FRESHNETWORKS | FRIDAY, JANUARY 17, 2014
[Retail] Digital trends round-up – January 2014
US retailers have been quick to recognise the huge potential of Apple’s new location-sensing technology iBeacon for targeting customers in-store, with Macy’s , SafeWay and Giant Eagle making use of the technology. Allowing retailers to send coupons and reminders to shoppers as they reach different points within the store, we predict iBeacon technology will spread fast. With location-based targeting applicable to many other sectors, it’s unlikely that its use will be confined to the retail industry alone. Zapp mobile payments service takes off.
THE RELATIONSHIP ECONOMY | MONDAY, APRIL 15, 2013
[Retail] Today’s Realities Do Not Fit Yesterday’s Rules
Penny represents a struggling breed of broken retail business models riddled with excessive cost, out of touch engagement strategies bound by old real estate contracts that suck shareholders equity and cash flow out the back door. 'The rules I am referring to are the ones that shape the mental models about business. Most of today’s current views have been shaped by the previous rules embedded by past experiences, patterns of once productive thinking, conventional wisdom, best practices and dominant logic. Think about J.C. Companies, and leaders, get stuck in a rut.
TWIST IMAGE | TUESDAY, SEPTEMBER 11, 2012
[Retail] Quirky Turns Us All Into Sharks And Dragons
To date, they have launched close to 230 products with close to 190 retail partners (including Target , Staples , Amazon , Bed Bath & Beyond and more). retail. Have you ever seen the TV show Shark Tank or Dragon's Den ? Being an entrepreneur is hotter than ever. Individuals are starting to realize that global economic forces are abound, and that the sanctity of a traditional office job with a pension may be a relic of the past. People who have great ideas tend to not have all of the necessary skills to bring that idea to market. until now. Enter Quirky. Money? Royalties?
TWIST IMAGE | TUESDAY, JANUARY 3, 2012
[Retail] The Year Of More
This is going to be especially true for brands that sell their products and services through third-parties (like retailers or value-added resellers). retail. While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". It sounds a little incredulous to say this when we're in a world that is struggling for stability. With that comes innovations, new opportunities and an ever-demanding public desire for the latest and greatest. More social. More global.
TWIST IMAGE | THURSDAY, MARCH 28, 2013
[Retail] Is Marketing About To Get Really Creepy Or Really Good?
It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. Applications range from step-by-step indoor navigation, to product-level retail customer engagement, to proximity-based social networking." It turns out that consumers are looking forward to more technologies at the physical retail level. In short, retailers want to capture this new, connected and highly untethered consumer. Amazon has been hard at work capturing tons of consumer information at the retail level. future of retail. retail.
FRESHNETWORKS | THURSDAY, MAY 22, 2014
[Retail] Three collaborative initiatives to meet consumer expectations for a digital high street
'Consumers have high expectations for digital technologies in store but these are not yet being met by retailers. This government-backed initiative , including representatives from Marks and Spencer, John Lewis and Argos, aims to share digital best practice amongst its members in order to promote the range of opportunities to harness digital technology in retail. crowdfunding project providing an online platform for more than 400 retailers across 160 towns, MyHigh.St is helping smaller shops to compete online with bigger retailers. MyHigh.St.
TWIST IMAGE | TUESDAY, OCTOBER 25, 2011
[Retail] The Customer Is (Not) Always Right
If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. retail. There's an ongoing business axiom that defines customer service: "the customer is always right." " Publicly, this may be the proper posture. That being said, there are instances when the customer is not always right. The majority of customers simply want value. They want their products or services to do what it says it will do - reliably. Answer: nothing).
FRESHNETWORKS | WEDNESDAY, AUGUST 20, 2014
[Retail] Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?
If Facebook takes a small cut of sales, or charges retailers for selling their products on the site, e-commerce could be a way of monetising the social network beyond advertising revenue. Clothes firm Gap and games retailer Gamestop have both opened, then subsequently shut, stores – Forrester Research analyst Sucharita Mulpuru told Bloomberg that selling on the social network is “like trying to sell stuff to people while they’re hanging out with their friends at the bar.”. Twitter appears ready to monetise beyond advertising too, after acquiring payments company CardSpring.
TWIST IMAGE | FRIDAY, SEPTEMBER 28, 2012
[Retail] The Gift Of Facebook
The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. retail. Let me be clear: I am still bullish on Facebook. am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. never liked Facebook as an advertising platform. There is a much bigger marketing and sales opportunity that exists. love Facebook as an economy. Physical and virtual combined. Facebook is an economy.
NOWSOURCING | THURSDAY, JANUARY 10, 2013
[Retail] This Week in Infographics: From Cars of the Future to Retirement
This next infographic highlights the top retail brands in social media and how they match up with one another. Retail Social Media Top 10. Retail Social Media Top 10 [Infographic]. Blog Featured 2012 big data burglary data footprints entrepreneurs home infographics internet retail safety self-driving cars Social MediaWe have quite a few infographics for you this week, so let’s jump right in. First up, we’ll take a look at the car of the future. For most people driving is chore, so imagine never having to “drive” again. Approximately every 14.4
THE RELATIONSHIP ECONOMY | SATURDAY, DECEMBER 31, 2011
[Retail] Now Your Data Is Being Transformed
Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. But retailers aren’t alone. Confronting complications.
TWIST IMAGE | WEDNESDAY, SEPTEMBER 18, 2013
[Retail] The End Of Privacy. The Beginning Of Personalization
Amazon ''s ability to create such a highly personalized experience is core to their retail success (and consumer satisfaction), but as the company begins to roll out their Amazon Media platform, the world will be better able to see what happens when a company understands so much about their consumer, that all of the advertising associated with the experience will - at the very least - be highly relevant (if not substantially more transactional than most of the online advertising that we''re exposed to). retail. But what about the rest of the Web? Yes, it has become that dire.
ENGAGING BRAND | TUESDAY, DECEMBER 6, 2011
[Retail] Black Friday Education
Brick-and-mortar retailers certainly did well for themselves, but the move towards online is becoming increasingly evident with each passing year. Internet retailers, marketers and mobile providers must be flexible to deal with the incredible surge in traffic alone, never mind secure transactions. Cyber Monday 2009 saw retailers clock in 4 million sales per minute. Marketing professional intern cyber monday mobile apps numbers + cyber monday black friday joe baker joseph baker internet marketing internet retailersThank goodness for Cyber Monday.
SPIN SUCKS | TUESDAY, DECEMBER 21, 2010
[Retail] The Myth of Black Friday and Why We Should End It
According to retail data, shopper patterns, and any number of measurement tools, it is not the busiest shopping day of the year. While store traffic might have been up in some parts of the country, registers weren’t ringing – which is what retailers really want to see. Despite evidence that shows Black Friday isn’t what it was once cracked up to be, retailers still spend excessive amounts of money on marketing and advertising leading up to the day after Thanksgiving. Still, those of us who have retail clients know 2011 holiday planning will be upon us soon.
WEB METRICS GURU | SUNDAY, SEPTEMBER 19, 2010
[Retail] RowFeeder review and some thoughts about Point of Sale Systems (POS)
Point of Sale system) to record a social media / mobile generated offer into a cash receipt item that you can now track just like any other case sale a retail outlet is accustomed to tracking. Tags: Point of Sale Business Facebook Point Of Sale Retail Trade RowFeeder Social Media Technology Twitter I don’t intend to suggest that RowFeeder is in any way related to Point of Sale systems; mainly, I’m combining two ideas in one post for utility. For example, the Case Study: Using Social Technologies to Reward Brand Loyalty.
SMALL BUSINESS MAVERICKS | MONDAY, FEBRUARY 14, 2011
[Retail] Is SearchDex A Scapegoat? | Small Business Mavericks
The New York Times published a story on Saturday about huge retailer J.C. – The New York Times published a story on Saturday about huge retailer J.C. About Us What’s a Maverick? Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? Penney getting caught buying links. The interesting part of this story from a small business standpoint is what happened to J.C. Penney’s search firm, SearchDex , after Google discovered the paid links. You might have guessed. They were canned. I’m not here to beat up on SearchDex. Is that well deserved? Either J.C.
TWIST IMAGE | FRIDAY, MARCH 15, 2013
[Retail] The Marketing Agency Of The Future
They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location. retail. Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. What's an agency to do? It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. Over time, this role has changed.
THE RELATIONSHIP ECONOMY | WEDNESDAY, NOVEMBER 3, 2010
[Retail] What Does “Free” Cost?
We’ve seen it in retail marketing for years. Tags: Advertising Factor Attention Factors Brand Management Brands Business Factors Business Method Business Plans Capitalization of Knowledge Change Factors Conversational Currency Convertising Disruptive Factors Market Factors branding capitalization corporation business business negotiation buyer deal dime distance exponential growth Free free additions free marketing free offers idea ipad Kevin Kelly line lure mindset model player retail marketing social games ultimate game use Value way Does Money Follow Free?
NOWSOURCING | TUESDAY, JANUARY 31, 2012
[Retail] Holiday Retail Winners and Losers
WISDOM LONDON | SUNDAY, JULY 25, 2010
[Retail] How can Foursquare benefit B2B? « Wisdom London
Starbucks , Whole Foods and Domino’s have harnessed a trend that seems tailor-made for retail (and food in particular) – check-ins mean prizes, and of course, greater loyalty too. Wisdom London Creative Communications is our world… « Want to know what we’ve been up to in the last 6 months? The Art of Conversation (and the jazz analogy) » How can Foursquare benefit B2B? It’s pretty clear that Foursquare can be an effective marketing tool in the B2C world. But what about the B2B environment? Is Foursquare even relevant? Here is an opportunity.
TWIST IMAGE | THURSDAY, JANUARY 23, 2014
[Retail] The Next Great Marketing Disruption
was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " Is the next big disruption in marketing, retail and technology the sales receipt? national retail federation. nrf retail industry awards luncheon. retail. retail disruption. 'Last week was a weird week. That''s weird, right? that he was sitting at a tilt with it in his back pocket? Or did it?
THE RELATIONSHIP ECONOMY | SATURDAY, AUGUST 28, 2010
[Retail] An IPO For Humanity
There are underwriters (usually a bank), battalions of lawyers, the securities and exchanges commission (SEC), brokers, insurers, re-insurers, institutional investors, private investors, and retail investors. The term IPO conjures images of empire-making where a hot young company with a great product offers pieces of its future-self for sale to the public as a means of raising money without incurring debt. The money is then used to create the next titan whose new jolt of growth is shared with all who participated. And, of course, there is a media /PR campaign.
SOCIAL EMAIL MARKETING | TUESDAY, MAY 3, 2011
[Retail] Email Marketing Segmentation: Mr. Retailer – We Don’t Like Schweddy Balls
This post was inspired by a Saturday Night Live skit. If you’re easily offended by sexual innuendo and double entendre you may want to skip the watching the video. Last year while looking for a gift for a friend, my wife and I settled on a box of gourmet “Schweddy Balls” from the Schweddy. Email marketing email marketing email marketing segmentation Saturday Night Live SNL
TWIST IMAGE | FRIDAY, JULY 18, 2014
[Retail] The End Of The Dial Tone
You have your social media fully integrated into your website, which matches up to the retail experience and beyond. When a consumer is in the parking lot of a retailer, looking to find out what time the store opens at, or what''s on sale on their iPhone or Android device, and they''re suddenly faced with an non-responsive experience, that''s the failure of omnichannel. retail. retail experience. 'Things change quicker than most of us realize. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s old.
TWIST IMAGE | THURSDAY, JANUARY 31, 2013
[Retail] On Death And Dying Brands
bet Klein could have never imagined a retail experience like Selfridges & Co. What's most unique about this sea of tranquility in the storm of a retail environment is The Quiet Shop. retail. The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend, but the true artist. The one who is toiling away in their studio - day and night - trying to create their lifetime masterpiece. Picasso ! Warhol ! Renoir !"
FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 22, 2011
[Retail] Marketing Spend Dilemma. Cut Costs or Grow Revenue?
About half of the country’s largest retail banks spent more on advertising in the first quarter of this year than they did last year. Reporting by Matthew Monk in this US Banker post outlines regulatory filings of the country’s largest retail-heavy banks ($50 billion+ in assets) that show that 11 of them have spent more year-over-year in Q1, and 11 have spent less And about half spent less.
IT'S JOSIP NOT JOSEPH | THURSDAY, MAY 13, 2010
[Retail] Entering the Golden Age of Advertising
In a series of articles on Nielsen Wire , Mashable , eMarketer and Retailer Daily , every one points to a very positive future for advertising. Home It’s Josip Archives Let’s Talk The Word on the Web Entering the Golden Age of Advertising Written on May 13, 2010 by Josip Petrusa 0 Comments Tweet Share Save This last week has been anything sort of amazing for advertisers. And it really shouldn’t be a shocker that mobile advertising is leading the way. What is shocking though, contrary to popular belief, is that TV advertising is reaching 85% of viewers daily.
FRESHNETWORKS | THURSDAY, JUNE 12, 2014
[Retail] Do you tweet whilst you eat? How food and drink brands are experimenting with social media
US pizza restaurant chain Sbarro filed for bankruptcy in March – the brand has more than 1,000 retail outlets in shopping malls worldwide, but failed to adapt while the mall’s other shops increased their online presence in the face of falling visits. Customer experience Digital tools and technologies Mobile Retail Social media Birds Eye Cadbury Digital Insights Feel good cafe Flowtown instagram KitKat millennials photo Pinterest Sbarro smartphone starbucks tweet Tweet-A-coffee Weight Watchers 'Tweeting for free drinks? Photo-sharing for free food?
WISDOM LONDON | SUNDAY, AUGUST 29, 2010
[Retail] Ever Wondered About….Groupon
Register your city and check out the daily offer on food, leisure, retail. Groupon: Game changer for consumers and retailers alike – win-win [.] Wisdom London Creative Communications is our world… « Guesting again: #SoCol and Reaping the Social Harvest Ever Wondered About… Audioboo? » Ever Wondered About… Groupon By Kate Spiers What is it? One daily deal for the masses. Some cracking deals to be had, based on the power of collective buying. Discounts typically around 70%, so if the deal’s what you were looking for, you’re onto a winner.
NOWSOURCING | THURSDAY, NOVEMBER 15, 2012
[Retail] I Saw Mommy Googling Santa Claus
Courtesy of Retail Customer Experience. Portfolio
TWIST IMAGE | SATURDAY, SEPTEMBER 3, 2011
[Retail] Six Links Worthy Of Your Attention #63
Local Rules: The Death (and Rebirth) of Retail - City of Sound. "Australian designer/thinker Dan Hill writes a brilliant piece about digital, retail, and how cities work." retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This National Geographic piece is the best, most recent proof I've seen of evolution. In just a few decades, the lizards' guts changed dramatically in order to survive in a new environment. " (Alistair for Hugh). Slate. " (Alistair for Mitch). apple.
FRESHNETWORKS | TUESDAY, AUGUST 26, 2014
[Retail] Beyond the hype: The Co-op’s tech-enabled research trolleys
Customer experience Digital tools and technologies Future of market research Innovation Retail Co-op trolleys in-store market research innovation market research research tablet trollies Technology 'The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores. . In this way, the trolleys will enable the Co-op to gain feedback in near real-time from customers in-situ , by providing insights into what they think and feel in-store. The world foods? The spreads?
FRESHNETWORKS | TUESDAY, DECEMBER 10, 2013
[Retail] Digital trends round-up – December 2013
While Amazon’s recent announcement that they have set their sights on offering speedy delivery by drone has attracted both publicity and scorn in equal measure, they’re not the only retailer thinking about same-day service. The trend is also evident in online grocery retail. With ever more retailers looking to introduce this service, consumer expectations of super-fast delivery will only add to the pressure on bricks and mortar-only stores to compete effectively. Same-day delivery is fast becoming a reality. Twitter establishes its first online research community.
FRESHNETWORKS | MONDAY, NOVEMBER 11, 2013
[Retail] News Round-Up – November
Digital grocery retail is on the rise. Digital grocery retail is on the up in the UK. Digital tools and technologies Innovation Social business Social media digital grocery retail digital trends innovation real-time marketing social media tablet use 'Each month we bring you our news round- up – a summary of the latest digital trends, innovations and new technologies to help you navigate today’s fast-paced, tech-enabled world. Growth in this area is predicted to rise by as much as 123% by 2018. Weather-dependent campaigns – the latest development in real-time marketing.
FRESHNETWORKS | MONDAY, FEBRUARY 23, 2009
[Retail] Examples of online communities in the retail industry
For the second in our series of Online Community Examples , we move on to look at online communities in the retail industry. Online communities in the retail industry. In an economic downturn, we’re seeing a real shift in retail shopping patterns. No overview of online communities in the retail industry would be complete without looking at MyStarbucksIdea. People are shopping around more and price is of even greater importance than it might have ever been in decision making. This is where online communities can come in handy. Wal-Mart’s Elevenmoms.
TWIST IMAGE | TUESDAY, FEBRUARY 4, 2014
[Retail] Some Cheez-its, A Mountain Dew, A Snickers Bar. And A Kindle
As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. Every so often, rumors crop-up that the online retailer (that has a market cap of over $157 billion) is about to open up physical retail locations or is providing delivery lockers (known as Amazon Locker ) or some other unique way to change the retail experience. Both in terms of brand affinity and a war chest to experiment with new ways of retailing.
SOCIAL EMAIL MARKETING | THURSDAY, MAY 20, 2010
[Retail] Why user-generated reviews matter in online retail
TWIST IMAGE | WEDNESDAY, NOVEMBER 27, 2013
[Retail] Katie Couric Will Give Us The Internet That We Deserve
Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). retailer. 'What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the Internet - as a medium - was (and can still be). It was very different from anything that we had seen before. From sitting back to leaning in. Google = 27%.
TWIST IMAGE | SATURDAY, JUNE 25, 2011
[Retail] Six Links Worthy Of Your Attention #53
Every retailer now looks to Apple as the gold standard for what a retail experience should be. Apple is still a relative newbie when it comes to retail experience, but they started with two core concepts that this article hardly mentions: 1. They didn't spend much time thinking about the revenue per square inch like most other retailers do. don't know why retailers scratch their heads at the success of Apple's retail ventures. wish more retailers and brands would realize this." retail. And that's just the first few paragraphs. ClickZ.
TWIST IMAGE | FRIDAY, JUNE 14, 2013
[Retail] The New Convergence
Because of this, the concept of opening up a local retail outlet seems counterintuitive. retail. 'This is not about media convergence. It''s about something bigger. Things change. Things change so fast that sometimes, it''s hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change. This creates a metal imagery of a mouse running on a wheel, doesn''t it? At some point you''re just chasing your own tail. Instead of worrying about how much the world is changing, why not focus on the things that have changed? new paradigm. It''s powerful.
FRESHNETWORKS | MONDAY, MAY 12, 2014
[Retail] Digital trends round-up – May 2014
The convergence of social and e-commerce opens up exciting developments for retailers. This is especially the case for grocery retailers, who respondents trusted more than any other type of food and drink business (including brands and loyalty card providers) to provide them with information on grocery deals via mobile. 'Each month we bring you the FreshMinds digital trends round-up – a summary of innovations , new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world.
MOBILEGROOVE | MONDAY, JUNE 30, 2014
[Retail] Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping
The tie-up aims to transform the retail experience by making in-store shopping with mobile devices much more immersive and rewarding for consumers. At the other end of the spectrum, aisle411 has a vast database of searchable indoor maps (optimized for mobile) and the technology to collect, organize, and monetize retailers’ product inventory location data. The company also counts more than 12,500 retailers across the U.S. So why have most digital marketers quite literally left this out of the retail equation? The role of the Retailer is reinforced.
MOBILEGROOVE | MONDAY, NOVEMBER 1, 2010
[Retail] OpenMarket’s Alex Moir: Move Beyond Mobile Marketing To Mobile Commerce Transactions & Loyalty Schemes
An Aberdeen survey of 129 retailers , for example, found that 38 percent of respondents are at some stage of integrating mobile into the in-store and overall retail experience. Meantime, a new research partnership between the Association for Interactive Media and Entertainment, the Internet Advertising Bureau and the Interactive Media in Retail Group – with input and support from mobile operator Orange in the U.K. — confirms that mobile commerce is top of the agenda for the vast majority of UK retailers and marketing professionals. TRANSACTIONS: The recent U.K.
FRESHNETWORKS | MONDAY, MARCH 10, 2014
[Retail] Digital trends round-up – March 2014
The retailer has launched JLab , a technology incubator where entrepreneurs can submit ideas that they believe will change the future of retail. Japanese online retailer, Rakuten, acquired Viber in a move which will enable the brand to combine their e-commerce platform with Viber’s messaging system. This allows users to do everything from book taxis and invest in financial products with further plans to integrate it with other retail platforms. Don’t go it alone. Brands work with consumers and start-ups to drive innovation. The challenge of real-time marketing.
THE WAY OF THE WEB | WEDNESDAY, SEPTEMBER 29, 2010
[Retail] Is Amazon reading this blog?
September 29th, 2010 · View Comments On Monday I wrote about the future of libraries , and how digital sharing and sampling are legally enabled either by open works (Public Domain or Creative Commons), or that retailers will have a vested interest in allowing sampling. It makes total sense for Amazon to use the same model which has served them well to build the retail business – leverage a long tail of website publishers and social network users who can be rewarded in a small financial way if their recommendations result in sales.
FIFTH GEAR ANALYTICS | TUESDAY, FEBRUARY 8, 2011
[Retail] Lead Generation: Are You Using Marketing Analytics?
They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization. However, “leads” can come in all shapes and sizes.
TWIST IMAGE | THURSDAY, AUGUST 28, 2014
[Retail] A Twitch In Time
Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. online retailer. retail. 'Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ). People are into it. It is my being. advertising.
FRESHNETWORKS | FRIDAY, MARCH 27, 2009
[Retail] The lies behind online ratings and reviews
They have also proven to be a great way for retailers to increase sales. 78% say consumer recommendations are the most credible form of advertising (Nielsen, 2007), What retailers have come to realise is that their customers trust each other more than they trust the brand. Retailers have been adding ratings and reviews to their websites. Despite all the evidence, we at FreshNetworks still run into uncertainty when discussing ratings and reviews with online retailers. Especially amoung UK-based retailers, there first reaction is often nervousness. The result?
ATOM THOUGHT | WEDNESDAY, NOVEMBER 7, 2012
[Retail] 3 guidelines to empower your local marketing
That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight
TWIST IMAGE | THURSDAY, MAY 2, 2013
[Retail] Attention All Robot Shoppers
Recently, a new kind of retail experience has entered the fray that is attempting to cater to both kinds of shoppers (the lovers and the haters) by creating an experience that is both digital and physical. Is this the future of retail or just a parlor trick? future of retail. retail. retail experience. retail technology. digitalshopping futureofretail hointer jeans retail retailexperience retailtechnology robots shopper shopping shoppingmall technology 'Do you love shopping? Do you hate shopping? The robot will see you now. Take a peek inside.
THE REALTIME REPORT | TUESDAY, OCTOBER 23, 2012
[Retail] 70% Of Users Visit Pinterest For Inspiration On What To Buy
Pinterest is also “a stronger vehicle for brand association:” 43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users. A similar gap exists between those visiting the social networking platforms looking for special offers from retailers or brands: 39% of Pinterest users do so vs. 26% of Facebook users. Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights.
MINDJUMPERS | WEDNESDAY, OCTOBER 3, 2012
[Retail] How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Transform the retail experience. As a result, review sites, social networking and mobile devices produce an incredible amount of data, which, if analyzed properly and in real-time, can significantly transform the retail experience and generate more targeted sales. Social networks influence buying behavior. Consumers go mobile.
PUZZLE MARKETER | FRIDAY, MARCH 15, 2013
[Retail] The Mobile Revolution is Here Now [Infographic]
52% of retailers do not have a mobile website experience (You’re not alone!). For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. The Post-PC Revolution infographic was created by Moovweb , a company that has released a “Post-PC cloud-based Platform-as-a-Service (PaaS) that syncs content, features and business logic across all Web experiences – in real time.” people on Earth).
NOWSOURCING | MONDAY, FEBRUARY 10, 2014
[Retail] BLE vs. NFC: The Future of Mobile Consumer Engagement
Compliments of Retail Customer Experience. 'BLE vs. NFC [infographic]. Portfolio
FIFTH GEAR ANALYTICS | THURSDAY, FEBRUARY 10, 2011
[Retail] A Multichannel Marketing Roadmap: Analytics and Insights
Whether the conversation happens at retail, on the phone, on the Web or in the form of direct response to mail and/or email, the interaction with your customer or prospect should be informed by customer intelligence. “Unified Marketing,” “Customer Engagement Marketing,” “Marketing 2.0” and “Consumerism” are all concepts of marketing practice that aim to create the most relevant dialogues with the possible.
SOCIALFISH | MONDAY, SEPTEMBER 9, 2013
[Retail] Building Community: It’s More than Engagement
See what you think of this, from the online retailer perspective. 'Nice little deck from Jason Falls of CafePress. think the lessons are spot on. Etail East – Jason Falls presentation – 2013 from Jason Falls. ————— ( photo credit ). Case Study From the Trenches Implementation
JEFF ESPOSITO | WEDNESDAY, AUGUST 18, 2010
[Retail] Can non-profits lead the way for mass-adoption or geolocation.
Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. Home About Archives Press Clips Spark Advisors Suggested Reading Can non-profits lead the way for mass-adoption or geolocation applications? I know I do, at least unless there is a cheeky comment making me want to check out the location, but I still use the applications.
DAVE FLEET | THURSDAY, JUNE 17, 2010
[Retail] Mobile Commerce On The Rise… Fast
According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. Interestingly, the company suggests that credit cards might be getting in the way of mobile commerce growing even faster than it already is, saying, “if you want more sales from mobile customers, make it easy for them to store their credit card info… They link that to the question, “if retailers can’t get the credit card out of the way, how about the carriers? 13% Said if their credit card was stored with the retailer.
SOCIAL MEDIA NETWORK MARKETING | WEDNESDAY, MAY 25, 2011
[Retail] Should You Buy Facebook Fans? - Social Media
Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. The retailer buys some 10000 people to just come to the retail outlet. We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? Who perhaps could be looking at this? Why does this not take place in the brick and mortar world as a main operative thought? You may think that the shop capacity vis a vis the number of persons does not make sense.
UNSPOKEN | THURSDAY, DECEMBER 6, 2012
[Retail] Holiday Marketing Tips for Small Businesses
Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. Photo Courtesy of Houston Style MagazineThe rampant use of the internet has changed where retailers should be focusing when it comes to holiday advertising. Instead of paper copies of the Target Black Friday ad or the Toys R Us Big Toy Book, most retailers are offering PDF downloads or just posting advertising directly on their own websites. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email.
CROWD MEDIA | FRIDAY, APRIL 26, 2013
[Retail] CROWD MEDIA TO EXHIBIT AT MARKETING WEEK LIVE 2013!
The audience attracts Brand Managers, Marketing Directors and Retail Trade Marketers from M&S, Starbucks, Boots, Disney, Tesco, Argos and Lego, to name a few. Crowd will be hosting ten round table discussions over the two day event, in the new Retail Therapy Zone, talking exclusively on the subject of social media for retail. Many retail marketers still question its value and are unsure how best to use it. How do retailers encourage experience, keep customers engaged throughout and then convert to a sale, whilst still being profitable?
UNSPOKEN | TUESDAY, MAY 15, 2012
[Retail] Finally – A Promising Buzz in the Social Media Marketing Atmosphere
In his ebook, Groupon: Why Deep Discounts are Bad for Business , Bob Phibbs (“The Retail Doctor”) relates stories of Groupon disasters. Retailers might offer an $80 product or service for $40 but after their cut with Groupon they receive $20 for an $80 value. FreebeeCards.com. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. FreebeeCards bills itself as “the next generation of daily offers.” Digg Digg.
FIFTH GEAR ANALYTICS | TUESDAY, SEPTEMBER 6, 2011
[Retail] Distributed Marketing provides unique opportunity to support B2B & technology marketers.
Sales in the field, at the branch, or at the retail level which have little or no access to marketing programs and little expertise in marketing implementation or database management. Many business-to-business and technology companies struggle to effectively support the complexities of their marketing functions. These challenges include, but are not limited to: Control of brand consistency as well as the marketing programs, when there is a constant pull to decentralize the marketing function to support resellers, VARS and OEM partners. Read More
WORKFACE | MONDAY, AUGUST 22, 2011
[Retail] Customer Satisfaction is No Longer Enough – Engagement is Now Key
” Lots of technology vendors, retailers, clothing makers and other types of companies have satisfied customers. In retail, 42 percent of Nordstrom's customers connect at a higher level compared to 29 percent for Macy's and 23 percent for Walmart.” What is that sets brands like Apple, Nordstrom and Nike apart from their competitors? It isn’t “customer satisfaction.” We ‘expect’ to be satisfied.” ” Across industries, customer connection now drives increased brand loyalty, sales and referrals. So how do companies achieve this?
FIREBELLY | MONDAY, OCTOBER 27, 2014
[Retail] Firebelly Showcase: HerRoom Video Infographic
'Firebelly created this infographic for our client HerRoom, an online lingerie retailer, to help promote the Bra Fitting Secrets series of videos their founder, Tomima Edmark, created to help educate women about obtaining a proper bra fit. Blog Video
DANNY BROWN | WEDNESDAY, JULY 4, 2012
[Retail] The Psychology of Being Memorable
ve then gone to other retailers that would make excellent poster boys for double servings of spaghetti – they’re just all over the place and falling out the bowl. BUT … I am a huge fan of the layouts in their retail stores. Their websites follow this simplicity, with each country following the same design, and this has turned the Swedish furniture giant into one of the most successful retailers around. It’s not just retail where IKEA’s mindset can be used. Consumers love simplicity. We don’t want to be confused with multiple messages and options. Simple works. Right?
CROWD MEDIA | THURSDAY, APRIL 18, 2013
[Retail] Burberry Weaves its Magic into a New Pattern of Thought
Burberry is regaining the reputation of a retail brand of the highest quality and moves into the 21st century as a juggernaut in more ways than one. On entrance to the store there are no signs of any clothing rails or robotic queues to cash tills, it seems that in Bailey’s mind those times are long gone, a new era has emerged in the retail industry. With nearly 15,000,000 Facebook followers and 1,800,000 tweeters making it the most popular online retailer, Burberry continues to conjure up effective campaigns appropriate to the digital world. Pivot. The Burberry Experience.
SHERRILYNNE STARKIE | SUNDAY, FEBRUARY 24, 2013
[Retail] February 24: this week in social media
Pinterest leads Facebook in retail sales acquisition. February 24: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Study shows social media drives sales. Facebook advertising facts. Click here to start to receive my newsletter. PLEASE LIKE MY FACEBOOK PAGE. Related articles. Social media demographics. Pinterest for Business. Authors and Social Media: What Works? Facebook Headline Social Media Twitter
TWIST IMAGE | FRIDAY, SEPTEMBER 23, 2011
[Retail] Six Links Worthy Of Your Attention #66
"Price comparison, consumer reviews and being able to get competitive pricing via your mobile device at retail is not only the new reality of the new consumer, but it's a fact of life. retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I'm at O'Reilly's Strata conference this week, which looks at the advent of Big Data , new interfaces, and ubiquitous computing. Plenty of speakers talk about the utopian possibilities of data transparency. " (Alistair for Hugh). " (Alistair for Mitch).
DAVE FLEET | SUNDAY, JULY 3, 2011
[Retail] Smart Location-Based Marketing By Home Depot
Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro parking section. Because he was the mayor. Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing Foursquare
MOBILEGROOVE | THURSDAY, DECEMBER 5, 2013
[Retail] Mobile: Tracking From Promotion Through Purchase
The Atlanta-based company’s platform lets brands and retailers create and deliver Web and mobile promotions and track them through the retail point-of-sale, opening up access to real-time intelligence about how, when and why the offers worked or didn’t. In November the leader in daily deals and local commerce teamed up with Sparkfly as part of a larger strategy to offer its large retail accounts the ability to measure the effectiveness of their campaigns (through to offer redemption) and — more importantly — provide deep consumer insights around these conversions.
JEFF KORHAN | WEDNESDAY, NOVEMBER 9, 2011
[Retail] QR codes Make Emotional Connections
One example is local retailers using video to bring the in-store experience to new prospects. The idea is that personalized service and first-hand experience with products differentiates a local retailer from an online merchant. Traditional retailer JC Penney has come up with an ingenious application that should give all of something to think about. QR codes are effective for bringing virtually any form of digital content to people via their mobile devices – and for the most part, that is how they are commonly used. That would really be something special. co.uk.
JUGNOO | FRIDAY, JANUARY 17, 2014
[Retail] Social Media Integration: Pinterest Most Influential
Source: Social Commerce IQ: Retail 2013. The Social Commerce IQ: Retail 2013 report can be downloaded here: www.8thBridge.com/socialcommerceiq/. 'With people spending more and more time online shopping ( see link to the 8th Bridge report below ) the importance of social media integration rises , and it looks like Pinterest has the lead when it comes to ecommerce sites choosing which sharing buttons to feature. Social platforms drive sales by directing consumers from the social site to the product page, where the purchase is made. Research by 8thBridge.com.
MOBILEGROOVE | TUESDAY, JULY 15, 2014
[Retail] Mobile Banking Apps: Convenience Triggers Shift In User Behavior
This is the essence of mobile commerce – and where networks of retailers could also play a part in the mobile app experience that is relevant and contextual. My banking app could send me an in-app notification of a golf equipment promotion at a local retailer and use my mobile app to map the way to the bricks-and-mortar retail outlet where I can make the purchase. My banking apps could also deep link to an online retailer offering golf equipment. And new data from RBS Group shows just how the convenience of mobile apps is impacting the lives of customers in the U.K.
CONVERSTATIONS | MONDAY, DECEMBER 6, 2010
[Retail] Small Business Blog: Be the Resource in Your Neighborhood
While talking with a small retail business in an what we'll call "Oldtown" recently, I asked why she hadn't updated her blog in weeks. We talked about how she could point to other businesses and events in "Oldtown" : Introduce other retailers in the area (show Oldtown as a convenient shopping area). The "what do I write about" is a great question. . I'd rather a conversation about the possibilities of what to write than a have a constant sales pitch coming from the keyboard of a small business blog. Write about some of the food and drink options for shoppers (.and
MOBILEGROOVE | THURSDAY, FEBRUARY 10, 2011
[Retail] New Mobile Audit Reveals State Of Mobile Commerce Among Leading Brands; Identifies Best Practices
Forrester Research is particularly bullish and predicts marketers and retailers will start investing significantly in cohesive mobile marketing and commerce strategies. ABI and other research firms have said they were caught off guard by the explosion of highly innovative use-cases deployed by retailers and third-party players, and many have had to adjust their forecasts upwards. prime example is Amazon, an online retailer that became the first to achieve $1 billion annual sales generated by shoppers using their mobile devices to clinch the deal. by end-2011. billion.
MOBILEGROOVE | MONDAY, FEBRUARY 6, 2012
[Retail] M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results
If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? rant about the disconnect between the mobile and retail readiness of luxury brands (lacking to say the least!) and its announcement that it has helped drive more than $110 million in-store revenue for partner retailers and brands in 2011, and is poised to do even more in 2012. So are luxury brands falling down when it comes to mobile and retail readiness? Who, what, where, when & how?
FIREBELLY | MONDAY, NOVEMBER 26, 2012
[Retail] 5 Must-Reads On Social Media & Cyber Monday
By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. new IBM analysis of real-time sales data from Black Friday shows that Facebook and Twitter aren’t about to become the revenue freeway for retailers. Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Cyber Monday: Facebook Adds Social Gifting Service. Social networks fail Cyber Monday test. Black Friday, Cyber Monday and now #GivingTuesday.
SOCIAL MEDIA CITIZENS | MONDAY, FEBRUARY 7, 2011
[Retail] The Fantabulous Lists of Social Media Case Studies
110 Ways Retailers are Using Social Media Marketing by ( [link] ). I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Social media case studies by ([link] ). Social Brand Index by ( [link] ). WOMMA’s Case Study Library by ( [link] ). The Association Social Media Wiki’s List by ( [link] ). Blog Well Case Studies by ( [link] ). Fortune 500 Business Blogging Wiki by ( John Cass ). Collection of 50+ Enterprise 2.0
PAMORAMA | THURSDAY, MARCH 14, 2013
[Retail] Blogs Influence Consumer Spending More Than Social Networks
They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). Blogging breeds community, where influence is born. new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. But it [.]. Blogging Marketing Social Media Social Media Marketing Social Networking Consumer Spending Facebook Influencer Marketing Twitter
SIMON MAINWARING | WEDNESDAY, FEBRUARY 13, 2013
[Retail] Mobile matters: Gary Schwartz on how your brand keeps up with shoppers
I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. In the retail world it is a change in shopper behavior and some companies will suffer by not adapting and new companies will emerge to capitalize on this shopping behaviour. The key for any retailer is to understand their consumer and their “screen” activity. find it interesting that in a book on retail you spend time discussing the American presidential race.
MOBILEGROOVE | FRIDAY, DECEMBER 9, 2011
[Retail] Mobile Marketing Association Surveys Brands & Agencies Worldwide
The rise (and rise) of mobile retail, the advance of smartphones and connected devices, and the heightened interest among companies across all verticals (retail, automotive, finance, pharmaceutical — the works!) This year we have witnessed a seismic shift in how brands and agencies wield the power of mobile to deliver effective advertising, engage with consumers every stage of their daily journey and —ultimately — achieve business objectives that go beyond brand promotion and awareness to encourage commerce and continued customer loyalty. some tough questions.
DANNY BROWN | SUNDAY, MAY 20, 2012
[Retail] State of Independence
Years ago I worked in retail on both sides. From my experiences, independent retailers score every time over the chain stores. Sure, you get the occasional bright spark at a major retailer who lets their passion shine through. Indie retailers, on the other hand, love what they’re doing. Be an Independent Retailer. Everything you do day in, day out – are you being a major retailer or are you being the independent retailer? started out working for an electrical goods chain store, then moved onto a smaller local one. Sign me up! And it worked.
MOBILEGROOVE | WEDNESDAY, JULY 13, 2011
[Retail] COM #250: Nokia Quiz, Apple’s iCloud, Mobile Ad Networks, Mobile Web Influencers List
Martin Wilson over at Mobileweb Company draws from recent industry reports and surveys to map out the opportunities in the emerging mobile retail/commerce space. How can retailers really deliver value via mobile? MobileGroove deep dives into Mobile Intel: Retail , a mobile intelligence report that draws from Millennial Media network data (data that was accumulated across 67 billion mobile impressions in 250 countries and territories) and consumer research conducted by comScore. A big reason why companies should grasp the mobile retail opportunity with both hands.
COLLECTIVE THOUGHTS | TUESDAY, AUGUST 27, 2013
[Retail] I’ll Love You Forever, Unless There’s A Sale!
Retailers are now experiencing a shift in the mindset of shoppers. The infographic below, presented by MarketTrack, provides insight into the unforeseen risk facing retailers. 'Brand loyalty or deal? That is the question. More and more, shoppers are willing to make the switch, in brand or store, to save some cash. Market Track. Infographics
MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
[Retail] Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media
Heightened activity and interest in mobile retail (spurred on by holiday shopping and the rapid uptake of price comparison services and apps), has paved the way for a variety of new and immersive mobile experiences that insert marketing messages and campaigns into our daily shopping routines. However, only a handful of companies are prepared to compete where it really counts : at the point of inspiration, otherwise known as the retail shelf. Joe pointed out that vast majority ( 75 percent ) of purchase decisions are made in front of the retail shelf. What does Aisle 411 do?
MOBILEGROOVE | FRIDAY, MAY 11, 2012
[Retail] 5 Mobile Data Points You Need To Know From Chetan Sharma, Flurry & ABI Research
And finally — another survey report that confirms mobile marketing goes a long way toward increasing revenue in the retailing sector. According to ABI Research’s Technology Barometer: 45 percent of smartphone users with a retailer-branded app visit the retailer’s store more often. But only 25 percent of the respondents had downloaded a retailer-branded app. A new fact-packed report from Chetan Sharma confirms that the global mobile industry is still the most vibrant and fastest growing sector on the planet. Total global mobile revenues are forecast to hit $1.5
FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 23, 2010
[Retail] Getting the Most From Your Mobile Marketing Campaign.
MOBILEGROOVE | FRIDAY, OCTOBER 5, 2012
[Retail] #MobileFirst Data Points You Need To Know From @forrester @Econsultancy @manhattanresear
Retailers: watch those iOS owners! Retailers need to pay close attention to analytics and monitor the activity from iOS platforms across their mobile properties. No matter the size of the business, retailers can’t ignore people’s growing comfort with the idea of purchasing products, services and other stuff directly from their mobile device. Because they are the people most likely to purchase something on their device, more so than Android, Blackberry or Windows owners. This insight comes courtesy of Forrester Research and a study it did with 50,000 mobile owners.
MOBILEGROOVE | TUESDAY, DECEMBER 21, 2010
[Retail] The Mobile Mavens Talk Mobile Commerce; Why M&S Rocks Mobile Shopping
retailer Marks & Spencer’s (M&S) earlier this year. Indeed, a rafts of recent reports (and reporting via the team at Mobile Marketer ) show that mobile devices (and the apps we download to find stores and compare prices) have irreversibly transformed retail. organizations — the Association of Interactive Media and Entertainment (AIME), The Internet Advertising Bureau (IAB) and Interactive Media in Retail Group (IMRG) have collaborated ona survey of 140+ marketing professionals. retailer Marks & Spencer’s (M&S). MMA consumer research.
THE REALTIME REPORT | MONDAY, SEPTEMBER 24, 2012
[Retail] Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe
Other popular online activities among European consumers include: 3 in 4 visited a retail site. The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. 62% visited a games site. 50% visited sports sites and newspaper sites. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. Download the full comScore report here.
MOBILEGROOVE | THURSDAY, FEBRUARY 16, 2012
[Retail] An Offer They Can’t Refuse: Using Mobile To Drive Customer Acquisition
The holiday numbers are in, the mobile user surveys are done, and the implications for brands, retailers and marketers are profound. But it also lays the groundwork for strategies that enable brands (and retailers) to build up an opt-in customer database , an interaction they can cultivate by offering coupons and SMS alerts to consumers who genuinely want to hear what the brand has to say. The bottom line: mobile retail is a fact, not a fad. InsightExpress reports that mobile retail purchase intent is eight times higher than online retail purchase intent.
JUGNOO | THURSDAY, NOVEMBER 14, 2013
[Retail] Who’s Improving Their Conversion Rate?
'The information in this infographic highlights what is happening around conversion rate optimization for ecommerce and online retailers. Retailers tend to overspend on customer acquisition and underspend on the actual conversion process. The average conversion rate for commerce sites has come down over the last few years, but the revenue from commerce has also doubled in the same amount of time. B testing is the most popular method to help improve conversion, but given the low budgets attached to improving conversion processes, a lot more could be done. More at [link].
CONVERSTATIONS | FRIDAY, OCTOBER 24, 2014
[Retail] Tips for Mobile Marketing: How to Bring Customers Into Your Store
That makes store locator links on websites one of the most effective ways retailers can get shoppers into their brick-and-mortar stores. Here are three tips to make sure your mobile marketing efforts are bringing customers into your store: Enhance Your Store Locator Vend Blog’s Francesca Nicasio has some important pointers for retailers regarding their store locators. She advises retailers to put their store locator link on every page of their mobile sites, not just one. This makes it easy to find and always there for busy shoppers. Consider leaving a comment!
FIFTH GEAR ANALYTICS | MONDAY, SEPTEMBER 17, 2012
[Retail] How Do Consumers Make Decisions? Theory or Fact?
Consumer Services / Retail Customer Intelligence Marketing Strategy consumer engagement demographics Personalized Communication predictive analyticsHow do customers make decisions? This question has been at the core of marketing strategy for many years. As marketers manipulate the various principles of marketing, the consumers they seek to reach also change their decision-making criteria. So how does a professional marketer adapt to this evolving environment? First, they need to understand the typical consumer decision-making process and tailor their marketing strategy accordingly.
MINDJUMPERS | WEDNESDAY, AUGUST 17, 2011
[Retail] Studies Determining The Value of a Facebook Fan
For retailers, each new fan acquired on Facebook should be worth 20 additional visits to your website over a year. They took the top 100 retailers ranked in the Hitwise Shopping and Classifieds category and benchmarked visits to those websites against the number of fans those brands had on their Facebook page. Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. The monetary value of $3.60.
FRESHNETWORKS | THURSDAY, JULY 21, 2011
[Retail] Brand campaigns on Facebook grow by 104%
The Retail got the most Click Through Rates (CTR) and grew to 36% of total impressions in Q2 2011. The growth of the retail sector was fuelled by positive feedback from consumers as expressedby the highest CTR among all sectors. Digital advertising agency TBG Digital examined 200 billion impressions across 167 clients advertising on Facebook in 21 countries to produce its Q2 2011 Global Facebook Advertising Report. Here are some of the key findings: Facebook brand campaign general statistics. Brand campaigns on Facebook grew by 104% between Q1 2011 and Q2 2011. Sector breakdown.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 22, 2013
[Retail] Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with. For Retailers now have the technology to go far beyond these persona/segment-based tools. 'Posted in Commerce eCommerce Strategy. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online.
GEMMA WENT | MONDAY, SEPTEMBER 27, 2010
[Retail] Which are the top tools and apps: The results « The Cube
Case Study Crunch: Retail Social Media Case Studies The social media strategy series: Identifying goals and objectives Case Study Crunch: FMCG Social Media Case Studies Contact us Which are the top tools and apps: The results Case Study Crunch: Social Media case studies in Entertainment (TV, Film, Music + More) The social media strategy series: Getting Buy In The social media strategy series: Is social media right for your business? I’m delighted with the results. did offer a bribe, erm, incentive to encourage people to get involved: A £40 voucher for Amazon. clout. Great article!
JUGNOO | TUESDAY, JULY 31, 2012
[Retail] Explaining What You Do While Captivating Your Audience – That’s Edutainment!
Last week, Swedish furniture retailer IKEA launched a new augmented reality mobile app for its catalogue. The app will enable IKEA catalogue readers to view films, photos and other interactive features to get ideas for home decorating without having to visit a retail store – all by simply scanning your phone or tablet over pages that are marked with a special app icon. Earlier this month, I posted a story about the pros and cons of using digital storytelling to generate sales leads. One of our readers, Elliot Dwennen , made a very good point in his comment on that blog.