Small Business Mavericks

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Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. ” The company’s name is Euclid. I think this is a sublime idea.

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Do You Need Multiple Retail Channels?

Small Business Mavericks

Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? Another thing that many small retailers overlook is their own website. Isn’t that enough?

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Time To Go Digital

Small Business Mavericks

They have become the digital competitor to virtually every type of retail business in the brick-and-mortar world. If traditional retailers like Staples are struggling, then how much more so are all the rest? Where will brick-and-more retailers be in 15 or 20 years? Will they be extinct? In fact, now may be too late.

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The Brick And Mortar E-commerce Advantage

Small Business Mavericks

If you run an off line retail shop and you’re wondering how you can compete with your online counterparts, well, don’t think you can’t. This advantage doesn’t just extend to large retailers. You might actually have an advantage. Online-only stores have no way to take cash payments. Don’t believe me?

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Tis The Season For Marketing Mistakes

Small Business Mavericks

Marketing Pilgrim’s Cynthia Boris looks at the split-personality of the season in her post titled, “ Retailers are from Mars, shoppers are from Venus.” 54% of shoppers say stores don’t provide enough information – BUT – 87% of retailers feel they give all the info the consumer needs.

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Can You Cross-Promote Online?

Small Business Mavericks

One thing retailers off line have grown mighty adept at is cross-promoting. Online retailers can get in on the cross-promotion game as well. Perhaps the best online retail store at cross-promotion is Amazon. You go to your favorite store and put a bit of merchandise on the counter and what does the sales clerk do?

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Gearing Up For Black Friday, Cyber Monday

Small Business Mavericks

Two days of the year are traditionally the biggest shopping days for retailers, online and off line. It’s the day when retailers open their doors early to allow shoppers inside to do their Christmas shopping. It’s the biggest day for online retailers and every year it keeps getting bigger. It always has been.

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