Direct Marketing Observations

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It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. Give the user a reason to be there. Give the user a reason to come back. Reward their loyalty and visits to the site.

Retail 152
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When was the Customer Experience ever NOT a Priority?

Direct Marketing Observations

.” These are really common types of statements in today’s digital centric, retail world and I’ve been seeing them a lot over the last couple of years. It’s as if the retail customer experience has changed. Since the dawn of retail time, A product is sold and a product is bought. That has not changed.

Retail 186
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Trending Sources

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The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

When you’re done reading the Search Engine Land post, go over to Forbes and read a pretty good article as well on SEO titled, The 6 Basic Components Of A Strong SEO Strategy For Online Retailers. It’s all good though.

SEO 240
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Consumer Empowerment or Why Brands Can’t Afford to Falter

Direct Marketing Observations

It is time for brands and retailers to understand that it’s not neccessarily about surviving online with a website that has a multitude of itabs that point you to all it’s web properties, it’s more about understanding why people seek out your web property in the first place.

Brands 166
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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Clothing retailer Gap decided to change logos. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week.

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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. billion by 2015 up from $3.2 billion in 2010. Focus on the Customer.

comScore 166
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It’s Not About Social Anymore

Direct Marketing Observations

The data proves it out and so do retailers, consumers and manufacturers. So if it isn’t Facebook, what is it then? Mobile and Tablet computing. They are experiencing it first hand. If you haven’t noticed, the desktop is dead.

Mashup 176