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  • WISDOM LONDON  |  SUNDAY, JULY 25, 2010
    [Retail] How can Foursquare benefit B2B? « Wisdom London
    Starbucks , Whole Foods and Domino’s have harnessed a trend that seems tailor-made for retail (and food in particular) – check-ins mean prizes, and of course, greater loyalty too. Wisdom London Creative Communications is our world… « Want to know what we’ve been up to in the last 6 months? The Art of Conversation (and the jazz analogy) » How can Foursquare benefit B2B? It’s pretty clear that Foursquare can be an effective marketing tool in the B2C world. But what about the B2B environment?  Is Foursquare even relevant? Here is an opportunity.
  • MOBILEGROOVE  |  THURSDAY, JANUARY 26, 2012
    [Retail] RFID & Mobile Retail: Moving From Efficiency To Engagement
    National Retail Federation Show, New York City: This week the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0. And, since it is about the shopper experience, it’s clear that winning Retail 2.0 Allow retailer micro-visibility into order status and inventory. Yes, it is about the efficiencies that RFID and other wireless, smart technology bring to retail overall. Retail 2.0 is about the shopper. It’s coming. What to do?
  • FRESHNETWORKS   |  MONDAY, FEBRUARY 9, 2015
    [Retail] Agile Innovation Update – February 2015
    This month we’re looking at announcements from Google and Uber that could transform sectors, new functionality that will enable Gmail users to transfer money via email, online retailers’ attempts to meet rising expectations for delivery, the messaging app that is hoping to disrupt the grocery industry and the Post Office’s attempts to break into retail banking. Online retailers trial different ways of meeting consumers’ ever rising expectations. The Post Office tries to find position within the UK retail banking industry.
  • THE RELATIONSHIP ECONOMY  |  SATURDAY, DECEMBER 31, 2011
    [Retail] Now Your Data Is Being Transformed
    Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. 3. But retailers aren’t alone. Talent is one of them.
  • FRESHNETWORKS   |  MONDAY, NOVEMBER 11, 2013
    [Retail] News Round-Up – November
    Digital grocery retail is on the rise. Digital grocery retail is on the up in the UK. Digital tools and technologies Innovation Social business Social media digital grocery retail digital trends innovation real-time marketing social media tablet use Each month we bring you our news round- up – a summary of the latest digital trends, innovations and new technologies to help you navigate today’s fast-paced, tech-enabled world. Growth in this area is predicted to rise by as much as 123% by 2018. Weather-dependent campaigns – the latest development in real-time marketing.
  • WEB METRICS GURU  |  TUESDAY, JANUARY 31, 2012
    [Retail] My VenueLabs Webinar Presentation on 1/31/12 – Recorded Session will be available shortly
    For those of you who are interested, here’s the presentation I gave today with Venuelabs.com on Social Media Analytics for Retail Stores.  Venuelabs marshall sponder Retail Store Analytics venuelabs WebmetricsguruThe webinar went very well and I think we got to some interesting questions and insights – it was for a select audience, no doubt, that needed what Venuelabs has to offer (with [.].
  • TWIST IMAGE  |  FRIDAY, DECEMBER 26, 2014
    [Retail] Be Kind To Brands
    retail. blog blogging boxingday brand brandimperative brandloyalty branding capitalism collaboration consumer consumerism corporatepolicy customer customerservice democracy engagement equality goodwill holiday holidaywish lordoftheflies loyalty marketing retail shopping thecluetrainmanifesto twitter zoomeddino My holiday wish: be kind to brands. know what you''re thinking. For some, it''s a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? This is the true brand imperative. Perhaps, if not for a moment, don''t.
  • IT'S JOSIP NOT JOSEPH  |  THURSDAY, MAY 13, 2010
    [Retail] Entering the Golden Age of Advertising
    In a series of articles on  Nielsen Wire ,  Mashable ,  eMarketer and  Retailer Daily , every one points to a very positive future for advertising. Home It’s Josip Archives Let’s Talk The Word on the Web Entering the Golden Age of Advertising Written on May 13, 2010 by Josip Petrusa 0 Comments Tweet Share Save This last week has been anything sort of amazing for advertisers. And it really shouldn’t be a shocker that mobile advertising is leading the way. What is shocking though, contrary to popular belief, is that TV advertising is reaching 85% of viewers daily.
  • ENGAGING BRAND  |  SUNDAY, MAY 12, 2013
    [Retail] Show 434 - What is innovation?
    Can retail layout be applied to office design to create engagement? Pod Casts brand podcast social marketing business ideas brand marketing thomas wedell innovation retail engagement The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but before we start.The listener winning an  Engaging Brand  goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Vivien Boirdron. Anna Farmery  talks with Thomas Wedell-Wedellsborg about bringing ideas to life. We discuss.
  • MOBILEGROOVE  |  THURSDAY, JUNE 16, 2011
    [Retail] European Retail Goes Mobile; How Do Europe’s Top 300 Brands Stack Up?
    What is the state of mobile retail readiness in Europe? How are Europe’s biggest retail brands extending their brand experience through mobile? What approaches are retailers taking to engage influence consumers throughout the purchase funnel (awareness, engagement, consideration, conversion and loyalty)? Get the inside track by joining MobileGroove and Acquity Group executives this Wednesday (June 22) for Global Insight: European Retail Goes Mobile. Interestingly, European retailers have so far focused on developing apps rather than mobile sites.
  • TWIST IMAGE  |  WEDNESDAY, NOVEMBER 27, 2013
    [Retail] Katie Couric Will Give Us The Internet That We Deserve
    Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). retailer. What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the Internet - as a medium - was (and can still be). It was very different from anything that we had seen before. From sitting back to leaning in. Google = 27%. apple.
  • WISDOM LONDON  |  SUNDAY, AUGUST 29, 2010
    [Retail] Ever Wondered About….Groupon
    Register your city and check out the daily offer on food, leisure, retail. Groupon: Game changer for consumers and retailers alike – win-win [.] Wisdom London Creative Communications is our world… « Guesting again: #SoCol and Reaping the Social Harvest Ever Wondered About… Audioboo? » Ever Wondered About… Groupon By Kate Spiers What is it? One daily deal for the masses.  Some cracking deals to be had, based on the power of collective buying.  Discounts typically around 70%, so if the deal’s what you were looking for, you’re onto a winner.
  • FRESHNETWORKS   |  TUESDAY, AUGUST 26, 2014
    [Retail] Beyond the hype: The Co-op’s tech-enabled research trolleys
    Customer experience Digital tools and technologies Future of market research Innovation Retail Co-op trolleys in-store market research innovation market research research tablet trollies Technology The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores. . In this way, the trolleys will enable the Co-op to gain feedback in near real-time from customers in-situ ,  by providing insights into what they think and feel in-store. The world foods? The spreads?
  • TWIST IMAGE  |  SATURDAY, SEPTEMBER 3, 2011
    [Retail] Six Links Worthy Of Your Attention #63
    Local Rules: The Death (and Rebirth) of Retail - City of Sound. "Australian designer/thinker Dan Hill writes a brilliant piece about digital, retail, and how cities work." retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This National Geographic piece is the best, most recent proof I've seen of evolution. In just a few decades, the lizards' guts changed dramatically in order to survive in a new environment. " (Alistair for Hugh). Slate. " (Alistair for Mitch). apple.
  • FRESHNETWORKS   |  TUESDAY, DECEMBER 10, 2013
    [Retail] Digital trends round-up – December 2013
    While Amazon’s recent announcement that they have set their sights on offering speedy delivery by drone has attracted both publicity and scorn in equal measure, they’re not the only retailer thinking about same-day service. The trend is also evident in online grocery retail. With ever more retailers looking to introduce this service, consumer expectations of super-fast delivery will only add to the pressure on bricks and mortar-only stores to compete effectively. Same-day delivery is fast becoming a reality. Twitter establishes its first online research community.
  • TWIST IMAGE  |  FRIDAY, JULY 18, 2014
    [Retail] The End Of The Dial Tone
    You have your social media fully integrated into your website, which matches up to the retail experience and beyond. When a consumer is in the parking lot of a retailer, looking to find out what time the store opens at, or what''s on sale on their iPhone or Android device, and they''re suddenly faced with an non-responsive experience, that''s the failure of omnichannel. retail. retail experience. Things change quicker than most of us realize. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s old.
  • KYLE LACY  |  FRIDAY, JULY 9, 2010
    [Retail] A Breakdown of Social and Mobile Application for Retail
    What does this mean for the retail and direct-to-consumer world? We have heard the hell-fire-brimstone-preach-from-the-heavens marketing speak from every consultant on the face of the planet. Through all the conversations there are a couple of themes emerging from the direct-to-consumer conversations and mobile is one of them. According to the Morgan Stanley Mobile Report of 2010 growth in the mobile Internet world is driven primarily by 3G adoption and the smartphone revolution. Penetration rate is Western Europe will increase by 50%. Mobile data traffic will increase by 4000% by 2014.
  • MOBILEGROOVE  |  MONDAY, DECEMBER 20, 2010
    [Retail] Mobile Connected Retail: Best Buy’s Bet On Mobile Bar Codes
    Any retailer – digital or bricks-and-mortar – who isn’t serious about offering consumers mobile comparison shopping apps could find themselves funding expensive real estate, trained sales staff, and fancy product displays only to educate smart shoppers who may walk out of those stores and turn to Amazon’s “One Click” application through the mobile web. The Wall Street Journal has just today reported on mobile-savvy bargain-shoppers – so it’s officially the trend that transforms retail – period.). So how do traditional retailers fight back?
  • CROWD MEDIA  |  THURSDAY, MAY 23, 2013
    [Retail] Retailers B&Q Helping You Online Anyway They Can
    Content from YouTube is often prominent on all of our social feeds, with short and clever snaps at our fingertips to watch and enjoy. B&Q have their account laid out clearly, with categories on ‘Ideas’ , ‘How to’ , ‘Garden’ and ‘Home’ , covering all aspects of the retailers products and services. With consistent and effective use of all the major league social tools available, B&Q certainly are moving with the socially interactive world and the future looks healthy for the retail leaders Facebook. 63,283 ‘likes’. We’re here to help in anyway we can’. Twitter. Events.
  • FRESHNETWORKS   |  MONDAY, FEBRUARY 25, 2013
    [Retail] Big Data in retail banking – the opportunities and challenges
    Tweet There’s a lot of buzz about big data in the retail banking sector right now as all the major banks work out how best to bring new unstructured data sets (such as social data and mobile data) together with transactional data in order to improve customer experience, become more competitive and drive growth. Where should retail banks start in Big Data? recently discovered this great debate from September 2012 that provides a clear understanding of where banks are today in their use of big data. What are the pain points that banks are grappling with? Tweet This!
  • ENGAGING BRAND  |  TUESDAY, DECEMBER 6, 2011
    [Retail] Black Friday Education
    Brick-and-mortar retailers certainly did well for themselves, but the move towards online is becoming increasingly evident with each passing year. Internet retailers, marketers and mobile providers must be flexible to deal with the incredible surge in traffic alone, never mind secure transactions. Cyber Monday 2009 saw retailers clock in 4 million sales per minute. Marketing professional intern cyber monday mobile apps numbers + cyber monday black friday joe baker joseph baker internet marketing internet retailersThank goodness for Cyber Monday.
  • NOWSOURCING  |  THURSDAY, JANUARY 10, 2013
    [Retail] This Week in Infographics: From Cars of the Future to Retirement
    This next infographic highlights the top retail brands in social media and how they match up with one another. Retail Social Media Top 10. Retail Social Media Top 10 [Infographic]. Blog Featured 2012 big data burglary data footprints entrepreneurs home infographics internet retail safety self-driving cars Social MediaWe have quite a few infographics for you this week, so let’s jump right in. First up, we’ll take a look at the car of the future. For most people driving is chore, so imagine never having to “drive” again. Approximately every 14.4
  • TWIST IMAGE  |  FRIDAY, APRIL 24, 2015
    [Retail] Big Can Often Be Much Better
    Putting aside their market capitalization, their stunning technology tools and retail environments, there are many people who struggle with their products and services. retail. retail experience. amarketofone apple applegeniusbar applecare brand businessbook businesselegance consumercomplaint customerexperience customerservice digitalexperience hugyourhaters jaybaer macbook macbookair marketofone omnichannel retail retailexperience scottstratten selfie supplychain technicalsupport technology How many times a day do you read about a brand messing up? easy to fix.
  • KYLE LACY  |  MONDAY, JUNE 25, 2012
    [Retail] 150 Social Mobile and Email Stats from the Fastest Growing Retailers
    As many of you know, ExactTarget just released a new report ( Retail Touchpoints Exposed ) that deals with the many consumer touchpoints of a brand from email, mobile, social, and even in-store marketing. We tracked 100 retailers over the course of 30 days. 150 Retail Social, Email, Mobile, and Marketing Touchpoints Exposed. wanted to give you a better idea of the findings of the report by displaying the many infographics contained within the physical report. We analyzed over 2500 emails and over 3500 social media messages over Facebook, Pinterest, Twitter, and YouTube.
  • SOSHABLE  |  THURSDAY, JANUARY 31, 2013
    [Retail] Retail Social Media Top 10 [Infographic]
    Retailers are one industry that has jumped on the social media bandwagon, however, they all are not on the same playing field. Let’s take a look at what retailers are the top dogs on the various social media sites. The top ten retailers on Facebook are: Walmart, iTunes, Target, Victoria’s Secret, Amazon, Macy’s, Kohl’s, American Eagle, Abercrombie and Fitch, and Best Buy. Check out the infographic below presented by Retail Customer Experience to learn more about the top retailers in social media and see if your favorite retailer made the cut.
  • ARI HERZOG  |  THURSDAY, AUGUST 30, 2012
    [Retail] How Social Media Changes Retail Storefronts
    worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. My background is important. live in the traditional North End neighborhood of Boston. fought with competing distributors over the signage in the front window and the decals on the door. Why is this effective?
  • PUSHING SOCIAL  |  MONDAY, JANUARY 9, 2012
    [Retail] How to Sell Retail Products (Even Boring Ones) With Your Blog
    Retail bloggers, professionals who use social media to sell physical goods, are at a disadvantage. This shift in mindset is critical for successfully using your blog to turn readers into retail customers. The Retailer’s Challenge: Retail bloggers have a specific subject to speak about — their product. As a retail blogger it’s difficult to deviate from the spec-sheet and fill your blog with broad topics. The hiking boot retailer can showcase hikers on difficult trails around the globe. How to Convert Retail Blog Visits to Sales. Honor that.
  • DANNY BROWN  |  THURSDAY, AUGUST 26, 2010
    [Retail] Why Loyalty and Mobile Marketing is the Future for Retail - Danny.
    Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Loyalty and Mobile Marketing is the Future for Retail August 26, 2010 16 voices share yours! Nor is it getting or redeeming coupons – again, that’s almost a given with any retailer. Now how could you, as a retailer, use that information? If you’re a Canadian retailer (or have a presence there) that equates to almost 15 million consumers to target (working on the assumption half the population are minors or children).
  • FRESHNETWORKS   |  WEDNESDAY, MAY 19, 2010
    [Retail] Social media and the retail industry: the importance of strategy and passion
    This time the topic was ‘social media and retail’. Matt Rhodes at the FreshNetworks Breakfast Briefing. Another successful FreshNetworks breakfast briefing has just come to a close. The two speakers were Naomi Paget (Head of Direct Marketing at TM Lewin ) and our own Matt Rhodes. The breakfast briefing was split into three main parts. First, Naomi talked about how TM Lewin has been using social media as part of their e-commerce site and then Matt presented the results of a recent campaign we ran with Jimmy Choo. First up was Naomi. TM Lewin: the Off the Cuff online community.
  • TWIST IMAGE  |  THURSDAY, MAY 2, 2013
    [Retail] Attention All Robot Shoppers
    Recently, a new kind of retail experience has entered the fray that is attempting to cater to both kinds of shoppers (the lovers and the haters) by creating an experience that is both digital and physical. Is this the future of retail or just a parlor trick? future of retail. retail. retail experience. retail technology. digitalshopping futureofretail hointer jeans retail retailexperience retailtechnology robots shopper shopping shoppingmall technology Do you love shopping? That being said, most people either love shopping or they hate it. jeans.
  • WEB METRICS GURU  |  SUNDAY, SEPTEMBER 19, 2010
    [Retail] RowFeeder review and some thoughts about Point of Sale Systems (POS)
    Point of Sale system) to record a social media / mobile generated offer into a cash receipt item that you can now track just like any other case sale a retail outlet is accustomed to tracking. Tags: Point of Sale Business Facebook Point Of Sale Retail Trade RowFeeder Social Media Technology Twitter I don’t intend to suggest that RowFeeder is in any way related to Point of Sale systems; mainly, I’m combining two ideas in one post for utility. For example, the  Case Study: Using Social Technologies to Reward Brand Loyalty.
  • CONVERSTATIONS  |  FRIDAY, JANUARY 23, 2015
    [Retail] 6 SEO Hurdles for Retailers and How to Beat Them
    For retailers , especially those with both an online presence and brick-and-mortar establishment, following SEO best practices can be a challenge. However, if as a retailer you’re a niche market, your SEO strategy might need a little tweaking. As a retailer, you’re probably accustomed to prepping for Christmas before Back-to-School is over. Industry jargon There’s no room for jargon when you’re an online business, especially retail. You just finished reading 6 SEO Hurdles for Retailers and How to Beat Them ! Follow him on  Twitter  and  LinkedIn. Marketing
  • KYLE LACY  |  WEDNESDAY, JUNE 6, 2012
    [Retail] 30 Days of Shopping, Stalking, and Tracking the Fastest Growing Retailers
    We tracked the 100 of the fastest growing retailers over a 30 day period through shopping, social, email, website, in-store employee behavior and much more. The report is long but packed full of insights on the behaviors of retailers large and small. More info : For those retailers hoping to avoid the fate of Borders, Circuit City, and Tower Records, all eyes are focused on optimization. Lost for many retailers in this pressure-packed environment is another form of optimization—audience optimization. Today’s retailers are no longer creatures of mass media alone.
  • FRESHNETWORKS   |  WEDNESDAY, FEBRUARY 22, 2012
    [Retail] 3 ways retail banks could get more benefit from social media
    Tweet Following last week’s post exploring social media fears and opportunities for financial services brands , this blog post suggests three  ways that retail banks could make real, innovative use of social media to differentiate their products. 1. Social banking. Create a current or savings account with interest rates individually tailored based on a customers’ ability to recruit more members to the bank. New accounts could open with an average interest rate which increased by a small fraction each time a customer brought on a new member to join. Social Micro Saving. Tweet This!
  • TWIST IMAGE  |  MONDAY, DECEMBER 1, 2014
    [Retail] Cyber Monday. Don't Get Killed (Online)
    When the retail specials start rolling, and people ditch out early from their Thanksgivings celebrations in the US to get in line and start a riot to get a Xbox for fifty bucks less than usual. retail. blackfriday blackberry blackberrypassport chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel cybermonday digitalmedia ecommerce facebook facebookatwork guestcontributor heatherbackman iawriter iawriterpro linked montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud technology terrydimonte xbox youtube linked.
  • FRESHNETWORKS   |  FRIDAY, MARCH 27, 2009
    [Retail] The lies behind online ratings and reviews
    They have also proven to be a great way for retailers to increase sales. A key part of their growth stems from the escalating importance of Word-of-Mouth (WOM): Trust in a “person like me” tripled to 68% in 2008 v’s 2004 (Edelman, 2008). Retailers have been adding ratings and reviews to their websites. Despite all the evidence, we at FreshNetworks still run into uncertainty when discussing ratings and reviews with online retailers. Especially amoung UK-based retailers, there first reaction is often nervousness. Ratings and reviews lie. Professional” reviews.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, FEBRUARY 14, 2011
    [Retail] Is SearchDex A Scapegoat? | Small Business Mavericks
    The New York Times published a story on Saturday about huge retailer J.C. – The New York Times published a story on Saturday about huge retailer J.C. About Us What’s a Maverick? Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? Penney getting caught buying links. The interesting part of this story from a small business standpoint is what happened to J.C. Penney’s search firm, SearchDex , after Google discovered the paid links. You might have guessed. They were canned. I’m not here to beat up on SearchDex. Is that well deserved? Either J.C.
  • THE WAY OF THE WEB  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Retail] Is Amazon reading this blog?
    September 29th, 2010 · View Comments On Monday I wrote about the future of libraries , and how digital sharing and sampling are legally enabled either by open works (Public Domain or Creative Commons), or that retailers will have a vested interest in allowing sampling. Web Strategy Wikinomics Rankings ← Is the eBook, the end of the library? Hello, I must be going… → Is Amazon reading this blog? And on Tuesday, Amazon announced their ‘Kindle for the Web’ , which allows eBook sampling and embedded excerpts on the web.
  • MOBILEGROOVE  |  TUESDAY, OCTOBER 16, 2012
    [Retail] Retailers: Use Mobile To Get 360-Degree View Of Customers
    Recently, an Oracle study was release that underscored how retailers are leaving real dollars on the table by not effectively use big data correctly. The report found that retailers were losing upwards of 10% of their total revenue. For a typical retailer with $500M (US) in sales, this amounts to $50M. The Oracle study found that only 17 percent of retailers rated themselves as having a 360-degree insight into their customers through data gathered across multiple channels. Oracle surveyed 333 C-level executives from U.S. SOURCE: Oracle.
  • SOCIALNOMICS  |  WEDNESDAY, NOVEMBER 23, 2011
    [Retail] Will Retailers be Social This Black Friday?
    As the shopping mania that is Black Friday descends on the nation early this Friday, and in some cases the night of Thanksgiving, retailers who are effective in using social media are likely to be smiling much more when they ring up their cash registers at the end of the day. According to Jan Rezab, CEO at Socialbakers, “Savvy retailers are combining traditional banner ads and web pages dedicated to Black Friday specials with Facebook posting and Tweets about deals, coupons, merchandise, and hot tips. eMarketer recently reported that U.S. Photo credit: csmonitor.com.
  • THE REALTIME REPORT  |  FRIDAY, DECEMBER 13, 2013
    [Retail] Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard
    Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple. The study, by Searchmetrics , looked at the details for each of the top ten retailers on Pinterest. Some retailers set up holiday-themed boards; Walmart.com takes the cake in festive offerings on Pinterest with ten separate holiday boards. Facebook: 1.15 billion monthly active users.
  • TWIST IMAGE  |  FRIDAY, SEPTEMBER 23, 2011
    [Retail] Six Links Worthy Of Your Attention #66
    "Price comparison, consumer reviews and being able to get competitive pricing via your mobile device at retail is not only the new reality of the new consumer, but it's a fact of life. retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I'm at O'Reilly's Strata conference this week, which looks at the advent of Big Data , new interfaces, and ubiquitous computing. Plenty of speakers talk about the utopian possibilities of data transparency. " (Alistair for Hugh). " (Alistair for Mitch).
  • THE REALTIME REPORT  |  THURSDAY, AUGUST 16, 2012
    [Retail] Mobile Shopping App Shopkick Adds CVS/pharmacy To Its Lineup Of Retail Partners
    Mobile shopping app   Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like  Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. Launched in August 2010, Shopkick is now enabled at more than 7,000 partner retail locations across the U.S. The program kicks off with a special offer of $5 to shoppers who visit participating CVS locations with the Shopkick app. Mashable ).
  • MOBILEGROOVE  |  TUESDAY, OCTOBER 16, 2012
    [Retail] Retailers: Use Mobile To Get 360-Degree View Of Customers
    Recently, an Oracle study was release that underscored how retailers are leaving real dollars on the table by not effectively use big data correctly. The report found that retailers were losing upwards of 10% of their total revenue. For a typical retailer with $500M (US) in sales, this amounts to $50M. The Oracle study found that only 17 percent of retailers rated themselves as having a 360-degree insight into their customers through data gathered across multiple channels. Oracle surveyed 333 C-level executives from U.S. SOURCE: Oracle.
  • SOCIALNOMICS  |  FRIDAY, FEBRUARY 27, 2015
    [Retail] 5 Tips for Expanding Social Media Retail Strategies
    Collin shared with me these 5 tips for expanding social media retail strategies. 1) Promote Digital Offers. Because of this, retailers should use social media without the paid advertising. Outdoor clothing retailer, backcountry.com, allows users to ‘like’ other reviews, upload photos and share videos in their reviews. Because this is the case, there is a huge opportunity for e-commerce retailers to figure out how to create a collaborative shopping on a digital storefront. This week I got to talk to Collin, the VP of Products and Marketing at YouEye.
  • CONVERSTATIONS  |  FRIDAY, NOVEMBER 14, 2014
    [Retail] Buying a Business: Are You Ready to Take the Retail Plunge?
    Any good tutorial or book on how to start a retail business will include this as the first step. other businesses, adults, children, teenagers, seniors, etc.), how you will sell your goods (online vs retail vs both), and how you will raise the funds to get started. Francois Bondiguel is from Vend , a point-of-sale, inventory, and customer loyalty software that helps over 12,000 retailers manage and grow their business. Buying a Business: Are You Ready to Take the Retail Plunge? You just finished reading Buying a Business: Are You Ready to Take the Retail Plunge? !
  • JEFF ESPOSITO  |  WEDNESDAY, AUGUST 18, 2010
    [Retail] Can non-profits lead the way for mass-adoption or geolocation.
    Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. Home About Archives Press Clips Spark Advisors Suggested Reading Can non-profits lead the way for mass-adoption or geolocation applications? With that said there is one group that is ripe to set the standards for geolocation check-ins – non-profits. Enjoy this post? Thanks for visiting!
  • SHIFT DIGITAL  |  THURSDAY, DECEMBER 20, 2012
    [Retail] 5 Reasons Heat Mapping Helps Online Retailers
    Here are 5 reasons why heat mapping helps online retailers: Easy to install and even easier to understand. The post 5 Reasons Heat Mapping Helps Online Retailers appeared first on SHIFT Digital. Talk about easy! In less than 10 minutes, a developer can embed the html code used for heat mapping onto your website and begin the heat mapping analytics process. Within weeks you will have a clear picture of exactly how your customers are using your website, detect flaws in your business flow and identify any wasted space, or as I call it “virtual real estate”. Detect Flaws.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 19, 2012
    [Retail] SIGMA’s Email Marketing Learning Lab: Multiple email waves generate significant response lifts.
    Business-to-Business Consumer Services / Retail Email marketing Marketing Strategy Multi-Channel Marketing Personalized Communication email marketing ROI mult-wave emails Multi wave marketing campaignsSIGMA has helped clients deploy hundreds of email campaigns, including demand generation, lead nurture and loyalty programs. As expected, the performance of email campaigns ranges significantly. Contributing factors mostly involve list and offer. One test we have tried across many different types of campaigns that has consistently improved response is to create multiple email waves.
  • CONVINCE & CONVERT  |  FRIDAY, JUNE 27, 2014
    [Retail] How Sprouts Farmers Market is Serving Up Social Retail Success
    Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. Dana and her team use social to make these launches as successful as they can possibly be. One of their challenges that social can help overcome comes from expanding to new regions. Dana’s team has put together the Sprouts Love Expansion campaign. ” and used the answers that Sprouts lovers gave. via FIFA.com Nick loves this idea.
  • ENGAGING BRAND  |  FRIDAY, JUNE 28, 2013
    [Retail] Show 442 - Internet of things - changing the retail experience?
    How the internet of things is changing the retail experience. The Engaging Brand podcast  covering social marketing , business ideas and  brand marketing tips  has a new episode but first. The listener winning an  Engaging Brand  goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is  Alexandre Augusto Mosquim. Anna Farmery  discusses Converge with Ray Velez of Razorfish - the convergence of marketing, creativity and technology. Hasn''t marketing, technology and creativity always been converging? How you.
  • MOBILEGROOVE  |  MONDAY, APRIL 18, 2011
    [Retail] Mobile Retail Opportunity Explodes: Oracle & ATG
    48 PERCENT OF U.S. CONSUMERS RESEARCED PRODUCTS ON A MOBILE DEVICE WHILE IN-STORE in December 2010, according to research from Oracle and ATG. This represented a 78 percent increase compared to November 2009, when just 29 percent of consumers were using their mobile devices for research in-store. Unsurprisingly, the data shows that younger consumers (ages 18-34) were the most avid in-store researchers (60 percent), up 46 percent from November 2009 (41 percent). But the real opportunity just may be a more mature demographic. The research also discovered an interesting gender gap.
  • TWIST IMAGE  |  THURSDAY, JANUARY 1, 2015
    [Retail] Rescue Books
    Here it is: I can''t walk by any form of retail establishment that sells books (new and/or used) without going in. retail. batmanrarebooks book bookstore businessbook collector comicbooks fiftyshadesofgrey harrypotter insearchofexcellence iphone kindle kindleapp networking pawnstars purplecow rebeccaromney retail sethgodin technology thecluetrainmanifesto tompeters usedbookstore usedbooks It''s time to save business books. I''m wondering if we should start a humane society to save the business books of the world? Please, allow me to indulge myself. Resistance is futile.
  • ENGAGING BRAND  |  SATURDAY, JUNE 23, 2012
    [Retail] Podcast 390 - Sir Terry Leahy on Management and Retailing
    Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer. Sir Terry Leahy is credited with turning round retailing in the UK. How the 10 Words have come from both his early life and also through the experience of leading a successful retailer What he learned from writing the book. This week's  The Engaging Brand podcast  covering social media , business ideas and brand marketing tips , is ready to download.
  • JACOB MORGAN  |  THURSDAY, JANUARY 27, 2011
    [Retail] Video: 2011 National Retail Federation Conference and New York Fun!
    I was recently at the National Retail Federation Conference in New York with Blake Landau, we had a lot of fun at the event and running around New York.  We actually had a few hours of footage and no-editing skills so my little brother Josh Morgan came to the rescue to make this for us (thanks Josh!). Hope you enjoy it and if anyone needs some help with video filming/editing (or graphics) then let me know and I’m sure my brother can help you for an affordable price
  • SOCIALNOMICS  |  TUESDAY, JULY 10, 2012
    [Retail] Social Success Stories: 5 Best Practices from the Market Leaders in Sports, Retail and Services
    analyzed the social performance of top brands in retail, services, and sports, using information from The Fan Page List , the official list of Facebook and Twitter brand pages, to uncover their secrets to success on Twitter and Facebook. Converse , the leading retail brand on Facebook, excels at this. Large brands may have a natural advantage when it comes to social marketing, but a vibrant social community that generates ROI still requires intelligent strategy and hard work. Recently, we at Awareness, Inc., Here are five key takeaways to get you started today: Know Your Audience!
  • TWIST IMAGE  |  SUNDAY, JUNE 16, 2013
    [Retail] Does Retail Understand The Untethered Consumer?
    Episode #362 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau.
  • NOWSOURCING  |  TUESDAY, JULY 29, 2014
    [Retail] 5 Lessons Learned From Recent Retail Data Breaches
    5 Lessons Learned From Recent Retail Data Breaches [infographic]. Compliments of RetailCustomerExperience.com. Portfolio
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 23, 2010
    [Retail] Getting the Most From Your Mobile Marketing Campaign.
  • LOUIS GRAY  |  SUNDAY, SEPTEMBER 5, 2010
    [Retail] The Retail Experience Continues to Lag Online Convenience
    Unfortunately, one still can't download either, and the acquisition of both car and furniture has required venturing into the world of retail. Something tells me that had I just purchased the same or similar items from Amazon.com or another online retailer, the Earth would have been moved to make my date, and they would be aggressively updating me if changes happened. I've had it with incompetent retail laggards - and can't endorse AutoTrader.com enough. The last few months in the Gray household have been ones of change. So change is in the air, indeed. Surprise!
  • NOWSOURCING  |  MONDAY, JUNE 2, 2014
    [Retail] Don’t Get Burned On Retail Returns
    &copy DirectLiquidation.com. Portfolio
  • SOCIALNOMICS  |  TUESDAY, NOVEMBER 1, 2011
    [Retail] Use Social Media to Cash in on Holiday Retail Marketing Efforts
    With the holiday season just around the corner, many retail marketing execs are likely polishing up their efforts to make it a winning campaign for their companies in hopes of offsetting a sluggish economy. With that in mind, what are some things for retail marketers to keep in mind as they put the finishing touches on last-minute efforts to secure more return on investment (ROI) this holiday season? For many small retail businesses, an image is worth a thousand words. to attract a larger audience on Twitter. Photo credit: Blackdiamondpr.com.
  • BILL HARTZER  |  THURSDAY, MARCH 25, 2010
    [Retail] SortPrice Store Facebook Application Tops 1000 Retailers
    Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook. SortPrice was one of the first to offer a virtual storefront for retailers on the Facebook Platform when it introduced the Merchant Store application a little over a year ago. “Having our SortPrice Facebook Store brought Equestrian Collections closer to our fans and helped make our 4th quarter a banner one.&#. Digg this!
  • FRESHNETWORKS   |  MONDAY, FEBRUARY 23, 2009
    [Retail] Examples of online communities in the retail industry
    For the second in our series of Online Community Examples , we move on to look at online communities in the retail industry. Online communities in the retail industry. In an economic downturn, we’re seeing a real shift in retail shopping  patterns. No overview of online communities in the retail industry would be complete without looking at MyStarbucksIdea. People are shopping around more and price is of even greater importance than it might have ever been in decision making. This is where online communities can come in handy. Wal-Mart’s Elevenmoms.
  • NOWSOURCING  |  THURSDAY, SEPTEMBER 13, 2012
    [Retail] This Week in Infographics: The Social Sugar Retail Monster
    Retailers are tracking customers purchases and using that data to create customer profiles to make their marketing strategy better, and this infographic shows you why and how. Be afraid, be very afraid. Okay, not really. Everything will be okay. This weeks theme is…well there really isn’t one. So lets just jump right in. The first infographic we’re going to look at is about consumer purchases. Next up, is the social media monster. We all know social media can be quite distracting. This infographic shows you just how disruptive social media can be. Blog Featured
  • SOCIALNOMICS  |  THURSDAY, JULY 19, 2012
    [Retail] Top Social Marketing Lessons from Leaders in Sports, Retail, and Services (Infographic)
    In our latest marketing white paper , Social Success Stories: Marketing Lessons from Industry Leaders , we analyzed the top social brands in retail, services and sports to identify and share their best-in-class strategies for success. We reviewed their social presence and analyzed the content strategies used by social marketing leaders such as Converse, Whole Foods, NBA, ESPN, Farmers Insurance, and American Express, on the two most popular social networks, Facebook and Twitter. How often? What kind of imagery supports their brand? We want to hear from you!
  • NOWSOURCING  |  FRIDAY, AUGUST 9, 2013
    [Retail] The High Cost of Internet Downtime for Retailers
    The High Cost of Internet Downtime for Retailers [infographic]. Compliments of Retail Customer Experience. Portfolio
  • FIFTH GEAR ANALYTICS  |  MONDAY, SEPTEMBER 17, 2012
    [Retail] How Do Consumers Make Decisions? Theory or Fact?
    Consumer Services / Retail Customer Intelligence Marketing Strategy consumer engagement demographics Personalized Communication predictive analyticsHow do customers make decisions? This question has been at the core of marketing strategy for many years. As marketers manipulate the various principles of marketing, the consumers they seek to reach also change their decision-making criteria. So how does a professional marketer adapt to this evolving environment?  First, they need to understand the typical consumer decision-making process and tailor their marketing strategy accordingly. 
  • NOWSOURCING  |  TUESDAY, JANUARY 31, 2012
    [Retail] Epic Retail Fails of 2011
    Portfolio
  • NOWSOURCING  |  TUESDAY, JANUARY 31, 2012
    [Retail] Holiday Retail Winners and Losers
    Portfolio
  • MOBILEGROOVE  |  MONDAY, JUNE 30, 2014
    [Retail] Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping
    The tie-up aims to transform the retail experience by making in-store shopping with mobile devices much more immersive and rewarding for consumers. At the other end of the spectrum, aisle411 has a vast database of searchable indoor maps (optimized for mobile) and the technology to collect, organize, and monetize retailers’ product inventory location data. The company also counts more than 12,500 retailers across the U.S. So why have most digital marketers quite literally left this out of the retail equation? The role of the Retailer is reinforced.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JUNE 22, 2011
    [Retail] Marketing Spend Dilemma. Cut Costs or Grow Revenue?
    About half of the country’s largest retail banks spent more on advertising in the first quarter of this year than they did last year. Reporting by Matthew Monk in this US Banker post outlines regulatory filings of the country’s largest retail-heavy banks ($50 billion+ in assets) that show that 11 of them have spent more year-over-year in Q1, and 11 have spent less And about half spent less.
  • SOCIAL EMAIL MARKETING  |  TUESDAY, MAY 3, 2011
    [Retail] Email Marketing Segmentation: Mr. Retailer – We Don’t Like Schweddy Balls
    This post was inspired by a Saturday Night Live skit. If you’re easily offended by sexual innuendo and double entendre you may want to skip the watching the video. Last year while looking for a gift for a friend, my wife and I settled on a box of gourmet “Schweddy Balls” from the Schweddy. Email marketing email marketing email marketing segmentation Saturday Night Live SNL
  • NOWSOURCING  |  THURSDAY, NOVEMBER 15, 2012
    [Retail] I Saw Mommy Googling Santa Claus
    Courtesy of Retail Customer Experience. Portfolio
  • MINDJUMPERS  |  WEDNESDAY, OCTOBER 3, 2012
    [Retail] How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
    This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Transform the retail experience. As a result, review sites, social networking and mobile devices produce an incredible amount of data, which, if analyzed properly and in real-time, can significantly transform the retail experience and generate more targeted sales. Social networks influence buying behavior. Consumers go mobile.
  • MOBILEGROOVE  |  MONDAY, NOVEMBER 1, 2010
    [Retail] OpenMarket’s Alex Moir: Move Beyond Mobile Marketing To Mobile Commerce Transactions & Loyalty Schemes
    An Aberdeen survey of 129 retailers , for example, found that 38 percent of respondents are at some stage of integrating mobile into the in-store and overall retail experience. Meantime, a new research partnership between the Association for Interactive Media and Entertainment, the Internet Advertising Bureau and the Interactive Media in Retail Group – with input and support from mobile operator Orange in the U.K. — confirms that mobile commerce is top of the agenda for the vast majority of UK retailers and marketing professionals. TRANSACTIONS: The recent U.K.
  • PAMORAMA  |  THURSDAY, MARCH 14, 2013
    [Retail] Blogs Influence Consumer Spending More Than Social Networks
    They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). Blogging breeds community, where influence is born. A new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. But it [.]. Blogging Marketing Social Media Social Media Marketing Social Networking Consumer Spending Facebook Influencer Marketing Twitter
  • FIFTH GEAR ANALYTICS  |  TUESDAY, FEBRUARY 8, 2011
    [Retail] Lead Generation: Are You Using Marketing Analytics?
    They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization.  However, “leads” can come in all shapes and sizes. 
  • SOCIAL EMAIL MARKETING  |  THURSDAY, MAY 20, 2010
    [Retail] Why user-generated reviews matter in online retail
  • THE REALTIME REPORT  |  TUESDAY, OCTOBER 23, 2012
    [Retail] 70% Of Users Visit Pinterest For Inspiration On What To Buy
    Pinterest is also “a stronger vehicle for brand association:”  43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users.  A similar gap exists between those visiting the social networking platforms looking for special offers from retailers or brands: 39% of Pinterest users do so vs. 26% of Facebook users. Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights.
  • DANNY BROWN  |  SUNDAY, MAY 20, 2012
    [Retail] State of Independence
    Years ago I worked in retail on both sides. From my experiences, independent retailers score every time over the chain stores. Sure, you get the occasional bright spark at a major retailer who lets their passion shine through. Indie retailers, on the other hand,  love  what they’re doing. Be an Independent Retailer. Everything you do day in, day out – are you being a major retailer or are you being the independent retailer? started out working for an electrical goods chain store, then moved onto a smaller local one. Sign me up! And it worked.
  • FIREBELLY  |  MONDAY, OCTOBER 27, 2014
    [Retail] Firebelly Showcase: HerRoom Video Infographic
    Firebelly created this infographic for our client HerRoom, an online lingerie retailer, to help promote the Bra Fitting Secrets series of videos their founder, Tomima Edmark, created to help educate women about obtaining a proper bra fit. Blog Video
  • SIMON MAINWARING  |  WEDNESDAY, FEBRUARY 13, 2013
    [Retail] Mobile matters: Gary Schwartz on how your brand keeps up with shoppers
     I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. In the retail world it is a change in shopper behavior and some companies will suffer by not adapting and new companies will emerge to capitalize on this shopping behaviour. The key for any retailer is to understand their consumer and their “screen” activity. find it interesting that in a book on retail you spend time discussing the American presidential race.
  • DANNY BROWN  |  WEDNESDAY, JULY 4, 2012
    [Retail] The Psychology of Being Memorable
    Clean, well laid out and simple breadcrumb directions to the deals I’m interested in. I’ve then gone to other retailers that would make excellent poster boys for double servings of spaghetti – they’re just all over the place and falling out the bowl. BUT … I am a huge fan of the layouts in their retail stores. Their websites follow this simplicity, with each country following the same design, and this has turned the Swedish furniture giant into one of the most successful retailers around. It’s not just retail where IKEA’s mindset can be used. Make our lives simpler.
  • CROWD MEDIA  |  FRIDAY, APRIL 26, 2013
    [Retail] CROWD MEDIA TO EXHIBIT AT MARKETING WEEK LIVE 2013!
    The audience attracts Brand Managers, Marketing Directors and Retail Trade Marketers from M&S, Starbucks, Boots, Disney, Tesco, Argos and Lego, to name a few. Crowd will be hosting ten round table discussions over the two day event, in the new Retail Therapy Zone, talking exclusively on the subject of social media for retail. Many retail marketers still question its value and are unsure how best to use it.  How do retailers encourage experience, keep customers engaged throughout and then convert to a sale, whilst still being profitable?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, FEBRUARY 10, 2011
    [Retail] A Multichannel Marketing Roadmap: Analytics and Insights
    Whether the conversation happens at retail, on the phone, on the Web or in the form of direct response to mail and/or email, the interaction with your customer or prospect should be informed by customer intelligence. “Unified Marketing,” “Customer Engagement Marketing,” “Marketing 2.0” and “Consumerism” are all concepts of marketing practice that aim to create the most relevant dialogues with the possible.
  • COLLECTIVE THOUGHTS  |  TUESDAY, AUGUST 27, 2013
    [Retail] I’ll Love You Forever, Unless There’s A Sale!
    Retailers are now experiencing a shift in the mindset of shoppers.  The infographic below, presented by MarketTrack, provides insight into the unforeseen risk facing retailers. Brand loyalty or deal? That is the question. More and more, shoppers are willing to make the switch, in brand or store, to save some cash.  Market Track. Infographics
  • DAVE FLEET  |  SUNDAY, JULY 3, 2011
    [Retail] Smart Location-Based Marketing By Home Depot
    Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor. Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing Foursquare
  • ATOM THOUGHT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Retail] 3 guidelines to empower your local marketing
    That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight
  • SOCIALFISH  |  MONDAY, SEPTEMBER 9, 2013
    [Retail] Building Community: It’s More than Engagement
    See what you think of this, from the online retailer perspective. Nice little deck from Jason Falls of CafePress. think the lessons are spot on. Etail East – Jason Falls presentation – 2013 from Jason Falls. ————— ( photo credit ). Case Study From the Trenches Implementation
  • JEFF KORHAN  |  WEDNESDAY, NOVEMBER 9, 2011
    [Retail] QR codes Make Emotional Connections
    One example is  local retailers using video to bring the in-store experience to new prospects. The idea is that personalized service and first-hand experience with products differentiates a local retailer from an online merchant. Traditional retailer JC Penney has come up with an ingenious application that should give all of something to think about. QR codes are effective for bringing virtually any form of digital content to people via their mobile devices – and for the most part, that is how they are commonly used. That would really be something special. co.uk.
  • MOBILEGROOVE  |  TUESDAY, JULY 15, 2014
    [Retail] Mobile Banking Apps: Convenience Triggers Shift In User Behavior
    This is the essence of mobile commerce – and where networks of retailers could also play a part in the mobile app experience that is relevant and contextual. My banking app could send me an in-app notification of a golf equipment promotion at a local retailer and use my mobile app to map the way to the bricks-and-mortar retail outlet where I can make the purchase. My banking apps could also deep link to an online retailer offering golf equipment. And new data from RBS Group shows just how the convenience of mobile apps is impacting the lives of customers in the U.K.
  • DAVE FLEET  |  THURSDAY, JUNE 17, 2010
    [Retail] Mobile Commerce On The Rise… Fast
    According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. Other statistics from the study: Have you ever purchased something from a retailer using your cell phone? What would make you more likely to purchase something from a retailer using your cell phone? 13% Said if their credit card was stored with the retailer. Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. 20% Said yes. 53% Said no, and that they don’t ever plan to.
  • MOBILEGROOVE  |  THURSDAY, DECEMBER 5, 2013
    [Retail] Mobile: Tracking From Promotion Through Purchase
    The Atlanta-based company’s platform lets brands and retailers create and deliver Web and mobile promotions and track them through the retail point-of-sale, opening up access to real-time intelligence about how, when and why the offers worked or didn’t. In November the leader in daily deals and local commerce teamed up with Sparkfly as part of a larger strategy to offer its large retail accounts the ability to measure the effectiveness of their campaigns (through to offer redemption) and — more importantly — provide deep consumer insights around these conversions.
  • SOCIAL MEDIA NETWORK MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Retail] Should You Buy Facebook Fans? - Social Media
    Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. The retailer buys some 10000 people to just come to the retail outlet. We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? Who perhaps could be looking at this? Why does this not take place in the brick and mortar world as a main operative thought? You may think that the shop capacity vis a vis the number of persons does not make sense.
  • SOCIAL MEDIA CITIZENS  |  MONDAY, FEBRUARY 7, 2011
    [Retail] The Fantabulous Lists of Social Media Case Studies
    110 Ways Retailers are Using Social Media Marketing by ( [link] ). I’ve been browsing through the lists of top social media case studies and I thought I am going to share  some of the top sites with you: Casestudiesonline.com by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Social media case studies by  ([link] ). Social Brand Index by ( [link] ). WOMMA’s Case Study Library by ( [link] ). The Association Social Media Wiki’s List by ( [link] ). Blog Well Case Studies by ( [link] ). Fortune 500 Business Blogging Wiki by ( John Cass ). Collection of 50+ Enterprise 2.0
  • UNSPOKEN  |  THURSDAY, DECEMBER 6, 2012
    [Retail] Holiday Marketing Tips for Small Businesses
    Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. Photo Courtesy of Houston Style MagazineThe rampant use of the internet has changed where retailers should be focusing when it comes to holiday advertising. Instead of paper copies of the Target Black Friday ad or the Toys R Us Big Toy Book, most retailers are offering PDF downloads or just posting advertising directly on their own websites. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email.
  • FIREBELLY  |  MONDAY, NOVEMBER 26, 2012
    [Retail] 5 Must-Reads On Social Media & Cyber Monday
    By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. By Erik Sharman Signs suggest that it could be a long time before social networks play a major role in e-commerce. A new IBM analysis of real-time sales data from Black Friday shows that Facebook and Twitter aren’t about to become the revenue freeway for retailers. Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Doing Cyber Monday shopping?
  • CONVINCE & CONVERT  |  MONDAY, SEPTEMBER 29, 2014
    [Retail] How Marketers Can Get Back to Modern Marketing
    His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers.
  • MOBILEGROOVE  |  MONDAY, FEBRUARY 6, 2012
    [Retail] M-Pulse: Chetan Sharma Talks Mobile Commerce, Payments & 2012 Mobile Predictions Survey Results
    If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? rant about the disconnect between the mobile and retail readiness of luxury brands (lacking to say the least!) and its announcement that it has helped drive more than $110 million in-store revenue for partner retailers and brands in 2011, and is poised to do even more in 2012. So are luxury brands falling down when it comes to mobile and retail readiness? Who, what, where, when & how?
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