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  • JANET FOUTS  |  TUESDAY, DECEMBER 27, 2011
    [Retail] 15 Amazing Women Bloggers You Should Get to Know
    SarahinTampa Another amazing tech blogger, Sarah brings her experience in the financial, retail and software industry to TechCrunch where she is always on top of the latest news, gadgets and mobile apps. One of the fantastic things about the growth of social media is how it has widened our window on the world. We live in amazing times where we can create deep friendships with people we may never meet face to face, or meet people whom we’ve known through social media networks for the first time face-to-face and it’s as if we’ve lived next door to each other for years.
  • CONVERSIONATION  |  MONDAY, JANUARY 28, 2013
    [Retail] Achieving Omnichannel Customer Loyalty: Tips and Infographic
    Omnichannel marketing and omnichannel retail, as they are called now and then, are hot. Through cross-channel engagements and delivering the right content and information at the right time and in the right environment, we can optimize the relevance and return of everything we do as marketers. It’s as a I wrote in my previous post about customer empowerment. And the reasons are obvious: the multi-channel and multi-device behavior of customers. However, often we tend to focus on just the promotional dimension and forget the omnichannel customer loyalty side of things.
  • SPIN SUCKS  |  TUESDAY, OCTOBER 16, 2012
    [Retail] The Complete Marketing Communications Measurement Guide
    Let’s say your goal is to drive more retail sales. If your goal is to drive more retail sales, use tools that drive people into your store and create loyalty, such as Foursquare or Belly. The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. love that. Starting a Business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 15, 2013
    [Retail] Why CMO’s Need To Be More Involved in Ecommerce
    billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. Armed with the science of data analysis and the art of consumer engagement, the CMO is well positioned to emulate merchant princes of old and join the ranks of retail royalty. Data is crucial to online retail. Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. If the $42.3 But online is a big place. And who should lead the charge? One word: data.
  • JASON YORMARK  |  TUESDAY, MAY 1, 2012
    [Retail] Say Hello To ShowPony
    ShowPony is simply a way for us to have a brand and environment that allows us to attract more retail, customer facing clients to take advantage of our team’s experience with these types of clients.  It’s been a whirlwind month or so and my blog and personal social media use has certainly suffered.  Finding time to attend to my personal stuff is always going to be a significant challenge with a full time gig.  The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in.  I’m so vain. Social Media
  • CONVINCE & CONVERT  |  FRIDAY, AUGUST 8, 2014
    [Retail] How to Integrate Social Media in a True Omni-Channel Program
    The second-largest home improvement retailer in the UK, Homebase distinguishes itself by offering a mix of the traditional DIY products with the more design-inspired products. Shop by Mission At Homebase , Siobhan Fitzpatrick is weaving social, digital, content, and mobile marketing into all facets of the organization. “We are currently on a transformation program to bring ideas, inspiration, small projects to life through our organization,” Siobhan says. Siobhan offers a.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MAY 23, 2016
    [Retail] 3 New Social Media Features to Consider for Your Brand
    Consider Facebook 360 Video if your brand is: Opening a new retail location and you want your audience to be able to see the space. Consider Snapchat Geofilters if your brand is: Opening a new location or releasing a new product offering at a retail location. Implementing new features on social media can be an intimidating task to take on. The moment you see that buzzworthy headline about a new feature on social media during your morning coffee, you’re likely asking yourself the following questions. Could this work for my brand? How much will this cost? How will my audience react?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Retail] Four Ways to Evolve Your Online Conversions
    Leading retailers have realized that the deep analytics and insights gained from testing with online customers is not only improving the efficiency and effectiveness of their e-commerce site, but several other aspects of their businesses as well. Want to know the secrets of the most successful online retailing giants, eBay and Amazon? Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. Learn from those who are bigger, faster and stronger.
  • SMALL BUSINESS MAVERICKS  |  TUESDAY, MARCH 11, 2014
    [Retail] Time To Go Digital
    They have become the digital competitor to virtually every type of retail business in the brick-and-mortar world. If traditional retailers like Staples are struggling, then how much more so are all the rest? Where will brick-and-more retailers be in 15 or 20 years? Imagine yourself being in a small town and having your retail business swallowed up by the likes of Wal-Mart and Target. One option is to transition your small town retail shop into an e-commerce store and expand your customer base. Say what? Will they be extinct? In fact, now may be too late.
  • ARI HERZOG  |  THURSDAY, SEPTEMBER 20, 2012
    [Retail] Why Alps Bethneck is 5 Years Old
    Comments Comments Related Stories How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity Tips and Tricks for Productive Telecommuting. This is a guest blog post by Stephen Black. This is his story. 2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Or, do I want to use it as a base for experimentation? Ask Chiaki Williams. 2007: Facebook. Do I really want my email addresses and more to be in the hands of some Ivy league whiz kid? scramble my name and Alps Bethneck is born. 2010: Twitter. It started in 2002.
  • CONVERSIONATION  |  FRIDAY, JULY 22, 2011
    [Retail] Social CRM and Return on Marketing: Customer Life Cycle Value
    They all have their advantages and disadvantages and much of course depends of the type of company or industry (for instance: retailer chains versus B2B service firms). No marketing activity is an island. No customer-centric business process should be isolated. Every business should be working on integrating all data platforms, silos, marketing channels and businesses processes right now in order to have a single customer view and 360 degrees social CRM approach. Smart campaigns and branding are crucial for every business. Integrated. People-centric. Focused on overall relationships.
  • SPIN SUCKS  |  WEDNESDAY, JULY 6, 2011
    [Retail] Three Possibilities for Social Commerce
    CEO Bob McDonald has provided a clear rationale for the P&G foray into eCommerce, stating that customer convenience – being where customers want to shop – is key: “ We want to maximise our sales through retailers but we also want to be where the consumer wants to shop.”  By improving customer convenience and thus customer centricity, P&G f-commerce may have a brand-building effect – the store is polite, courteous and respectful to customers. Something interesting is happening on Facebook. Sure they’ll sell products there, but that’s not their main goal.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, DECEMBER 20, 2011
    [Retail] Is SMS Marketing Still a Viable Strategy?
    SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. This is a guest post from James Bentham. SMS, really? As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. Why it Works. Implementation. Receipts.
  • CONVINCE & CONVERT  |  WEDNESDAY, JULY 23, 2014
    [Retail] 3 Steps for Getting Your Brand on the Back-to-School Shopping List
    For being the second-largest retail opportunity of the year, back-to-school shopping is about as exciting as a trip to the DMV. pencils smart retailers will sell before the first day of school. Let’s be honest. Its bland predictability is a shame because there are nearly  $300 per household at stake. Think of the millions of backpacks, sneakers, and No. Teen fashion brands are major stakeholders in the back-to-school frenzy. Abercrombie & Fitch, American Eagle Outfitters, and Aéropostale.
  • TWIST IMAGE  |  TUESDAY, AUGUST 13, 2013
    [Retail] The Shape-Shifting Reality Of Shopping
    Last Friday, MediaPost published the news item, Time Spent Shopping Shifts From PC To Mobile , that stated: "Time spent visiting retail Web sites on tablets and smartphones has eclipsed that of time spent shopping via the desktop. combined 51% of time on retail sites took place on devices as of February (37% on smartphones, 14% on tablets) compared to 49% on PCs, according to a new study by mobile ad network Millennial Media and comScore. Companies like Nomi bring the power of web analytics to understanding the movement of physical people that are at the retail level.
  • IDACONCPTS  |  SUNDAY, MARCH 9, 2014
    [Retail] The Creative Power of “You’re Right” and the Destructive One of “But”
    Today I want to talk about two of them: the creative power of “you’re right” and the destructive one from “but” Creative Power of “You’re Right” My very first corporate job right after finishing my undergrad degree was at a major food retailer in Germany. However, the employees from this food retailer are among the most hardest working individuals that I have ever met. I’m in the lucky position of having a career that involves interacting with lots of people in the daily basis. Their culture was all about getting things right.
  • VIPER CHILL  |  TUESDAY, APRIL 15, 2014
    [Retail] How to Build a Billion Dollar SEO Empire
    Jacob King was the first person to discover this back in 2013 and prompted Barry Schwartz, owner of Search Engine Roundtable to question whether Retail Me Not and other brands under Google Ventures’ watch would ever be subject to Google penalties. have to say that I agree with Barry’s conclusion in his post that I do believe Google would give Retail Me Not a penalty, but then side with his commenters in that it would purely be for public display, and it’s something that would quickly be dealt with and revoked if it were to ever happen. Billion dollars. Valpak.
  • WWW.CLICKZ.COM  |  MONDAY, JANUARY 7, 2013
    [Retail] 7 Social Media Tactics Your 2013 Budget Needs to Succeed
    Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Specifically, research by Shop.org, comScore, and The Partnering Group found that 70 percent of consumers click through on a retail blog to the firms website and 68 percent of consumers use YouTube to browse and research products. Retail. Retail. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Email.
  • THE REALTIME REPORT  |  WEDNESDAY, JUNE 18, 2014
    [Retail] Influicity Introduces YouTube Influencer Marketplace
    Influicity is currently working with a major retailer on a national activation, with 6 other campaigns in development. Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.
  • SPIN SUCKS  |  TUESDAY, AUGUST 23, 2011
    [Retail] A New and Prosperous Economy
    Amazon began to kill retail bookstores, first by giving us online book buying and then the Kindle, and Apple finished the job with the iPad. No matter what happens to the economy, jobs for retail book salespeople will not reappear. “We’re not going to have a jobless recovery. We’re going to have a jobless future.&# – Jeff Jarvis , author of “What Would Google Do?&#. It’s been said the Industrial Revolution is now complete as technology begins to replace the jobs that were created for people to run the machines. Take, for instance, the book industry.
  • IDACONCPTS  |  SATURDAY, FEBRUARY 23, 2013
    [Retail] The Fallacy of Ever-Growing Online Sales
    If you are an online retailer, these are very exciting news. From the SU Systems’s survey above, you can see that attracting more buyers to site is one of the two top leading challenges of worldwide online retailers. Business & Marketing ecommerce ecommerce retailersIn 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. In the same report, eMarketer indicates that sales in North America grew 13.9% to a world-leading $364.66 billion in 2012, as more consumers are spending their dollars online.
  • SOCMED SEAN  |  THURSDAY, APRIL 5, 2012
    [Retail] Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
    An online shoe retailer that has blown the door off marketing and expanding their sales opportunities  and customer support through the use of Twitter. Okay…I have to admit that I find these types of tweets mildly humorous: or It’s not that I find the pain of employees funny, but the shortsightedness of companies in their efforts to ignore new technologies always makes me wonder what they are thinking. Flash forward to 2009, when every company realizes that email and Internet access are key tools for most back-office employees in the company to do their job. Digg this!
  • THE NEW STRATEGIST  |  MONDAY, JULY 27, 2015
    [Retail] Marketing Doubleshot Podcast – Ep.8 – Digital Marketing Career Trends & Online Engagement Driving Offline Action
    In this episode, Jonathan Barrick and Josh Muirhead discuss three recent trends in digital marketing careers and an initiative by Google to more effectively measure the effects of online engagement (specifically SEM) on retail store visits. Links and resources mentioned in this episode: Fast Company -> www.fastcompany.com/. Search Engine Land -> Google Launches “Store Visits” Metric In AdWords, To Help Prove Online-To-Offline Impact – searchengineland.com/google-store-v…adwords-211254. Search Engine Land -> AdWords Brand CPCs Rising?
  • THE REALTIME REPORT  |  TUESDAY, MARCH 25, 2014
    [Retail] Social Media Sites Rank Lowest For Customer Satisfaction
    Specialty Retail Stores 79. Internet Retail 78. Out of websites in 33 industries, social media sites provide the least satisfying experience,  according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 out of 100; social media websites rank at the bottom of the barrel with an average of 68. Credit unions earned the top score for website customer satisfaction with a score of 86, followed closely by consumer shipping and banks at 85. However, there are plenty of exceptions.
  • SOCIALTIMES FACEBOOK  |  MONDAY, JUNE 20, 2016
    [Retail] Facebook to Debut Canvas Organic Page Posts June 22
    used Canvas to show people what sets it apart from traditional retailers, using tilt-to-pan photo and carousels to tout its high level of service and the high-quality construction of its shoes. Facebook’s Canvas  full-screen immersive ad product will be made available for organic page posts June 22. The social network introduced Canvas for iOS and Android smartphones in February. During the past two months, Facebook users in 186 countries have experienced Canvas ads, and the top 10 countries are: the U.S., Brazil, Mexico, Italy, the U.K., France, Thailand, Germany, Turkey and India.
  • ADAM SHERK  |  MONDAY, NOVEMBER 21, 2011
    [Retail] Pinterest: Great Opportunity for Lifestyle Publishers and Brands
    At the moment it has more followers than all of the others combined. I am primarily covering publishers in this post but there are also solid opportunities for retailers. Pinterest is getting a lot of attention these days and deservedly so. The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. Need a primer on Pinterest? Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. Who’s Doing it Well. MyRecipes. Cooking Light. Better Homes and Gardens.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, FEBRUARY 14, 2012
    [Retail] How to Build Trust in Your Brand Using Video
    ASOS, the online retailer, brings together high street brands alongside its own in-house collection to offer shoppers a huge selection of fashion to choose from. This is a guest post by Neil Davidson. Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. In today’s society, the personal connection that a brand can make with a consumer is crucial. How do you feel about bragging?
  • SOCIAL MEDIA NETWORK MARKETING  |  THURSDAY, MAY 29, 2014
    [Retail] People Get Sued For Doing This OnLine - Social Media
    ? People Get Sued For Doing This OnLine Here is a situation: Suppose You were browsing through a huge Retail Site and You come across a product that catches your desire and now you just cannot live without. So you buy it and eagerly await its arrival. When it arrives, You rip it open and see it - and find it''s. terrible. Disappointed, you go back to the same WebSite and leave a Negative Review to warn others and also this way you are informing the Company and venting your anger. Perhaps you are hoping that the Product be replaced et al. damages?''.?? Be careful when you are OnLine.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 9, 2014
    [Retail] How Do You Sell?
    They have a solid distribution partner who’s getting them into key retail outlets, but that’s not energizing the brand in their minds. I have a funny skill to come up with Yogi Berra-esque quotes that are off-the-cuff at the time, but then prove to be even more accurate than I realized initially. Last night, at a local workshop for entrepreneurs, I did it again. I was talking with a peer after the event and I said, “Channel trumps promotion…”. As I thought about it more afterward, I find that this is an all-too-common problem in marketing. The answer was both revealing and frustrating.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 30, 2015
    [Retail] Five Social Media Trends for 2016
    For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015. Let’s dive right in! Grab your cup of coffee and let’s discuss what brands should focus on in 2016. Go Instagram. My tip for them in 2016?
  • SIMPLY MEASURED  |  TUESDAY, JUNE 7, 2016
    [Retail] What Social Marketers Need to Know From Mary Meeker’s Internet Trends Report 2016
    In 16 years, eCommerce sales have risen from less than 2% of retail sales to 10% of retail sales. Why It Matters: As the internet continues to grow as a retail distribution channel, guess what is growing in tandem? Mary Meeker’s annual KPCB Internet Trends Report is a legendary and much-anticipated document for every person in business. This year’s report gave an intricate overview of the global economy before delving into more specific topics relevant to us marketers. Internet User Growth Is Slowing Down. 2016 Instagram Strategy Kit Download. Social buying.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Retail] Social Media Marketing and Darwin: Evolution or Irrelevance
    The next generation of retail is a blended in-store experience enhanced by digital technologies. “If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. Sound daunting?
  • SMALL BUSINESS MAVERICKS  |  FRIDAY, AUGUST 17, 2012
    [Retail] Can You Cross-Promote Online?
    One thing retailers off line have grown mighty adept at is cross-promoting. Online retailers can get in on the cross-promotion game as well. Perhaps the best online retail store at cross-promotion is Amazon. Small Business Internet Marketing cross-promotion online retailYou go to your favorite store and put a bit of merchandise on the counter and what does the sales clerk do? If she’s a smart sales clerk she’ll ask if you’ve tried the new wing-ding that nicely compliments this gadget you’re about to buy. Have you shopped there lately?
  • MINDJUMPERS  |  WEDNESDAY, OCTOBER 10, 2012
    [Retail] Facebook Testing ‘Want’ Button: What to Expect
    Similar to the Pinterest board, brands will be able to create catalogs on Facebook by means of the new feature called ‘Collections’ Facebook’s more than 1 billion users will thereby be able to ‘Want’, ‘Collect’ or ‘Like’ certain products within the different ‘Collections’ They will also be directed to the retailer’s own website and offered the chance to immediately buy it from there: “People will be able to engage with these collections and share things they are interested in with their friends. How does it work?
  • WEBBIQUITY SMM  |  TUESDAY, OCTOBER 16, 2012
    [Retail] 87 More Vital Social Media Marketing Facts and Stats for 2012
    60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years? Pingdom ). 9.
  • SPIN SUCKS  |  TUESDAY, MARCH 8, 2011
    [Retail] QR Codes & Mobile: The Time is Now
    One major retailer has created a campaign with a QR code as it’s centerpiece and through their marketing efforts, they are educating more consumers about QR codes. Now that Macy’s, Calvin Klein, Ralph Lauren, and other mainstream brands and retailers have embraced QR codes in their marketing, the time is right to look into using them for your business. Stephanie True Moss , is chief creative officer at True Moss Communications , Inc., a creative design group that offers Web Design | WordPress | Mobile | Print | SEO | Graphic Design | Social Media | QR Code Consulting.
  • PROACTIVE REPORT  |  TUESDAY, AUGUST 4, 2009
    [Retail] Smart Mall Marketing
    That reflects in spending trends and many retail stores in malls are feeling the pinch.   One mall management company is turning to social media to drive traffic to their properties. Each participating mall will begin using Facebook and Twitter to share “insider&# information about little-known sales at retailers, impromptu events and other valuable information that they hope will promote mall traffic,  even during the economic downturn. Tags: Online PR Social Media Strategy online PR retail social media strategy Image credit: Rowens 27.
  • SMALL BUSINESS MAVERICKS  |  THURSDAY, FEBRUARY 12, 2015
    [Retail] Good Customer Service Is Good Marketing
    This is very apparent in retail, with the current omni-channel expectations of consumers armed with a smartphone and not afraid to use it to research products while waiting in line. Blurry lines being crossed by an individual expecting a positive experience no matter which channel they access — that’s the expectation of today’s retail customer. But retailers aren’t the only businesses seeing this blurring in their siloed operations. Omni-Channel Businesses. Customer Experience Is Powerful.
  • WAXING UNLYRICAL  |  THURSDAY, MAY 2, 2013
    [Retail] Finding Keywords: The First Step to Blogging Success
    Whether those are sales people, account managers, customer service, or retail workers, they are the people who are continually interacting with your customers. Guest post by  Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research. Google Trends.
  • WEBBIQUITY SMM  |  TUESDAY, FEBRUARY 10, 2015
    [Retail] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ). For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue. 100,000 of Pinterest’s members are retailers.  ( Social Media Slant ). As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. VentureBeat ). 3.
  • SPIN SUCKS  |  TUESDAY, APRIL 24, 2012
    [Retail] The PR Nightmare for Walmart
    And the giant retailer will be left with a PR crisis that will hurt its reputation for years to come, not to mention the distraction the company is facing for most of the rest of this year. I would be remiss if I didn’t blog about the PR nightmare Walmart has caused itself by allegedly covering up the bribes they paid Mexican officials in exchange for getting building permits faster and other favors to help it aggressively expand in the region. The attorney dispatched a committee to Mexico City and found, yes indeed, there was suspicion both Mexican and U.S. laws had been broken.
  • BUFFER SOCIAL  |  TUESDAY, MAY 31, 2016
    [Retail] A First Look at New Instagram Business Tools (And What They Mean for Your Business)
    During their research, a retailer in Austin explained that many analytics are overwhelming and hard to apply to its marketing. Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. But soon, they’ll be able to dive way beyond total likes and views. Instagram has  officially announced the launch of its tools for business users, including new business profiles, analytics and the ability to create ads from posts directly within the app. Let’s jump in! Insights.
  • ATOM THOUGHT  |  MONDAY, JANUARY 5, 2009
    [Retail] ecommerce Chargebacks and Remedies
  • FIREBELLY  |  MONDAY, NOVEMBER 4, 2013
    [Retail] Apple and Firebelly: How These Two Opposites Go Hand In Hand
    Apple retail stores around the world are known for their sophisticated glass engineering, internally stamped concrete floors, custom-made wooden tables, and sleekly focused graphics. One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. Having worked at both places, the first similarity I’ve discovered is the use of technology.  While Apple creates the software and hardware, Firebelly employees creatively put them to use for design and management purposes.
  • SPIN SUCKS  |  WEDNESDAY, DECEMBER 14, 2011
    [Retail] How Chicago Cabbie Grows Business Using Social Media
    My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. Today’s guest post is written by Lisa Gerber. . Right away, I noticed two types of business owners: The type who are passionate about their business and curious about how to apply new ideas to their models; and the victims, who blame outside sources for everything. They looked to their landlord and their neighborhood association to bring them traffic. That’s one of the reasons I love Chicago Cabbie as much as I do.
  • FREELANCE SOCIAL MEDIA  |  THURSDAY, NOVEMBER 6, 2008
    [Retail] Amazon.com Launching New Website for Wine
    Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Amazon.com Launching New Website for Wine by cinta5 on November 6, 2008 Internet retail is a subject my colleague and I are very familiar with. Amazon.com is considered the best in the business so the discovery of their role with wine peaked our interest. recent article in Wine Spectator revealed that Amazon.com would begin selling wine this fall: “The 800-pound gorilla is jumping into the wine business. Consumers in 25 states, constituting three-quarters of the U.S. Media.
  • SPIN SUCKS  |  THURSDAY, MARCH 8, 2012
    [Retail] Five Ways to Measure Social Media Efforts
    explained I had just given the opening keynote at the Retail Packaging Association  trade show on using the web for business growth. A couple of weeks ago, I was standing in line at security in the Ft. Lauderdale airport. I was fascinated at the three and a half hour line (which I thankfully didn’t have to go through) and commented on it to the guy standing behind me. We started to talk and he asked me what I was doing in Florida. He asked if that included social media. said, “Yeah. Well, anyone with a Twitter account and a keyboard is a social media expert.” Leads.
  • WEBBIQUITY SMM  |  TUESDAY, DECEMBER 2, 2014
    [Retail] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do buyers say is the most important signal of vendor credibility? Forbes ). 6.
  • TECHIPEDIA: TAMAR WEINBERG  |  TUESDAY, JANUARY 15, 2013
    [Retail] Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg
    Whether it is investors, a management team, suppliers, distributors or retail partnerships, partnering with the right people is vital. This is a guest post by Ekaterina Walter. There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Since 2004 it has grown to over one billion users globally, with over half of those logging on daily. What can we learn from founder and CEO Mark Zuckerberg’s incredible journey, and what are the keys to his success? Passion. Passion fuels perseverance – one of the key ingredients of success.
  • SPIN SUCKS  |  WEDNESDAY, FEBRUARY 22, 2012
    [Retail] Seven Tips for Gaining Business from Speaking Engagements
    For instance, this weekend I’m speaking at the Retail Packaging Association trade show. I’ve discovered, of the hundreds of attendees, only five (!!!) More than three years ago, I decided I would go on the speaking circuit to see if we could drum up some business that way. The first year sucked. I did 40 speaking engagements in 2010 – some free and some paid. And not one brought us any business. I was getting high scores and great feedback, but the business wasn’t coming. Instead, I deliver speeches that mean something to the audience. And guess what happened?
  • IDACONCPTS  |  WEDNESDAY, MARCH 2, 2011
    [Retail] Affiliate Nexus Tax Coming to Arizona and Minneapolis
    Basically, the law says if an online retailer has affiliate marketers in the state, then the retailer is responsible for collecting and remitting sales tax. If you are an affiliate located in Arizona or Minnesota, then beware the online taxman! Both states are considering adoption of the Affiliate Nexus Tax. As a result, if the law is passed, hundreds of merchants may decide to terminate their relationship with you. Problems with Affiliate Nexus Tax. Bills of this ilk are often mistakenly informally referred to as “The Amazon Tax” or “Internet Tax.” Minneapolis:  [link].
  • SPIN SUCKS  |  THURSDAY, SEPTEMBER 20, 2012
    [Retail] Augmented Reality for PR and Marketing Pros
    Think of it as being placed in a 3D world while you read a magazine or shop in a retail store. I spoke last night to the PRSA Central Ohio chapter. really love Columbus. It’s a great little town and, every time I visit, people are sooooo nice to me. I was there for all of three hours, but I still felt very welcome. One of the things we talked about was augmented reality. realized as we chatted, I spend a lot of time showing examples of this cool new trends when I speak, but I’ve never shared it with you. Be prepared to be amazed! What is Augmented Reality ? Some Examples.
  • WEBBIQUITY SMM  |  MONDAY, MARCH 28, 2011
    [Retail] Why Social Media Matters for B2B Vendors
    social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Coke, Starbucks and Disney are among the top brands on Facebook , with millions of fans. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
  • SMALL BUSINESS MAVERICKS  |  MONDAY, FEBRUARY 14, 2011
    [Retail] Is SearchDex A Scapegoat? | Small Business Mavericks
    The New York Times published a story on Saturday about huge retailer J.C. – The New York Times published a story on Saturday about huge retailer J.C. About Us What’s a Maverick? Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? Penney getting caught buying links. The interesting part of this story from a small business standpoint is what happened to J.C. Penney’s search firm, SearchDex , after Google discovered the paid links. You might have guessed. They were canned. I’m not here to beat up on SearchDex. Is that well deserved? Either J.C.
  • PAMORAMA  |  SUNDAY, MARCH 7, 2010
    [Retail] Social Media: Everybody's Doing It, But For Different Reasons [Charts]
    everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender. pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media: Everybody’s Doing It, But For Different Reasons [Charts] by Pam Dyer on March 7, 2010 Share While the demographics of the average social media user mirror the average U.S. adult (i.e., The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S. GeeksRoom [.]
  • MINDJUMPERS  |  WEDNESDAY, MAY 2, 2012
    [Retail] Should Brands Give Up on QR Codes?
    The Korean retail chain Emart launched a campaign to increase their sales during lunchtime between 12pm and 1pm, as their sales decreased drastically during this hour. Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. The black and white squares quickly became ubiquitous. However, today people don’t  seem to notice the codes anymore, and the QR interest and excitement seem to be fading away. Emart SunnySale Campaign.
  • HARP INTERACTIVE  |  WEDNESDAY, MARCH 16, 2011
    [Retail] The Social Influence Surge—Are You Prepared?
    67% of shoppers  spend more online after recommendations from online community of friends according to an Internet Retailer study. The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.   53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. Below is a presentation on the power of social shopping and word of mouth marketing. See more! Reviews?
  • DAVE FLEET  |  MONDAY, MAY 16, 2011
    [Retail] Don’t Be Fooled By Last-Click Analysis Of Social Media
    Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. However, one conclusion stood out to me: “Hope for the best, but expect the worst with social.&#. Not surprising that it caught my eye, huh?). Where to begin? No detail in the methodology. Social media objectives vary.
  • RAZOR SOCIAL  |  WEDNESDAY, MARCH 30, 2016
    [Retail] The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
    Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? What are people saying that is negative or positive about you or your business? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! You may also be monitored!! Who is monitoring you? Sales Leads.
  • SHERRILYNNE STARKIE  |  SUNDAY, FEBRUARY 10, 2013
    [Retail] HMV’s Twitter nightmare
    Lately, times haven’t been too good for HMV , the British multinational music retailer. In January the company officially entered administration and some UK stores were closed.  Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. HMV Megastore (Photo credit: Jeffery Simpson). Live tweets included:  “There are over 60 of us being fired at one! Mass execution, of loyal employees who love the brand. hmvXFactor” (sic). Related articles.
  • MINDJUMPERS  |  WEDNESDAY, AUGUST 17, 2011
    [Retail] Studies Determining The Value of a Facebook Fan
    For retailers, each new fan acquired on Facebook should be worth 20 additional visits to your website over a year. They took the top 100 retailers ranked in the Hitwise Shopping and Classifieds category and benchmarked visits to those websites against the number of fans those brands had on their Facebook page. Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. The monetary value of $3.60.
  • MINDJUMPERS  |  TUESDAY, SEPTEMBER 4, 2012
    [Retail] The Power of Facebook Advertising [Infographic]
    Report: How Social Marketing Works for Retail Brands [Report]. Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. Facebook ads statistics. The infographic explains the effectiveness of Facebook ads and how to go about targeting the right customers. More than 3.2
  • CONVINCE & CONVERT  |  FRIDAY, FEBRUARY 20, 2015
    [Retail] The Pinterest Buy Button Might Rock Your Ecommerce
    The Potential of a “Buy” Button Pinterest is already a great vehicle for driving traffic to retailer (and brand) websites, and it lends itself to shopping more than any other social media network. A buy button would further decrease friction for would-be shoppers and allow for even greater eCommerce potential for merchants. Fortunately, even before the “buy” button officially drops, there are still a number of ways retailers and brand advocates can increase conversions using Pinterest accounts. What Can You Do Now? In the meantime, don’t sit idle!
  • MINDJUMPERS  |  FRIDAY, JUNE 29, 2012
    [Retail] The Most Engaging Industries on Facebook and What to Learn from Them
    The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion. Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. Claro. KLM Airlines.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 14, 2012
    [Retail] Why Digital Marketers Need to Get More Personal
    However, retailers, in tandem with their marketing vendors, must first identify what personalization really means—and what it means to their business and target customers. The site has an unparalleled ability to recognize and deftly exploit consumers’ online browsing and buying habits. (Of course, it also has the advantage of customer interactions living entirely online, while most retailers have offline presences that dilute their ability to gather insights.). Posted in behavioral targeting Personalization. What does personalization really mean? It makes sense.
  • SOCIAL MEDIA NETWORK MARKETING  |  MONDAY, DECEMBER 5, 2011
    [Retail] Get Traffic And Retain Them On Google+ For Social Media
    Have your Link mentioned in the retail stores that you might have. Google+ is one more feather in your cap on the Social Media front. The question is how should you get more Traffic to your Google+ Page? Also what should you do so that they do not 'Un-friend' you. Here are a couple of points that you might want to work towards so that your Google+ Pages have a good Traffic flow which you can retain as well: Remember to update your Profile Page. Have an appropriate image and proper Bio-Data. Use Keywords wisely and sparingly. Have Content that matters. Make your Content SEO based.
  • CONVINCE & CONVERT  |  TUESDAY, DECEMBER 17, 2013
    [Retail] Creating and Curating: How to Design a Brand that Acts as a Filter
    Brands should make life simpler, so some retailers are going further to streamline customer experiences. Clothing retailer Shopbop found that men were less likely than women to make returns. For retailers, there’s the checkout, email confirmation, shipping, and unpacking. An online retailer with a unique approach to curation is Cloak & Dapper , a men’s shop that offers a limited selection of high-quality items. Image via BigStockPhoto.com. Ever feel crippled by indecision? Where should we eat? What should we do? Forming Brand Preference. Need some inspiration?
  • TWIST IMAGE  |  FRIDAY, DECEMBER 21, 2012
    [Retail] Is Amazon The Future Of Media?
    While people wax poetic about the retail prowess and clout of Amazon , I am always quick to point out that they are one of the most fascinating media companies that has ever been created. What the majority of people don't know is that Amazon is able to undercut so many retailers not just because they have a more streamlined or technologically advanced supply chain system, but because each and every customer also provides Amazon with a significant amount of media revenue per user that eclipses most other media properties (let alone competitive online retailers). adweek.
  • SOCIALFISH  |  MONDAY, MARCH 17, 2014
    [Retail] Pinterest Marketing for B2Bs
    Traditionally viewed as a hot spot for product retailers for most of its history, Pinterest has been virtually ignored by B2B companies looking to reach their target market. However, with a rapid increase in the number of users on the network and a high level of referral traffic, now may be the time to stop ignoring the network and to take it seriously. Follow the tips below to increase the potential of your Pinterest B2B marketing strategy. Think Visually. These boards are viewable to their followers. This allows for a viral spread of information and increased referral traffic.
  • ADAM COHEN  |  TUESDAY, AUGUST 24, 2010
    [Retail] Making the Leap: Why Companies Struggle with Social Media
    The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests.  How many people at your company are trained, equipped and empowered to talk to customers?  If your organization is large, chances are the percentage of customer-facing people is smaller.  How many customers does your company have?  How about potential customers?  No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.  An Analogy. Was it safe? Three Industry Examples.
  • LAUREL PAPWORTH  |  TUESDAY, MAY 24, 2011
    [Retail] Statistics: Why integrate Facebook into your business
    Outdoor sporting goods retailer Giantnerd.com saw a 100% increase revenue from Facebook within two weeks of adding the Like button. Children’s clothing retailer Tea Collection added the Like button to sale merchandise and saw daily revenues increase 10 times. STATISTICS WITHIN What are the social media statistics of engaging on Facebook? Will you see an increase in: brand recall, engagement, time on your website, referrals, sales revenue, and so on if you add Facebook social plugins? This post is about social media statistics and Facebook. Media Stats. Commerce Stats.
  • SOCIALFISH  |  WEDNESDAY, AUGUST 28, 2013
    [Retail] Non-Profits Use Vine for Good
    Retailer Urban Outfitters recently hosted a Vine contest in which it asked users to document a day in the life of their sneakers. Guest post written for SocialFish by Jason Stone. ———— With user attention spans shrinking, a new app from Twitter hopes to capture viewers attention in the blink of an eye. Vine prompts users to record and share six-second videos that loop over and over much like a gif. Most of these addicting little videos have a funny bent, but businesses have caught on to the trend. Learn from proven businesses to create viral Vines.
  • UNSPOKEN  |  TUESDAY, JUNE 11, 2013
    [Retail] Social Commerce: What Is It?
    The article that helped me to discover social commerce, or “s-ecommerce” as it is sometimes referred to, describes social commerce as new Internet retail outlets that rely on peer communication and social networks to gain sales. I pride myself on being on the up-and-up when it comes to social media and Internet marketing. should be, I blog for quite a few social/marketing/business blogs each month! But this week, I came across a topic that was unfamiliar to me. So of course, I had to delve into it further and learn about this mysterious topic. Gibberish? Kind of.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Retail] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Related posts: Brands: It’s not enough to be liked Imagine a company that has upscale retail locations around. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors. We know, after all, that Facebook users are a highly active and engaged audience.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 25, 2014
    [Retail] How NOT to Run Your Social Media
    Additionally, in 2009 furniture retailer Habitat decided it might get more traction by including trending hashtags such as #trueblood, #iphone and even #mousavi (who was running in the Iranian presidential election at the time) in tweets about competitions and discounts. Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 12, 2014
    [Retail] 4 Lessons from Responsive Design for CMOs
    For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #1: Don’t Become Complacent. Moreover, 20 percent of mobile users use it as their primary device. touch, swipe).
  • ENGAGING BRAND  |  SATURDAY, OCTOBER 13, 2012
    [Retail] Why We Should Replace Achievement with Contribution
    Imagine if we could say what we contributed to society, the life of a consumer, the world of retail etc.it "The critical question is not 'How can I achieve?' but 'What can I contribute?". The words of Peter Drucker and one that I all think that we can improve upon. For instance. Appraisals often talk about achievements.but imagine if they said contributions. automatically reengineers the way we look at ourselves and our brand. Social media runs on contribution.not achievement because achievement is gained on social media through recognition for your social contribution.
  • SPIN SUCKS  |  WEDNESDAY, JANUARY 25, 2012
    [Retail] The Pinterest Debate Between Two Friends
    But if you’re a retailer, in fashion, have a restaurant, or sell anything that is visual, Pinterest is something you definitely should be considering for your 2012 marketing plans. This post is running concurrently on Future Comms. On Facebook just after the first of the year, Paul Sutton posted something about not understanding what the big deal is about Pinterest. It won’t be a surprise to you that I commented. said something about how he was off his rocker (except I think I was a bit more nice than that). See what you think! The case against, by Paul Sutton. Not yet.
  • JOSH S PETERS  |  WEDNESDAY, JULY 22, 2009
    [Retail] Social media and the outdoors? Only at the ORSM09!
    As previously mentioned I’m on a hunt for Social Media at the OSRM09 (Outdoor Retailer Summer Market) and let me tell you… I found it! Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORSM09 , Social Media » Social media and the outdoors? Only at the ORSM09! Social media and the outdoors? Only at the ORSM09! Written on July 22, 2009 by Josh Peters in ORSM09 , Social Media 5 Comments - Leave a comment! So far the ORSM09 has been great! HUGE thanks to Hotcakes for “sponsoring&# me to get in. Listening. INTEGRATE!
  • WEBBIQUITY SMM  |  FRIDAY, MARCH 18, 2011
    [Retail] 6 Characteristics of Social Media Winners
    As retail giant Walmart learned after multiple social media failures , social media success requires honesty, transparency and authenticity. An increasing number of companies are hiring for the relatively new role of “corporate social strategist&# (Jeremiah Owyang recently published a list of more than 260 corporate social strategists on the brand/buyer side , followed up by a Twitter edition of the same list here ) and there are thousands of self-proclaimed (and a few real) social media experts on Twitter. What are the qualifications for such a role? Smart. Engaging. Empathetic.
  • IDACONCPTS  |  FRIDAY, MAY 25, 2012
    [Retail] The (Forgotten) Power of Email
    Online retailers and software developers usually have a list of emails readily available for them. When working with business both in Hawaii and around the world, clients are often interested in jumping into social media. The conversation usually starts with a social media channel and how they can jump into it (e.g. “My friends told me about Facebook and they think it is the best way for me to reach potential customers. How can I get started?). Clients arrive with a correct answer to the wrong question. They are starting with the solution instead of focusing on the problem at hand.
  • FIREBELLY  |  MONDAY, AUGUST 15, 2011
    [Retail] Monday’s 5 Social Media Must-Reads
    Creative iPad Uses for Small Retailers. Now, let’s focus on retail businesses — shops, salons and restaurants that use iPads to better service customers. Below are 5 social media must-reads that we wouldn’t want you to miss. Annoying Blogging Personality Disorders. By Laura Click A few months ago, I told you about the annoying social media personality disorders that will kill your ability to be successful on the social web. But guess what? Bloggers are not immune from developing their own set of ugly personalities that will send readers packing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 14, 2012
    [Retail] NASCAR appeals to more than just Sports Fans!
    But when we think about the advertisers to that audience its mostly CPG brands: Skoal, Budweiser, MillerCoors and M&Ms or more Retailer brands such as: Home Depot, DuPont, Caterpillar, BF Goodwrench and Lowes. As fans of the movie Talladega Nights would know, Stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily in the Appalachian region of the United States. Bootleggers needed to distribute their illicit products, and they typically used small, fast vehicles to better evade the police.
  • BILL HARTZER  |  TUESDAY, JANUARY 22, 2013
    [Retail] Tablets and Smartphones Account for One-Fourth of All Paid Clicks
    Product Listing Ads (PLAs) continued their strong growth in Q4 2012, accounting for 14 percent of retailers’ total spend on Google in Q4, a 236 percent increase from the previous quarter. Specifically, retailers spent more than 9 percent of their PLA budget on tablets and smartphones, an 80 percent increase from Q3. Retail surged on mobile during the holidays, but click volume declined YoY. In the retail sector, mobile click share increased from 14.3 versus 7.1 percent of total spend). Google and Yahoo!-Bing percent for Bing. percent in Q4 2011 to 26.1
  • TWIST IMAGE  |  MONDAY, APRIL 2, 2012
    [Retail] No Pictures Allowed
    Yes, the retailer may be screwed by a handful of people, but instead they're punishing everybody for the misgivings of a select and evil few. Can you imagine the people at any major retail operation not allowing consumers to use their mobile devices in the store for fear that they may price compare? retail operation. I nearly got kicked out of a furniture store yesterday. Apparently, I broke a very strict rule of "no photography" while looking to make my purchases. Do you understand why this rule is in place? Could there be another reason? almost criminal. brand.
  • TWIST IMAGE  |  MONDAY, DECEMBER 1, 2014
    [Retail] Cyber Monday. Don't Get Killed (Online)
    When the retail specials start rolling, and people ditch out early from their Thanksgivings celebrations in the US to get in line and start a riot to get a Xbox for fifty bucks less than usual. retail. blackfriday blackberry blackberrypassport chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel cybermonday digitalmedia ecommerce facebook facebookatwork guestcontributor heatherbackman iawriter iawriterpro linked montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud technology terrydimonte xbox youtube linked.
  • SAYING IT SOCIAL  |  THURSDAY, JULY 22, 2010
    [Retail] How to Create a Customer Loyalty Program via Social Media (via PR.
    Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. It's also perfect for any retailer, restaurant, car dealer, or other multi-unit compan … Read More via PR Workbench Share this: StumbleUpon Digg Reddit July 22, 2010 - Posted by akstout18 | Social Media Marketing , Social Networking 2 bloggers like this post No comments yet. if yes, please explain.
  • WEBBIQUITY SMM  |  MONDAY, SEPTEMBER 16, 2013
    [Retail] Five Marketing Metrics that are Definitely NOT “Worthless”
    It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. The challenge in deciding which strategies to pursue, increase, modify, or drop, in most cases isn’t a lack of data but an over-abundance of it. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. But like any good thing, data simplification can be overdone. ” Twitter Followers.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Retail] 3 Website Metrics to Watch Daily
    Some retail sites tend to see an uptick on the weekends. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. There are just too many numbers to consistently watch if you’re only one person. What was this number yesterday?
  • YMARKETINGMATTERS  |  FRIDAY, OCTOBER 9, 2015
    [Retail] Social Media Updates: September
    Newly designed buttons on the right: Sell Directly on Twitter:  That’s right, you can now sell directly on Twitter using the Buy Now button through Twitter’s e-commerce partnerships that will make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via the Buy Now button. September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Instagram. Instagram Ads Now Available to All Businesses. 
  • CONVINCE & CONVERT  |  TUESDAY, AUGUST 27, 2013
    [Retail] New Research: Do Pictures of People Increase Facebook Engagement?
    We collected these images from 14 leading Facebook consumer brands in retail and restaurant sectors. Most of the brands we analyzed conformed to our original expectations that images without people in them would outperform images with people in terms of Facebook engagement, especially in the retail sector. In retail, we see some even larger differences in engagement between images with and without people, ranging from +41% for Old Navy to +113% at Kohl’s. Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Our Hypothesis.
  • FIREBELLY  |  MONDAY, NOVEMBER 30, 2009
    [Retail] Cyber Monday Is Here!
    Cyber Monday is a marketing term that refers to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce in the United States. The term was created by the National Retail Federation and announced in conjunction with the deployment of their own website CyberMonday.com designed to serve as a portal for Cyber Monday deals and offers. Nearly 80% of online retailers say their sales went way up last year on Cyber Monday. What is Cyber Monday ? That's more than 51 million people logging on at work. Buy electronics now.
  • WAXING UNLYRICAL  |  WEDNESDAY, JUNE 4, 2014
    [Retail] Five Signs the Future Belongs to User-Generated Content
    Retail companies the world over are taking to holistic commerce and everything it brings to the table. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? used to write here all the time. Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. It’s been a heck of a ride! Image: mayeesherr. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1. Harlem Shake vs. Gangnam Style. Holistic media and commerce.
  • CONVERSIONATION  |  TUESDAY, FEBRUARY 12, 2013
    [Retail] The Digital Business Impact of Multifunction Device Consumer Adoption
    It has consequences for the consumer electronics industry itself but also for media consumption, marketing, retail, banking and other activities where these devices are intensively used. There is also the ability to bridge online and offline activities, as we see in the omnichannel customer service and retail evolution but also in other business areas and with connected systems as important drivers. Will 2013 be the year of smartphones and multifunction devices in general? Will it be the year of mobile? Of course it will. Social/mobile CRM. Collaboration. Cloud adoption.
  • IDACONCPTS  |  FRIDAY, FEBRUARY 15, 2013
    [Retail] 5 Apps To Enhance Your Brand
    Businesses, especially restaurants and cloth retailers who are not using FourSquare are missing out on a big opportunity. The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 million units, which was a record, and worldwide smartphone sales to end users have been predicted to reach 1 billion in 2013. Hootsuite. It’s available for iOS and Android. 2. DoubleDutch DoubleDutch Events. Instagram.
  • BILL HARTZER  |  WEDNESDAY, APRIL 11, 2012
    [Retail] Home Depot Caught Promoting Questionable Linking Tactics, Spreading False Information
    Home Depot , the home improvement “big box” retailer, has been caught promoting what I call “questionable” link tactics and providing false information to their vendors. Several “big box” retailers have been outed recently, including JC Penney , as well as even Google , for using questionable linking tactics in an effort to increase their search engine rankings. The following is the email that I have obtained from one of Home Depot’s vendors. have only edited a few parts of it (specifically the email address of the user it was sent to).
  • AGORA PULSE  |  TUESDAY, MAY 24, 2016
    [Retail] How Your Customers Shop On Instagram
    Retail giants like Nordstrom use Like2Buy. Instagram selling is not a fantasy. It’s real and it’s happening as you read these words. Let me tell you a true story about a woman; I’ll call her Sabrina. We’re going to show you how easy it is for her (and your customers) to shop on Instagram. Lately she has been into florals. Recently, Recently, her sister shared a business’ Instagram photo with her through Instagram private messaging. The photo was of a floral dress they were selling. Gorgeous. Her experience involved Instagram, email, and Paypal. Selling through likes.
  • TECHIPEDIA: TAMAR WEINBERG  |  WEDNESDAY, JANUARY 26, 2011
    [Retail] Connection: Social Media’s Special Gift
    To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. It’s up to you to capitalize this and leverage it effectively. Again, this is a big brand.
  • TWIST IMAGE  |  SUNDAY, NOVEMBER 25, 2012
    [Retail] Tim Ferriss Wants You To Learn More, Faster and More Efficiently
    Currently, he's trying to prove the book retail business wrong by releasing his newest book, The 4-Hour Chef - The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life , on Amazon 's publishing imprint (which many of the major retailers have refused to carry). Episode #333 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There are few people that fascinate me as much as Tim Ferriss. Like I said, he's an impressive young man, and that's not even scratching the surface on his bio. Enjoy the conversation.
  • SPIN SUCKS  |  WEDNESDAY, NOVEMBER 30, 2011
    [Retail] Two Dollar Waffle Irons, Boycotts, and Big Marketing Ideas
    There actually are retailers who do not resort to family-separating and violence-inducing strategies for an increase in sales. We’re all students of good marketing strategy and there is plenty to study in the highly competitive sector of holiday retail. According to the National Retail Federation, holiday sales can account for 25 to 40 percent of annual sales for many retailers. What great ideas have you found in the holiday retail madness? To day’s guest is post is written by Lisa Gerber. This stuff is like a train wreck to me. Rue La La.
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