The Growth of Demand Discovery
Justin Levy
JULY 1, 2010
and direct traffic to the brand’s web site or retail store. The website can also be substituted or in conjunction with a retail outlet. This leads to the final phase, which is Demand Capture. Demand Capture This is the sale. Demand Capture, in my view, happens in one of two areas; search (Google, Bing, etc.),
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