Adam Cohen

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. It’s more than just market research, it’s the practical application of [.] More about this blog here. Thanks for dropping by.

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Social Media Success is About The Customers, Stupid

Adam Cohen

10 Quick Tips for Retailers to Engage in Social Media Right Now (44). Photo credit: cayusa via flickr. Most Commented. Can Social Media be Taught? (56). Celebrities Are Not Taking Over Twitter (49). The New Marketing Funnel (48). Understanding How Social Media Impacts the Purchase Path (44).

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Social Media Chat Tuesday, July 21st

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. This post was mentioned on Twitter by prblogs, twitips MV. More about this blog here. Thanks for dropping by.

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I Will Not Write About Old Spice

Adam Cohen

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. More about this blog here. Thanks for dropping by.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. (Well, the decision to leap anyway – the benefits can be much more reqarding.)

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