TWIST IMAGE | THURSDAY, NOVEMBER 10, 2011
[Retail] 3 Things About Facebook
Facebook Will Be 50% Of Online Retail By 2015: Infographic. retail. amazon apple business charlierose content economy facebook fastcompany future google infographic markzuckerberg marketing media microsoft mobilestrategy onlinesocialnetwork purchasingdecision retail sherylsandberg socialcircle strategyFacebook continues to grow, change, add, adapt and connect us all (whether you like it or not). In the past few weeks there has been three pieces of content that best frame Facebook's place in our society. This would be a mistake. Charlie Rose interviews Mark Zuckerberg.
TWIST IMAGE | TUESDAY, OCTOBER 25, 2011
[Retail] The Customer Is (Not) Always Right
If you're in line at your favorite retailer and you're wondering why they don't open up a second cash register, you're just a tweet away from holding that company responsible for their store policies. retail. There's an ongoing business axiom that defines customer service: "the customer is always right." " Publicly, this may be the proper posture. That being said, there are instances when the customer is not always right. The majority of customers simply want value. They want their products or services to do what it says it will do - reliably. Answer: nothing).
TWIST IMAGE | MONDAY, MAY 28, 2012
[Retail] Amazon's Ever-Growing Long Tail
This is just another shift in the ever-changing and constantly evolving retail channel. retail. retail channel. amazon blockbuster business chrisanderson content internet manfromatlantis massmarket massmerchant movies neverbeforeondvd onlinevideo retail retailchannel sonypictures television thelongtail waltdisneystudios warnerbrosThis is less about the tail making more money than the head. The theory of The Long Tail is that the total sales of these non-hit products could outsell those of the few popular items. Whether or not this has crystallized is not the point.
TWIST IMAGE | WEDNESDAY, APRIL 10, 2013
[Retail] The Complexity Of Simplicity
Primarily, I''m a big fan of retail and an enthusiast of the industry. love the smell of commerce in the morning (to quote the movie, Mallrats ). I am fascinated with the changing landscape of retail and even more enthralled with the place of shopping malls in our culture (more on that here: Do Shopping Centers Have A Future? ). apple retail. retail. retail industry. Nobody said it was easy. As the years wane on and you gather perspectives and insights from your business, your industry and your peers, what you quickly realize is this: nothing is easy. shopper.
TWIST IMAGE | WEDNESDAY, OCTOBER 19, 2011
[Retail] The Problem With The Status Quo
It is a striking acceleration of the retailer's fledging publishing program that will place Amazon squarely in competition with the New York houses that are also its most prominent suppliers. retail. advertising amazon author bookpublisher bookpublishing data ebook ipad iphonekindleapp josephjaffe kindle kindlesingle lifeafterthe30secondspot literaryagent retail richardcurtis stephenking technology thematrix thenewyorktimes theterminator webanalyticsStop me if you've heard this one before: "technology is the great disruptor." From the article. Hardly. Hardly.
TWIST IMAGE | WEDNESDAY, SEPTEMBER 18, 2013
[Retail] The End Of Privacy. The Beginning Of Personalization
Amazon ''s ability to create such a highly personalized experience is core to their retail success (and consumer satisfaction), but as the company begins to roll out their Amazon Media platform, the world will be better able to see what happens when a company understands so much about their consumer, that all of the advertising associated with the experience will - at the very least - be highly relevant (if not substantially more transactional than most of the online advertising that we''re exposed to). retail. But what about the rest of the Web? Yes, it has become that dire.
FRESHNETWORKS | THURSDAY, OCTOBER 27, 2011
[Retail] Social media case study: Ted Baker ‘It’s Rutting Season’
Katie Glass Social media Social media case studies Social media for retail Social networks Rutting season social media case study Ted BakerTo celebrate the launch of their new AW11 Collection, Ted Baker recently ran a new social media campaign entitled ‘It’s Rutting Season’. Customers were invited to visit the Ted Baker stores in Glasgow, Manchester and London on particular dates in order to have the chance to ‘strut their rutt’ in store. This involved having their photo taken in a magical woodland setting whilst wearing a nicely designed deer mask. Blogger outreach. Tweet This!
ENGAGING BRAND | WEDNESDAY, SEPTEMBER 19, 2012
[Retail] Best brands think differently
When Sao Paulo was thinking about how to get people to come to shopping malls.they didn't look at retail management, they thought about what places looked like when people wanted to spend time there. They didn't think about the mall as a retail space , they saw it as a space to create a place people wanted to spend time, a place people wanted to visit. The concept is a leisure experience, knowing that when people enjoy going somewhere they will explore.and that includes the retail environment. Successful brand managers think differently. Think about what that offers.it
NOWSOURCING | TUESDAY, JANUARY 31, 2012
[Retail] Holiday Retail Winners and Losers
TWIST IMAGE | THURSDAY, JANUARY 19, 2012
[Retail] Adapt Or Die
You see, it's easy to be an armchair quarterback and say that the newspaper industry, the music industry, the book publishing industry, the retail industry, a traditional advertising agency. retail. adaptordie adaptation analytics apple bookpublishing business businessevolution businessmodel commerce connectivity consumer creativity data digitalfrontier disruption ericries facebook google innovation mobile musicindustry newspaper newspaperindustry retail technology theleanstartup traditionaladvertisingagencyDo you like the saying, "adapt or die" ? Think about it.
FRESHNETWORKS | WEDNESDAY, AUGUST 20, 2014
[Retail] Will Facebook’s ‘buy’ button succeed where its previous ecommerce attempts have failed?
If Facebook takes a small cut of sales, or charges retailers for selling their products on the site, e-commerce could be a way of monetising the social network beyond advertising revenue. Clothes firm Gap and games retailer Gamestop have both opened, then subsequently shut, stores – Forrester Research analyst Sucharita Mulpuru told Bloomberg that selling on the social network is “like trying to sell stuff to people while they’re hanging out with their friends at the bar.”. Twitter appears ready to monetise beyond advertising too, after acquiring payments company CardSpring.
TWIST IMAGE | FRIDAY, SEPTEMBER 28, 2012
[Retail] The Gift Of Facebook
The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. retail. Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. never liked Facebook as an advertising platform. There is a much bigger marketing and sales opportunity that exists. love Facebook as an economy. Physical and virtual combined. Facebook is an economy.
FRESHNETWORKS | MONDAY, MAY 12, 2014
[Retail] Digital trends round-up – May 2014
The convergence of social and e-commerce opens up exciting developments for retailers. This is especially the case for grocery retailers, who respondents trusted more than any other type of food and drink business (including brands and loyalty card providers) to provide them with information on grocery deals via mobile. Each month we bring you the FreshMinds digital trends round-up – a summary of innovations , new technologies and the latest digital trends to help you navigate today’s fast-paced, tech-enabled world.
TWIST IMAGE | FRIDAY, DECEMBER 7, 2012
[Retail] Great Marketing Is Utilitarian
Through their seventy-five years, the family-owned business has seen dramatic changes in their retail experience. and all of those will take care of you, just like a family," sounds earnest enough, but in a world where supercenters and mass retailers are becoming grocers, and local farmer's markets are seeing a resurgence, the pressure to stay competitive and relevant at the local level is intense. mass retailer. retail. retail experience. The pleasures of shopping for food. In any supermarket chain, some things are easy to find. Apples. Bread. Prunes?
SAYING IT SOCIAL | THURSDAY, JULY 22, 2010
[Retail] How to Create a Customer Loyalty Program via Social Media (via PR.
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. It's also perfect for any retailer, restaurant, car dealer, or other multi-unit compan … Read More via PR Workbench Share this: StumbleUpon Digg Reddit July 22, 2010 - Posted by akstout18 | Social Media Marketing , Social Networking 2 bloggers like this post No comments yet. if yes, please explain.
TWIST IMAGE | THURSDAY, AUGUST 16, 2012
[Retail] The Power Of Direct Relationships
On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. The majority of survey respondents (55%) responded that they are 'mostly willing' to provide shopping preferences to trusted retailers in exchange for an enhanced shopping experience. retailer. The one with the direct relationship wins. It's a little tricky to answer that question, isn't it? brand.
TWIST IMAGE | FRIDAY, JUNE 17, 2011
[Retail] The Pending Implosion Of Daily Deal Sites
percent of deal users are returning for full-price purchases at restaurants, bars, salons, and other retailers. retail. advertising businessmodel clickz dailydealsite deal51 groupon ipo localmerchant marketing metasearchengine promotion retail wallstreetjournalBe careful if you're thinking that you can replicate the success of Groupon. While Groupon sets its IPO (more on that here: Groupon IPO: It's Here! ), not a day passes without a new (or existing) company trying to replicate the model of offering a daily deal from a local merchant at a radically reduced discount.
SMALL BUSINESS MAVERICKS | FRIDAY, AUGUST 17, 2012
[Retail] Can You Cross-Promote Online?
One thing retailers off line have grown mighty adept at is cross-promoting. Online retailers can get in on the cross-promotion game as well. Perhaps the best online retail store at cross-promotion is Amazon. Small Business Internet Marketing cross-promotion online retailYou go to your favorite store and put a bit of merchandise on the counter and what does the sales clerk do? If she’s a smart sales clerk she’ll ask if you’ve tried the new wing-ding that nicely compliments this gadget you’re about to buy. Have you shopped there lately?
SOCIALNOMICS | TUESDAY, APRIL 29, 2014
[Retail] eCommerce: What You Gain From Taking Your Business Online
Startups Statistics Tips Business ecommerce mobile retail shopping technology It’s no secret that the Internet has changed the way we do just about everything. Whether it’s research, communication or shopping, few of the affected areas even resemble their former selves, so why should your business be any different? The answer, of course, is that it isn’t. More people than ever are buying things online, but visibility isn’t the only reason to make the transition to e-Commerce. Here are the top benefits you’ll bring to your company and your brand by going digital. Easy Money.
ENGAGING BRAND | THURSDAY, SEPTEMBER 1, 2011
[Retail] 3 Ways to Improve Your Life
The ditigal world offers not technology for technology's sake.but it allows us to give people an enhanced relationship from the ordinary retail reality. brand Social Media digital world technology retail social media social media customer services customer servicesTechnology is an enhancement for marketers, not a replacement. Often people see social media as a quick fix, or instead of a traditional method.and of course, it can be used for a replacement but the power is not AS a replacement. For me 3 key enhancement areas could be. Speak to ME not the general public.
TWIST IMAGE | WEDNESDAY, DECEMBER 3, 2014
[Retail] Why I Hate Black Friday
When I was a kid, I used to take catalogs of the big brand retailers, and play this game, where I had to choose one thing from every page. What I''m trying to say, is that I''m a retail nerd. know what you''re thinking, if you hang on to the receipt and bring it back to the store with you, most retailers are fine with bridging the gap by either paying you back the difference or with a gift card, but who has the time? Yes, I also realize that how these retailers concoct these offers is a part of the problem. retail. retail nerd. retailer. flyer.
SOCIALNOMICS | MONDAY, NOVEMBER 17, 2014
[Retail] Picture Better Marketing with Social Media
Companies and organizations from satellite TV providers like DirectTV to the top multi-product retailers like Target and Walmart to professional sports teams, all engage in social media and what it has to offer. Social Media Brand marketing retail social networking television Whether you are a large company or one of the countless mom and pop shops that dot the nation in all 50 states, marketing your brand correctly is as important as anything else on your to-do list. Socializing Can’t Hurt Your Business. Followers and Friends Keep Growing. Meantime, Target and Walmart get some 1.46
TWIST IMAGE | FRIDAY, DECEMBER 5, 2014
[Retail] I Want To See Ads!
It''s not the brand that is the advertiser of these ads, it''s the online retailer that''s doing a lot of this retargeting. And, is this retailer, now doing co-op advertising and charging the brand for all of this? The ability for a brand (or retailer) to follow, track and engage with a consumer across multiple media properties seems like advertising panacea, but it has to be done strategically, and in a compelling and valuable proposition for the consumer. online retailer. retail. retailer. "Of course, you want to see ads, you''re in marketing!".
GEOFF LIVINGSTON | WEDNESDAY, NOVEMBER 27, 2013
[Retail] No Turkey For You
Many retailers are opening tomorrow to give stuffed families the opportunity to walk off their tryptophan induced comas in the store aisles. Some retailers are receiving negative backlash for opening on Thanksgiving. But most turkey-blind retailers will be rewarded. “An estimated 33 million people, or 23 percent of those surveyed by the retail federation, say Thanksgiving will find them in stores at some point,” according to this USA Today article. Rants 2013 retail thanksgiving tradition work Today is the first day of Hannukah. That’s right.
TWIST IMAGE | FRIDAY, MARCH 15, 2013
[Retail] The Marketing Agency Of The Future
They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location. retail. Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. What's an agency to do? It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. Over time, this role has changed.
SOCIALNOMICS | THURSDAY, SEPTEMBER 25, 2014
[Retail] Don’t Be Frightened by Social Media
When any holiday rolls around, retailers start preparing weeks (or even months) in advance to promote their holiday-related products. Retailers big and small release and promote their Halloween costumes, candy, décor items, T-shirts and other promotional products. Retailers such as Walmart typically carry a wide array of costumes for shockingly low prices, so you could advertise where to purchase these costumes from in your contest. Conducting surveys are not only fun for your customers, but they also give your retail store valuable insight on what the customers want.
CONVINCE & CONVERT | SUNDAY, MARCH 18, 2012
[Retail] 4 Quotes That Show Facebook’s New Touchy-Feely Intentions
Most online retailers talk only about themselves on Facebook. According to research compiled by data-driven social media marketing company Argyle Social (a sponsor of this blog, and the software that we use for social communication), 65-66% of 566 online retailers surveyed only post content about their own company on their Facebook pages. In fact, as the infographic below suggests, two-thirds of online retailers on Facebook are almost purely promotional. facebook argyle social E-commerce facebook Timeline Jolie O'Dell online retailers Venture Beat
TWIST IMAGE | SATURDAY, JULY 25, 2015
[Retail] Shocking Shopping Experiences At The Mall
The news that I read would have you believe that this is the end of retail as we have known it. With that, I am a retail rat. . As I got older, I realized that my dad was visiting these stores to figure out a better way to merchandise, or work with his fellow merchants to have stronger buying power. I was, literally, brought up in the retail environment. just love the smell of retail in the morning. It turns out, that the mall that we're visiting is 2,700,000 square feet with over 300 retailers. retail. retail experience. retail rat.
CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 29, 2012
[Retail] Three F-Commerce Techniques That Actually Work
If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. These retailers were each pursuing a strategy that positioned their Facebook presence as a virtual extension of their website into the social network, one that permitted both browsing and actual e-commerce transactions within the confines of a Facebook tab. Penney, Nordstrom and Gamestop.
TWIST IMAGE | THURSDAY, JANUARY 5, 2012
[Retail] Scenes From The Frontlines
retail. boxingday brand brandecosystem businesstravel communitymanager customerengagement customerservice digitalmarketing facebook frontlineworkers luggage pr publicrelations retail socialmedia traditionaladvertising travel twitter yelp youtubeA post Christmas story that is worthy of your attention. I was in the market for luggage. Not the usual business travel, but a luggage set for the family. We decided that we were looking to invest to get something of quality. went over to the store the day after Boxing Day to see if there was anything left and/or anything on special. brand.
ENGAGING BRAND | SUNDAY, NOVEMBER 10, 2013
[Retail] Show 460 - How Music Can Provide a Hit Brand
The science of music in retail. Pod Casts in marketing marketing Hit Brands engaging brand podcast social marketing business ideas brand marketing marketing tips promote a brand branding create community copywriting music in marketing music + retail The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. Anna Farmery speaks with Richard Jankovich about how sonic branding is helping leading brands. We talk about. What does music bring to branding? How music can help create community. How music can help create community.
TWIST IMAGE | THURSDAY, JANUARY 31, 2013
[Retail] On Death And Dying Brands
Ultimately, it generated activism, culture jamming and public discourse that has become a more broad-based movement. I bet Klein could have never imagined a retail experience like Selfridges & Co. What's most unique about this sea of tranquility in the storm of a retail environment is The Quiet Shop. retail. The new art of branding. How many painters do you know in your city or town? Not the kind with dropsheets and white overalls who will refresh your old basement bathroom with a splashy buckland blue over a long weekend, but the true artist. Picasso ! Warhol ! artist.
FIFTH GEAR ANALYTICS | WEDNESDAY, JUNE 22, 2011
[Retail] Marketing Spend Dilemma. Cut Costs or Grow Revenue?
About half of the country’s largest retail banks spent more on advertising in the first quarter of this year than they did last year. Reporting by Matthew Monk in this US Banker post outlines regulatory filings of the country’s largest retail-heavy banks ($50 billion+ in assets) that show that 11 of them have spent more year-over-year in Q1, and 11 have spent less And about half spent less.
FRESHNETWORKS | THURSDAY, JUNE 12, 2014
[Retail] Do you tweet whilst you eat? How food and drink brands are experimenting with social media
US pizza restaurant chain Sbarro filed for bankruptcy in March – the brand has more than 1,000 retail outlets in shopping malls worldwide, but failed to adapt while the mall’s other shops increased their online presence in the face of falling visits. Customer experience Digital tools and technologies Mobile Retail Social media Birds Eye Cadbury Digital Insights Feel good cafe Flowtown instagram KitKat millennials photo Pinterest Sbarro smartphone starbucks tweet Tweet-A-coffee Weight Watchers Tweeting for free drinks? Photo-sharing for free food?
THE RELATIONSHIP ECONOMY | WEDNESDAY, NOVEMBER 3, 2010
[Retail] What Does “Free” Cost?
We’ve seen it in retail marketing for years. Tags: Advertising Factor Attention Factors Brand Management Brands Business Factors Business Method Business Plans Capitalization of Knowledge Change Factors Conversational Currency Convertising Disruptive Factors Market Factors branding capitalization corporation business business negotiation buyer deal dime distance exponential growth Free free additions free marketing free offers idea ipad Kevin Kelly line lure mindset model player retail marketing social games ultimate game use Value way Does Money Follow Free?
MOBILEGROOVE | MONDAY, JUNE 30, 2014
[Retail] Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping
The tie-up aims to transform the retail experience by making in-store shopping with mobile devices much more immersive and rewarding for consumers. At the other end of the spectrum, aisle411 has a vast database of searchable indoor maps (optimized for mobile) and the technology to collect, organize, and monetize retailers’ product inventory location data. The company also counts more than 12,500 retailers across the U.S. So why have most digital marketers quite literally left this out of the retail equation? The role of the Retailer is reinforced.
TWIST IMAGE | FRIDAY, FEBRUARY 1, 2013
[Retail] Copying Apple
retail. advertising android apple applefanboi blackberry blackberry10 brand businessstrategy consumerelectronics digitalservices influence iphone loyalty mac media merchandising microsoft microsoftstore pc perception retail smartphone stevejobs wallstreet windows windowsmobileIt's like an itch that you just can't scratch. Something has been bothering me, lately. It's not overt. It's not obvious. it's there. Some will make the argument that Apple is loosing a little bit of its luster. What makes Apple such a fascinating brand, from my perspective, is how the brand is managed.
NOWSOURCING | THURSDAY, NOVEMBER 15, 2012
[Retail] I Saw Mommy Googling Santa Claus
Courtesy of Retail Customer Experience. Portfolio
SOCIAL EMAIL MARKETING | TUESDAY, MAY 3, 2011
[Retail] Email Marketing Segmentation: Mr. Retailer – We Don’t Like Schweddy Balls
This post was inspired by a Saturday Night Live skit. If you’re easily offended by sexual innuendo and double entendre you may want to skip the watching the video. Last year while looking for a gift for a friend, my wife and I settled on a box of gourmet “Schweddy Balls” from the Schweddy. Email marketing email marketing email marketing segmentation Saturday Night Live SNL
THE REALTIME REPORT | TUESDAY, OCTOBER 23, 2012
[Retail] 70% Of Users Visit Pinterest For Inspiration On What To Buy
Pinterest is also “a stronger vehicle for brand association:” 43% of users say they “associate with retailers or brands with which I identify” on Pinterest, vs. less than one-quarter (24%) of Facebook users. A similar gap exists between those visiting the social networking platforms looking for special offers from retailers or brands: 39% of Pinterest users do so vs. 26% of Facebook users. Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights.
FRESHNETWORKS | MONDAY, MARCH 10, 2014
[Retail] Digital trends round-up – March 2014
The retailer has launched JLab , a technology incubator where entrepreneurs can submit ideas that they believe will change the future of retail. Japanese online retailer, Rakuten, acquired Viber in a move which will enable the brand to combine their e-commerce platform with Viber’s messaging system. This allows users to do everything from book taxis and invest in financial products with further plans to integrate it with other retail platforms. Don’t go it alone. Brands work with consumers and start-ups to drive innovation. The challenge of real-time marketing.
SOCIALNOMICS | FRIDAY, APRIL 11, 2014
[Retail] Score With Social Media and the NFL
In order to help you become the #1 football fanatic on the block, here are just a handful of socially savvy ways to shop for NFL merchandise: Following NFL Retailers for Deals. More and more NFL retailers are turning to sites like Facebook and Twitter to promote and advertise their football merchandise. Social media is quickly becoming the best channel for retailers to distribute deals and coupons. Retailers Prefer Social Media. Not only is advertising via social media a more effective approach to take for retailers, it’s a better route for shoppers as well.
FRESHNETWORKS | MONDAY, FEBRUARY 23, 2009
[Retail] Examples of online communities in the retail industry
For the second in our series of Online Community Examples , we move on to look at online communities in the retail industry. Online communities in the retail industry. In an economic downturn, we’re seeing a real shift in retail shopping patterns. No overview of online communities in the retail industry would be complete without looking at MyStarbucksIdea. People are shopping around more and price is of even greater importance than it might have ever been in decision making. This is where online communities can come in handy. Wal-Mart’s Elevenmoms.
THE WAY OF THE WEB | FRIDAY, JANUARY 13, 2012
[Retail] Good service, bad service and social media
comparison of three retail and social media experience sum it up nicely: Store 1: Uniqlo: I’ve heard various things about Uniqlo and browsed their stores, but this was the first time I’ve intended to make a purchase, having seen numerous mentions of their selvage jeans ( Selvage refers to the method of stitching, if you’re not a denim geek). The financial risk would be the outlay on posting one reasonable sized box (About £10), and the risk of losing one additional pair of trainers (Retail £70, so under that). After 40 minutes I came back and my jeans were ready.
WEB METRICS GURU | TUESDAY, JANUARY 31, 2012
[Retail] My VenueLabs Webinar Presentation on 1/31/12 – Recorded Session will be available shortly
For those of you who are interested, here’s the presentation I gave today with Venuelabs.com on Social Media Analytics for Retail Stores. Venuelabs marshall sponder Retail Store Analytics venuelabs WebmetricsguruThe webinar went very well and I think we got to some interesting questions and insights – it was for a select audience, no doubt, that needed what Venuelabs has to offer (with [.].
THE RELATIONSHIP ECONOMY | SATURDAY, AUGUST 28, 2010
[Retail] An IPO For Humanity
There are underwriters (usually a bank), battalions of lawyers, the securities and exchanges commission (SEC), brokers, insurers, re-insurers, institutional investors, private investors, and retail investors. The term IPO conjures images of empire-making where a hot young company with a great product offers pieces of its future-self for sale to the public as a means of raising money without incurring debt. The money is then used to create the next titan whose new jolt of growth is shared with all who participated. And, of course, there is a media /PR campaign.
MINDJUMPERS | WEDNESDAY, OCTOBER 3, 2012
[Retail] How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Transform the retail experience. As a result, review sites, social networking and mobile devices produce an incredible amount of data, which, if analyzed properly and in real-time, can significantly transform the retail experience and generate more targeted sales. Social networks influence buying behavior. Consumers go mobile.
TWIST IMAGE | SATURDAY, JUNE 25, 2011
[Retail] Six Links Worthy Of Your Attention #53
Every retailer now looks to Apple as the gold standard for what a retail experience should be. Apple is still a relative newbie when it comes to retail experience, but they started with two core concepts that this article hardly mentions: 1. They didn't spend much time thinking about the revenue per square inch like most other retailers do. don't know why retailers scratch their heads at the success of Apple's retail ventures. wish more retailers and brands would realize this." retail. And that's just the first few paragraphs. ClickZ.
FRESHNETWORKS | THURSDAY, MAY 28, 2015
[Retail] Will your business be on the High Street in 2025? An exclusive event from FreshMinds
At the event, FreshMinds will also be joined by a panel of retail experts, including Marks and Spencer , notonthehighstreet.com , disruptive start-up Appear Here and retail and development management firm Ashcroft to discuss the findings. The event marks the culmination of an extensive piece of research involving quantitative research powered by Respondi , a series of creative workshops with consumers and expert interviews with a number of leading British retailers. Consumer behaviour Appear Here High Street 2025 notonthehighstreet.com retail trends
TWIST IMAGE | THURSDAY, JANUARY 23, 2014
[Retail] The Next Great Marketing Disruption
Last week was a weird week. I was in New York speaking at the National Retail Federation ''s Big Show in New York City. Bush , was going to speak and then Costco co-founder, Jim Sinegal , would be awarded a lifetime achievement award during the NRF Retail Industry Awards Luncheon. " Is the next big disruption in marketing, retail and technology the sales receipt? national retail federation. nrf retail industry awards luncheon. retail. retail disruption. That''s weird, right? that he was sitting at a tilt with it in his back pocket? chipotle.
MOBILEGROOVE | MONDAY, NOVEMBER 1, 2010
[Retail] OpenMarket’s Alex Moir: Move Beyond Mobile Marketing To Mobile Commerce Transactions & Loyalty Schemes
An Aberdeen survey of 129 retailers , for example, found that 38 percent of respondents are at some stage of integrating mobile into the in-store and overall retail experience. Meantime, a new research partnership between the Association for Interactive Media and Entertainment, the Internet Advertising Bureau and the Interactive Media in Retail Group – with input and support from mobile operator Orange in the U.K. — confirms that mobile commerce is top of the agenda for the vast majority of UK retailers and marketing professionals. TRANSACTIONS: The recent U.K.
DIGITAL VOICES | WEDNESDAY, FEBRUARY 13, 2013
[Retail] How Social Media Marketing is Driving Big Businesses
Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores. One of the problems brick-and-mortar retailers have with Facebook likes is that – by their very nature – they’re visible online, rather than in stores. Enterprise Marketing Retail Social Media social media marketing Social StrategyAt the opening of 2013, one thing is certain. Social Media can no longer be looked at as an experiment. How are big companies reacting to the upsurge of social media? Equine Dentist Builds Relationships with Facebook.
ENGAGING BRAND | SUNDAY, MAY 12, 2013
[Retail] Show 434 - What is innovation?
Can retail layout be applied to office design to create engagement? Pod Casts brand podcast social marketing business ideas brand marketing thomas wedell innovation retail engagement The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode but before we start.The listener winning an Engaging Brand goodie bag - picked from all the people who share, like, tweet about the show to say a BIG thank you from me! - is Vivien Boirdron. Anna Farmery talks with Thomas Wedell-Wedellsborg about bringing ideas to life. We discuss.
DREW'S MARKETING MINUTE | SUNDAY, NOVEMBER 27, 2011
[Retail] How did your Black Friday behavior compare?
Marketing Trends blackfriday Information graphics National Retail Federation Online Communities TwitterCheck out this infographic (from mashwork.com ) on what was expected this Black Friday. How did your behavior and choices compare? Most of these predictions were compiled using Twitter conversations from September through November 17th of this year. Makes you wonder what marketing intelligence you might gain with a few targeted Twitter searches. black friday infographic 2 resized 600. Related posts: Study on the internet and consumer behavior.
SPIN SUCKS | TUESDAY, DECEMBER 21, 2010
[Retail] The Myth of Black Friday and Why We Should End It
According to retail data, shopper patterns, and any number of measurement tools, it is not the busiest shopping day of the year. While store traffic might have been up in some parts of the country, registers weren’t ringing – which is what retailers really want to see. Despite evidence that shows Black Friday isn’t what it was once cracked up to be, retailers still spend excessive amounts of money on marketing and advertising leading up to the day after Thanksgiving. Still, those of us who have retail clients know 2011 holiday planning will be upon us soon.
TWIST IMAGE | SATURDAY, SEPTEMBER 3, 2011
[Retail] Six Links Worthy Of Your Attention #63
Local Rules: The Death (and Rebirth) of Retail - City of Sound. "Australian designer/thinker Dan Hill writes a brilliant piece about digital, retail, and how cities work." retail. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This National Geographic piece is the best, most recent proof I've seen of evolution. In just a few decades, the lizards' guts changed dramatically in order to survive in a new environment. " (Alistair for Hugh). Slate. " (Alistair for Mitch). apple.
CONVINCE & CONVERT | FRIDAY, AUGUST 7, 2015
[Retail] How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise
Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location. Social Media Case Studies lowe's lowes fix in six omnichannel retail social media campaign social media case study vineSometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. As seen in the video, Lowe’s has re-created its “Fix in Six” Vines in the new store’s window displays. Here, we’re right in the community.”
JEFF ESPOSITO | TUESDAY, JULY 8, 2014
[Retail] Listening and acting on social signals
A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Facebook Social Business social media Internte Retailer IRCE IRCE 2014 Vistaprint Much of the value of social media lies within the data that is readily shared by its users. The problem with the industry though is that many advertisers ignore the data and miss simple opportunities to market more effectively or to hold open conversations with their customers.
TWIST IMAGE | TUESDAY, FEBRUARY 4, 2014
[Retail] Some Cheez-its, A Mountain Dew, A Snickers Bar. And A Kindle
As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. Every so often, rumors crop-up that the online retailer (that has a market cap of over $157 billion) is about to open up physical retail locations or is providing delivery lockers (known as Amazon Locker ) or some other unique way to change the retail experience. Both in terms of brand affinity and a war chest to experiment with new ways of retailing.
ENGAGING BRAND | TUESDAY, DECEMBER 6, 2011
[Retail] Black Friday Education
Brick-and-mortar retailers certainly did well for themselves, but the move towards online is becoming increasingly evident with each passing year. Internet retailers, marketers and mobile providers must be flexible to deal with the incredible surge in traffic alone, never mind secure transactions. Cyber Monday 2009 saw retailers clock in 4 million sales per minute. Marketing professional intern cyber monday mobile apps numbers + cyber monday black friday joe baker joseph baker internet marketing internet retailersThank goodness for Cyber Monday.
IDACONCPTS | FRIDAY, JUNE 26, 2015
[Retail] Where to Find Affordable Apple Parts and Accessories
You can easily buy them from Apple’s retail stores. When you can buy used power cords in good condition from certified third-party Apple sales retailers for $35 or less, you have no reason to pay $70 at an Apple store for a new power cord. 2. Buy From Certified Retailers or Repair Centers. Actually, this is safer than buying from third-party retailers. Certified retailers may charge slightly higher prices than third-party retailers. Certified Mac retailers and repair services may offer both new and refurbished iMac parts and accessories.
FIFTH GEAR ANALYTICS | TUESDAY, FEBRUARY 8, 2011
[Retail] Lead Generation: Are You Using Marketing Analytics?
They come from traffic at a retail location, from a web visitor, from a direct marketing campaign, an event, mobile devices, and contact centers, among Most marketers today understand that lead generation is imperative and should be a key element of every sales and marketing organization. However, “leads” can come in all shapes and sizes.
DANNY BROWN | SUNDAY, MAY 20, 2012
[Retail] State of Independence
Years ago I worked in retail on both sides. From my experiences, independent retailers score every time over the chain stores. Sure, you get the occasional bright spark at a major retailer who lets their passion shine through. Indie retailers, on the other hand, love what they’re doing. Be an Independent Retailer. Everything you do day in, day out – are you being a major retailer or are you being the independent retailer? started out working for an electrical goods chain store, then moved onto a smaller local one. Sign me up! And it worked.
NOWSOURCING | THURSDAY, JANUARY 10, 2013
[Retail] This Week in Infographics: From Cars of the Future to Retirement
This next infographic highlights the top retail brands in social media and how they match up with one another. Retail Social Media Top 10. Retail Social Media Top 10 [Infographic]. Blog Featured 2012 big data burglary data footprints entrepreneurs home infographics internet retail safety self-driving cars Social MediaWe have quite a few infographics for you this week, so let’s jump right in. First up, we’ll take a look at the car of the future. For most people driving is chore, so imagine never having to “drive” again. Approximately every 14.4
SOCIAL EMAIL MARKETING | THURSDAY, MAY 20, 2010
[Retail] Why user-generated reviews matter in online retail
FRESHNETWORKS | TUESDAY, DECEMBER 10, 2013
[Retail] Digital trends round-up – December 2013
While Amazon’s recent announcement that they have set their sights on offering speedy delivery by drone has attracted both publicity and scorn in equal measure, they’re not the only retailer thinking about same-day service. The trend is also evident in online grocery retail. With ever more retailers looking to introduce this service, consumer expectations of super-fast delivery will only add to the pressure on bricks and mortar-only stores to compete effectively. Same-day delivery is fast becoming a reality. Twitter establishes its first online research community.
TWIST IMAGE | FRIDAY, JUNE 14, 2013
[Retail] The New Convergence
Because of this, the concept of opening up a local retail outlet seems counterintuitive. retail. This is not about media convergence. It''s about something bigger. Things change. Things change so fast that sometimes, it''s hard to see it. We tend to think about our businesses and our lives in terms of keeping up with change. This creates a metal imagery of a mouse running on a wheel, doesn''t it? At some point you''re just chasing your own tail. Instead of worrying about how much the world is changing, why not focus on the things that have changed? A new paradigm. It''s powerful.
TWIST IMAGE | MONDAY, JULY 27, 2015
[Retail] We Should All "Pull A Kardashian" On Twitter (It's Not What You Think)
thought brick and mortar retailers were struggling in the Amazon world. retail. amazon chom977fm chomfm ctrlaltdelete ctrlaltdeletewithmitchjoel digitalmedia facebook guestcontributor heatherbackman jwalterthompson jackdorsey jwt kimkardashian mirum mirumagency montrealradio morningshow morningsrockwithterryandheatherb radiosegment radiostation retail socialmedia soundcloud spyglass technology terrydimonte twitter walmart wppEvery Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). morning show. hate it. mirum.
TWIST IMAGE | WEDNESDAY, NOVEMBER 27, 2013
[Retail] Katie Couric Will Give Us The Internet That We Deserve
Sure, Amazon is one of the world''s largest retailers, but they''ve also just announced more original programming like Betas and Alpha House (kind of like their own, little cable network). retailer. What kind of Internet do we want? Some might consider this a vague, daunting and even ambiguous question, but it begs for an answer. Anyone who has been online for a long time knows how interesting, diverse and different the Internet - as a medium - was (and can still be). It was very different from anything that we had seen before. From sitting back to leaning in. Google = 27%. apple.
TWIST IMAGE | THURSDAY, AUGUST 28, 2014
[Retail] A Twitch In Time
Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. online retailer. retail. Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right? And suddenly, I''m watching two guys do something in Minecraft , and I have no idea what they''re doing because they''re speaking Norwegian (and, I wouldn''t have even known what language they were speaking, if it weren''t for Google Translate ). That''s it, I am officially out of loop. advertising.
QUICK ONLINE TIPS | MONDAY, JUNE 22, 2015
[Retail] New Raspberry Pi Official Case
Raspberry Pi users recently revealed the new Official Raspberry case which is now available for £6 at select retailers. It came several years late and several third part Raspberry Pi covers are. Read full original article at New Raspberry Pi Official Case ©2015 QuickOnlineTips. All Rights Reserved. No related posts. Gadgets
THE RELATIONSHIP ECONOMY | SATURDAY, DECEMBER 31, 2011
[Retail] Now Your Data Is Being Transformed
Leading retailers, meanwhile, are monitoring the in-store movements of customers, as well as how they interact with products. These retailers combine such rich data feeds with transaction records and conduct experiments to guide choices about which products to carry, where to place them, and how and when to adjust prices. Methods such as these helped one leading retailer to reduce the number of items it stocked by 17 percent, while raising the mix of higher-margin private-label goods—with no loss of market share. 3. But retailers aren’t alone. Talent is one of them.
FRESHNETWORKS | MONDAY, NOVEMBER 11, 2013
[Retail] News Round-Up – November
Digital grocery retail is on the rise. Digital grocery retail is on the up in the UK. Digital tools and technologies Innovation Social business Social media digital grocery retail digital trends innovation real-time marketing social media tablet use Each month we bring you our news round- up – a summary of the latest digital trends, innovations and new technologies to help you navigate today’s fast-paced, tech-enabled world. Growth in this area is predicted to rise by as much as 123% by 2018. Weather-dependent campaigns – the latest development in real-time marketing.
PAMORAMA | THURSDAY, MARCH 14, 2013
[Retail] Blogs Influence Consumer Spending More Than Social Networks
They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). Blogging breeds community, where influence is born. A new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. But it [.]. Blogging Marketing Social Media Social Media Marketing Social Networking Consumer Spending Facebook Influencer Marketing Twitter
WISDOM LONDON | SUNDAY, JULY 25, 2010
[Retail] How can Foursquare benefit B2B? « Wisdom London
Starbucks , Whole Foods and Domino’s have harnessed a trend that seems tailor-made for retail (and food in particular) – check-ins mean prizes, and of course, greater loyalty too. Wisdom London Creative Communications is our world… « Want to know what we’ve been up to in the last 6 months? The Art of Conversation (and the jazz analogy) » How can Foursquare benefit B2B? It’s pretty clear that Foursquare can be an effective marketing tool in the B2C world. But what about the B2B environment? Is Foursquare even relevant? Here is an opportunity.
TWIST IMAGE | FRIDAY, MARCH 13, 2015
[Retail] Apple Is Laughing All The Way To The Bank
retail. apple applewatch atari atari800 blackberry brand computer cultofmac gadget ibm ibmclones iphone lego luxurygoods macbook macbookair magazine media mobiledevice mobilephone modem netbook pc personalcomputer planetofthephones radioshack retail shopping shoppingmall smartphone startrek technology theeconomist tv videogame I went from a non-believer to a believer. love Apple. There, I said it. It''s not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there. The interest is there. With tears.
WISDOM LONDON | SUNDAY, AUGUST 29, 2010
[Retail] Ever Wondered About….Groupon
Register your city and check out the daily offer on food, leisure, retail. Groupon: Game changer for consumers and retailers alike – win-win [.] Wisdom London Creative Communications is our world… « Guesting again: #SoCol and Reaping the Social Harvest Ever Wondered About… Audioboo? » Ever Wondered About… Groupon By Kate Spiers What is it? One daily deal for the masses. Some cracking deals to be had, based on the power of collective buying. Discounts typically around 70%, so if the deal’s what you were looking for, you’re onto a winner.
CROWD MEDIA | FRIDAY, APRIL 26, 2013
[Retail] CROWD MEDIA TO EXHIBIT AT MARKETING WEEK LIVE 2013!
The audience attracts Brand Managers, Marketing Directors and Retail Trade Marketers from M&S, Starbucks, Boots, Disney, Tesco, Argos and Lego, to name a few. Crowd will be hosting ten round table discussions over the two day event, in the new Retail Therapy Zone, talking exclusively on the subject of social media for retail. Many retail marketers still question its value and are unsure how best to use it. How do retailers encourage experience, keep customers engaged throughout and then convert to a sale, whilst still being profitable?
UNSPOKEN | THURSDAY, DECEMBER 6, 2012
[Retail] Holiday Marketing Tips for Small Businesses
Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. Photo Courtesy of Houston Style MagazineThe rampant use of the internet has changed where retailers should be focusing when it comes to holiday advertising. Instead of paper copies of the Target Black Friday ad or the Toys R Us Big Toy Book, most retailers are offering PDF downloads or just posting advertising directly on their own websites. Let’s explore some types of internet marketing that retailers can use during the holidays: · Email.
FIREBELLY | MONDAY, OCTOBER 27, 2014
[Retail] Firebelly Showcase: HerRoom Video Infographic
Firebelly created this infographic for our client HerRoom, an online lingerie retailer, to help promote the Bra Fitting Secrets series of videos their founder, Tomima Edmark, created to help educate women about obtaining a proper bra fit. Blog Video
FIFTH GEAR ANALYTICS | THURSDAY, FEBRUARY 10, 2011
[Retail] A Multichannel Marketing Roadmap: Analytics and Insights
Whether the conversation happens at retail, on the phone, on the Web or in the form of direct response to mail and/or email, the interaction with your customer or prospect should be informed by customer intelligence. “Unified Marketing,” “Customer Engagement Marketing,” “Marketing 2.0” and “Consumerism” are all concepts of marketing practice that aim to create the most relevant dialogues with the possible.
DANNY BROWN | WEDNESDAY, JULY 4, 2012
[Retail] The Psychology of Being Memorable
Clean, well laid out and simple breadcrumb directions to the deals I’m interested in. I’ve then gone to other retailers that would make excellent poster boys for double servings of spaghetti – they’re just all over the place and falling out the bowl. BUT … I am a huge fan of the layouts in their retail stores. Their websites follow this simplicity, with each country following the same design, and this has turned the Swedish furniture giant into one of the most successful retailers around. It’s not just retail where IKEA’s mindset can be used. Make our lives simpler.
SOCIALFISH | MONDAY, SEPTEMBER 9, 2013
[Retail] Building Community: It’s More than Engagement
See what you think of this, from the online retailer perspective. Nice little deck from Jason Falls of CafePress. think the lessons are spot on. Etail East – Jason Falls presentation – 2013 from Jason Falls. ————— ( photo credit ). Case Study From the Trenches Implementation
SIMON MAINWARING | WEDNESDAY, FEBRUARY 13, 2013
[Retail] Mobile matters: Gary Schwartz on how your brand keeps up with shoppers
I had the pleasure of speaking to Gary Schwartz about his book Fast Shopper, Slow Store about perhaps the most transformative trend on the horizon – the impact of smartphone technology on business and retail. In the retail world it is a change in shopper behavior and some companies will suffer by not adapting and new companies will emerge to capitalize on this shopping behaviour. The key for any retailer is to understand their consumer and their “screen” activity. find it interesting that in a book on retail you spend time discussing the American presidential race.
TWIST IMAGE | FRIDAY, DECEMBER 26, 2014
[Retail] Be Kind To Brands
retail. blog blogging boxingday brand brandimperative brandloyalty branding capitalism collaboration consumer consumerism corporatepolicy customer customerservice democracy engagement equality goodwill holiday holidaywish lordoftheflies loyalty marketing retail shopping thecluetrainmanifesto twitter zoomeddino My holiday wish: be kind to brands. know what you''re thinking. For some, it''s a holy day. Should we not be saying that a better holiday wish might be: brands should be kinder to their customers? This is the true brand imperative. Perhaps, if not for a moment, don''t.
IT'S JOSIP NOT JOSEPH | THURSDAY, MAY 13, 2010
[Retail] Entering the Golden Age of Advertising
In a series of articles on Nielsen Wire , Mashable , eMarketer and Retailer Daily , every one points to a very positive future for advertising. Home It’s Josip Archives Let’s Talk The Word on the Web Entering the Golden Age of Advertising Written on May 13, 2010 by Josip Petrusa 0 Comments Tweet Share Save This last week has been anything sort of amazing for advertisers. And it really shouldn’t be a shocker that mobile advertising is leading the way. What is shocking though, contrary to popular belief, is that TV advertising is reaching 85% of viewers daily.
DAVE FLEET | SUNDAY, JULY 3, 2011
[Retail] Smart Location-Based Marketing By Home Depot
Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro parking section. Because he was the mayor. Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing Foursquare
ATOM THOUGHT | WEDNESDAY, NOVEMBER 7, 2012
[Retail] 3 guidelines to empower your local marketing
That statement was by a FMCG/Retail executive who stated that consumers’ tastes and preferences vary every few hundred kilometers. I was reading a recent issue of Forbes India where they enlightened readers on the FDI and one of the statements caught my eye. Infact there is a sea-change of difference between consumers of Pune and. Digital Insight
JEFF KORHAN | WEDNESDAY, NOVEMBER 9, 2011
[Retail] QR codes Make Emotional Connections
One example is local retailers using video to bring the in-store experience to new prospects. The idea is that personalized service and first-hand experience with products differentiates a local retailer from an online merchant. Traditional retailer JC Penney has come up with an ingenious application that should give all of something to think about. QR codes are effective for bringing virtually any form of digital content to people via their mobile devices – and for the most part, that is how they are commonly used. That would really be something special. co.uk.
TWIST IMAGE | THURSDAY, MAY 2, 2013
[Retail] Attention All Robot Shoppers
Recently, a new kind of retail experience has entered the fray that is attempting to cater to both kinds of shoppers (the lovers and the haters) by creating an experience that is both digital and physical. Is this the future of retail or just a parlor trick? future of retail. retail. retail experience. retail technology. digitalshopping futureofretail hointer jeans retail retailexperience retailtechnology robots shopper shopping shoppingmall technology Do you love shopping? That being said, most people either love shopping or they hate it. jeans.
COLLECTIVE THOUGHTS | TUESDAY, AUGUST 27, 2013
[Retail] I’ll Love You Forever, Unless There’s A Sale!
Retailers are now experiencing a shift in the mindset of shoppers. The infographic below, presented by MarketTrack, provides insight into the unforeseen risk facing retailers. Brand loyalty or deal? That is the question. More and more, shoppers are willing to make the switch, in brand or store, to save some cash. Market Track. Infographics
TWIST IMAGE | FRIDAY, JULY 18, 2014
[Retail] The End Of The Dial Tone
You have your social media fully integrated into your website, which matches up to the retail experience and beyond. When a consumer is in the parking lot of a retailer, looking to find out what time the store opens at, or what''s on sale on their iPhone or Android device, and they''re suddenly faced with an non-responsive experience, that''s the failure of omnichannel. retail. retail experience. Things change quicker than most of us realize. Brands love to toss about the term "omnichannel" as if it is some kind of salvation for the future. It''s old.
MOBILEGROOVE | THURSDAY, DECEMBER 5, 2013
[Retail] Mobile: Tracking From Promotion Through Purchase
The Atlanta-based company’s platform lets brands and retailers create and deliver Web and mobile promotions and track them through the retail point-of-sale, opening up access to real-time intelligence about how, when and why the offers worked or didn’t. In November the leader in daily deals and local commerce teamed up with Sparkfly as part of a larger strategy to offer its large retail accounts the ability to measure the effectiveness of their campaigns (through to offer redemption) and — more importantly — provide deep consumer insights around these conversions.
FRESHNETWORKS | TUESDAY, AUGUST 26, 2014
[Retail] Beyond the hype: The Co-op’s tech-enabled research trolleys
Customer experience Digital tools and technologies Future of market research Innovation Retail Co-op trolleys in-store market research innovation market research research tablet trollies Technology The classic shopping trolley hasn’t changed much since it was first introduced in 1937. But the Co-op is set to change that, having rolled out trolleys fitted with tablets in 33 stores. . In this way, the trolleys will enable the Co-op to gain feedback in near real-time from customers in-situ , by providing insights into what they think and feel in-store. The world foods? The spreads?
DAVE FLEET | THURSDAY, JUNE 17, 2010
[Retail] Mobile Commerce On The Rise… Fast
According to the company, 20 per cent of US consumers have purchased something from a retailer using their cell phone. Other statistics from the study: Have you ever purchased something from a retailer using your cell phone? What would make you more likely to purchase something from a retailer using your cell phone? 13% Said if their credit card was stored with the retailer. Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. 20% Said yes. 53% Said no, and that they don’t ever plan to.
TWIST IMAGE | FRIDAY, APRIL 24, 2015
[Retail] Big Can Often Be Much Better
Putting aside their market capitalization, their stunning technology tools and retail environments, there are many people who struggle with their products and services. retail. retail experience. amarketofone apple applegeniusbar applecare brand businessbook businesselegance consumercomplaint customerexperience customerservice digitalexperience hugyourhaters jaybaer macbook macbookair marketofone omnichannel retail retailexperience scottstratten selfie supplychain technicalsupport technology How many times a day do you read about a brand messing up? easy to fix.
FRESHNETWORKS | FRIDAY, MARCH 27, 2009
[Retail] The lies behind online ratings and reviews
They have also proven to be a great way for retailers to increase sales. A key part of their growth stems from the escalating importance of Word-of-Mouth (WOM): Trust in a “person like me” tripled to 68% in 2008 v’s 2004 (Edelman, 2008). Retailers have been adding ratings and reviews to their websites. Despite all the evidence, we at FreshNetworks still run into uncertainty when discussing ratings and reviews with online retailers. Especially amoung UK-based retailers, there first reaction is often nervousness. Ratings and reviews lie. Professional” reviews.
MOBILEGROOVE | TUESDAY, JULY 15, 2014
[Retail] Mobile Banking Apps: Convenience Triggers Shift In User Behavior
This is the essence of mobile commerce – and where networks of retailers could also play a part in the mobile app experience that is relevant and contextual. My banking app could send me an in-app notification of a golf equipment promotion at a local retailer and use my mobile app to map the way to the bricks-and-mortar retail outlet where I can make the purchase. My banking apps could also deep link to an online retailer offering golf equipment. And new data from RBS Group shows just how the convenience of mobile apps is impacting the lives of customers in the U.K.
WORKFACE | MONDAY, AUGUST 22, 2011
[Retail] Customer Satisfaction is No Longer Enough – Engagement is Now Key
” Lots of technology vendors, retailers, clothing makers and other types of companies have satisfied customers. In retail, 42 percent of Nordstrom's customers connect at a higher level compared to 29 percent for Macy's and 23 percent for Walmart.” What is that sets brands like Apple, Nordstrom and Nike apart from their competitors? It isn’t “customer satisfaction.” We ‘expect’ to be satisfied.” ” Across industries, customer connection now drives increased brand loyalty, sales and referrals. So how do companies achieve this?
SOCIAL MEDIA CITIZENS | MONDAY, FEBRUARY 7, 2011
[Retail] The Fantabulous Lists of Social Media Case Studies
110 Ways Retailers are Using Social Media Marketing by ( [link] ). I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. List of Social Media Marketing Examples by ( [link] ). Social media case studies by ([link] ). Social Brand Index by ( [link] ). WOMMA’s Case Study Library by ( [link] ). The Association Social Media Wiki’s List by ( [link] ). Blog Well Case Studies by ( [link] ). Fortune 500 Business Blogging Wiki by ( John Cass ). Collection of 50+ Enterprise 2.0