ENGAGING BRAND | WEDNESDAY, SEPTEMBER 19, 2012
[Retail] Best brands think differently
When Sao Paulo was thinking about how to get people to come to shopping malls.they didn't look at retail management, they thought about what places looked like when people wanted to spend time there. They didn't think about the mall as a retail space , they saw it as a space to create a place people wanted to spend time, a place people wanted to visit. The concept is a leisure experience, knowing that when people enjoy going somewhere they will explore.and that includes the retail environment. Successful brand managers think differently. Think about what that offers.it
SOCIALNOMICS | MONDAY, NOVEMBER 17, 2014
[Retail] Picture Better Marketing with Social Media
Companies and organizations from satellite TV providers like DirectTV to the top multi-product retailers like Target and Walmart to professional sports teams, all engage in social media and what it has to offer. Social Media Brand marketing retail social networking television Whether you are a large company or one of the countless mom and pop shops that dot the nation in all 50 states, marketing your brand correctly is as important as anything else on your to-do list. Socializing Can’t Hurt Your Business. Followers and Friends Keep Growing. Meantime, Target and Walmart get some 1.46
SMTHREE | MONDAY, JANUARY 24, 2011
[Retail] Is Google out to kill Groupon?
Social Media Google Groupon post postaweek2011 retail social mediaFirst, Google tries to buy Groupon for the tidy sum of 6 billion dollars. Groupon says no because all the buzz they are getting is driving up their eventual IPO value to the 15 billion dollar range. So, Google does the next best thing – they launch a competing service: As the old Jim Croce song said: You don’t tug on superman’s cape… and you don’t mess around with Google. The explosiveness of services like Groupon, Living Social and their ilk are really no surprise. Your thoughts? SMThree.
TWIST IMAGE | SATURDAY, JULY 25, 2015
[Retail] Shocking Shopping Experiences At The Mall
The news that I read would have you believe that this is the end of retail as we have known it. With that, I am a retail rat. . As I got older, I realized that my dad was visiting these stores to figure out a better way to merchandise, or work with his fellow merchants to have stronger buying power. I was, literally, brought up in the retail environment. just love the smell of retail in the morning. It turns out, that the mall that we're visiting is 2,700,000 square feet with over 300 retailers. retail. retail experience. retail rat.
TWIST IMAGE | FRIDAY, DECEMBER 19, 2014
[Retail] Building A Better Business By Thinking Like Amazon
Retailers might not like to hear this, but it is true. retail. retailer. amazon apple avinashkaushik businessinsider businessthinking customerservice fieldnotes futureofamazon futureofbusiness google hardware henrybloodroot ignition innovation jeffbezos retail retailer software Don''t try to be like Amazon. Amazon is a business like no other. They have a spirit of innovation that looks at both software and hardware, plus they have a spirit of customer service that is tough to rival. For a myriad of reasons. How is Amazon thinking there days? Watch this. apple.
TWIST IMAGE | THURSDAY, JANUARY 31, 2013
[Retail] On Death And Dying Brands
Ultimately, it generated activism, culture jamming and public discourse that has become a more broad-based movement. I bet Klein could have never imagined a retail experience like Selfridges & Co. What's most unique about this sea of tranquility in the storm of a retail environment is The Quiet Shop. retail. The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend, but the true artist. Picasso ! Warhol ! artist.
FRESHNETWORKS | THURSDAY, JANUARY 20, 2011
[Retail] Facebook for fashion brands – it’s about more than the product
Customer engagement Mark Jennings Online communities Social Media Social media for retail Social networks BMW Burberry communities customer insight facebook Fashion FreshNetworks Gucci Louis Vuitton online communities Ralph Lauren social media social networks WaveMetrixWaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook. You can see from the pie chart below which areas the the audience were engaged around. That trend is not universal however.
ENGAGING BRAND | SUNDAY, NOVEMBER 10, 2013
[Retail] Show 460 - How Music Can Provide a Hit Brand
The science of music in retail. Pod Casts in marketing marketing Hit Brands engaging brand podcast social marketing business ideas brand marketing marketing tips promote a brand branding create community copywriting music in marketing music + retail The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. Anna Farmery speaks with Richard Jankovich about how sonic branding is helping leading brands. We talk about. What does music bring to branding? How music can help create community. How music can help create community.
TWIST IMAGE | FRIDAY, FEBRUARY 1, 2013
[Retail] Copying Apple
retail. advertising android apple applefanboi blackberry blackberry10 brand businessstrategy consumerelectronics digitalservices influence iphone loyalty mac media merchandising microsoft microsoftstore pc perception retail smartphone stevejobs wallstreet windows windowsmobileIt's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. it's there. Some will make the argument that Apple is loosing a little bit of its luster. What makes Apple such a fascinating brand, from my perspective, is how the brand is managed.
TWIST IMAGE | THURSDAY, MAY 2, 2013
[Retail] Attention All Robot Shoppers
Recently, a new kind of retail experience has entered the fray that is attempting to cater to both kinds of shoppers (the lovers and the haters) by creating an experience that is both digital and physical. Is this the future of retail or just a parlor trick? future of retail. retail. retail experience. retail technology. digitalshopping futureofretail hointer jeans retail retailexperience retailtechnology robots shopper shopping shoppingmall technology Do you love shopping? That being said, most people either love shopping or they hate it. jeans.
TWIST IMAGE | THURSDAY, AUGUST 16, 2012
[Retail] The Power Of Direct Relationships
On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. retailer. The one with the direct relationship wins. It's a little tricky to answer that question, isn't it? brand.
MOBILEGROOVE | MONDAY, JUNE 30, 2014
[Retail] Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping
The tie-up aims to transform the retail experience by making in-store shopping with mobile devices much more immersive and rewarding for consumers. At the other end of the spectrum, aisle411 has a vast database of searchable indoor maps (optimized for mobile) and the technology to collect, organize, and monetize retailers’ product inventory location data. The company also counts more than 12,500 retailers across the U.S. So why have most digital marketers quite literally left this out of the retail equation? The role of the Retailer is reinforced.
MINDJUMPERS | WEDNESDAY, OCTOBER 3, 2012
[Retail] How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Transform the retail experience. As a result, review sites, social networking and mobile devices produce an incredible amount of data, which, if analyzed properly and in real-time, can significantly transform the retail experience and generate more targeted sales. Social networks influence buying behavior. Consumers go mobile.
FRESHNETWORKS | MONDAY, NOVEMBER 11, 2013
[Retail] News Round-Up – November
Digital grocery retail is on the rise. Digital grocery retail is on the up in the UK. Digital tools and technologies Innovation Social business Social media digital grocery retail digital trends innovation real-time marketing social media tablet use Each month we bring you our news round- up – a summary of the latest digital trends, innovations and new technologies to help you navigate today’s fast-paced, tech-enabled world. Growth in this area is predicted to rise by as much as 123% by 2018. Weather-dependent campaigns – the latest development in real-time marketing.
IDACONCPTS | FRIDAY, JUNE 26, 2015
[Retail] Where to Find Affordable Apple Parts and Accessories
You can easily buy them from Apple’s retail stores. When you can buy used power cords in good condition from certified third-party Apple sales retailers for $35 or less, you have no reason to pay $70 at an Apple store for a new power cord. 2. Buy From Certified Retailers or Repair Centers. Actually, this is safer than buying from third-party retailers. Certified retailers may charge slightly higher prices than third-party retailers. Certified Mac retailers and repair services may offer both new and refurbished iMac parts and accessories.
ENGAGING BRAND | MONDAY, MAY 21, 2012
[Retail] Podcast 385 - How to Deliver Insanely Great Customer Service
Carmine Gallo , a former reporter and anchor for CNN and CBS who has sat down with many of the most dynamic and respected business leaders of our time, including Steve Jobs , joins Anna Farmery to discuss how to deliver insanely great customer service, based on his insights into the Apple Experience at retail. How the genius bar and one to one programs are about creating customer loyalty.but its not upselling, it is about creating an ongoing retail experience. Carmine has previously helped us understand how to use Foursquare.a must listen podcast ! fulfilling unexpressed wishes.
CONVINCE & CONVERT | SUNDAY, MARCH 18, 2012
[Retail] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
Most online retailers talk only about themselves on Facebook. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. In fact, as the infographic below suggests, two-thirds of online retailers on Facebook are almost purely promotional. facebook argyle social E-commerce facebook Timeline Jolie O'Dell online retailers Venture Beat
TWIST IMAGE | THURSDAY, JANUARY 23, 2014
[Retail] The Next Great Marketing Disruption
Last week was a weird week. I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " Is the next big disruption in marketing, retail and technology the sales receipt? national retail federation. nrf retail industry awards luncheon. retail. retail disruption. That''s weird, right? that he was sitting at a tilt with it in his back pocket? chipotle.
CONVINCE & CONVERT | FRIDAY, AUGUST 7, 2015
[Retail] How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise
Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location. Social Media Case Studies lowe's lowes fix in six omnichannel retail social media campaign social media case study vineSometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. As seen in the video, Lowe’s has re-created its “Fix in Six” Vines in the new store’s window displays. Here, we’re right in the community.”
TWIST IMAGE | FRIDAY, DECEMBER 7, 2012
[Retail] Great Marketing Is Utilitarian
Through their seventy-five years, the family-owned business has seen dramatic changes in their retail experience. and all of those will take care of you, just like a family," sounds earnest enough, but in a world where supercenters and mass retailers are becoming grocers, and local farmer's markets are seeing a resurgence, the pressure to stay competitive and relevant at the local level is intense. mass retailer. retail. retail experience. The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Bread. Prunes?
DANNY BROWN | SUNDAY, MAY 20, 2012
[Retail] State of Independence
Years ago I worked in retail on both sides. From my experiences, independent retailers score every time over the chain stores. Sure, you get the occasional bright spark at a major retailer who lets their passion shine through. Indie retailers, on the other hand, love what they’re doing. Be an Independent Retailer. Everything you do day in, day out – are you being a major retailer or are you being the independent retailer? started out working for an electrical goods chain store, then moved onto a smaller local one. Sign me up! And it worked.
TWIST IMAGE | TUESDAY, FEBRUARY 4, 2014
[Retail] Some Cheez-its, A Mountain Dew, A Snickers Bar. And A Kindle
As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. Every so often, rumors crop-up that the online retailer (that has a market cap of over $157 billion) is about to open up physical retail locations or is providing delivery lockers (known as Amazon Locker ) or some other unique way to change the retail experience. Both in terms of brand affinity and a war chest to experiment with new ways of retailing.
NOWSOURCING | THURSDAY, JANUARY 10, 2013
[Retail] This Week in Infographics: From Cars of the Future to Retirement
This next infographic highlights the top retail brands in social media and how they match up with one another. Retail Social Media Top 10. Retail Social Media Top 10 [Infographic]. Blog Featured 2012 big data burglary data footprints entrepreneurs home infographics internet retail safety self-driving cars Social MediaWe have quite a few infographics for you this week, so let’s jump right in. First up, we’ll take a look at the car of the future. For most people driving is chore, so imagine never having to “drive” again. Approximately every 14.4
TWIST IMAGE | MONDAY, JULY 27, 2015
[Retail] We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
thought brick and mortar retailers were struggling in the Amazon world. retail. amazon chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook guestcontributor heatherbackman jwalterthompson jackdorsey jwt kimkardashian mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud spyglass technology terrydimonte twitter walmart wppEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. hate it. mirum.
ENGAGING BRAND | SUNDAY, MAY 12, 2013
[Retail] Show 434 - What is innovation?
Can retail layout be applied to office design to create engagement? Pod Casts brand podcast social marketing business ideas brand marketing thomas wedell innovation retail engagement The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but before we start.The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Vivien Boirdron. Anna Farmery talks with Thomas Wedell-Wedellsborg about bringing ideas to life. We discuss.
TWIST IMAGE | WEDNESDAY, DECEMBER 3, 2014
[Retail] Why I Hate Black Friday
When I was a kid, I used to take catalogs of the big brand retailers, and play this game, where I had to choose one thing from every page. What I''m trying to say, is that I''m a retail nerd. know what you''re thinking, if you hang on to the receipt and bring it back to the store with you, most retailers are fine with bridging the gap by either paying you back the difference or with a gift card, but who has the time? Yes, I also realize that how these retailers concoct these offers is a part of the problem. retail. retail nerd. retailer. flyer.
TWIST IMAGE | THURSDAY, AUGUST 28, 2014
[Retail] A Twitch In Time
Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. online retailer. retail. Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ). That''s it, I am officially out of loop. advertising.
SOCIALNOMICS | THURSDAY, SEPTEMBER 25, 2014
[Retail] Don’t Be Frightened by Social Media
When any holiday rolls around, retailers start preparing weeks (or even months) in advance to promote their holiday-related products. Retailers big and small release and promote their Halloween costumes, candy, décor items, T-shirts and other promotional products. Retailers such as Walmart typically carry a wide array of costumes for shockingly low prices, so you could advertise where to purchase these costumes from in your contest. Conducting surveys are not only fun for your customers, but they also give your retail store valuable insight on what the customers want.
DREW'S MARKETING MINUTE | SUNDAY, NOVEMBER 27, 2011
[Retail] How did your Black Friday behavior compare?
Marketing Trends blackfriday Information graphics National Retail Federation Online Communities TwitterCheck out this infographic (from mashwork.com ) on what was expected this Black Friday. How did your behavior and choices compare? Most of these predictions were compiled using Twitter conversations from September through November 17th of this year. Makes you wonder what marketing intelligence you might gain with a few targeted Twitter searches. black friday infographic 2 resized 600. Related posts: Study on the internet and consumer behavior.
TWIST IMAGE | FRIDAY, MARCH 13, 2015
[Retail] Apple Is Laughing All The Way To The Bank
retail. apple applewatch atari atari800 blackberry brand computer cultofmac gadget ibm ibmclones iphone lego luxurygoods macbook macbookair magazine media mobiledevice mobilephone modem netbook pc personalcomputer planetofthephones radioshack retail shopping shoppingmall smartphone startrek technology theeconomist tv videogame I went from a non-believer to a believer. love Apple. There, I said it. It''s not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there. The interest is there. With tears.
COLLECTIVE THOUGHTS | TUESDAY, AUGUST 27, 2013
[Retail] I’ll Love You Forever, Unless There’s A Sale!
Retailers are now experiencing a shift in the mindset of shoppers. The infographic below, presented by MarketTrack, provides insight into the unforeseen risk facing retailers. Brand loyalty or deal? That is the question. More and more, shoppers are willing to make the switch, in brand or store, to save some cash. Market Track. Infographics
COLIN ALSHEIMER | WEDNESDAY, MAY 5, 2010
[Retail] Foursquare Badge Fatigue | Social Media & Digital Strategy
the badges on Foursquare have never been of real interest to me from a consumer or a retailer point of view. the badges on Foursquare have never been of real interest to me from a consumer or a retailer point of view. the badges on Foursquare have never been of real interest to me from a consumer or a retailer point of view. You’ll get tired of collecting Foursquare badges. Some questions to consider: How long do you think a Foursquare badge for Starbucks will bring people in the door? And what will that mean for Foursquare? So in summary. badges. badges.
FRESHNETWORKS | TUESDAY, DECEMBER 10, 2013
[Retail] Digital trends round-up – December 2013
While Amazon’s recent announcement that they have set their sights on offering speedy delivery by drone has attracted both publicity and scorn in equal measure, they’re not the only retailer thinking about same-day service. The trend is also evident in online grocery retail. With ever more retailers looking to introduce this service, consumer expectations of super-fast delivery will only add to the pressure on bricks and mortar-only stores to compete effectively. Same-day delivery is fast becoming a reality. Twitter establishes its first online research community.
PAMORAMA | THURSDAY, MARCH 14, 2013
[Retail] Blogs Influence Consumer Spending More Than Social Networks
They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). Blogging breeds community, where influence is born. A new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. But it [.]. Blogging Marketing Social Media Social Media Marketing Social Networking Consumer Spending Facebook Influencer Marketing Twitter
ENGAGING BRAND | TUESDAY, DECEMBER 6, 2011
[Retail] Black Friday Education
Brick-and-mortar retailers certainly did well for themselves, but the move towards online is becoming increasingly evident with each passing year. Internet retailers, marketers and mobile providers must be flexible to deal with the incredible surge in traffic alone, never mind secure transactions. Cyber Monday 2009 saw retailers clock in 4 million sales per minute. Marketing professional intern cyber monday mobile apps numbers + cyber monday black friday joe baker joseph baker internet marketing internet retailersThank goodness for Cyber Monday.
ENGAGING BRAND | THURSDAY, SEPTEMBER 1, 2011
[Retail] 3 Ways to Improve Your Life
The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. brand Social Media digital world technology retail social media social media customer services customer servicesTechnology is an enhancement for marketers, not a replacement. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. For me 3 key enhancement areas could be. Speak to ME not the general public.
LOUIS GRAY | SUNDAY, SEPTEMBER 5, 2010
[Retail] The Retail Experience Continues to Lag Online Convenience
Unfortunately, one still can't download either, and the acquisition of both car and furniture has required venturing into the world of retail. Something tells me that had I just purchased the same or similar items from Amazon.com or another online retailer, the Earth would have been moved to make my date, and they would be aggressively updating me if changes happened. I've had it with incompetent retail laggards - and can't endorse AutoTrader.com enough. The last few months in the Gray household have been ones of change. So change is in the air, indeed. Surprise!
TWIST IMAGE | FRIDAY, JUNE 14, 2013
[Retail] The New Convergence
Because of this, the concept of opening up a local retail outlet seems counterintuitive. retail. This is not about media convergence. It''s about something bigger. Things change. Things change so fast that sometimes, it''s hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change. This creates a metal imagery of a mouse running on a wheel, doesn''t it? At some point you''re just chasing your own tail. Instead of worrying about how much the world is changing, why not focus on the things that have changed? A new paradigm. It''s powerful.
FRESHNETWORKS | TUESDAY, JANUARY 21, 2014
[Retail] Why iBeacons will transform the customer experience
Big data Customer experience Digital tools and technologies Future of market research iBeacon Internet of Things location-based targeting marketing new technology Retail targeted marketing targeting You’ve just finished admiring a new TV in your favourite department store and head off towards the escalator vowing to pop online later and order it. Your phone buzzes in your pocket. You pull it out and there’s a notification offering you a 10% discount if you order a TV in-store today. You’re sold and click the button to confirm the transaction. Why have iBeacons emerged?
THE WAY OF THE WEB | FRIDAY, JANUARY 13, 2012
[Retail] Good service, bad service and social media
comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). The financial risk would be the outlay on posting one reasonable sized box (About £10), and the risk of losing one additional pair of trainers (Retail £70, so under that). After 40 minutes I came back and my jeans were ready.
SPIN SUCKS | TUESDAY, DECEMBER 21, 2010
[Retail] The Myth of Black Friday and Why We Should End It
According to retail data, shopper patterns, and any number of measurement tools, it is not the busiest shopping day of the year. While store traffic might have been up in some parts of the country, registers weren’t ringing – which is what retailers really want to see. Despite evidence that shows Black Friday isn’t what it was once cracked up to be, retailers still spend excessive amounts of money on marketing and advertising leading up to the day after Thanksgiving. Still, those of us who have retail clients know 2011 holiday planning will be upon us soon.
SIMON MAINWARING | WEDNESDAY, FEBRUARY 13, 2013
[Retail] Mobile matters: Gary Schwartz on how your brand keeps up with shoppers
I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. In the retail world it is a change in shopper behavior and some companies will suffer by not adapting and new companies will emerge to capitalize on this shopping behaviour. The key for any retailer is to understand their consumer and their “screen” activity. find it interesting that in a book on retail you spend time discussing the American presidential race.
SOCIALNOMICS | FRIDAY, APRIL 11, 2014
[Retail] Score With Social Media and the NFL
In order to help you become the #1 football fanatic on the block, here are just a handful of socially savvy ways to shop for NFL merchandise: Following NFL Retailers for Deals. More and more NFL retailers are turning to sites like Facebook and Twitter to promote and advertise their football merchandise. Social media is quickly becoming the best channel for retailers to distribute deals and coupons. Retailers Prefer Social Media. Not only is advertising via social media a more effective approach to take for retailers, it’s a better route for shoppers as well.
TWIST IMAGE | SATURDAY, SEPTEMBER 3, 2011
[Retail] Six Links Worthy Of Your Attention #63
Local Rules: The Death (and Rebirth) of Retail - City of Sound. "Australian designer/thinker Dan Hill writes a brilliant piece about digital, retail, and how cities work." retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This National Geographic piece is the best, most recent proof I've seen of evolution. In just a few decades, the lizards' guts changed dramatically in order to survive in a new environment. " (Alistair for Hugh). Slate. " (Alistair for Mitch). apple.
SOCIALNOMICS | THURSDAY, JULY 19, 2012
[Retail] Top Social Marketing Lessons from Leaders in Sports, Retail, and Services (Infographic)
In our latest marketing white paper , Social Success Stories: Marketing Lessons from Industry Leaders , we analyzed the top social brands in retail, services and sports to identify and share their best-in-class strategies for success. We reviewed their social presence and analyzed the content strategies used by social marketing leaders such as Converse, Whole Foods, NBA, ESPN, Farmers Insurance, and American Express, on the two most popular social networks, Facebook and Twitter. How often? What kind of imagery supports their brand? We want to hear from you!
SOCIALNOMICS | TUESDAY, NOVEMBER 24, 2015
[Retail] Anonymous Puts up their Dukes
In a reverse trend many big retailers are keeping their doors closed on this year’s turkey day. The retailers are making this move after a 4% decrease in shopping last year compared to years past. Socialnomics Anonymous Twitter Nest Hacked Retail ThanksgivingAnonymous puts up their dukes. Hackers’ collective Anonymous has begun initiating its campaign to fight ISIS. One of their first public moves was releasing a video warning ISIS that they’re coming, now the hackers have recently disabled 20,000 Twitter accounts associated with the Islamic State. Another criticism?
FIFTH GEAR ANALYTICS | TUESDAY, FEBRUARY 8, 2011
[Retail] Lead Generation: Are You Using Marketing Analytics?
They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization. However, “leads” can come in all shapes and sizes.
TWIST IMAGE | WEDNESDAY, NOVEMBER 27, 2013
[Retail] Katie Couric Will Give Us The Internet That We Deserve
Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). retailer. What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the Internet - as a medium - was (and can still be). It was very different from anything that we had seen before. From sitting back to leaning in. Google = 27%. apple.
FRESHNETWORKS | THURSDAY, JULY 29, 2010
[Retail] Social commerce – the future of e-commerce?
We’ve written previously about the value of social shopping and how it can benefit online retailers , and it seems that the issue of social commerce has risen to the forefront of e-commerce strategy discussions again. Tags: Jo Stratmann Social commerce Social media for retail ecommerce Electronic commerce facebook Facebook Credits Facebook Gift Shop FreshNetworks Max Factor social commere social media Social network Social commerce involves the use of social media, in the context of e-commerce, to assist with buying and selling products and services online. Tweet This!
TWIST IMAGE | SATURDAY, JUNE 25, 2011
[Retail] Six Links Worthy Of Your Attention #53
Every retailer now looks to Apple as the gold standard for what a retail experience should be. Apple is still a relative newbie when it comes to retail experience, but they started with two core concepts that this article hardly mentions: 1. They didn't spend much time thinking about the revenue per square inch like most other retailers do. don't know why retailers scratch their heads at the success of Apple's retail ventures. wish more retailers and brands would realize this." retail. And that's just the first few paragraphs. ClickZ.
UNSPOKEN | THURSDAY, DECEMBER 6, 2012
[Retail] Holiday Marketing Tips for Small Businesses
Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. Photo Courtesy of Houston Style MagazineThe rampant use of the internet has changed where retailers should be focusing when it comes to holiday advertising. Instead of paper copies of the Target Black Friday ad or the Toys R Us Big Toy Book, most retailers are offering PDF downloads or just posting advertising directly on their own websites. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email.
JUGNOO | THURSDAY, APRIL 17, 2014
[Retail] Social Discovery: Cracking The Code for Ecommerce Sites
Some interesting insights from the 8thBridge Social Commerce IQ (SCIQ) report that challenges some assumptions about how retailers are benefiting from social traffic and social discovery. Facebook is off the charts for the amount of traffic it is giving retailers compared to the other social platforms. For one, Facebook reigns supreme in providing traffic to ecommerce sites, beating out Pinterest by a large margin (and everything else for that matter). As well, Facebook upstream traffic pales beside what really boosts sales and time on site…and that is social discovery.
WEB METRICS GURU | TUESDAY, JANUARY 31, 2012
[Retail] My VenueLabs Webinar Presentation on 1/31/12 – Recorded Session will be available shortly
For those of you who are interested, here’s the presentation I gave today with Venuelabs.com on Social Media Analytics for Retail Stores. Venuelabs marshall sponder Retail Store Analytics venuelabs WebmetricsguruThe webinar went very well and I think we got to some interesting questions and insights – it was for a select audience, no doubt, that needed what Venuelabs has to offer (with [.].
CROWD MEDIA | FRIDAY, APRIL 26, 2013
[Retail] CROWD MEDIA TO EXHIBIT AT MARKETING WEEK LIVE 2013!
The audience attracts Brand Managers, Marketing Directors and Retail Trade Marketers from M&S, Starbucks, Boots, Disney, Tesco, Argos and Lego, to name a few. Crowd will be hosting ten round table discussions over the two day event, in the new Retail Therapy Zone, talking exclusively on the subject of social media for retail. Many retail marketers still question its value and are unsure how best to use it. How do retailers encourage experience, keep customers engaged throughout and then convert to a sale, whilst still being profitable?
FRESHNETWORKS | THURSDAY, OCTOBER 21, 2010
[Retail] How much is a share on Facebook or Twitter worth in sales?
Tags: Matt Rhodes Social Media Social commerce Social media for retail Eventbrite facebook FreshNetworks linkedin social media Social network Sysomos Twitter
FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 22, 2011
[Retail] Marketing Spend Dilemma. Cut Costs or Grow Revenue?
About half of the country’s largest retail banks spent more on advertising in the first quarter of this year than they did last year. Reporting by Matthew Monk in this US Banker post outlines regulatory filings of the country’s largest retail-heavy banks ($50 billion+ in assets) that show that 11 of them have spent more year-over-year in Q1, and 11 have spent less And about half spent less.
DANNY BROWN | WEDNESDAY, JULY 4, 2012
[Retail] The Psychology of Being Memorable
Clean, well laid out and simple breadcrumb directions to the deals I’m interested in. I’ve then gone to other retailers that would make excellent poster boys for double servings of spaghetti – they’re just all over the place and falling out the bowl. BUT … I am a huge fan of the layouts in their retail stores. Their websites follow this simplicity, with each country following the same design, and this has turned the Swedish furniture giant into one of the most successful retailers around. It’s not just retail where IKEA’s mindset can be used. Make our lives simpler.
QUICK ONLINE TIPS | MONDAY, JUNE 22, 2015
[Retail] New Raspberry Pi Official Case
Raspberry Pi users recently revealed the new Official Raspberry case which is now available for £6 at select retailers. It came several years late and several third part Raspberry Pi covers are. Read full original article at New Raspberry Pi Official Case ©2015 QuickOnlineTips. All Rights Reserved. No related posts. Gadgets
CONVINCE & CONVERT | TUESDAY, APRIL 8, 2014
[Retail] Expinion Social Pros
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Podcast Page Sponsors
CONVINCE & CONVERT | THURSDAY, APRIL 3, 2014
[Retail] Expion – Top 50 Brands Social Media Report
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. yz (Hidden) Blog Sponsors yz (Hidden) Podcast Sponsors
WISDOM LONDON | SUNDAY, JULY 25, 2010
[Retail] How can Foursquare benefit B2B? « Wisdom London
Starbucks , Whole Foods and Domino’s have harnessed a trend that seems tailor-made for retail (and food in particular) – check-ins mean prizes, and of course, greater loyalty too. Wisdom London Creative Communications is our world… « Want to know what we’ve been up to in the last 6 months? The Art of Conversation (and the jazz analogy) » How can Foursquare benefit B2B? It’s pretty clear that Foursquare can be an effective marketing tool in the B2C world. But what about the B2B environment? Is Foursquare even relevant? Here is an opportunity.
CONVINCE & CONVERT | MONDAY, SEPTEMBER 29, 2014
[Retail] How Marketers Can Get Back to Modern Marketing
His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion. Marketers Go Back to School, Too. Today, however, I want to talk about “back to school” from the perspective of marketers.
THE REALTIME REPORT | THURSDAY, OCTOBER 25, 2012
[Retail] Facebook Brand Engagement Grows 896% Year-Over-Year
The data (collected from Adobe AdLens and Adobe Social solutions) for this report comes from over 260 billion impressions for 338 companies in the automotive, CPG, financial services, media and entertainment, and retail industries and the activity of 70 million fans. A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics.
JEFF KORHAN | WEDNESDAY, NOVEMBER 9, 2011
[Retail] QR codes Make Emotional Connections
One example is local retailers using video to bring the in-store experience to new prospects. The idea is that personalized service and first-hand experience with products differentiates a local retailer from an online merchant. Traditional retailer JC Penney has come up with an ingenious application that should give all of something to think about. QR codes are effective for bringing virtually any form of digital content to people via their mobile devices – and for the most part, that is how they are commonly used. That would really be something special. co.uk.
TWIST IMAGE | FRIDAY, DECEMBER 26, 2014
[Retail] Be Kind To Brands
retail. blog blogging boxingday brand brandimperative brandloyalty branding capitalism collaboration consumer consumerism corporatepolicy customer customerservice democracy engagement equality goodwill holiday holidaywish lordoftheflies loyalty marketing retail shopping thecluetrainmanifesto twitter zoomeddino My holiday wish: be kind to brands. know what you''re thinking. For some, it''s a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? This is the true brand imperative. Perhaps, if not for a moment, don''t.
FRESHNETWORKS | TUESDAY, AUGUST 26, 2014
[Retail] Beyond the hype: The Co-op’s tech-enabled research trolleys
Customer experience Digital tools and technologies Future of market research Innovation Retail Co-op trolleys in-store market research innovation market research research tablet trollies Technology The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores. . In this way, the trolleys will enable the Co-op to gain feedback in near real-time from customers in-situ , by providing insights into what they think and feel in-store. The world foods? The spreads?
FIREBELLY | MONDAY, NOVEMBER 24, 2014
[Retail] Black Friday & Social Media: 5 Must-Reads
Black Friday: Top US Retailers Battle for Social Media Attention By Mihaela Lica Butler In the case of the world’s biggest retailers competing for revenues this Black Friday, while social word of mouth is not necessarily indicative of financial. Learn everything you need to know about Black Friday and social media in these five must-reads. Social Media black friday
MOBILEGROOVE | THURSDAY, DECEMBER 5, 2013
[Retail] Mobile: Tracking From Promotion Through Purchase
The Atlanta-based company’s platform lets brands and retailers create and deliver Web and mobile promotions and track them through the retail point-of-sale, opening up access to real-time intelligence about how, when and why the offers worked or didn’t. In November the leader in daily deals and local commerce teamed up with Sparkfly as part of a larger strategy to offer its large retail accounts the ability to measure the effectiveness of their campaigns (through to offer redemption) and — more importantly — provide deep consumer insights around these conversions.
PAMORAMA | SATURDAY, OCTOBER 19, 2013
[Retail] Email Still Trumps Social Media for Online Marketing
But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago. retailers across 14 industries and tracked the channels from which customers were clicking to e-commerce sites. Email marketing has been a growing trend in e-commerce, with an increasing number of retailers building communities and collecting email addresses, then converting those contacts into customers. The customer acquisition landscape is constantly in flux.
JUGNOO | WEDNESDAY, OCTOBER 30, 2013
[Retail] Conversion Is The New SEO
Many online retailers and commerce sites focus on traffic, either through organic search results or through the purchase of banner ads and text adds in relevant search engines/social media. Quite often conversion is something that is done ad hoc, and many design issues are dictated by convention or personal opinions inside the marketing and interaction-design departments. So what happens when AB testing or other conversion testing is done? The results can be spectacular, due to the nature of compound conversion. See the infographic below. Notes: 1.
VISUALLY SM | WEDNESDAY, MARCH 4, 2015
[Retail] Five questions your marketing team should be asking about location-based technology
Retail/mail order (including online retail: 40%. Meanwhile, Motorola intends to dispatch Bluetooth-powered sensors to its retailers, The Washington Post reports. In turn, retailers can use the devices to deliver deals to customers in-store and gather data for analysis of customer behavior. Finally, Macy’s is just one more example of a retailer that will play off of Apple’s iBeacon technology to deliver deals, reports Clickz.com. The directive is simple: Visit us to try these delicious new dishes. This is the world of location-based marketing.
DAVE FLEET | SUNDAY, JULY 3, 2011
[Retail] Smart Location-Based Marketing By Home Depot
Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro parking section. Because he was the mayor. Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing Foursquare
FIFTH GEAR ANALYTICS | THURSDAY, FEBRUARY 10, 2011
[Retail] A Multichannel Marketing Roadmap: Analytics and Insights
Whether the conversation happens at retail, on the phone, on the Web or in the form of direct response to mail and/or email, the interaction with your customer or prospect should be informed by customer intelligence. “Unified Marketing,” “Customer Engagement Marketing,” “Marketing 2.0” and “Consumerism” are all concepts of marketing practice that aim to create the most relevant dialogues with the possible.
SOCIAL MEDIA CITIZENS | MONDAY, FEBRUARY 7, 2011
[Retail] The Fantabulous Lists of Social Media Case Studies
110 Ways Retailers are Using Social Media Marketing by ( [link] ). I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Social media case studies by ([link] ). Social Brand Index by ( [link] ). WOMMA’s Case Study Library by ( [link] ). The Association Social Media Wiki’s List by ( [link] ). Blog Well Case Studies by ( [link] ). Fortune 500 Business Blogging Wiki by ( John Cass ). Collection of 50+ Enterprise 2.0
FRESHNETWORKS | MONDAY, JUNE 9, 2014
[Retail] Digital trends round-up – June 2014
This month we’re looking at Google’s driverless cars, a new feature which will let brands sell from within WeChat and retailers embracing Powatag technology. This move looks to be part of a growing trend as social networking sites are starting to work more closely with retailers to drive e-commerce. From an advert straight to the checkout – retailers embrace Powatag technology. Waitrose, Argos and Laura Ashley are the latest in a series of retailers to roll out Powatag technology, enabling consumers to buy directly from adverts.
FRESHNETWORKS | THURSDAY, OCTOBER 27, 2011
[Retail] Social media case study: Ted Baker ‘It’s Rutting Season’
Katie Glass Social media Social media case studies Social media for retail Social networks Rutting season social media case study Ted BakerTo celebrate the launch of their new AW11 Collection, Ted Baker recently ran a new social media campaign entitled ‘It’s Rutting Season’. Customers were invited to visit the Ted Baker stores in Glasgow, Manchester and London on particular dates in order to have the chance to ‘strut their rutt’ in store. This involved having their photo taken in a magical woodland setting whilst wearing a nicely designed deer mask. Blogger outreach. Tweet This!
JUGNOO | TUESDAY, NOVEMBER 26, 2013
[Retail] E-Commerce: Defining “Webroom” and “Showrooming”
More people are using smartphones as part of a seamless shopping experience to get immediate pricing and product information in the palm of their hands, while at home or in a store,” said Kelly Askew, managing director, retail management consulting at Accenture in Canada. That means Canada’s retail sector is more competitive than ever before, and stores must have a robust online, mobile and social media strategy to capture holiday spending dollars.”. The survey shows, in Canada at least, that 75% of survey participants plan to “webroom” first. approx $86 billion.
MOBILEGROOVE | TUESDAY, JULY 15, 2014
[Retail] Mobile Banking Apps: Convenience Triggers Shift In User Behavior
This is the essence of mobile commerce – and where networks of retailers could also play a part in the mobile app experience that is relevant and contextual. My banking app could send me an in-app notification of a golf equipment promotion at a local retailer and use my mobile app to map the way to the bricks-and-mortar retail outlet where I can make the purchase. My banking apps could also deep link to an online retailer offering golf equipment. And new data from RBS Group shows just how the convenience of mobile apps is impacting the lives of customers in the U.K.
FIREBELLY | MONDAY, OCTOBER 27, 2014
[Retail] Firebelly Showcase: HerRoom Video Infographic
Firebelly created this infographic for our client HerRoom, an online lingerie retailer, to help promote the Bra Fitting Secrets series of videos their founder, Tomima Edmark, created to help educate women about obtaining a proper bra fit. Blog Video
MY CREATIVE TEAM THINKING | TUESDAY, MARCH 20, 2012
[Retail] What’s Up With QR Codes?
Showrooming Is A Valid Concern For Retailers - “Showrooming,” the practice of researching merchandise in a store, then buying it elsewhere—online, by phone or from another brick-and-mortar business—has retailers nervous, and rightly so. We’ve written several times about QR codes and the marketing possibilities for them. Recently, there has been a flurry of articles about QR codes, so I thought I’d bring you up to date on what is being said. Let’s get started. QR Codes: Marketers Like, Public Adoption Rising - Is anyone excited about QR codes besides marketers?
MINDJUMPERS | WEDNESDAY, DECEMBER 19, 2012
[Retail] Social Commerce IQ 2012 [Report]
Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. The industry has witnessed the rise of a new phase of social commerce where innovative retailers have begun deeply integrating social shopping into their websites rather than relying on social network websites for engagement.”. The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Customer Survey. survey among 1,819 U.S.
WIKI.BEINGPETERKIM.COM | MONDAY, JUNE 29, 2009
[Retail] Master List ?(A Wiki of Social Media Marketing Examples)?
Whittemore Wiggly Wigglers Wiggly Podcast Podcasting Retail United Kingdom C.B. Whittemore Wiggly Wigglers Wiggly Wigglers Blog Blog / Blogging Retail United Kingdom C.B. For an additional 500, be sure to visit Master List 2. And the third 500 has started on Master List 3. To learn how to contribute/edit, visit the Administration page. Wikis Automotive United States David Bausola Ford Hurra Torpedo campaign Presentation sharing Automotive United States Philippe Deltenre Ford Where are the Joneses? Evans adenin TECHNOLOGIES Inc.
TWIST IMAGE | FRIDAY, APRIL 24, 2015
[Retail] Big Can Often Be Much Better
Putting aside their market capitalization, their stunning technology tools and retail environments, there are many people who struggle with their products and services. retail. retail experience. amarketofone apple applegeniusbar applecare brand businessbook businesselegance consumercomplaint customerexperience customerservice digitalexperience hugyourhaters jaybaer macbook macbookair marketofone omnichannel retail retailexperience scottstratten selfie supplychain technicalsupport technology How many times a day do you read about a brand messing up? easy to fix.
COLLECTIVE THOUGHTS | WEDNESDAY, FEBRUARY 12, 2014
[Retail] The Future of Mobile Consumer Engagement [Infographic]
Compliments of Retail Customer Experience. BLE and NFC are being installed in most smartphones today, but what makes them different? Check out the infographic below to learn more about BLE and NFC and the future of mobile consumer engagement. BLE vs. NFC [infographic]. Infographics
THE RELATIONSHIP ECONOMY | SATURDAY, NOVEMBER 12, 2011
[Retail] Now Your Data Is Being Transformed
Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. 3. But retailers aren’t alone. Talent is one of them.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JANUARY 16, 2013
[Retail] 10 Ecommerce Predictions for 2013
And bricks-and-mortar retailers will scramble to keep pace with a digitally driven world. Retailers Start to Love Loyalty Programs - It’s not just for frequent fliers anymore. Now businesses across industries (retail, finance, etc.) Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. We know the deal—people are spending, and continuing to spend, more and more online.
MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
[Retail] Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media
Heightened activity and interest in mobile retail (spurred on by holiday shopping and the rapid uptake of price comparison services and apps), has paved the way for a variety of new and immersive mobile experiences that insert marketing messages and campaigns into our daily shopping routines. However, only a handful of companies are prepared to compete where it really counts : at the point of inspiration, otherwise known as the retail shelf. Joe pointed out that vast majority ( 75 percent ) of purchase decisions are made in front of the retail shelf. What does Aisle 411 do?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 22, 2013
[Retail] Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity
When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with. For Retailers now have the technology to go far beyond these persona/segment-based tools. Posted in Commerce eCommerce Strategy. The word? Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online.
THE REALTIME REPORT | MONDAY, SEPTEMBER 24, 2012
[Retail] Social Networking Accounts for 1 in 4 Minutes Spent Online in Europe
Other popular online activities among European consumers include: 3 in 4 visited a retail site. The average European consumer spends more than a day (25.9 hours) online every month, according to a new report by comScore. For those 397 million Europeans, social networking now accounts for 1 in 4 minutes spent online. 62% visited a games site. 50% visited sports sites and newspaper sites. Mobile and tablets are also making headway in the European market – particular in the UK, where over 16% of online traffic comes from non-computer devices. Download the full comScore report here.
JUGNOO | WEDNESDAY, APRIL 24, 2013
[Retail] Converse Uses Vine to Run Social Media Marketing Campaign
Notice the partnership is with Urban Outfitters, benefiting the retailer and giving the brand exposure. Brands are getting very creative with Vine, and this is a good example of a social media marketing campaign. Urban Outfitters, an early adopter of Twitter’s Vine app, is teaming up with Converse for a contest offering a cross-country trip for the best Vine that documents “a day in the life of your Converse sneakers.” ” Click here to view original web page at mashable.com. Social Media
MOBILEGROOVE | MONDAY, NOVEMBER 1, 2010
[Retail] OpenMarket’s Alex Moir: Move Beyond Mobile Marketing To Mobile Commerce Transactions & Loyalty Schemes
An Aberdeen survey of 129 retailers , for example, found that 38 percent of respondents are at some stage of integrating mobile into the in-store and overall retail experience. Meantime, a new research partnership between the Association for Interactive Media and Entertainment, the Internet Advertising Bureau and the Interactive Media in Retail Group – with input and support from mobile operator Orange in the U.K. — confirms that mobile commerce is top of the agenda for the vast majority of UK retailers and marketing professionals. TRANSACTIONS: The recent U.K.
ADAM COHEN | WEDNESDAY, MARCH 30, 2011
[Retail] Social Media Success is About The Customers, Stupid
10 Quick Tips for Retailers to Engage in Social Media Right Now (44). How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda, you say. Being first to market doesn’t guarantee success, nor is it a requirement to gain success.
TWIST IMAGE | FRIDAY, SEPTEMBER 23, 2011
[Retail] Six Links Worthy Of Your Attention #66
"Price comparison, consumer reviews and being able to get competitive pricing via your mobile device at retail is not only the new reality of the new consumer, but it's a fact of life. retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "I'm at O'Reilly's Strata conference this week, which looks at the advent of Big Data , new interfaces, and ubiquitous computing. Plenty of speakers talk about the utopian possibilities of data transparency. " (Alistair for Hugh). " (Alistair for Mitch).
JUGNOO | TUESDAY, JULY 31, 2012
[Retail] Explaining What You Do While Captivating Your Audience – That’s Edutainment!
Last week, Swedish furniture retailer IKEA launched a new augmented reality mobile app for its catalogue. The app will enable IKEA catalogue readers to view films, photos and other interactive features to get ideas for home decorating without having to visit a retail store – all by simply scanning your phone or tablet over pages that are marked with a special app icon. Earlier this month, I posted a story about the pros and cons of using digital storytelling to generate sales leads. One of our readers, Elliot Dwennen , made a very good point in his comment on that blog.
PUZZLE MARKETER | FRIDAY, MARCH 15, 2013
[Retail] The Mobile Revolution is Here Now [Infographic]
52% of retailers do not have a mobile website experience (You’re not alone!). For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now. The Post-PC Revolution infographic was created by Moovweb , a company that has released a “Post-PC cloud-based Platform-as-a-Service (PaaS) that syncs content, features and business logic across all Web experiences – in real time.” people on Earth).
MINDJUMPERS | THURSDAY, JULY 26, 2012
[Retail] And Then Foursquare Entered Adulthood: Promoted Updates
Click on your “Explore” tab today and you will see retailers as well as other relevant locations nearby, depending on the category you search in. Giving immediate retailers the chance of reaching out to new customers with special check-in offers. Naturally, promoting products and retailers through the social network will have to be, as with everything else in social media, relevant to the receiver in order to be successful. Tweet Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. nearby. Those are critical.”.
TWIST IMAGE | FRIDAY, JULY 18, 2014
[Retail] The End Of The Dial Tone
You have your social media fully integrated into your website, which matches up to the retail experience and beyond. When a consumer is in the parking lot of a retailer, looking to find out what time the store opens at, or what''s on sale on their iPhone or Android device, and they''re suddenly faced with an non-responsive experience, that''s the failure of omnichannel. retail. retail experience. Things change quicker than most of us realize. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s old.
NOWSOURCING | THURSDAY, JANUARY 5, 2012
[Retail] This Week In Infographics: The Geek vs. The Nerd And Other Cool Stuff
Also, who is failing in the retail economy and who is winning big? 2011 Holiday Retail: Winners and Losers. 5. | How Moving Companies Are Changing the US Landscape. So what is the difference between a geek and a nerd? An Android and iOS? It is time for the weekly infographic rundown. You will find the answers to all these questions as well as, how moving companies and the economy are changing the US. 1. Geek vs. Nerd. 2. Android vs. iOS. 3. Economic Fail: Is Saving Money Putting America In The Red? 4.
UNSPOKEN | TUESDAY, MAY 15, 2012
[Retail] Finally – A Promising Buzz in the Social Media Marketing Atmosphere
In his ebook, Groupon: Why Deep Discounts are Bad for Business , Bob Phibbs (“The Retail Doctor”) relates stories of Groupon disasters. Retailers might offer an $80 product or service for $40 but after their cut with Groupon they receive $20 for an $80 value. FreebeeCards.com. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. FreebeeCards bills itself as “the next generation of daily offers.” Digg Digg.
DANNY BROWN | FRIDAY, MARCH 27, 2015
[Retail] Why You May As Well Say You Reached Eleventy Billion People
Over at Collective Bias, a “publisher of high quality user generated content that drives sales for brands and retailers” , there’s a case study about one of their campaigns. Collective Bias retail case study for Walgreen’s mobile app. We don’t need to rely on correlative data that suggests extra foot traffic to a retail store came from the radio ad that ran that day, versus the print ad that ran that same day, versus the flyer that went out that same day. million potential blog page views. million impressions. Eh… not really. Or is it?