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The social media checklist for retail and small businesses

Audiense

With the ability to reach thousands (if not millions) of people, social media levels the playing field for small and retail businesses with smaller budgets.

Retail 148
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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. Sticking to old definitions hurts businesses and consumers.

Retail 178
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Top five: holiday retail trends to the fore

Sherrilynne Starkie

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Retailers that blend online and in person shopping experiences will be this holiday season’s sales winners.

Retail 150
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4 consumer data types retail enterprises should prioritize

Audiense

Learn about the top customer data types for retail enterprises and how leveraging them can enhance customer insights and drive business growth.

Retail 86
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Tracking Sales at Retail from Influencer Marketing

Ignite Social Media

Influencer marketing can drive sales for retail brands, but accurately tracking sales lift can be tricky. The post Tracking Sales at Retail from Influencer Marketing appeared first on Ignite Social Media. Proper measurement takes planning, but it enables brands to calculate the ROI of influencer efforts and optimize future marketing.

Retail 78
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Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. The ROI of Social Media for Retail Websites. Related articles.

Retail 346
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Cashing in: 3 ways retailers can bounce back in the new normal

Audiense

For retail brands across the world the only thing that has been constant is change. billion due to retail closures in the last year. Though some brands have been able to weather the storm with a shift to online, we saw the fall of retail giants like Topshop, part of Arcadia Group.

Retail 148