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    [Retail] A Twitch In Time
    Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. online retailer. retail. Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ). That''s it, I am officially out of loop. advertising.
    [Retail] Black Friday Education
    Brick-and-mortar retailers certainly did well for themselves, but the move towards online is becoming increasingly evident with each passing year. Internet retailers, marketers and mobile providers must be flexible to deal with the incredible surge in traffic alone, never mind secure transactions. Cyber Monday 2009 saw retailers clock in 4 million sales per minute. Marketing professional intern cyber monday mobile apps numbers + cyber monday black friday joe baker joseph baker internet marketing internet retailersThank goodness for Cyber Monday.
    [Retail] Great Marketing Is Utilitarian
    Through their seventy-five years, the family-owned business has seen dramatic changes in their retail experience. and all of those will take care of you, just like a family," sounds earnest enough, but in a world where supercenters and mass retailers are becoming grocers, and local farmer's markets are seeing a resurgence, the pressure to stay competitive and relevant at the local level is intense. mass retailer. retail. retail experience. The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Bread. Prunes?
    [Retail] 3 Ways to Improve Your Life
    The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. brand Social Media digital world technology retail social media social media customer services customer servicesTechnology is an enhancement for marketers, not a replacement. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. For me 3 key enhancement areas could be. Speak to ME not the general public.
    [Retail] Attention All Robot Shoppers
    Recently, a new kind of retail experience has entered the fray that is attempting to cater to both kinds of shoppers (the lovers and the haters) by creating an experience that is both digital and physical. Is this the future of retail or just a parlor trick? future of retail. retail. retail experience. retail technology. digitalshopping futureofretail hointer jeans retail retailexperience retailtechnology robots shopper shopping shoppingmall technology Do you love shopping? That being said, most people either love shopping or they hate it. jeans.
    [Retail] No Turkey For You
    Many retailers are opening tomorrow to give stuffed families the opportunity to walk off their tryptophan induced comas in the store aisles. Some retailers are receiving negative backlash for opening on Thanksgiving. But most turkey-blind retailers will be rewarded. “An estimated 33 million people, or 23 percent of those surveyed by the retail federation, say Thanksgiving will find them in stores at some point,” according to this USA Today article. Rants 2013 retail thanksgiving tradition work Today is the first day of Hannukah. That’s right.
    [Retail] Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping
    The tie-up aims to transform the retail experience by making in-store shopping with mobile devices much more immersive and rewarding for consumers. At the other end of the spectrum, aisle411 has a vast database of searchable indoor maps (optimized for mobile) and the technology to collect, organize, and monetize retailers’ product inventory location data. The company also counts more than 12,500 retailers across the U.S. So why have most digital marketers quite literally left this out of the retail equation? The role of the Retailer is reinforced.
  • TWIST IMAGE  |  MONDAY, JULY 27, 2015
    [Retail] We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
    thought brick and mortar retailers were struggling in the Amazon world. retail. amazon chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook guestcontributor heatherbackman jwalterthompson jackdorsey jwt kimkardashian mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud spyglass technology terrydimonte twitter walmart wppEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. hate it. mirum.
    [Retail] Why iBeacons will transform the customer experience
    Big data Customer experience Digital tools and technologies Future of market research iBeacon Internet of Things location-based targeting marketing new technology Retail targeted marketing targeting You’ve just finished admiring a new TV in your favourite department store and head off towards the escalator vowing to pop online later and order it. Your phone buzzes in your pocket. You pull it out and there’s a notification offering you a 10% discount if you order a TV in-store today. You’re sold and click the button to confirm the transaction. Why have iBeacons emerged?
    [Retail] Why I Hate Black Friday
    When I was a kid, I used to take catalogs of the big brand retailers, and play this game, where I had to choose one thing from every page. What I''m trying to say, is that I''m a retail nerd. know what you''re thinking, if you hang on to the receipt and bring it back to the store with you, most retailers are fine with bridging the gap by either paying you back the difference or with a gift card, but who has the time? Yes, I also realize that how these retailers concoct these offers is a part of the problem. retail. retail nerd. retailer. flyer.
    [Retail] Blogs Influence Consumer Spending More Than Social Networks
    They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). Blogging breeds community, where influence is born. A new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. But it [.]. Blogging Marketing Social Media Social Media Marketing Social Networking Consumer Spending Facebook Influencer Marketing Twitter
    [Retail] Show 434 - What is innovation?
    Can retail layout be applied to office design to create engagement? Pod Casts brand podcast social marketing business ideas brand marketing thomas wedell innovation retail engagement The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but before we start.The listener winning an  Engaging Brand  goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Vivien Boirdron. Anna Farmery  talks with Thomas Wedell-Wedellsborg about bringing ideas to life. We discuss.
  • IDACONCPTS  |  FRIDAY, JUNE 26, 2015
    [Retail] Where to Find Affordable Apple Parts and Accessories
    You can easily buy them from Apple’s retail stores. When you can buy used power cords in good condition from certified third-party Apple sales retailers for $35 or less, you have no reason to pay $70 at an Apple store for a new power cord. 2. Buy From Certified Retailers or Repair Centers. Actually, this is safer than buying from third-party retailers. Certified retailers may charge slightly higher prices than third-party retailers. Certified Mac retailers and repair services may offer both new and refurbished iMac parts and accessories.
    [Retail] Don’t Be Frightened by Social Media
    When any holiday rolls around, retailers start preparing weeks (or even months) in advance to promote their holiday-related products. Retailers big and small release and promote their Halloween costumes, candy, décor items, T-shirts and other promotional products. Retailers such as Walmart typically carry a wide array of costumes for shockingly low prices, so you could advertise where to purchase these costumes from in your contest. Conducting surveys are not only fun for your customers, but they also give your retail store valuable insight on what the customers want.
    [Retail] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
    Most online retailers talk only about themselves on Facebook. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. In fact, as the infographic below suggests, two-thirds of online retailers on Facebook are almost purely promotional. facebook argyle social E-commerce facebook Timeline Jolie O'Dell online retailers Venture Beat
    [Retail] Some Cheez-its, A Mountain Dew, A Snickers Bar. And A Kindle
    As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. Every so often, rumors crop-up that the online retailer (that has a market cap of over $157 billion) is about to open up physical retail locations or is providing delivery lockers (known as Amazon Locker ) or some other unique way to change the retail experience. Both in terms of brand affinity and a war chest to experiment with new ways of retailing.
    [Retail] Good service, bad service and social media
    comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). The financial risk would be the outlay on posting one reasonable sized box (About £10), and the risk of losing one additional pair of trainers (Retail £70, so under that). After 40 minutes I came back and my jeans were ready.
    [Retail] Introducing: User Marketing
    The reality is that we still spend excessive amounts of time shopping at in-store retail locations. The reality is also the fact that in-store retail has yet too be optimized for the User, as shopkick and foursquare themselves are still taking on a company-centric approached as opposed to an user-centric one. It involves the socialization and technological expansion of the in-store retail space, the message element and the user element. What’s great here is that User Marketing adds greater value to many elements that already exist with in the in-store retail space.
    [Retail] I’ll Love You Forever, Unless There’s A Sale!
    Retailers are now experiencing a shift in the mindset of shoppers.  The infographic below, presented by MarketTrack, provides insight into the unforeseen risk facing retailers. Brand loyalty or deal? That is the question. More and more, shoppers are willing to make the switch, in brand or store, to save some cash.  Market Track. Infographics
    [Retail] Mobile matters: Gary Schwartz on how your brand keeps up with shoppers
     I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. In the retail world it is a change in shopper behavior and some companies will suffer by not adapting and new companies will emerge to capitalize on this shopping behaviour. The key for any retailer is to understand their consumer and their “screen” activity. find it interesting that in a book on retail you spend time discussing the American presidential race.
    [Retail] Anonymous Puts up their Dukes
    In a reverse trend many big retailers are keeping their doors closed on this year’s turkey day. The retailers are making this move after a 4% decrease in shopping last year compared to years past. Socialnomics Anonymous Twitter Nest Hacked Retail ThanksgivingAnonymous puts up their dukes. Hackers’ collective Anonymous has begun initiating its campaign to fight ISIS. One of their first public moves was releasing a video warning ISIS that they’re coming, now the hackers have recently disabled 20,000 Twitter accounts associated with the Islamic State. Another criticism?
    [Retail] Katie Couric Will Give Us The Internet That We Deserve
    Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). retailer. What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the Internet - as a medium - was (and can still be). It was very different from anything that we had seen before. From sitting back to leaning in. Google = 27%. apple.
    [Retail] How Social Media Marketing is Driving Big Businesses
    Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores. One of the problems brick-and-mortar retailers have with Facebook likes is that – by their very nature – they’re visible online, rather than in stores. Enterprise Marketing Retail Social Media social media marketing Social StrategyAt the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. How are big companies reacting to the upsurge of social media? Equine Dentist Builds Relationships with Facebook.
    [Retail] This Week in Infographics: From Cars of the Future to Retirement
    This next infographic highlights the top retail brands in social media and how they match up with one another. Retail Social Media Top 10. Retail Social Media Top 10 [Infographic]. Blog Featured 2012 big data burglary data footprints entrepreneurs home infographics internet retail safety self-driving cars Social MediaWe have quite a few infographics for you this week, so let’s jump right in. First up, we’ll take a look at the car of the future. For most people driving is chore, so imagine never having to “drive” again. Approximately every 14.4
    [Retail] Six Links Worthy Of Your Attention #53
    Every retailer now looks to Apple as the gold standard for what a retail experience should be. Apple is still a relative newbie when it comes to retail experience, but they started with two core concepts that this article hardly mentions: 1. They didn't spend much time thinking about the revenue per square inch like most other retailers do. don't know why retailers scratch their heads at the success of Apple's retail ventures. wish more retailers and brands would realize this." retail. And that's just the first few paragraphs. ClickZ.
    [Retail] How much is a share on Facebook or Twitter worth in sales?
    Tags: Matt Rhodes Social Media Social commerce Social media for retail Eventbrite facebook FreshNetworks linkedin social media Social network Sysomos Twitter
    [Retail] Four luxury brands that lead the pack in social media innovation
    Tags: Matt Rhodes Online communities Social Media Social commerce Social media case studies Social media for retail Word of Mouth Burberry Business facebook FreshNetworks Jimmy Choo Louis Vuitton Luxury good Marketing and Advertising New York University Stern School of Business Oscar de la Renta Prada social media Twitter
    [Retail] Six Links Worthy Of Your Attention #63
    Local Rules: The Death (and Rebirth) of Retail - City of Sound. "Australian designer/thinker Dan Hill writes a brilliant piece about digital, retail, and how cities work." retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This National Geographic piece is the best, most recent proof I've seen of evolution. In just a few decades, the lizards' guts changed dramatically in order to survive in a new environment. " (Alistair for Hugh). Slate. " (Alistair for Mitch). apple.
  • TWIST IMAGE  |  FRIDAY, JUNE 14, 2013
    [Retail] The New Convergence
    Because of this, the concept of opening up a local retail outlet seems counterintuitive. retail. This is not about media convergence. It''s about something bigger. Things change. Things change so fast that sometimes, it''s hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change. This creates a metal imagery of a mouse running on a wheel, doesn''t it? At some point you''re just chasing your own tail. Instead of worrying about how much the world is changing, why not focus on the things that have changed? A new paradigm. It''s powerful.
    [Retail] Lead Generation: Are You Using Marketing Analytics?
    They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization.  However, “leads” can come in all shapes and sizes. 
  • JUGNOO  |  THURSDAY, APRIL 17, 2014
    [Retail] Social Discovery: Cracking The Code for Ecommerce Sites
    Some interesting insights from the  8thBridge Social Commerce IQ (SCIQ) report that challenges some assumptions about how retailers are benefiting from social traffic and social discovery. Facebook is off the charts for the amount of traffic it is giving retailers compared to the other social platforms. For one, Facebook reigns supreme in providing traffic to ecommerce sites, beating out Pinterest by a large margin (and everything else for that matter). As well, Facebook upstream traffic pales beside what really boosts sales and time on site…and that is social discovery.
    [Retail] Expinion Social Pros
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Podcast Page Sponsors
    [Retail] Be Kind To Brands
    retail. blog blogging boxingday brand brandimperative brandloyalty branding capitalism collaboration consumer consumerism corporatepolicy customer customerservice democracy engagement equality goodwill holiday holidaywish lordoftheflies loyalty marketing retail shopping thecluetrainmanifesto twitter zoomeddino My holiday wish: be kind to brands. know what you''re thinking. For some, it''s a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? This is the true brand imperative. Perhaps, if not for a moment, don''t.
    [Retail] Expion – Top 50 Brands Social Media Report
    And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors
    [Retail] Marketing Spend Dilemma. Cut Costs or Grow Revenue?
    About half of the country’s largest retail banks spent more on advertising in the first quarter of this year than they did last year. Reporting by Matthew Monk in this US Banker post outlines regulatory filings of the country’s largest retail-heavy banks ($50 billion+ in assets) that show that 11 of them have spent more year-over-year in Q1, and 11 have spent less And about half spent less.
    [Retail] The Psychology of Being Memorable
    Clean, well laid out and simple breadcrumb directions to the deals I’m interested in. I’ve then gone to other retailers that would make excellent poster boys for double servings of spaghetti – they’re just all over the place and falling out the bowl. BUT … I am a huge fan of the layouts in their retail stores. Their websites follow this simplicity, with each country following the same design, and this has turned the Swedish furniture giant into one of the most successful retailers around. It’s not just retail where IKEA’s mindset can be used. Make our lives simpler.
    [Retail] How did your Black Friday behavior compare?
    Marketing Trends blackfriday Information graphics National Retail Federation Online Communities TwitterCheck out this infographic (from ) on what was expected this Black Friday. How did your behavior and choices compare? Most of these predictions were compiled using Twitter conversations from September through November 17th of this year. Makes you wonder what marketing intelligence you might gain with a few targeted Twitter searches. black friday infographic 2 resized 600. Related posts: Study on the internet and consumer behavior.
    [Retail] Holiday Marketing Tips for Small Businesses
    Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. Photo Courtesy of Houston Style MagazineThe rampant use of the internet has changed where retailers should be focusing when it comes to holiday advertising. Instead of paper copies of the Target Black Friday ad or the Toys R Us Big Toy Book, most retailers are offering PDF downloads or just posting advertising directly on their own websites. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email.
    [Retail] Beyond the hype: The Co-op’s tech-enabled research trolleys
    Customer experience Digital tools and technologies Future of market research Innovation Retail Co-op trolleys in-store market research innovation market research research tablet trollies Technology The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores. . In this way, the trolleys will enable the Co-op to gain feedback in near real-time from customers in-situ ,  by providing insights into what they think and feel in-store. The world foods? The spreads?
    [Retail] Score With Social Media and the NFL
    In order to help you become the #1 football fanatic on the block, here are just a handful of socially savvy ways to shop for NFL merchandise:   Following NFL Retailers for Deals. More and more NFL retailers are turning to sites like Facebook and Twitter to promote and advertise their football merchandise. Social media is quickly becoming the best channel for retailers to distribute deals and coupons. Retailers Prefer Social Media. Not only is advertising via social media a more effective approach to take for retailers, it’s a better route for shoppers as well.
    [Retail] QR codes Make Emotional Connections
    One example is  local retailers using video to bring the in-store experience to new prospects. The idea is that personalized service and first-hand experience with products differentiates a local retailer from an online merchant. Traditional retailer JC Penney has come up with an ingenious application that should give all of something to think about. QR codes are effective for bringing virtually any form of digital content to people via their mobile devices – and for the most part, that is how they are commonly used. That would really be something special.
    [Retail] The Myth of Black Friday and Why We Should End It
    According to retail data, shopper patterns, and any number of measurement tools, it is not the busiest shopping day of the year. While store traffic might have been up in some parts of the country, registers weren’t ringing – which is what retailers really want to see. Despite evidence that shows Black Friday isn’t what it was once cracked up to be, retailers still spend excessive amounts of money on marketing and advertising leading up to the day after Thanksgiving. Still, those of us who have retail clients know 2011 holiday planning will be upon us soon.
  • CROWD MEDIA  |  FRIDAY, APRIL 26, 2013
    The audience attracts Brand Managers, Marketing Directors and Retail Trade Marketers from M&S, Starbucks, Boots, Disney, Tesco, Argos and Lego, to name a few. Crowd will be hosting ten round table discussions over the two day event, in the new Retail Therapy Zone, talking exclusively on the subject of social media for retail. Many retail marketers still question its value and are unsure how best to use it.  How do retailers encourage experience, keep customers engaged throughout and then convert to a sale, whilst still being profitable?
    [Retail] New Raspberry Pi Official Case
    Raspberry Pi users recently revealed the new Official Raspberry case which is now available for £6 at select retailers. It came several years late and several third part Raspberry Pi covers are. Read full original article at New Raspberry Pi Official Case ©2015 QuickOnlineTips. All Rights Reserved. No related posts. Gadgets
    [Retail] How Marketers Can Get Back to Modern Marketing
    His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers.
  • DAVE FLEET  |  SUNDAY, JULY 3, 2011
    [Retail] Smart Location-Based Marketing By Home Depot
    Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor. Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing Foursquare
    [Retail] Social media case study: Ted Baker ‘It’s Rutting Season’
    Katie Glass Social media Social media case studies Social media for retail Social networks Rutting season social media case study Ted BakerTo celebrate the launch of their new AW11 Collection, Ted Baker recently ran a new social media  campaign entitled ‘It’s Rutting Season’. Customers were invited to visit the Ted Baker stores in Glasgow, Manchester and London on particular dates in order to have the chance to ‘strut their rutt’ in store. This involved having their photo taken in a magical woodland setting whilst wearing a nicely designed deer mask. Blogger outreach. Tweet This!
    [Retail] Digital trends round-up – June 2014
    This month we’re looking at Google’s driverless cars, a new feature which will let brands sell from within WeChat and retailers embracing Powatag technology. This move looks to be part of a growing trend as social networking sites are starting to work more closely with retailers to drive e-commerce. From an advert straight to the checkout – retailers embrace Powatag technology. Waitrose, Argos and Laura Ashley are the latest in a series of retailers to roll out Powatag technology,  enabling consumers to buy directly from adverts.
    [Retail] Email Still Trumps Social Media for Online Marketing
    But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. retailers across 14 industries and tracked the channels from which customers were clicking to e-commerce sites. Email marketing has been a growing trend in e-commerce, with an increasing number of retailers building communities and collecting email addresses, then converting those contacts into customers. The customer acquisition landscape is constantly in flux.
    [Retail] Conversion Is The New SEO
    Many online retailers and commerce sites focus on traffic, either through organic search results or through the purchase of banner ads and text adds in relevant search engines/social media. Quite often conversion is something that is done ad hoc, and many design issues are dictated by convention or personal opinions inside the marketing and interaction-design departments. So what happens when AB testing or other conversion testing is done? The results can be spectacular, due to the nature of compound conversion. See the infographic below. Notes: 1.
    [Retail] A Multichannel Marketing Roadmap: Analytics and Insights
    Whether the conversation happens at retail, on the phone, on the Web or in the form of direct response to mail and/or email, the interaction with your customer or prospect should be informed by customer intelligence. “Unified Marketing,” “Customer Engagement Marketing,” “Marketing 2.0” and “Consumerism” are all concepts of marketing practice that aim to create the most relevant dialogues with the possible.
    [Retail] Firebelly Showcase: HerRoom Video Infographic
    Firebelly created this infographic for our client HerRoom, an online lingerie retailer, to help promote the Bra Fitting Secrets series of videos their founder, Tomima Edmark, created to help educate women about obtaining a proper bra fit. Blog Video
    [Retail] Black Friday & Social Media: 5 Must-Reads
    Black Friday: Top US Retailers Battle for Social Media Attention By Mihaela Lica Butler In the case of the world’s biggest retailers competing for revenues this Black Friday, while social word of mouth is not necessarily indicative of financial. Learn everything you need to know about Black Friday and social media in these five must-reads. Social Media black friday
    [Retail] Five questions your marketing team should be asking about location-based technology
    Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. In turn, retailers can use the devices to deliver deals to customers in-store and gather data for analysis of customer behavior. Finally, Macy’s is just one more example of a retailer that will play off of Apple’s iBeacon technology to deliver deals, reports The directive is simple: Visit us to try these delicious new dishes. This is the world of location-based marketing.
    [Retail] E-Commerce: Defining “Webroom” and “Showrooming”
    More people are using smartphones as part of a seamless shopping experience to get immediate pricing and product information in the palm of their hands, while at home or in a store,” said Kelly Askew, managing director, retail management consulting at Accenture in Canada. That means Canada’s retail sector is more competitive than ever before, and stores must have a robust online, mobile and social media strategy to capture holiday spending dollars.”. The survey shows, in Canada at least, that 75% of survey participants plan to “webroom” first. approx $86 billion.
    [Retail] Now Your Data Is Being Transformed
    Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. 3. But retailers aren’t alone. Talent is one of them.
    [Retail] Facebook Brand Engagement Grows 896% Year-Over-Year
    The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans. A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics.
    [Retail] Mobile Banking Apps: Convenience Triggers Shift In User Behavior
    This is the essence of mobile commerce – and where networks of retailers could also play a part in the mobile app experience that is relevant and contextual. My banking app could send me an in-app notification of a golf equipment promotion at a local retailer and use my mobile app to map the way to the bricks-and-mortar retail outlet where I can make the purchase. My banking apps could also deep link to an online retailer offering golf equipment. And new data from RBS Group shows just how the convenience of mobile apps is impacting the lives of customers in the U.K.
  • JUGNOO  |  WEDNESDAY, APRIL 24, 2013
    [Retail] Converse Uses Vine to Run Social Media Marketing Campaign
    Notice the partnership is with Urban Outfitters, benefiting the retailer and giving the brand exposure. Brands are getting very creative with Vine, and this is a good example of a social media marketing campaign. Urban Outfitters, an early adopter of Twitter’s Vine app, is teaming up with Converse for a contest offering a cross-country trip for the best Vine that documents “a day in the life of your Converse sneakers.” ” Click here to view original web page at Social Media
    [Retail] Mobile: Tracking From Promotion Through Purchase
    The Atlanta-based company’s platform lets brands and retailers create and deliver Web and mobile promotions and track them through the retail point-of-sale, opening up access to real-time intelligence about how, when and why the offers worked or didn’t. In November the leader in daily deals and local commerce teamed up with Sparkfly as part of a larger strategy to offer its large retail accounts the ability to measure the effectiveness of their campaigns (through to offer redemption) and — more importantly — provide deep consumer insights around these conversions.
  • TWIST IMAGE  |  FRIDAY, APRIL 24, 2015
    [Retail] Big Can Often Be Much Better
    Putting aside their market capitalization, their stunning technology tools and retail environments, there are many people who struggle with their products and services. retail. retail experience. amarketofone apple applegeniusbar applecare brand businessbook businesselegance consumercomplaint customerexperience customerservice digitalexperience hugyourhaters jaybaer macbook macbookair marketofone omnichannel retail retailexperience scottstratten selfie supplychain technicalsupport technology How many times a day do you read about a brand messing up? easy to fix.
    [Retail] The Future of Mobile Consumer Engagement [Infographic]
    Compliments of Retail Customer Experience. BLE and NFC are being installed in most smartphones today, but what makes them different? Check out the infographic below to learn more about BLE and NFC and the future of mobile consumer engagement. BLE vs. NFC [infographic]. Infographics
  • TWIST IMAGE  |  FRIDAY, JULY 18, 2014
    [Retail] The End Of The Dial Tone
    You have your social media fully integrated into your website, which matches up to the retail experience and beyond. When a consumer is in the parking lot of a retailer, looking to find out what time the store opens at, or what''s on sale on their iPhone or Android device, and they''re suddenly faced with an non-responsive experience, that''s the failure of omnichannel. retail. retail experience. Things change quicker than most of us realize. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s old.
    [Retail] The Fantabulous Lists of Social Media Case Studies
    110 Ways Retailers are Using Social Media Marketing by ( [link] ). I’ve been browsing through the lists of top social media case studies and I thought I am going to share  some of the top sites with you: by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Social media case studies by  ([link] ). Social Brand Index by ( [link] ). WOMMA’s Case Study Library by ( [link] ). The Association Social Media Wiki’s List by ( [link] ). Blog Well Case Studies by ( [link] ). Fortune 500 Business Blogging Wiki by ( John Cass ). Collection of 50+ Enterprise 2.0
    [Retail] Social Commerce IQ 2012 [Report]
    Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. The industry has witnessed the rise of a new phase of social commerce where innovative retailers have begun deeply integrating social shopping into their websites rather than relying on social network websites for engagement.”. The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Customer Survey. survey among 1,819 U.S.
    [Retail] And Then Foursquare Entered Adulthood: Promoted Updates
    Click on your “Explore” tab today and you will see retailers as well as other relevant locations nearby, depending on the category you search in. Giving immediate retailers the chance of reaching out to new customers with special check-in offers. Naturally, promoting products and retailers through the social network will have to be, as with everything else in social media, relevant to the receiver in order to be successful.  Tweet Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. nearby. Those are critical.”.
    [Retail] M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results
    If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? rant about the disconnect between the mobile and retail readiness of luxury brands (lacking to say the least!) and its announcement that it has helped drive more than $110 million in-store revenue for partner retailers and brands in 2011, and is poised to do even more in 2012. So are luxury brands falling down when it comes to mobile and retail readiness? Who, what, where, when & how?
    [Retail] How can Foursquare benefit B2B? « Wisdom London
    Starbucks , Whole Foods and Domino’s have harnessed a trend that seems tailor-made for retail (and food in particular) – check-ins mean prizes, and of course, greater loyalty too. Wisdom London Creative Communications is our world… « Want to know what we’ve been up to in the last 6 months? The Art of Conversation (and the jazz analogy) » How can Foursquare benefit B2B? It’s pretty clear that Foursquare can be an effective marketing tool in the B2C world. But what about the B2B environment?  Is Foursquare even relevant? Here is an opportunity.
    [Retail] My VenueLabs Webinar Presentation on 1/31/12 – Recorded Session will be available shortly
    For those of you who are interested, here’s the presentation I gave today with on Social Media Analytics for Retail Stores.  Venuelabs marshall sponder Retail Store Analytics venuelabs WebmetricsguruThe webinar went very well and I think we got to some interesting questions and insights – it was for a select audience, no doubt, that needed what Venuelabs has to offer (with [.].
    [Retail] Master List ?(A Wiki of Social Media Marketing Examples)?
    Whittemore   Wiggly Wigglers   Wiggly Podcast   Podcasting  Retail  United Kingdom  C.B. Whittemore   Wiggly Wigglers   Wiggly Wigglers Blog   Blog / Blogging  Retail  United Kingdom  C.B. For an additional 500, be sure to visit Master List 2.  And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis  Automotive  United States  David Bausola   Ford   Hurra Torpedo campaign   Presentation sharing  Automotive  United States  Philippe Deltenre   Ford   Where are the Joneses? Evans   adenin TECHNOLOGIES Inc.
    [Retail] 5 Mobile Data Points You Need To Know From Chetan Sharma, Flurry & ABI Research
    And finally — another survey report that confirms mobile marketing goes a long way toward increasing revenue in the retailing sector. According to ABI Research’s Technology Barometer: 45 percent of smartphone users with a retailer-branded app visit the retailer’s store more often. But only 25 percent of the respondents had downloaded a retailer-branded app. A new fact-packed report from Chetan Sharma confirms that the global mobile industry is still the most vibrant and fastest growing sector on the planet. Total global mobile revenues are forecast to hit $1.5
    [Retail] What’s Up With QR Codes?
    Showrooming Is A Valid Concern For Retailers - “Showrooming,” the practice of researching merchandise in a store, then buying it elsewhere—online, by phone or from another brick-and-mortar business—has retailers nervous, and rightly so. We’ve written several times about QR codes and the marketing possibilities for them. Recently, there has been a flurry of articles about QR codes, so I thought I’d bring you up to date on what is being said. Let’s get started. QR Codes: Marketers Like, Public Adoption Rising - Is anyone excited about QR codes besides marketers?
    [Retail] Google+ Hangouts Come Alive
    Surely this is giving you some ideas for using Hangouts to make your business come alive. I’m already getting some ideas for local retailers , floral and landscape professionals, and so many other mainstream businesses that need to make their art and expertise come alive to differentiate their business from so many others. There is a big difference between television and live television. Live television comes alive because there is anticipation and excitement about what is going to happen next. John Butterill started a movement. This is yet another Google+ game changer.
  • DANNY BROWN  |  TUESDAY, JUNE 14, 2011
    [Retail] How Smart is Your Local Business Marketing?
    Every weekend without fail, my local electronics retailer runs a flyer in the local newspaper. You see, every weekend the retailer puts out his flyer, it’s always the same. They sit by their breakfast tables waiting for the newspaper to be delivered, grab the flyer, and drive on down to the retailer to maybe buy a new TV, or phone, or games console. Sure, you could say that the retailer must be doing alright, as the weekend business covers the quiet week, right? Great, you might say. Can never have enough advertising or marketing, right? Wrong. Same products.
    [Retail] Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
    When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with. For Retailers now have the technology to go far beyond these persona/segment-based tools. Posted in Commerce eCommerce Strategy. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online.
    [Retail] Is the REI Black Friday Announcement Just a PR Stunt?
    Here is what REI president CEO, Jerry Stritzke, says: Any retailer that hears this will be startled by the idea. As PR stunt or not, the company has more than made up its retail sales in earned media. hope more retailers follow suit. By Gini Dietrich. I’m a week behind the news, but I was traveling last week and didn’t have the brain capacity to write about it when it happened. That said, it’s an important conversation to have, so let’s have it. Here’s why: It’s completely on brand. How to Define Success. optoutside. Is this a PR stunt ?
  • JUGNOO  |  TUESDAY, JULY 31, 2012
    [Retail] Explaining What You Do While Captivating Your Audience – That’s Edutainment!
    Last week, Swedish furniture retailer IKEA launched a new augmented reality mobile app for its catalogue. The app will enable IKEA catalogue readers to view films, photos and other interactive features to get ideas for home decorating without having to visit a retail store – all by simply scanning your phone or tablet over pages that are marked with a special app icon. Earlier this month, I posted a story about the pros and cons of using digital storytelling to generate sales leads. One of our readers, Elliot Dwennen , made a very good point in his comment on that blog.
    [Retail] Social Media Success is About The Customers, Stupid
    10 Quick Tips for Retailers to Engage in Social Media Right Now (44). How do you define success with leveraging social media?  With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same:  Dell, Comcast, Southwest Airlines, Starbucks.  All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships.  “Yadda yadda yadda,&# you say.  Being first to market doesn’t guarantee success, nor is it a requirement to gain success. 
    [Retail] Pinterest Marketing Works
    45% of Pinterest members agree that they use Pinterest to: “associate with retailers or brands which I identify”   Compared to 24% of Facebook users who agree to the same use with Facebook. Pinterest is proving itself as a killer marketing platform, and it shows in the numbers. Pinterest marketing has become an important strategy for consumer brands. 25% of Fortune Global 100 companies have Pinterest accounts. Not surprising given the number of consumer brands in that group. Pinterest pins with prices get 36% more likes than those without. in terms of traffic.
    [Retail] 10 Ecommerce Predictions for 2013
    And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Retailers Start to Love Loyalty Programs -  It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.) Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online.
    [Retail] Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe
    Other popular online activities among European consumers include: 3 in 4 visited a retail site. The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. 62% visited a games site. 50% visited sports sites and newspaper sites. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. Download the full comScore report here.
    [Retail] Brand campaigns on Facebook grow by 104%
    The Retail got the most Click Through Rates (CTR) and grew to 36% of total impressions in Q2 2011. The growth of the retail sector was fuelled by positive feedback from consumers as expressedby the highest CTR among all sectors. Digital advertising agency TBG Digital examined 200 billion impressions across 167 clients advertising on Facebook in 21 countries to produce its Q2 2011 Global Facebook Advertising Report. Here are some of the key findings: Facebook brand campaign general statistics. Brand campaigns on Facebook grew by 104% between Q1 2011 and Q2 2011. Sector breakdown.
    [Retail] Should You Buy Facebook Fans? - Social Media
    Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. The retailer buys some 10000 people to just come to the retail outlet. We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? Who perhaps could be looking at this? Why does this not take place in the brick and mortar world as a main operative thought? You may think that the shop capacity vis a vis the number of persons does not make sense.
  • DANNY BROWN  |  FRIDAY, MARCH 27, 2015
    [Retail] Why You May As Well Say You Reached Eleventy Billion People
    Over at Collective Bias, a “publisher of high quality user generated content that drives sales for brands and retailers” , there’s a case study about one of their campaigns. Collective Bias retail case study for Walgreen’s mobile app. We don’t need to rely on correlative data that suggests extra foot traffic to a retail store came from the radio ad that ran that day, versus the print ad that ran that same day, versus the flyer that went out that same day. million potential blog page views. million impressions. Eh… not really. Or is it?
  • UNSPOKEN  |  TUESDAY, MAY 15, 2012
    [Retail] Finally – A Promising Buzz in the Social Media Marketing Atmosphere
    In his ebook, Groupon: Why Deep Discounts are Bad for Business , Bob Phibbs (“The Retail Doctor”) relates stories of Groupon disasters. Retailers might offer an $80 product or service for $40 but after their cut with Groupon they receive $20 for an $80 value. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. FreebeeCards bills itself as “the next generation of daily offers.” Digg Digg.
    [Retail] Watch Out & Listen In! Connected Consumers Can Damage Your Brand
    Some 40 percent of respondents said they have used their mobile phone to communicate with family/friends/social networks about a negative retail experience. Additionally, almost half (48 percent) said they would be influenced by a post describing a retail experience. Our mobile megaphones allow us to instantly amplify our knee-jerk reaction to our retail experience. In fact, one-third (35 percent) of respondents said they would want to hear from a brand after a negative retail experience. This has dramatic impact on brands and retailers. Telling is like it is.
    [Retail] Where is Your POS System Vulnerable? [Infographic]
    In 2012, the Retail Industry made up 45 percent of data breach investigations. This is the highest percentage in retail history, and a 15 percent increase over 2011. While many business owners may feel that their business is too small to be concerned about a data breach, according to Visa’s estimates 95 percent of credit card data breaches are on small business customers. Check out the infographic below presented by MerchantWarehouse to learn about POS vulnerabilties for small businesses. Brought to you by Merchant Warehouse. Infographics
    [Retail] Thanksgiving Marketing Statistics You’ll Gobble About
    Steal the last piece of pie as you distract cousin Fred with astounding holiday retail facts. They coined the term because of all the traffic jams, crowding, and often violence that resulted from the retail frenzy. The National Retail Federation (NRF) has all sorts of interesting Thanksgiving marketing facts, figures, and tidbits. percent of 25-34 year olds agree retailers’ deals have either been excellent or good (these consumers might also have been drunk, no definitive answers have been given on the sobriety of respondents). By Laura Petrolino. Where did 2015 go?
    [Retail] 5 Must-Reads On Social Media & Cyber Monday
    By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. By Erik Sharman Signs suggest that it could be a long time before social networks play a major role in e-commerce. A new IBM analysis of real-time sales data from Black Friday shows that Facebook and Twitter aren’t about to become the revenue freeway for retailers. Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Doing Cyber Monday shopping?
    [Retail] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ). For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. 100,000 of Pinterest’s members are retailers.  ( Social Media Slant ). As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. VentureBeat ). 3.
    [Retail] The Mobile Revolution is Here Now [Infographic]
    52% of retailers do not have a mobile website experience (You’re not alone!). For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. The Post-PC Revolution infographic was created by Moovweb , a company that has released a “Post-PC cloud-based Platform-as-a-Service (PaaS) that syncs content, features and business logic across all Web experiences – in real time.” people on Earth).
    [Retail] Brand Storytelling and Social Media at #WFFS13
    Since then I worked with some other food and retail brands, and found a group I really love working with–foodies! Today I spoke at the Winter Fancy Food Show in San Francisco. This event is essentially paradise for foodies. The exhibit hall has thousands of gourmet finds from all over the world. If you have a gourmet specialty foods product, this is where people come to show it off. I saw a tweet flying around from Thomas Keller yesterday! The #WFFS13 is THE place to be. When I started my own consulting practice, one of my first clients was a local Bay Area favorite Sukhis.
    [Retail] 101 Online Video Stats to Make Your Eyes Glaze Over
    How do online videos benefit retail? Catching the e-tail trend , 55% of online retailers used video on product pages in 2009 but this technique increased to 73% of retailers in 2010. According to Internet Retailer , an April 2010 report stated that consumers who watch product videos are 85% more likely to buy products compared to those who do not watch. Internet Retailer released a study that found shoppers were 144% more likely to add a product to their cart after viewing a product video on compared to shoppers who avoided video. billion.
    [Retail] New Ebook on Sale: Why Simple Works
    Buy Why Simple Works now for just $0.99 – choose your preferred retailer below. Marketing and business ideas can be overloaded with so many facts that none of them actually stick. Sometimes the simplest of ideas work. Not always, but more often than you might expect. Letting the point speak for itself can be easier for marketers to create and customers to consume and retain. Which is where my new ebook, Why Simple Works , comes in. This eBook offers reasons why simple might work for you, your business, and your customers. Enjoy. You can read a sample chapter here:  Bridge Builders.
    [Retail] Agile Innovation Update – October 2015
    Katjes Fassin is set to bring 3D printed sweets to the UK,  with plans to introduce the technology to retail outlets by early next year. As much as 60% of bank profits may be at risk from competition from fintech startups. A new report from McKinsey suggests that as much as 60% of bank profits within 5 core retail businesses are under threat due to shrinking margins and competition from emerging fintech challengers. Profits within consumer finance, mortgages, small-business lending, retail payments and wealth management are said to be at risk.
    [Retail] Agile Innovation Update – July 2015
    The long awaited launch has been supported by many of the major retail banks, including HSBC, First Direct, Nationwide, Santander and Metro Bank. Retailers need to adapt to keep their place on the British high street. These figures may make alarming reading for some large retailers. Whilst we are far from seeing the end of big retailers on the British high street, it’s clear that adapting and responding to consumers’ changing needs is essential. Each month we bring you the FreshMinds Agile Innovation Update. Banks react as Apple Pay comes to the UK.
    [Retail] What's More Important To A Consumer: The Price Or The Brand?
    If you think that branding and retail have become complicated because of stuff like showrooming and attribution, you need to take a pause and try to figure out the myriad of complexities that e-commerce has created in the retail chain when laid out in this article. We also look to traditional retailers and wonder how they will keep pace against Amazon. That retailers have no chance against e-commerce plays when they''re not dealing with the traditional supply chain and logistic problems. retail attribution. retail. traditional retailer. brand.
    [Retail] Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
    Foursquare CEO Dennis Crowley spoke to AdWeek last month about retailers’ perception of Foursquare’s user numbers: “I wouldn’t say scale is an issue. The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 1 billion active users. via  Facebook. Twitter: over 500 million users. via  Twopcharts. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 400 million users. via  Yahoo. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 187 million active users. via  LinkedIn. Google Plus: 100 million monthly active users.
    [Retail] Google+ Hangouts Come Alive
    Surely this is giving you some ideas for using Hangouts to make your business come alive. I’m already getting some ideas for local retailers , floral and landscape professionals, and so many other mainstream businesses that need to make their art and expertise come alive to differentiate their business from so many others. There is a big difference between television and live television. Live television comes alive because there is anticipation and excitement about what is going to happen next. John Butterill started a movement. This is yet another Google+ game changer.
    [Retail] Five Customer Empowerment Tips: the Days of Intuition are Over
    Just ask any retailer of consumer electronics, for instance. The effect is felt in several industries and certainly in retail. We all talk about the empowered consumer and it’s safe to say that consumers indeed dispose of more ways to inform themselves, interact and buy when, where and how they want. You don’t really need studies to notice customer empowerment. People still ask for advice but they know better what they want than ever before. And they use digital channels to inform themselves and to buy. The power of the customer isn’t new, it’s just stronger. So, what is it about?
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