customer loyalty on the competition is the easy way out. As we enter the new year, now is the perfect time to commit to tracking the number of first-time shoppers who actually come back in months to come—not to mention, those who don’t. And from there, put a plan in place for increasing customer loyalty. Neglecting mobile and tablet. MORE >>

Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow. Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. They want to feel as though you understand them and their problems. MORE >>

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Nearly every retailer has an abundance of sales and products planned for the holidays to both entice your current customers and bring in new ones. Many holiday retail consumers use their handheld devices to compare prices and promotional offers. Posted in Customer Experience eCommerce Mobile. won’t return. MORE >>