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    [Retail] Why CMO’s Need To Be More Involved in Ecommerce
    billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. Data is crucial to online retail. Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 But online is a big place. And who should lead the charge? One word: data.
    [Retail] Achieving Omnichannel Customer Loyalty: Tips and Infographic
    Omnichannel marketing and omnichannel retail, as they are called now and then, are hot. Through cross-channel engagements and delivering the right content and information at the right time and in the right environment, we can optimize the relevance and return of everything we do as marketers. It’s as a I wrote in my previous post about customer empowerment. And the reasons are obvious: the multi-channel and multi-device behavior of customers. However, often we tend to focus on just the promotional dimension and forget the omnichannel customer loyalty side of things.
    [Retail] Just get us the Millennials! #Marketing #Fail
    They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. “Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 38% of Millennials are bilingual. They’re social. Tweet this. No excuses.
    [Retail] 5 Top Online Marketing Trends for the Rest of 2013
    Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Guest post by Alice Jenkins of How2become. While you may have a website and a Facebook page, there is much more to maintaining a successful online marketing presence. Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Social media will remain important. Fonts like Arial and Veranda are best.
    [Retail] The Creative Power of “You’re Right” and the Destructive One of “But”
    Today I want to talk about two of them: the creative power of “you’re right” and the destructive one from “but” Creative Power of “You’re Right” My very first corporate job right after finishing my undergrad degree was at a major food retailer in Germany. However, the employees from this food retailer are among the most hardest working individuals that I have ever met. I’m in the lucky position of having a career that involves interacting with lots of people in the daily basis. Their culture was all about getting things right.
    [Retail] 2010 Charts a Promising Future for E-Commerce on Facebook was involved well before last year – we launched our Facebook Store Application for retailers, a customized tool that lets them list and promote products right on their Facebook fan pages, back in the Fall of 2008. And since then, we’ve built Facebook stores for nearly 1,500 retailers total, more than anyone else in the industry. As the longest-running tool of its kind on Facebook, with more active retail partners than anyone, the SortPrice Store Application has become an excellent barometer and example of F-commerce’s overall growth and success. Need proof?
    [Retail] How to Integrate Social Media in a True Omni-Channel Program
    The second-largest home improvement retailer in the UK, Homebase distinguishes itself by offering a mix of the traditional DIY products with the more design-inspired products. Shop by Mission At Homebase , Siobhan Fitzpatrick is weaving social, digital, content, and mobile marketing into all facets of the organization. “We are currently on a transformation program to bring ideas, inspiration, small projects to life through our organization,” Siobhan says. Siobhan offers a.
    [Retail] How Do You Sell?
    They have a solid distribution partner who’s getting them into key retail outlets, but that’s not energizing the brand in their minds. I have a funny skill to come up with Yogi Berra-esque quotes that are off-the-cuff at the time, but then prove to be even more accurate than I realized initially. Last night, at a local workshop for entrepreneurs, I did it again. I was talking with a peer after the event and I said, “Channel trumps promotion…”. As I thought about it more afterward, I find that this is an all-too-common problem in marketing. The answer was both revealing and frustrating.
    [Retail] 15 Amazing Women Bloggers You Should Get to Know
    SarahinTampa Another amazing tech blogger, Sarah brings her experience in the financial, retail and software industry to TechCrunch where she is always on top of the latest news, gadgets and mobile apps. One of the fantastic things about the growth of social media is how it has widened our window on the world. We live in amazing times where we can create deep friendships with people we may never meet face to face, or meet people whom we’ve known through social media networks for the first time face-to-face and it’s as if we’ve lived next door to each other for years.
    [Retail] The Complete Marketing Communications Measurement Guide
    Let’s say your goal is to drive more retail sales. If your goal is to drive more retail sales, use tools that drive people into your store and create loyalty, such as Foursquare or Belly. The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. love that. Starting a Business.
    [Retail] Three Possibilities for Social Commerce
    CEO Bob McDonald has provided a clear rationale for the P&G foray into eCommerce, stating that customer convenience – being where customers want to shop – is key: “ We want to maximise our sales through retailers but we also want to be where the consumer wants to shop.”  By improving customer convenience and thus customer centricity, P&G f-commerce may have a brand-building effect – the store is polite, courteous and respectful to customers. Something interesting is happening on Facebook. Sure they’ll sell products there, but that’s not their main goal.
    [Retail] Pinterest: Great Opportunity for Lifestyle Publishers and Brands
    At the moment it has more followers than all of the others combined. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Pinterest is getting a lot of attention these days and deservedly so. The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. Need a primer on Pinterest? Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. Who’s Doing it Well. MyRecipes. Cooking Light. Better Homes and Gardens.
    [Retail] Association Social Media: Kelli Windsor, Food Marketing Institute
    First, we serve as the voice of food retail and use social media as a tool for sharing that voice. Second, we use social media to engage with the food retail industry. For example, we learned that while food retailers might not engage with us on social media on research or trends, they would be interested in supporting campaigns that showcase the good grocery stores do and tell the industry story. Here’s a snippet of my conversation with just one of several great association social media folks. What department do you sit in and who (title) do you report to?
    [Retail] The 4 C’s of B2B Marketing
    would argue this killer combo of marketing is mainly for B2C marketing and thus it is best applied to the marketing of products, especially mass retail products. We’ve all heard about the four P’s of marketing. Product. Price. Placement. Promotion. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. So let’s take a look at another more contemporary framework for B2B marketing – the Four C’s.
    [Retail] Is SMS Marketing Still a Viable Strategy?
    SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. This is a guest post from James Bentham. SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. Why it Works. Implementation. Receipts.
    [Retail] The Shape-Shifting Reality Of Shopping
    Last Friday, MediaPost published the news item, Time Spent Shopping Shifts From PC To Mobile , that stated: "Time spent visiting retail Web sites on tablets and smartphones has eclipsed that of time spent shopping via the desktop. combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. Companies like Nomi bring the power of web analytics to understanding the movement of physical people that are at the retail level.
    [Retail] Why Alps Bethneck is 5 Years Old
    Comments Comments Related Stories How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity Tips and Tricks for Productive Telecommuting. This is a guest blog post by Stephen Black. This is his story. 2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Or, do I want to use it as a base for experimentation? Ask Chiaki Williams. 2007: Facebook. Do I really want my email addresses and more to be in the hands of some Ivy league whiz kid? scramble my name and Alps Bethneck is born. 2010: Twitter. It started in 2002.
    [Retail] How to Build Trust in Your Brand Using Video
    ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. This is a guest post by Neil Davidson. Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. In today’s society, the personal connection that a brand can make with a consumer is crucial. How do you feel about bragging?
    [Retail] People Get Sued For Doing This OnLine - Social Media
    ? People Get Sued For Doing This OnLine Here is a situation: Suppose You were browsing through a huge Retail Site and You come across a product that catches your desire and now you just cannot live without. So you buy it and eagerly await its arrival. When it arrives, You rip it open and see it - and find it''s. terrible. Disappointed, you go back to the same WebSite and leave a Negative Review to warn others and also this way you are informing the Company and venting your anger. Perhaps you are hoping that the Product be replaced et al. damages?''.?? Be careful when you are OnLine.
    [Retail] Time To Go Digital
    They have become the digital competitor to virtually every type of retail business in the brick-and-mortar world. If traditional retailers like Staples are struggling, then how much more so are all the rest? Where will brick-and-more retailers be in 15 or 20 years? Imagine yourself being in a small town and having your retail business swallowed up by the likes of Wal-Mart and Target. One option is to transition your small town retail shop into an e-commerce store and expand your customer base. Say what? Will they be extinct? In fact, now may be too late.
    [Retail] Holiday Shopping And Social Media A Winning Combination
    However, with each year that passes, fewer people are leaving the comfort of their homes on Friday morning to hit the mall now that social media has created a new way in which to shop at one’s favorite retail stores. is the official site that highlights the best deals from over 800 online retailers, and consumers can sign up for email alerts.). ‘Tis the season for family, food, friends, and of course shopping! As we all know, Black Friday and Cyber Monday have practically become holidays in and of themselves. And as U.S. Blog Social Media Social Media Marketing
    [Retail] How To Post Effectively on Facebook
    Here’s an overlook of which days is more effective to post at in different industries: TRAVEL AND HOSPITALITY INDUSTRY: RETAIL: FASHION: BUSINESS AND FINANCE: FOOD AND BEVERAGE INDUSTRY: > See the full report from Buddy Media here. Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. The analysis was performed on 200 of Buddy Media’s clients during a two-week period. Effectiveness was measured according to comments and likes. short message is much more easy to decode. 2.
    [Retail] Social CRM and Return on Marketing: Customer Life Cycle Value
    They all have their advantages and disadvantages and much of course depends of the type of company or industry (for instance: retailer chains versus B2B service firms). No marketing activity is an island. No customer-centric business process should be isolated. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. Smart campaigns and branding are crucial for every business. Integrated. People-centric. Focused on overall relationships.
    [Retail] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Links and resources mentioned in this episode: Fast Company -> Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact –…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising?
    [Retail] How to Build a Billion Dollar SEO Empire
    Jacob King was the first person to discover this back in 2013 and prompted Barry Schwartz, owner of Search Engine Roundtable to question whether Retail Me Not and other brands under Google Ventures’ watch would ever be subject to Google penalties. have to say that I agree with Barry’s conclusion in his post that I do believe Google would give Retail Me Not a penalty, but then side with his commenters in that it would purely be for public display, and it’s something that would quickly be dealt with and revoked if it were to ever happen. Billion dollars. Valpak.
    [Retail] 7 Social Media Tactics Your 2013 Budget Needs to Succeed
    Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Specifically, research by, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. Retail. Retail. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ Academy. Email.
    [Retail] Should Brands Give Up on QR Codes?
    The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. However, today people don’t  seem to notice the codes anymore, and the QR interest and excitement seem to be fading away. Emart SunnySale Campaign.
    [Retail] Influicity Introduces YouTube Influencer Marketplace
    Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development. Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.
    [Retail] Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
    An online shoe retailer that has blown the door off marketing and expanding their sales opportunities  and customer support through the use of Twitter. Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking. Flash forward to 2009, when every company realizes that email and Internet access are key tools for most back-office employees in the company to do their job. Digg this!
    [Retail] The Fallacy of Ever-Growing Online Sales
    If you are an online retailer, these are very exciting news. From the SU Systems’s survey above, you can see that attracting more buyers to site is one of the two top leading challenges of worldwide online retailers. Business & Marketing ecommerce ecommerce retailersIn 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. In the same report, eMarketer indicates that sales in North America grew 13.9% to a world-leading $364.66 billion in 2012, as more consumers are spending their dollars online.
    [Retail] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Want to know the secrets of the most successful online retailing giants, eBay and Amazon? Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. Learn from those who are bigger, faster and stronger.
    [Retail] Say Hello To ShowPony
    ShowPony is simply a way for us to have a brand and environment that allows us to attract more retail, customer facing clients to take advantage of our team’s experience with these types of clients.  It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered.  Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig.  The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in.  I’m so vain. Social Media
    [Retail] Top 15 Social Media Marketing Blog Posts Of 2015
    CLEVER WAY ONE RETAILER BRINGS PINTEREST FROM ONLINE TO IN-STORE. This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. HOW RETAILERS CAN USE PINTEREST TO BOOST HOLIDAY SALES. Here they are. The 15 most-read posts on our social media marketing blog in 2015! IS IT TIME TO REMOVE SOCIAL MEDIA LINKS FROM YOUR WEBSITE? But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out! Read More. Read More. Read More.
    [Retail] Why Social Media Matters for B2B Vendors
    social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
    [Retail] Building Community: It’s More than Engagement
    See what you think of this, from the online retailer perspective. Nice little deck from Jason Falls of CafePress. think the lessons are spot on. Etail East – Jason Falls presentation – 2013 from Jason Falls. ————— ( photo credit ). Case Study From the Trenches Implementation
  • SPIN SUCKS  |  TUESDAY, APRIL 24, 2012
    [Retail] The PR Nightmare for Walmart
    And the giant retailer will be left with a PR crisis that will hurt its reputation for years to come, not to mention the distraction the company is facing for most of the rest of this year. I would be remiss if I didn’t blog about the PR nightmare Walmart has caused itself by allegedly covering up the bribes they paid Mexican officials in exchange for getting building permits faster and other favors to help it aggressively expand in the region. The attorney dispatched a committee to Mexico City and found, yes indeed, there was suspicion both Mexican and U.S. laws had been broken.
    [Retail] 3 Steps for Getting Your Brand on the Back-to-School Shopping List
    For being the second-largest retail opportunity of the year, back-to-school shopping is about as exciting as a trip to the DMV. pencils smart retailers will sell before the first day of school. Let’s be honest. Its bland predictability is a shame because there are nearly  $300 per household at stake. Think of the millions of backpacks, sneakers, and No. Teen fashion brands are major stakeholders in the back-to-school frenzy. Abercrombie & Fitch, American Eagle Outfitters, and Aéropostale.
    [Retail] The Social Influence Surge—Are You Prepared?
    67% of shoppers  spend more online after recommendations from online community of friends according to an Internet Retailer study. The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.   53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Below is a presentation on the power of social shopping and word of mouth marketing. See more! Reviews?
    [Retail] Cyber Monday. Don't Get Killed (Online)
    When the retail specials start rolling, and people ditch out early from their Thanksgivings celebrations in the US to get in line and start a riot to get a Xbox for fifty bucks less than usual. retail. blackfriday blackberry blackberrypassport chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel cybermonday digitalmedia ecommerce facebook facebookatwork guestcontributor heatherbackman iawriter iawriterpro linked montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud technology terrydimonte xbox youtube linked.
    [Retail] Social Media Sites Rank Lowest For Customer Satisfaction
    Specialty Retail Stores 79. Internet Retail 78. Out of websites in 33 industries, social media sites provide the least satisfying experience,  according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 out of 100; social media websites rank at the bottom of the barrel with an average of 68. Credit unions earned the top score for website customer satisfaction with a score of 86, followed closely by consumer shipping and banks at 85. However, there are plenty of exceptions.
    [Retail] Five Social Media Trends for 2016
    For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Grab your cup of coffee and let’s discuss what brands should focus on in 2016. Go Instagram. My tip for them in 2016?
    [Retail] 3 New Social Media Features to Consider for Your Brand
    Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. Consider Snapchat Geofilters if your brand is: Opening a new location or releasing a new product offering at a retail location. Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand? How much will this cost? How will my audience react?
    [Retail] Five Ways to Measure Social Media Efforts
    explained I had just given the opening keynote at the Retail Packaging Association  trade show on using the web for business growth. A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. He asked if that included social media. said, “Yeah. Well, anyone with a Twitter account and a keyboard is a social media expert.” Leads.
    [Retail] Social Media Marketing and Darwin: Evolution or Irrelevance
    The next generation of retail is a blended in-store experience enhanced by digital technologies. “If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. Sound daunting?
    [Retail] Can You Cross-Promote Online?
    One thing retailers off line have grown mighty adept at is cross-promoting. Online retailers can get in on the cross-promotion game as well. Perhaps the best online retail store at cross-promotion is Amazon. Small Business Internet Marketing cross-promotion online retailYou go to your favorite store and put a bit of merchandise on the counter and what does the sales clerk do? If she’s a smart sales clerk she’ll ask if you’ve tried the new wing-ding that nicely compliments this gadget you’re about to buy. Have you shopped there lately?
    [Retail] A New and Prosperous Economy
    Amazon began to kill retail bookstores, first by giving us online book buying and then the Kindle, and Apple finished the job with the iPad. No matter what happens to the economy, jobs for retail book salespeople will not reappear. “We’re not going to have a jobless recovery. We’re going to have a jobless future.&# – Jeff Jarvis , author of “What Would Google Do?&#. It’s been said the Industrial Revolution is now complete as technology begins to replace the jobs that were created for people to run the machines. Take, for instance, the book industry.
    [Retail] 87 More Vital Social Media Marketing Facts and Stats for 2012
    60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Pingdom ). 9.
    [Retail] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ). For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. 100,000 of Pinterest’s members are retailers.  ( Social Media Slant ). As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. VentureBeat ). 3.
    [Retail] Augmented Reality for PR and Marketing Pros
    Think of it as being placed in a 3D world while you read a magazine or shop in a retail store. I spoke last night to the PRSA Central Ohio chapter. really love Columbus. It’s a great little town and, every time I visit, people are sooooo nice to me. I was there for all of three hours, but I still felt very welcome. One of the things we talked about was augmented reality. realized as we chatted, I spend a lot of time showing examples of this cool new trends when I speak, but I’ve never shared it with you. Be prepared to be amazed! What is Augmented Reality ? Some Examples.
    [Retail] ecommerce Chargebacks and Remedies
    [Retail] How Brands Are Using Instagram Stories to Impact the Buyer’s Journey
    The retailer has, in a very light-hearted way, captured both popular subjects in this Instagram story. As the retailer launched the fall-themed coffees, this story was perfectly crafted to capture the fall mood and at the same time announce the new products, driving awareness. For a retailer that sells millions of products, it is not possible to create a story for each one of them. However, a simple and fun story like this one helps build top-of-mind awareness about the retailer and also helps drive people to Amazon’s website, where they can then discover many other items.
    [Retail] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do buyers say is the most important signal of vendor credibility? Forbes ). 6.
    [Retail] Launching New Website for Wine
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Launching New Website for Wine by cinta5 on November 6, 2008 Internet retail is a subject my colleague and I are very familiar with. is considered the best in the business so the discovery of their role with wine peaked our interest. recent article in Wine Spectator revealed that would begin selling wine this fall: “The 800-pound gorilla is jumping into the wine business. Consumers in 25 states, constituting three-quarters of the U.S. Media.
    [Retail] Seven Tips for Gaining Business from Speaking Engagements
    For instance, this weekend I’m speaking at the Retail Packaging Association trade show. I’ve discovered, of the hundreds of attendees, only five (!!!) More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business wasn’t coming. Instead, I deliver speeches that mean something to the audience. And guess what happened?
    [Retail] Good Customer Service Is Good Marketing
    This is very apparent in retail, with the current omni-channel expectations of consumers armed with a smartphone and not afraid to use it to research products while waiting in line. Blurry lines being crossed by an individual expecting a positive experience no matter which channel they access — that’s the expectation of today’s retail customer. But retailers aren’t the only businesses seeing this blurring in their siloed operations. Omni-Channel Businesses. Customer Experience Is Powerful.
  • DAVE FLEET  |  MONDAY, MAY 16, 2011
    [Retail] Don’t Be Fooled By Last-Click Analysis Of Social Media
    Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. However, one conclusion stood out to me: “Hope for the best, but expect the worst with social.&#. Not surprising that it caught my eye, huh?). Where to begin? No detail in the methodology. Social media objectives vary.
    [Retail] Home Depot Caught Promoting Questionable Linking Tactics, Spreading False Information
    Home Depot , the home improvement “big box” retailer, has been caught promoting what I call “questionable” link tactics and providing false information to their vendors. Several “big box” retailers have been outed recently, including JC Penney , as well as even Google , for using questionable linking tactics in an effort to increase their search engine rankings. The following is the email that I have obtained from one of Home Depot’s vendors. have only edited a few parts of it (specifically the email address of the user it was sent to).
    [Retail] 3 Website Metrics to Watch Daily
    Some retail sites tend to see an uptick on the weekends. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. There are just too many numbers to consistently watch if you’re only one person. What was this number yesterday?
    [Retail] Is SearchDex A Scapegoat? | Small Business Mavericks
    The New York Times published a story on Saturday about huge retailer J.C. – The New York Times published a story on Saturday about huge retailer J.C. About Us What’s a Maverick? Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? Penney getting caught buying links. The interesting part of this story from a small business standpoint is what happened to J.C. Penney’s search firm, SearchDex , after Google discovered the paid links. You might have guessed. They were canned. I’m not here to beat up on SearchDex. Is that well deserved? Either J.C.
    [Retail] How Chicago Cabbie Grows Business Using Social Media
    My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. Today’s guest post is written by Lisa Gerber. . Right away, I noticed two types of business owners: The type who are passionate about their business and curious about how to apply new ideas to their models; and the victims, who blame outside sources for everything. They looked to their landlord and their neighborhood association to bring them traffic. That’s one of the reasons I love Chicago Cabbie as much as I do.
    [Retail] Get Traffic And Retain Them On Google+ For Social Media
    Have your Link mentioned in the retail stores that you might have. Google+ is one more feather in your cap on the Social Media front. The question is how should you get more Traffic to your Google+ Page? Also what should you do so that they do not 'Un-friend' you. Here are a couple of points that you might want to work towards so that your Google+ Pages have a good Traffic flow which you can retain as well: Remember to update your Profile Page. Have an appropriate image and proper Bio-Data. Use Keywords wisely and sparingly. Have Content that matters. Make your Content SEO based.
    [Retail] The Pinterest Debate Between Two Friends
    But if you’re a retailer, in fashion, have a restaurant, or sell anything that is visual, Pinterest is something you definitely should be considering for your 2012 marketing plans. This post is running concurrently on Future Comms. On Facebook just after the first of the year, Paul Sutton posted something about not understanding what the big deal is about Pinterest. It won’t be a surprise to you that I commented. said something about how he was off his rocker (except I think I was a bit more nice than that). See what you think! The case against, by Paul Sutton. Not yet.
    [Retail] HMV’s Twitter nightmare
    Lately, times haven’t been too good for HMV , the British multinational music retailer. In January the company officially entered administration and some UK stores were closed.  Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. HMV Megastore (Photo credit: Jeffery Simpson). Live tweets included:  “There are over 60 of us being fired at one! Mass execution, of loyal employees who love the brand. hmvXFactor” (sic). Related articles.
    [Retail] 3 New Social Media Ad Formats that Every Brand Should Use
    Here are some proven and upcoming formats that are expected to bring great results for retailers. You can also select one of nine call-to-action buttons to appear on each carousel card, with many retailer-friendly options such as, Apply Now, Book Now, Contact Us, Donate Now, Download, Learn More, Shop Now, Sign Up, and Watch More. If you are a brand or retailer that is looking for a new way to increase engagements and click-through rates on your social media ads, be sure to try one of these three social media ad formats and tell us how it works. Facebook Carousel Ads.
  • IDACONCPTS  |  FRIDAY, MAY 25, 2012
    [Retail] The (Forgotten) Power of Email
    Online retailers and software developers usually have a list of emails readily available for them. When working with business both in Hawaii and around the world, clients are often interested in jumping into social media. The conversation usually starts with a social media channel and how they can jump into it (e.g. “My friends told me about Facebook and they think it is the best way for me to reach potential customers. How can I get started?). Clients arrive with a correct answer to the wrong question. They are starting with the solution instead of focusing on the problem at hand.
    [Retail] Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg
    Whether it is investors, a management team, suppliers, distributors or retail partnerships, partnering with the right people is vital. This is a guest post by Ekaterina Walter. There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. What can we learn from founder and CEO Mark Zuckerberg’s incredible journey, and what are the keys to his success? Passion. Passion fuels perseverance – one of the key ingredients of success.
    [Retail] QR Codes & Mobile: The Time is Now
    One major retailer has created a campaign with a QR code as it’s centerpiece and through their marketing efforts, they are educating more consumers about QR codes. Now that Macy’s, Calvin Klein, Ralph Lauren, and other mainstream brands and retailers have embraced QR codes in their marketing, the time is right to look into using them for your business. Stephanie True Moss , is chief creative officer at True Moss Communications , Inc., a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting.
    [Retail] Why We Should Replace Achievement with Contribution
    Imagine if we could say what we contributed to society, the life of a consumer, the world of retail "The critical question is not 'How can I achieve?' but 'What can I contribute?". The words of Peter Drucker and one that I all think that we can improve upon. For instance. Appraisals often talk about achievements.but imagine if they said contributions. automatically reengineers the way we look at ourselves and our brand. Social media runs on contribution.not achievement because achievement is gained on social media through recognition for your social contribution.
    [Retail] Affiliate Nexus Tax Coming to Arizona and Minneapolis
    Basically, the law says if an online retailer has affiliate marketers in the state, then the retailer is responsible for collecting and remitting sales tax. If you are an affiliate located in Arizona or Minnesota, then beware the online taxman! Both states are considering adoption of the Affiliate Nexus Tax. As a result, if the law is passed, hundreds of merchants may decide to terminate their relationship with you. Problems with Affiliate Nexus Tax. Bills of this ilk are often mistakenly informally referred to as “The Amazon Tax” or “Internet Tax.” Minneapolis:  [link].
    [Retail] The Pinterest Buy Button Might Rock Your Ecommerce
    The Potential of a “Buy” Button Pinterest is already a great vehicle for driving traffic to retailer (and brand) websites, and it lends itself to shopping more than any other social media network. A buy button would further decrease friction for would-be shoppers and allow for even greater eCommerce potential for merchants. Fortunately, even before the “buy” button officially drops, there are still a number of ways retailers and brand advocates can increase conversions using Pinterest accounts. What Can You Do Now? In the meantime, don’t sit idle!
    [Retail] Pinterest Marketing for B2Bs
    Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. However, with a rapid increase in the number of users on the network and a high level of referral traffic, now may be the time to stop ignoring the network and to take it seriously. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. Think Visually. These boards are viewable to their followers. This allows for a viral spread of information and increased referral traffic.
    [Retail] UK Mobile Ad Spend Grows 126% in 2013
    Related Stories Social Networking Stats: Half the UK Population Uses Social Networks, #RLTM Scoreboard Mobile Advertising: Younger Brits Show Higher Recall, Engagement Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard. The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over  £1 billion (around $1.89 billion) in the UK. Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. billion (or more than $3.58 billion).
    [Retail] Durex #1Share1Condom Campaign Helps Fight AIDS
    Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 per tweet, like or share. In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. Stop the misunderstanding – RT to spread the word about HIV & AIDS and we’ll donate a Durex condom. The effort is capped at 2.5
    [Retail] The Digital Business Impact of Multifunction Device Consumer Adoption
    It has consequences for the consumer electronics industry itself but also for media consumption, marketing, retail, banking and other activities where these devices are intensively used. There is also the ability to bridge online and offline activities, as we see in the omnichannel customer service and retail evolution but also in other business areas and with connected systems as important drivers. Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. Social/mobile CRM. Collaboration. Cloud adoption.
    [Retail] 6 Characteristics of Social Media Winners
    As retail giant Walmart learned after multiple social media failures , social media success requires honesty, transparency and authenticity. An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. What are the qualifications for such a role? Smart. Engaging. Empathetic.
    [Retail] Increase Profits With Smarter Trade Promotions
    Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. Here are a few of them: Trade Contests: Official contests to incentivize retailers/salespeople with prizes for the most sales. Training Programs: These are sponsored events that teach retailers or sales personnel how to use a product and highlights the benefits of its use. For many retailers, trade promotion can be an important money maker or a profit landfill. Increase Profits With Smarter Trade Promotions.
    [Retail] 4 Lessons from Responsive Design for CMOs
    For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #1: Don’t Become Complacent. Moreover, 20 percent of mobile users use it as their primary device. touch, swipe).
    [Retail] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Related posts: Brands: It’s not enough to be liked Imagine a company that has upscale retail locations around. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience.
    [Retail] Two Dollar Waffle Irons, Boycotts, and Big Marketing Ideas
    There actually are retailers who do not resort to family-separating and violence-inducing strategies for an increase in sales. We’re all students of good marketing strategy and there is plenty to study in the highly competitive sector of holiday retail. According to the National Retail Federation, holiday sales can account for 25 to 40 percent of annual sales for many retailers. What great ideas have you found in the holiday retail madness? To day’s guest is post is written by Lisa Gerber. This stuff is like a train wreck to me. Rue La La.
    [Retail] The Most Engaging Industries on Facebook and What to Learn from Them
    The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. Claro. KLM Airlines.
    [Retail] The Power of Facebook Advertising [Infographic]
    Report: How Social Marketing Works for Retail Brands [Report]. Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. Facebook ads statistics. The infographic explains the effectiveness of Facebook ads and how to go about targeting the right customers. More than 3.2
    [Retail] Five Marketing Metrics that are Definitely NOT “Worthless”
    It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. But like any good thing, data simplification can be overdone. ” Twitter Followers.
    [Retail] Negative reviews – Proof that responding works!
    Each one was from a product manufacturer or retailer who had received a negative review or forum post and wanted to know what they could, and should, do about it. If only I’d had the 2011 ‘The Retail Consumer Report’ from Harris available at the time. (h/t Mediapost and Mack Collier ). online adults reveals: 68% of consumers who posted a complaint or negative review on a social netowkring or reviews site got a response from the retailer, which led to 18% of them becoming loyal customers and buying more. Photo courtesy Lars Plougmann on Flickr (CC Licence).
    [Retail] NASCAR appeals to more than just Sports Fans!
    But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.
    [Retail] Tim Ferriss Wants You To Learn More, Faster and More Efficiently
    Currently, he's trying to prove the book retail business wrong by releasing his newest book, The 4-Hour Chef - The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life , on Amazon 's publishing imprint (which many of the major retailers have refused to carry). Episode #333 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are few people that fascinate me as much as Tim Ferriss. Like I said, he's an impressive young man, and that's not even scratching the surface on his bio. Enjoy the conversation.
    [Retail] Making the Leap: Why Companies Struggle with Social Media
    The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests.  How many people at your company are trained, equipped and empowered to talk to customers?  If your organization is large, chances are the percentage of customer-facing people is smaller.  How many customers does your company have?  How about potential customers?  No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.  An Analogy. Was it safe? Three Industry Examples.
    [Retail] 5 Tips: How Brands Can Use Foursquare to Grow
    Educate your staff : If you are a retail chain running a foursquare special, it is best to let your staff know about it, because all the hard work goes in vain if your staff turns away a special winner! Tweet More and more people are using Foursquare to check in and share their location. Whether checking out a new restaurant, meeting up with friends, or visiting a favourite boutique, they love to share their adventures. This of course also means that the potential for brands are growing. Claim you place on foursquare. You log on to and go the page of your listed venue.
    [Retail] Why Digital Marketers Need to Get More Personal
    However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. The site has an unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits. (Of course, it also has the advantage of customer interactions living entirely online, while most retailers have offline presences that dilute their ability to gather insights.). Posted in behavioral targeting Personalization. What does personalization really mean? It makes sense.
    [Retail] No Pictures Allowed
    Yes, the retailer may be screwed by a handful of people, but instead they're punishing everybody for the misgivings of a select and evil few. Can you imagine the people at any major retail operation not allowing consumers to use their mobile devices in the store for fear that they may price compare? retail operation. I nearly got kicked out of a furniture store yesterday. Apparently, I broke a very strict rule of "no photography" while looking to make my purchases. Do you understand why this rule is in place? Could there be another reason? almost criminal. brand.
    [Retail] Apple and Firebelly: How These Two Opposites Go Hand In Hand
    Apple retail stores around the world are known for their sophisticated glass engineering, internally stamped concrete floors, custom-made wooden tables, and sleekly focused graphics. One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. Having worked at both places, the first similarity I’ve discovered is the use of technology.  While Apple creates the software and hardware, Firebelly employees creatively put them to use for design and management purposes.
    [Retail] Studies Determining The Value of a Facebook Fan
    For retailers, each new fan acquired on Facebook should be worth 20 additional visits to your website over a year. They took the top 100 retailers ranked in the Hitwise Shopping and Classifieds category and benchmarked visits to those websites against the number of fans those brands had on their Facebook page. Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. The monetary value of $3.60.
    [Retail] How to Create a Customer Loyalty Program via Social Media (via PR.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. It's also perfect for any retailer, restaurant, car dealer, or other multi-unit compan … Read More via PR Workbench Share this: StumbleUpon Digg Reddit July 22, 2010 - Posted by akstout18 | Social Media Marketing , Social Networking 2 bloggers like this post No comments yet. if yes, please explain.
    [Retail] Is Amazon The Future Of Media?
    While people wax poetic about the retail prowess and clout of Amazon , I am always quick to point out that they are one of the most fascinating media companies that has ever been created. What the majority of people don't know is that Amazon is able to undercut so many retailers not just because they have a more streamlined or technologically advanced supply chain system, but because each and every customer also provides Amazon with a significant amount of media revenue per user that eclipses most other media properties (let alone competitive online retailers). adweek.
    [Retail] Cyber Monday Publicity Stunt: Amazon Octcopter Package Delivery
    According to cNet : In the next five years, the Internet retail giant expects to use small drones to deliver packages to customer doorsteps within 30 minutes of their order. I can imagine this technology, which would be welcome in certain cities, would be feasible. Today is Cyber Monday, Monday December 2, 2013. Perfect timing, too, huh? Right before Cyber Monday. just don’t know how they would pull it off, though, as wouldn’t there be issues with people taking the package and then putting it in a place outside so that the octocopter can take off again? What then? months ago?
    [Retail] The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)
    Report: How Social Marketing Works for Retail Brands [Report]. In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. couple of days ago, Awareness, Inc  released the second part of the same report , which points out some useful statistics for the second half of 2012. In this blog post, I will highlight the most interesting ones. Platforms. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles. Monitoring. Resources. Investment.
    [Retail] Creating and Curating: How to Design a Brand that Acts as a Filter
    Brands should make life simpler, so some retailers are going further to streamline customer experiences. Clothing retailer Shopbop found that men were less likely than women to make returns. For retailers, there’s the checkout, email confirmation, shipping, and unpacking. An online retailer with a unique approach to curation is Cloak & Dapper , a men’s shop that offers a limited selection of high-quality items. Image via Ever feel crippled by indecision? Where should we eat? What should we do? Forming Brand Preference. Need some inspiration?
    [Retail] The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
    Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? What are people saying that is negative or positive about you or your business? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! You may also be monitored!! Who is monitoring you? Sales Leads.
    [Retail] Is Shazam the Future of Mobile Marketing
    The way an Apple  iBeacon works is that a store, a retailer, a hotel or resort,  has a little device that sends out offers to your smartphone if you have the appropriate app installed. Do you really want to download an app, and do you want to download a different app for each retailer? Shazam is now starting to partner with retailers, restaurants, and hospitality brands to use the Shazam app as the iBeacon. Image via Get all JayToday episodes at [link]. Are we about to finally crack the mobile marketing code? Fantastic, right? It is magical. Fantastic.
    [Retail] Connection: Social Media’s Special Gift
    To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. It’s up to you to capitalize this and leverage it effectively. Again, this is a big brand.
    [Retail] Tablets and Smartphones Account for One-Fourth of All Paid Clicks
    Product Listing Ads (PLAs) continued their strong growth in Q4 2012, accounting for 14 percent of retailers’ total spend on Google in Q4, a 236 percent increase from the previous quarter. Specifically, retailers spent more than 9 percent of their PLA budget on tablets and smartphones, an 80 percent increase from Q3. Retail surged on mobile during the holidays, but click volume declined YoY. In the retail sector, mobile click share increased from 14.3 versus 7.1 percent of total spend). Google and Yahoo!-Bing percent for Bing. percent in Q4 2011 to 26.1
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